Alliance Risk vs THREE by Berkshire Hathaway: How Do They Compare for General Liability Insurance?

Alliance Risk describes bodily injury, property damage and advertising injury coverage for businesses with public or customer contact. THREE lists general liability in its combined package and directs buyers to an online quote. 4,7,6

What Is Alliance Risk?

Alliance Risk suits tech startups from pre-seed through IPO that want a broker to review their tech E&O policy for free and shop specialist insurers; if you want to buy online in minutes, use a digital insurer. Quotes take 24 hours to ten business days, depending on your risk. 1,2,3

Read the Alliance Risk profile

THREE small business insurance: coverage, issuer and buying routes

THREE markets a packaged commercial insurance product through a direct quote route and partner agents. Berkshire Hathaway Direct Insurance Company is named as issuer on THREE’s sample policy. 5,6

Read the THREE by Berkshire Hathaway profile

Read the THREE by Berkshire Hathaway General Liability Insurance page

What Is General Liability Insurance?

General liability can protect your business when a customer or visitor claims you caused injury or damaged their property. It suits businesses serving customers or working on their premises; your own building, tools and stock need property coverage. 8,9,10

Read the full coverage guide

Key Differences in General Liability Insurance

Broker Placement or Combined Policy

Alliance Risk arranges general liability as a broker and does not issue the policy. THREE describes general liability as one component of its combined Business Owners Policy. A buyer comparing them should identify the insurer and the exact form Alliance Risk proposes, then compare that placement with the liability section and other bundled lines in THREE's quote. 4 7

Customer Injury and Property Damage

Alliance Risk names bodily injury, property damage, and personal or advertising injury such as libel, slander and copyright infringement as typical general-liability coverage. THREE lists General Liability as a marketed category, but its reviewed summary does not enumerate matching covered incidents. Ask THREE for the form's insuring agreements and compare both policies against the business's premises, products and advertising exposures. 4 7

Business Profile and Buying Route

Alliance Risk identifies contractors, retailers, hospitality businesses, consultants and manufacturers among buyers with public locations, customer contact or products. THREE directs small-business prospects to an online quote with licensed Small Business Advisors available. Those descriptions point to different placement journeys; confirm that the activity and locations in your application match the class description and quote. 4 5

What to Confirm in General Liability Insurance Quotes

  • Compare each form's bodily injury, property damage and personal or advertising injury language, along with exclusions for employee injury, professional errors, auto incidents and the insured's own property. 4 7
  • Ask THREE to show general-liability limits and insurer on the combined quote; ask Alliance Risk which carrier and form it is placing. 4 6

Review Scores

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Alliance Risk

-/ 10

Review Score

No reviews found

Alliance Risk has no customer ratings on the review sites we checked, so there's no Review Score yet. That says nothing bad about the company; it means you'll need to ask for references.[1][4][6]

Read Alliance Risk reviews

THREE by Berkshire Hathaway

7.3/ 10

Review Score

2 rated sources

The inspected sources report separate measures: NerdWallet’s 4.0/5 editorial rating is excluded from the source-rating average; Trustpilot displayed 2.5/5 from five user posts and BBB displayed 4.8/5 from 265 reviews. Trustpilot and BBB include different purchase, service and agent/intermediary interactions, not a verified common policyholder cohort. BBB separately lists complaints. Any source-rating average weights eligible platforms equally and is not a pooled, representative customer-experience estimate or a claims-quality measure.[4][3][1][2]

Read THREE by Berkshire Hathaway reviews

Offering Details

Alliance Risk vs THREE by Berkshire Hathaway: General Liability Insurance: documented features by provider

CriteriaAlliance Risk General Liability InsuranceTHREE Business Owners Policy
Role in This Line

Alliance Risk arranges general liability (also called commercial general liability, or CGL) coverage as a broker rather than issuing the policy itself. 4Company-reported. General liability product page; the page describes the coverage generically and does not name Alliance Risk's specific placement process for this line.

THREE presents General Liability as a component of its combined Business Owners Policy rather than identifying it as a separate standalone policy on the reviewed product page. 7Company-reported. Company-described U.S. package structure. The page does not establish underwriting terms or that every listed category will be included for every applicant.

Issuing Insurer

The reviewed general liability page does not name the insurer that would issue a policy for a given buyer. 4Not publicly disclosed. General liability product page as read on 2026-09-23.

The linked sample policy's declarations identify Berkshire Hathaway Direct Insurance Company as issuer. 6Company-reported. This is the issuer named on the public sample only; the sample does not establish the issuing entity for every state-specific quote or buyer's issued policy.

Who It’s For

Alliance Risk targets general liability at businesses that operate a physical location open to the public, interact with clients or customers face-to-face, work on client property, advertise, or sell products or services, naming contractors and construction, retail and e-commerce, hospitality and food service, consulting, and manufacturing and distribution as common buyers. 4Company-reported. General liability product page; eligibility for a particular company depends on underwriting.

