Amelia Risk vs Counterpart: How Do They Compare for General Liability Insurance?

Amelia Risk describes third-party injury and property damage from products plus negotiated placement; Counterpart offers professional-class companion GL with separate limits. 4,7,8

What Is Amelia Risk?

Amelia Risk is a San Francisco brokerage for startups, CPG and consumer-product companies that want an advisor to shop multiple insurers; buyers seeking a direct online purchase should look elsewhere. Ask about fees before appointing it. 1,2,3

Read the Amelia Risk profile

Read the Amelia Risk General Liability Insurance page

What Is Counterpart Insurance?

Counterpart describes a broker-focused platform for small businesses and lists management and professional liability programs. Buyers should compare the named profession, carrier, state, policy wording and any package component on the actual quote. 5,6

Read the Counterpart profile

Read the Counterpart General Liability Insurance page

What Is General Liability Insurance?

General liability can protect your business when a customer or visitor claims you caused injury or damaged their property. It suits businesses serving customers or working on their premises; your own building, tools and stock need property coverage. 10,11,12

Read the full coverage guide

Key Differences in General Liability Insurance

What the Published Scope Emphasizes

Amelia Risk highlights product liability within GL, including third-party injury or property damage caused by a client’s products. Counterpart documents GL as a companion to its professional offerings for miscellaneous firms and lawyers. Product makers should ask Amelia about the actual product and completed-operations wording; firms buying service-error coverage should verify Counterpart’s class eligibility and the terms linking the two policies. 4 7

Placement, Limits, and Service Details

Amelia describes gathering company details, approaching insurers, reviewing quotes and negotiating terms, then advocating during claims. Counterpart distributes through wholesale brokers and describes separate limits for each coverage type. Compare the carrier options and service relationship Amelia proposes with the actual Counterpart schedules. A bundled label does not establish that either form covers every product or professional exposure your contracts create. 4 7

What to Confirm in General Liability Insurance Quotes

  • Which insurers and product-related GL terms would Amelia propose for your business? 4
  • Can Counterpart pair your professional form with GL, and what independent limits apply? 7

Review Scores

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Amelia Risk

2.0/ 10

Review Score

1 rated source

Amelia Risk’s only matched public rating is 1/5 from one Google-linked local listing. That is a warning to investigate, but too little feedback to judge the firm’s overall service.[7]

Read Amelia Risk reviews

Counterpart

-/ 10

Review Score

No reviews found

We found no independent customer rating of Counterpart, so it has no Review Score. Its Trustpilot page shows no reviews, and BBB has no matching business.[7][10]

Read Counterpart reviews

Offering Details

Amelia Risk vs Counterpart: General Liability Insurance: documented features by provider

CriteriaGeneral LiabilityGeneral Liability accompanying Professional Liability
Role in This Line

Amelia Risk is a brokerage that places general liability coverage with insurance companies on a client's behalf; it does not underwrite the policy itself. 4,2Company-reported. General Liability page describes what the coverage includes and when to buy it, written in the firm's advisory voice; the Specialties page describes the four-step placement process the firm applies across the lines it arranges. Neither page names the issuing insurer for a given placement.

Counterpart describes its insurance as distributed by a producer and surplus-lines broker through wholesale brokers. 5,9Company-reported. This is the program channel, not evidence Counterpart itself bears insured liability.

Who It’s For

Amelia Risk says general liability is one of the most basic and fundamental parts of a company's insurance program and should be bought once a company is formed and operating, or once it starts selling products. 4Company-reported. General Liability page's timing guidance; not a stated industry or size restriction.

The cited pages describe separate GL companion arrangements for miscellaneous professional firms and law firms. 7,8Company-reported. The class scope on these product pages does not establish availability to other businesses or in every state.

Coverage Features

Amelia Risk describes general liability as covering premises liability and personal and advertising injury, and says it most notably includes product liability: coverage for third-party bodily injury or property damage claims arising from the use of the client's products. 4Company-reported. General Liability page's coverage description; a general explanation of the policy type, not a specimen form or a particular insurer's wording.

