Amelia Risk vs
Coterie Insurance
Compare a small-business BOP obtained through an agent with a brokerage program for a growing product company.
Introduction
A product company opening its first office may need a business owner's policy now and a broader program as it hires or starts shipping. Amelia Risk approaches insurers for startup and consumer-product clients. Coterie supplies small-business policies through agents and brokers, making this partly a choice of policy and partly a choice of who will assemble the rest of the program. 5 8 34
Where Each Provider Shines
Where Amelia Risk Shines
Where Coterie Insurance Shines
Coverage Comparison
| Coverage Type | Amelia Risk | Coterie Insurance |
|---|---|---|
| Business owner’s policy | Listed 5,7 | Listed 30,41 |
| Cargo and transit | Listed 11,9,6,8 | Not listed |
| Commercial auto | Listed 6,8 | Not listed |
| Crime | Listed 5,7,6,8 | Not listed |
| Cyber liability | Listed 16,9,5,7,6 | Not listed |
| Directors and officers | Listed 13,9,5,7,6 | Not listed |
| Employment practices liability | Listed 14,9,5,7,6 | Not listed |
| Fiduciary liability | Listed 5,7,6,8 | Not listed |
| General liability | Listed 10,9,5,7,6 | Listed 30,31 |
| Hired and non-owned auto | Listed 10,5,7,6 | Not listed |
| Product liability | Listed 6,8,10 | Not listed |
| Product recall | Listed 12,9,6,8 | Not listed |
| Professional liability / E&O | Listed 5 | Listed 30,42 |
| Technology errors and omissions | Listed 17,9,7 | Not listed |
| Umbrella and excess liability | Listed 9,10,5,8 | Not listed |
| Workers’ compensation | Listed 15,9,5,7,6 | Not listed |
Listed products and programs, including policies arranged through insurers or partners. Optional endorsements are discussed in the analysis below. “Not listed” means no separate offering appears in the reviewed catalogue; confirm availability and policy terms with the provider.
Key Differences Between Amelia Risk and Coterie Insurance
An Agent Is Part of the Coterie Route
Coterie is a managing general agency, with carrier partners issuing its policies. A business owner works through an agent, who uses the platform to prepare and customize a quote. Amelia describes representing clients to insurers and reviewing competing proposals. A Coterie policy can therefore be one component of an agent's wider service; there is no basis here to assume Amelia has access to that program. 29 36 33 4
Small-Business Extensions Have Boundaries
Coterie's core products are BOP, general liability and miscellaneous professional liability. Cyber and employment-practices protection are among its optional endorsements, rather than proof of equivalent standalone policies. Amelia separately markets cyber, D&O, recall and stock-throughput placement topics. For a growing brand, compare limits and triggers rather than counting matching coverage labels. 30 40 9
Coterie explicitly says it does not write workers compensation or automobile policies; that restriction does not describe everything its distributing agent may arrange elsewhere. Amelia lists workers compensation and auto among policies for consumer-product clients, subject to actual placement. The useful question is who coordinates those separate policies when hiring or delivery operations change. 39 8
A Second Location Changes the Comparison
Coterie's policyholder FAQ calls for a separate policy for each business location. Its published MPL availability is also narrower than broad all-state marketing suggests. Amelia does not publish a product-by-state schedule, and its local offices do not establish California authority. Confirm both the address structure and the particular product's eligibility before comparing totals. 38 42 35 18
What to Confirm in Quotes
List offices, warehouses and third-party storage sites. Ask which addresses require separate policies, whether product-related professional work fits the proposed classification, and whether cyber or employment protection is an endorsement or separate policy. Identify the agent responsible for lines outside Coterie's program and request each insurer's name and California eligibility.
