Founder Shield vs
Marsh D&O Insurance
Founder Shield vets its D&O carriers with an AM Best floor; Marsh instead calls out ESG-related governance scrutiny as an emerging risk category.
What Is Founder Shield Insurance?
Founder Shield is a commercial insurance broker for venture-backed and growing businesses. Buyers can request coverage through its online portal and work with advisors on insurer selection, policy changes and claims reporting. 1,2,3,4,5
What Is Marsh?
Marsh is a global insurance broker and risk advisor. In the United States it places coverage through core Marsh teams and through Marsh McLennan Agency for many middle-market buyers, including technology, cyber, property, casualty and benefits programs. 8,9,10,11
What Is Directors and Officers Insurance?
Directors and officers liability insurance addresses covered claims alleging wrongful acts in managing an organization. 14
Key Differences in D&O Insurance
A Carrier Filter Versus a Risk Category
Founder Shield publishes a specific underwriting filter it applies before approaching any carrier. 3 Marsh instead names a specific pressure it says can add to traditional D&O exposures:
Marsh says ESG-related stakeholder scrutiny, covering areas such as carbon emissions, renewable-energy use, labor practices, board diversity and executive compensation, can add regulatory, legislative or litigation pressure on directors and officers beyond traditional D&O exposures. 12Company-reported. Marsh D&O page, What other risks do directors and officers face? section.
One page tells you how the broker screens its markets; the other tells you what's increasingly showing up in claims against directors.
Who Each Side Names as the Buyer
Founder Shield names businesses owing more than $1 million to creditors as a target buyer, alongside public/private and venture-backed companies. 6 Marsh instead splits eligibility by organization type, saying public companies more often face securities suits and private or nonprofit companies more often face employment-practices claims. 12
Published Limits, or the Lack of Them
Neither broker states a specific D&O limit for your company. Founder Shield cites only a general market description of $5-10 million in combined coverage without naming its own minimum or maximum. 6 Marsh's D&O page similarly explains coverage sides and risk categories without publishing a limit range. 12
What to Confirm in D&O Insurance Quotes
- Ask Founder Shield for the specific carrier selected and its current AM Best rating at binding. 3
- Ask Marsh which entity issues the policy; the reviewed pages describe the practice but not an insurer. 12
- Confirm actual limits with both brokers directly, since neither publishes a company-specific figure. 6 12
- If board diversity or executive-pay scrutiny is a concern for your company, ask Marsh how that factors into the placement, since Founder Shield's page doesn't address it. 12
Offering Details
Founder Shield vs Marsh D&O Insurance: documented features by provider
| Criteria | Founder Shield Directors & Officers Insurance | Marsh Directors and Officers Liability (D&O) Insurance |
|---|---|---|
| Role in This Line | Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield Directors & Officers Insurance with third-party carriers rather than underwriting the policy itself. 7Company-reported. About-us page; applies to Founder Shield's brokerage model generally, restated here for this line. | Marsh's financial and professional liability practice places D&O insurance for public, private and non-profit companies; MMA also places D&O coverage within its executive and professional liability practice for middle-market clients. 12,13Company-reported. Marsh D&O page and MMA executive and professional liability page. |
| Issuing Insurer | Founder Shield says it places policies, including Founder Shield Directors & Officers Insurance, only with carriers rated A- or better by AM Best, chosen for the client's industry. It does not name the issuing insurer for this line; that depends on which carrier the policy is placed with. 3Company-reported. General carrier-selection FAQ, not specific to this line's placements. | The reviewed pages do not name a specific D&O insurer. 12,13Not publicly disclosed. Marsh D&O page and MMA executive and professional liability page as read on 2026-09-23. |
| Who It’s For | Founder Shield targets D&O at public and private businesses, venture-backed companies (it says almost every institutional term sheet requires the coverage), and businesses owing more than $1 million to creditors. 6Company-reported. Directors & Officers Insurance product page. | Marsh says public company directors and officers typically face more securities-lawsuit exposure from shareholders and regulators, while private and non-profit organizations more often face employment-practices claims from customers, vendors or regulators; directors and officers of all organization types can face cyber-related liability exposure. 12Company-reported. Marsh D&O page, common risks FAQ. |