Amelia Risk says an umbrella policy raises the limits sitting on top of scheduled underlying liability policies, and notes that in some cases the layered policy it arranges is an excess policy rather than an umbrella policy. 4Company-reported. General Liability page's umbrella paragraph; distinguishes umbrella from excess by name only, without published limit amounts.

Counterpart says Miscellaneous Professional Liability can be bought alone or packaged with General Liability; its lawyers product also describes GL alongside professional coverage. 7,8Company-reported. The official descriptions scope GL to these professional-liability product contexts and do not establish broad standalone commercial general liability for all businesses.

Limits and Retentions

Confirm in your quote.

Counterpart’s MPL page says its coverage types have separate limits and allows brokers to quote multiple limit and retention options. 7Company-reported. This page statement applies to the marketed MPL/GL structure; confirm the declarations and any shared aggregates in the issued policy.

Risk Services

Amelia Risk says it reads the policies it offers clients and negotiates coverage terms and pricing before a client buys, as part of its general placement process. 2Company-reported. Specialties page's process description; applies to the firm's placement practice generally, not a general-liability-specific service.

Confirm in your quote.

How to Apply

Amelia Risk's stated process for arranging coverage, including general liability, starts with gathering information about the company, then approaching multiple insurers, reviewing the resulting quotes with the client, and letting the client decide how to proceed. 2Company-reported. Specialties page's four numbered steps; describes the firm's general placement workflow, not a general-liability-specific application form.

Confirm in your quote.

Claims Support

Amelia Risk says it will advocate for a client's needs during claims, as one of the things clients can expect when working with the firm. 2Company-reported. Specialties page's process list; a general claims-advocacy statement covering all lines the firm places, not general-liability-specific claims handling.

Confirm in your quote.

Full Comparison

More Amelia Risk vs Counterpart Comparisons

Other General Liability Insurance Comparisons

Sources

Amelia Risk

  1. Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset. Accessed 2026-09-16.
  2. Our Specialties. Amelia Risk Insurance Brokers; OUR PROCESS: understand your business, explain insurance, read the policies we offer, negotiate coverage and pricing, advocate during claims; four numbered steps ending in the client deciding how to proceed. Accessed 2026-09-23.
  3. About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
  4. General Liability. Amelia Risk Insurance Brokers; What's covered by a General Liability Policy?: premises liability, personal & advertising injury, product liability; Hired & non-owned auto liability paragraph; Umbrella paragraph; When should a company buy a General Liability Policy? Accessed 2026-09-23.

Counterpart

  1. Counterpart | Agentic Insurance™. Counterpart, Inc.; Current homepage: Quote Online CTA; brokers/small-business audiences; product list; performance claims; legal/footer qualifications, rendered lines 2–52, 55–70, 98–100, 282–287. Accessed 2026-09-29.
  2. About Counterpart. Counterpart, Inc.; Carrier disclosure and Our Story; underwriters named at line 13; company focus lines 22–36. Financial-strength note says ratings are as of 2024-02-26. Accessed 2026-09-29.
  3. Professional & General Liability. Counterpart, Inc.; Reopened 2026-09-30: page lines 4–8 says MPL may be purchased alone or packaged with GL; lines 208–245 describe industries and coverage examples; lines 251–283 describe risk assessment, quoting channels and underwriter access. Marketing page, not binding terms. Accessed 2026-09-30.
  4. Lawyers Professional Liability Insurance. Counterpart, Inc.; Reopened 2026-09-30: page lines 4–8 names lawyer-focused product; lines 236–272 company-stated geographic reach, modular liability limit examples, professional services, technology/media extensions and GL alongside professional cover. Product terms remain policy-specific. Accessed 2026-09-30.
  5. How can I get insurance through Counterpart? Counterpart Knowledge Center; Retained source: article describes wholesale-broker referral route; prior access 2026-09-28. Accessed 2026-09-28.

General Liability Insurance Guide

  1. Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
  2. Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.
  3. Commercial General Liability Coverage Form. ISO; specimen hosted by Hiscox; I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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