Service Comparison
Amelia Risk vs Coterie: documented services and availability
| Criteria | Amelia Risk | Coterie Insurance |
|---|---|---|
| Business role | Amelia Risk presents itself as an independent, women-owned insurance brokerage—not as an insurer. It says it identifies a company’s risks, discusses insurance products, represents the buyer to insurers, and recommends a program. The official pages reviewed do not name a licensed producer entity suffix, license number, or NPN. 1,2,4,20,19 | Coterie Insurance is a managing general agency and digital small-business insurance platform built primarily for licensed agents, brokers and distribution partners. It is not a direct-to-consumer insurance marketplace; a business owner is directed to work with an agent. 29,34,47 Coterie Applications, Inc. provides the platform under the website terms. Florida's current corporate record lists it as the member of Coterie Insurance Agency, LLC, the agency named in Coterie's footer; Massachusetts separately lists the agency with an active property-and-casualty producer license through December 28, 2026. 36,29,50,51 Coterie's website lists multiple investors, and Allianz X records Coterie as a current direct investment after leading a 2025 Series C round. The reviewed sources do not establish an acquisition, a controlling parent or Coterie's complete current ownership table. 29,47,48,50 |
| Customer focus | Amelia Risk says it is a women-owned and operated insurance brokerage in San Francisco whose team works with startups and high-growth companies. Its specialty pages address startups, better-for-you food, beverage and cosmetic (CPG) companies, technology businesses (including software, hardware, robotics, AI, autonomous-vehicle software, and life sciences), and consumer-product or accessible-luxury brands. A company-hosted podcast transcript describes a primary CPG focus and work with higher-risk product categories such as baby food, skincare, and dietary supplements. Public pages do not state minimum revenue, headcount, or funding-stage eligibility. 1,3,4,5,6,7,8,22 | Coterie markets its program for small and micro commercial accounts, including new and home-based businesses, subject to its industry, location and underwriting appetite. 29,33,34 |
| Application process | New business starts with a conversation or website contact form, not a public self-service binder. Amelia Risk describes four steps: understand the company and gather information; represent the buyer to insurers; review quotes and a recommendation with the client; then the client decides how to proceed. About copy says the firm will not ask clients to complete multiple PDFs or Word documents only to print, sign, and scan them back. A company-hosted interview describes D&O underwriting as possibly a matter of days or a few weeks with completed information, with a two-to-three-week comfortable budget—an illustrative timing comment, not a binding SLA. No public quote calculator or specimen application was found. 4,18,2,5,20,22 | A licensed agent starts a quote in Coterie's dashboard with the client's business name and address, selects the principal industry, confirms or edits prefilled details, customizes coverage and pays to bind an eligible policy. Business owners who do not already have an agent can use Coterie's agent finder. 33,34,30 Coterie advertises bindable quotes in under two minutes for eligible standard risks. Its terms qualify that claim: a quote or estimate is not an insurance contract, and coverage remains subject to underwriting approval, eligibility verification and formal policy issuance. 34,36 |
| Coverage lines | Amelia Risk publishes an Insurance Policies catalogue covering general liability and umbrella or excess, stock throughput (cargo), product recall, directors and officers (D&O), employment practices liability (EPL), workers compensation, cyber, and technology errors and omissions (Tech E&O). Specialty pages also list product liability, fiduciary liability, professional liability, a businessowner’s policy (BOP) with property, general liability, and hired and non-owned auto, owned and hired/non-owned auto, and employee crime as policies those clients should consider. Those labels are the firm’s marketed placement topics; they are not specimen forms, and they do not establish that every line is available to every applicant. 9,10,11,12,13,14,15,16,17,5,6,7,8 | Coterie's current core catalogue consists of a business owner's policy (BOP), standalone general liability and miscellaneous professional liability (MPL/E&O). A BOP combines liability with property coverage; the other two are distinct policies. 30,32,31,42 Coterie's December 2025 BOP guide states eligibility of up to $10 million in revenue and 50 employees, reduced to $5 million and 15 employees for contractors. It lists up to $1 million in building value and $500,000 in business personal property, with limits and availability still varying by state, industry and quote. 