| Coverage Features | Founder Shield describes a three-part structure: Side A pays individual directors/officers directly when the company cannot or will not indemnify them, Side B reimburses the company for indemnification it pays, and Side C provides entity coverage for the company itself. 6Company-reported. Product page; the issued policy and declarations control actual coverage. | Marsh says D&O insurance typically has three coverage sides: Side A protects directors' and officers' personal assets when the organization cannot or will not indemnify them; Side B reimburses the organization for indemnifying directors and officers; Side C offers balance-sheet protection when the entity itself is named, generally limited to securities claims for public companies. 12Company-reported. Marsh D&O page FAQ; illustrative policy structure, not a specific policy form. Marsh says ESG-related stakeholder scrutiny, covering areas such as carbon emissions, renewable-energy use, labor practices, board diversity and executive compensation, can add regulatory, legislative or litigation pressure on directors and officers beyond traditional D&O exposures. 12Company-reported. Marsh D&O page, What other risks do directors and officers face? section. |
| Limits and Retentions | Founder Shield's page describes a typical market base layer of $5 million to $10 million in combined A-B-C coverage, but does not publish a specific limit Founder Shield itself offers; actual limits are set on the quote. 6Company-reported. General market description on the product page, not a stated Founder Shield minimum or maximum. | Not described in the reviewed sources. |
| How to Apply | You request Founder Shield Directors & Officers Insurance through Founder Shield's website or an insurance advisor rather than binding coverage directly; Founder Shield says its placement team then approaches carriers on the client's behalf. 7,3Company-reported. About-us and carrier-selection pages describe the general placement process, not a line-specific application form. | Not described in the reviewed sources. |
Full Comparison
More Founder Shield vs Marsh Comparisons
Other D&O Insurance Comparisons
Sources
Founder Shield
- Founder Shield. Founder Shield; Opening broker description; Specialized Practices; Smart Tech, Smarter People; quote and sign-in links. Accessed 2026-09-15.
- Quote Portal. Founder Shield; Public landing screen, Create Account and Sign In links. Accessed 2026-09-15.
- How Do You Decide Which Carriers to Approach? Founder Shield; FAQ answer on carrier selection: works exclusively with A-rated (AM Best) carriers, matched by industry appetite. Accessed 2026-09-23.
- What If Our Company Grows A Lot or Things Change During the Year? Founder Shield; Carl Niedbala answer, November 25, 2024: operational changes and coverage adjustments. Accessed 2026-09-15.
- Claims. Founder Shield; Our Approach; How We Support Claims Management, steps 1–5; Make a claim link. Accessed 2026-09-15.
- Directors & Officers Insurance. Founder Shield; What Is D&O Insurance; Who Needs D&O Insurance Coverage; What Does D&O Insurance Cover? Accessed 2026-09-23.
- About Us. Founder Shield; “Founder Shield is the innovation arm of The Baldwin Group”; company history and mission. Accessed 2026-09-23.
Marsh
- Marsh | Leader in risk, strategy, people, and investments. Marsh; Hero and capability tiles; FAQ: What does Marsh do?; industries served; Is Marsh the same as Marsh McLennan? January 2026 brand change. Accessed 2026-09-16.
- Compensation guide for US clients. Marsh; US broking segments; broker role; retail commissions, client fees, wholesale, insurer consulting, contingent and supplemental commissions; Marsh LLC and Marsh USA LLC; page 3: broker role and Marsh & McLennan Agency segment; page 7: copyright © 2024 Marsh LLC. Accessed 2026-09-16.
- Marsh McLennan Agency (MMA). Marsh; Middle-market US organizations; wholly-owned subsidiary; business insurance, employee health and benefits, retirement, private client. Accessed 2026-09-16.
- Technology | Insurance Broking & Risk Management. Marsh; Opening Technology Practice description; practice links including data center insurance, fintech and Stratus; Talk to us. Accessed 2026-09-16.
- Directors and Officers Liability (D&O). Marsh; Opening positioning for public, private and non-profit companies; FAQs: What are the most common risks for directors and officers?; What does D&O insurance cover? (Side A, B, C); What other risks do directors and officers face?; Ruth Kochenderfer, D&O Product Leader. Accessed 2026-09-23.
- Expert Executive and Professional Liability Insurance. Marsh McLennan Agency; Directors and Officers subsection: covers costs from claims for alleged wrongful acts, including defense costs for civil, criminal and regulatory investigations. Accessed 2026-09-23.
D&O Insurance Guide
- Glossary of Business Insurance Terms. The Hartford; Directors and Officers Liability Insurance; Errors and Omissions Insurance; Employment Practices Liability Insurance. Accessed 2026-09-16.