The reviewed product page does not state separate eligibility rules for General Liability; the general quote and advisor route is not proof that a particular business qualifies for it. 7,5Not publicly disclosed. Eligibility and state availability remain unestablished for an individual risk until THREE returns its quote and applicable forms.

Coverage Features

Alliance Risk lists bodily injury, property damage, and personal and advertising injury (libel, slander, copyright infringement, false advertising) as typically covered, and says employee injuries, professional errors, auto accidents, intentional acts, and damage to the policyholder's own property are excluded and belong to other lines such as workers' compensation, professional liability, commercial auto, or commercial property. 4Company-reported. General liability product page; coverage and exclusions described in general terms, subject to the policy as issued.

THREE's Business Owners Policy page lists General Liability among its marketed coverage categories in the combined policy. This describes the product page, not whether the category appears in a particular quote or responds to a loss. 7,6Company-reported. Official THREE package marketing for General Liability. The sample policy is state-selectable and does not establish that this item is included in every quote or issued policy.

Limits and Retentions

The reviewed general liability page gives cost ranges (for example, small businesses around $500 annually up to larger enterprises near $25,000 a month) but does not publish specific coverage limits, retentions or deductible amounts for general liability. 4Not found in reviewed sources. General liability product page as read on 2026-09-23; cost figures are illustrative premium estimates, not published limits.

The reviewed public product page does not state a separate limit or deductible for General Liability; THREE says the quote-specific insurance summary lists limits and deductibles. 7,6Not publicly disclosed. No number is inferred from the sample policy. The quote and issued declarations control the buyer-specific limit and deductible.

Risk Services

The reviewed general liability page does not describe a dedicated risk-control service, specialist team or claims-advocacy offering for this line beyond generic risk-management tips such as maintaining a safe work environment and using clear client contracts. 4Not found in reviewed sources. General liability product page as read on 2026-09-23.

Confirm in your quote.

How to Apply

The general liability page's only application route is a generic 'Get a quote' request; it does not list the specific submission information Alliance Risk asks for on this line, unlike its D&O, EPLI and fiduciary product pages. 4Not found in reviewed sources. General liability product page as read on 2026-09-23.

THREE directs small-business prospects to an online quote and says licensed Small Business Advisors can help with the process. 5Company-reported. This is the route for the overall THREE product. It does not show whether General Liability will be offered for a particular business or whether a customer can bind that line without an issued policy.

Claims Support

The reviewed general liability page does not describe an Alliance Risk claims-handling or claims-advocacy process for this line. 4Not found in reviewed sources. General liability product page as read on 2026-09-23.

Confirm in your quote.

Full Comparison

More Alliance Risk vs THREE by Berkshire Hathaway Comparisons

Other General Liability Insurance Comparisons

Sources

Alliance Risk

  1. Technology Insurance. Alliance Risk; What is Technology Insurance?; Types of Technology; Types of Coverage; startup placement introduction; quote documents and process. Accessed 2026-09-16.
  2. Tech E&O Insurance. Alliance Risk; Opening placement description; Get Your Tech E&O Risk Review; What We Need for Your Quote; Policy Review. Accessed 2026-09-16.
  3. Get a Quote. Alliance Risk; Request form; Prefer to Call?; Why Alliance Risk? section. Accessed 2026-09-16.
  4. General Liability Insurance. Alliance Risk; What is General Liability Insurance?; Who Needs General Liability Insurance?; What Does General Liability Insurance Cover?; What Doesn't General Liability Insurance Cover?; How Much Does General Liability Insurance Cost?; Risk Management Tips. Accessed 2026-09-23.

THREE by Berkshire Hathaway

  1. Jargon-free small business insurance - THREE by Berkshire Hathaway. Berkshire Hathaway Direct Insurance Company, dba THREE; Lines 23, 39, 70–81 and 406–410: business location quote entry, single-policy description, issuer, business focus, online quote and licensed Small Business Advisor route. Quote entry inspected without submitting a form. Accessed 2026-09-30.
  2. The Policy: 3 Jargon-free pages - THREE by Berkshire Hathaway. Berkshire Hathaway Direct Insurance Company, dba THREE; State-selectable sample policy: Summary (Declarations) identifies Berkshire Hathaway Direct Insurance Company as issuer and says the insurance summary lists limits and deductibles; sample policy text and state selection do not establish terms for a particular quote or issued policy. Accessed 2026-09-30.
  3. Business Owners Policy - THREE by Berkshire Hathaway. Berkshire Hathaway Direct Insurance Company, dba THREE; Product page: “No need for multiple policies” and one comprehensive policy; Business Liability, Property and Business Auto categories and the listed line names. Product page footer identifies Berkshire Hathaway Direct Insurance Company, dba THREE. Accessed 2026-09-30.

General Liability Insurance Guide

  1. Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
  2. Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.
  3. Commercial General Liability Coverage Form. ISO; specimen hosted by Hiscox; I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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