41,36 Coterie currently markets cyber, workplace violence, employment practices liability, restaurant, liquor liability and contractors equipment endorsements. Its BOP guide also lists optional hired and non-owned auto liability, equipment breakdown, drone liability and other property extensions. These are optional additions, not evidence of separate standalone policies. 40,41,43,44 Coterie's MPL is a claims-made professional liability policy for listed service professions. Its current guide says the basic policy includes a 60-day extended reporting period and offers longer periods for purchase; retroactive coverage and limits depend on the selected terms and eligibility. 42,36 Coterie's claims page expressly says it does not write workers' compensation or automobile policies. Hired and non-owned auto appears only as an optional liability endorsement in the BOP guide and should not be read as commercial auto physical-damage coverage. 39,41 |
| Access to insurers | Amelia Risk says it represents clients to the dozens of insurance companies with which it works and that its vertical focus supports relationships with underwriters, wholesale brokers, and carrier partners. The reviewed pages do not name those insurers, rating agencies, or program administrators, and they do not publish appointment lists. 4,2,21 | Coterie's terms say carrier partners underwrite and issue its policies. Its claims page identifies a separate Spinnaker Specialty route for surplus-lines policies beginning CSE, while its current coastal guide names Spinnaker Insurance Company only for eligible coastal Texas BOP risks. The issuing insurer therefore needs to be checked on each quote and policy. 36,39,45 |
Sources
Amelia Risk Official Website
- Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset at wp-content/uploads/2020/02/Amelia-Logo-cropped.jpg. Accessed 2026-09-16.
- About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
- Our Team. Amelia Risk Insurance Brokers; Women-owned and operated brokerage statement; combined 60+ years claim; biographies for Liz Moore, Danielle Holyoake, Jess Cano, and Toni Simpson. Accessed 2026-09-16.
- Our Specialties. Amelia Risk Insurance Brokers; Narrow industry-vertical focus; underwriters, brokers, and carrier partners; four-step process; claims advocacy sentence; specialty sections for startups, CPG, technology, and consumer products. Accessed 2026-09-16.
- Insurance For Startups. Amelia Risk Insurance Brokers; Startup audience copy; Insurance policies for startups to consider, including D&O, EPL, fiduciary, professional liability, cyber, BOP (property, GL, HNOA), umbrella, employee crime/fidelity, and workers compensation. Accessed 2026-09-16.
- Insurance For CPG Companies. Amelia Risk Insurance Brokers; Specialization for better-for-you food, beverage, and cosmetic companies; Insurance policies for CPG companies to consider; FAQ items on copacker insurance, product recall versus product liability, hired and non-owned auto, and Prop 65 as possible sublimited defense. Accessed 2026-09-16.
- Insurance For Technology Companies. Amelia Risk Insurance Brokers; Technology audience including software, hardware, robotics, AI, autonomous-vehicle software, and life sciences; Insurance policies for tech companies to consider, including Tech E&O, cyber, BOP components, D&O, EPL, fiduciary, crime, and workers compensation. Accessed 2026-09-16.
- Consumer Product Insurance. Amelia Risk Insurance Brokers; Consumer-goods and accessible-luxury audience; Insurance policies for Consumer Product companies to consider, including product recall, product liability, D&O, EPL, fiduciary, cyber, cargo/stock throughput, auto, umbrella, employee crime/fidelity, and workers compensation. Accessed 2026-09-16.
- Insurance Policies. Amelia Risk Insurance Brokers; Policies hub cards: General Liability & Umbrella, Stock Throughput, Product Recall, D&O, EPL, Workers Compensation, Cyber Liability, Technology Errors & Omissions; nav labels POLICIES and FOR CLIENTS. Accessed 2026-09-16.
- General Liability. Amelia Risk Insurance Brokers; What's covered: premises, personal and advertising injury, product liability; hired and non-owned auto; umbrella or excess as higher limits over scheduled underlying liability. Accessed 2026-09-16.
- Stock Throughput. Amelia Risk Insurance Brokers; What's covered: stock throughput often referred to as cargo; in-transit and at-location coverages; selling-price valuation compared with replacement cost. Accessed 2026-09-16.
- Product Recall. Amelia Risk Insurance Brokers; What's covered by a Product Recall Policy; As your broker, we help walk through these factors. Accessed 2026-09-16.
