Founder Shield vs Newfront Product Liability Insurance

Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield Product Liability Insurance with third-party carriers rather than underwriting the policy itself. ⁷Company-reported. About-us page; applies to Founder Shield's brokerage model generally, restated here for this line.

Newfront names product liability as one of the coverages its Casualty practice places, opening the practice page by saying it helps clients with "mitigating product liability and improving customer safety." Newfront brokers this coverage; it does not underwrite it. ¹²Company-reported. Casualty page opening description and Key Coverages list.

Founder Shield says it places policies, including Founder Shield Product Liability Insurance, only with carriers rated A- or better by AM Best, chosen for the client's industry. It does not name the issuing insurer for this line; that depends on which carrier the policy is placed with. ³Company-reported. General carrier-selection FAQ, not specific to this line's placements.

The reviewed page does not name an insurer for product-liability placements; Newfront describes "strong carrier relationships" generally rather than a specific product-liability panel. ¹²Not found in reviewed sources. Checked the Casualty page for a named product-liability carrier; none was found.

Founder Shield markets product liability to manufacturers, distributors, and retail/e-commerce companies that make or sell physical products. ⁶Company-reported. Product Liability Insurance product page.

Newfront says its Casualty practice, led by Frannie Epps, serves companies "of all sizes, ranging from start-ups to Fortune 10" across a broad span of industries, without a product-liability-specific size or revenue threshold. ¹²Company-reported. Casualty page leadership bio; a practice-wide eligibility statement, not product-liability-only.

Founder Shield lists manufacturing defects, design defects and inadequate labeling as scenarios the policy responds to, covering defense fees, settlements or judgments, and medical costs. ⁶Company-reported. Product page; the issued policy and declarations control actual coverage.

The reviewed page lists product liability as a named coverage within casualty placement but does not describe the specific insuring agreement, occurrence versus claims-made trigger, or exclusions for that line; those terms come from the placed policy. ¹²Not found in reviewed sources. Casualty page as read on 2026-09-23; only a coverage-name listing was found for product liability specifically.

Not described in the reviewed sources.

Published limits or retentions for product-liability coverage were not found on the reviewed page. ¹²Not publicly disclosed. Casualty page as read on 2026-09-23; limits are quote-specific for broker placements.

The reviewed page does not describe risk-management or product-safety services Founder Shield itself provides for this line; it notes only that insurers generally may offer such services. ⁶Not found in reviewed sources. Product Liability Insurance product page, checked 2026-09-23.

Newfront says its Casualty team offers claims advocacy and integrated risk-control resources to help clients mitigate exposures and reduce claim frequency and cost, plus data-backed benchmarking, applied across the casualty lines it places, including product liability. ¹²Company-reported. Casualty page's Our Approach and Newfront Difference sections; not product-liability-exclusive service detail.

You request Founder Shield Product Liability Insurance through Founder Shield's website or an insurance advisor rather than binding coverage directly; Founder Shield says its placement team then approaches carriers on the client's behalf. ^7,3Company-reported. About-us and carrier-selection pages describe the general placement process, not a line-specific application form.

You engage Newfront for product-liability placement by requesting a consultation, which asks for your industry, company details and the service you need rather than issuing an instant quote. ¹³Company-reported. General consultation intake, not a product-liability-specific application path.