- Directors And Officers Liability. Amelia Risk Insurance Brokers; What's covered by a D&O policy; when companies commonly consider purchase around outside funding. Accessed 2026-09-16.
- Employment Practices Liability (EPL). Amelia Risk Insurance Brokers; What's covered; timing note referring to employers in CA and NY as more litigious environments, not a statement of Amelia Risk's licensed states. Accessed 2026-09-16.
- Workers Compensation. Amelia Risk Insurance Brokers; Educational description of workers compensation as statutory coverage required by all 50 states; when an employer with payroll should buy it. This is not a product-by-state eligibility schedule for Amelia Risk.. Accessed 2026-09-16.
- Cyber Liability. Amelia Risk Insurance Brokers; Network security and privacy liability; first-party and third-party components; cyber-crime/social engineering described as a traditional add-on. Accessed 2026-09-16.
- Technology Errors And Omissions. Amelia Risk Insurance Brokers; Tech E&O described as a more specific term for professional liability covering financial loss from failed technology products or services. Accessed 2026-09-16.
- Contact Us. Amelia Risk Insurance Brokers; Get in touch invitation; embedded contact iframe; LEARN ABOUT OUR SPECIALTIES; footer locations San Francisco and East Bay. Accessed 2026-09-16.
- Privacy Policy. Amelia Risk Insurance Brokers; Opening identification: We are Amelia Risk Insurance Brokers & our website address is https://ameliarisk.com. WordPress-style comment/media/cookie notices; no producer license or compensation disclosure. Accessed 2026-09-16.
- Why We Created Amelia Risk. Amelia Risk Insurance Brokers; Liz Moore, 16 August 2021; late 2019 launch; independent coverage-first broker; women-owned positioning; free-consultation email at close. Accessed 2026-09-16.
- The Importance Of An Insurance Broker. Amelia Risk Insurance Brokers; Liz Moore, 23 August 2021; broker as outsourced risk manager and claims/renewal advocate; closing invitation for a free consultation. Accessed 2026-09-16.
- Podcast Episode – Beyond The Certificate With Startup CPG. Amelia Risk Insurance Brokers; Danielle Holyoake introduction: CRO and co-founder; late 2019 start; CPG focus; D&O underwriting described as days to a few weeks with completed information, with a two-to-three-week comfortable budget; inventory/stock throughput discussion. Company-hosted transcript of a third-party podcast.. Accessed 2026-09-16.
- Nexsure Client Login. Nexsure; Login URL linked from Amelia Risk’s Client Login Portal / FOR CLIENTS navigation as of 16 September 2026; authenticated contents not reviewed. Accessed 2026-09-16.
- Ascend Insured Portal For Amelia Risk Insurance Brokers. Ascend; Path /amelia_risk_insurance_brokers linked from Amelia Risk navigation; unauthenticated request redirected toward login and did not expose policy contents. Accessed 2026-09-16.
- Amelia Risk Pay Now. ePayPolicy; Footer Pay Now / MAKE A PAYMENT target on ameliarisk.com; unauthenticated GET returned HTTP 500 during this review, so payment-flow details were not inspected. Accessed 2026-09-16.
- Business Name Search. California Department of Insurance; Agency or Organization Name search requires Cloudflare Turnstile. No license result for Amelia Risk was retrieved on 16 September 2026. This is an access limitation, not a negative license finding.. Accessed 2026-09-16.
- Look Up A National Producer Number. National Insurance Producer Registry; Public NPN lookup definition page reviewed; Amelia Risk’s official site does not publish an NPN to search, and no NPN was independently confirmed here. Accessed 2026-09-16.
- Bizfile Online. California Secretary of State; Business-search API request from this research environment was blocked by the site’s security service on 16 September 2026. No official California entity snapshot was retrieved. This is an access limitation, not a formation finding.. Accessed 2026-09-16.
Coterie Insurance Official Website
- About Coterie Insurance. Coterie Insurance; Agent and broker focus; company history; investors; agency name, NPN and Wisconsin license in footer. Accessed 2026-09-15.
- Insurance for Small Businesses. Coterie Insurance; General Liability, Business Owners Policies and Professional Liability sections; agent distribution; footer agency disclosure. Accessed 2026-09-15.
- General Liability Insurance for Small Business. Coterie Insurance; How General Liability Insurance Works and Common Questions sections. Accessed 2026-09-15.
- Business Owner's Policy for Small Businesses. Coterie Insurance; Package components and exclusions from the typical BOP description. Accessed 2026-09-15.
- Agents and Business Insurance Brokers. Coterie Insurance; How It Works steps; nationwide product statement; dashboard service statement. Accessed 2026-09-15.
- Instant Bindable Small Business Insurance Quotes for Agents. Coterie Insurance; Built for Agents and Brokers; online workflow; core lines; endorsements; availability sections. Accessed 2026-09-15.
- Quick Start: Quote and Bind Small Business Insurance With Coterie. Coterie Insurance; Five-Step Quote-to-Bind Workflow and Does Coterie Work in All 50 States sections. Accessed 2026-09-15.
- Terms and Conditions. Coterie Insurance; Effective December 16, 2025; Sections 1, 5, 6 and 10. Accessed 2026-09-15.
- Privacy Policy. Coterie Insurance; Introduction; Section 6, Payment and Commissions Processing; carrier privacy links. Accessed 2026-09-15.
- Policyholder Resources. Coterie Insurance; Account, policy-change, certificate, claims, multiple-location and sample-policy sections. Accessed 2026-09-15.
- Claims. Coterie Insurance; Reporting routes; response timing; settlement timing; excluded workers' compensation and auto claims; cyber and workplace-violence FAQs. Accessed 2026-09-15.
- Coterie Insurance Endorsements. Coterie Insurance; Cyber, Workplace Violence, Employment Practices, Restaurant, Liquor Liability and Contractors Equipment list; product caveat. Accessed 2026-09-15.
- BOP Product Overview. Coterie Insurance; Pages 1-5: eligibility criteria, base property and liability coverages, additional extensions and mandatory forms. Accessed 2026-09-15.
- Miscellaneous Professional Liability Policy Overview and Product Highlights. Coterie Insurance; Pages 1-7: eligible professions, unavailable jurisdictions, limits, claims-made terms and exclusions. Accessed 2026-09-15.
- Cyber Insurance Overview. Coterie Insurance; Pages 1-2: coverage, criteria, limits and Cyberscout services. Accessed 2026-09-15.
- Workplace Violence Insurance Overview. Coterie Insurance; Pages 1-2: endorsement status, criteria, services and limits. Accessed 2026-09-15.
- Coterie's Coastal Business Insurance Appetite. Coterie Insurance; September 11, 2026 state-by-state coastal BOP eligibility, limits, exclusions and Texas carrier statement. Accessed 2026-09-15.
- Current Moratoriums. Coterie Insurance; Active BOP catastrophe moratoriums, updated September 2-4, 2026; effect on new business and changes. Accessed 2026-09-15.
- Allianz X Announces Strategic Investment in Coterie Insurance. Coterie Insurance and Allianz X; September 11, 2025 announcement; MGA role; Series C investment and reinsurance relationship. Accessed 2026-09-15.
- Allianz X Portfolio and News. Allianz X; Current Direct Investments and September 11, 2025 Coterie strategic-investment entry. Accessed 2026-09-15.
- Coterie BOP and GL Products Available Through Progressive. Coterie Insurance; November 20, 2025 agency relationship and Progressive BusinessQuote Explorer distribution scope. Accessed 2026-09-15.
- Coterie Insurance Agency, LLC Entity Record. Florida Department of State, Division of Corporations; Active foreign LLC record; January 6, 2026 annual report; Coterie Applications, Inc. listed as member. Accessed 2026-09-15.
- Licensed Property and Casualty Agencies. Massachusetts Division of Insurance; Coterie Insurance Agency, LLC; license 19000811; approval period December 28, 2025 through December 28, 2026. Accessed 2026-09-15.
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