Alliance Risk vs
Cowbell Fiduciary Liability Insurance
Alliance Risk brokers specialist fiduciary placements; Cowbell distributes Zurich Select Plus fiduciary as a module for SMEs via wholesalers.
What Is Alliance Risk?
Alliance Risk describes itself as an independent commercial insurance brokerage serving complex businesses, including technology startups. Its offering includes technology E&O placement and review of existing policies. 1,2
What Is Cowbell Insurance?
Cowbell is a specialty-insurance platform and agency focused on cyber risk for small and midsize businesses. Its U.S. catalogue also includes combined Technology E&O and cyber products and a Zurich management-liability offering distributed through appointed wholesalers. 5,6,7
What Is Fiduciary Liability Insurance?
Fiduciary liability insurance addresses covered claims alleging breaches of duties in managing employee benefit plans. 9,10
Key Differences in Fiduciary Liability Insurance
Specialist Broker Versus Zurich Module
Alliance Risk places fiduciary liability by marketing the risk to specialist carriers. Cowbell operates the platform for Zurich’s Select Plus management-liability product; fiduciary is one of four modules a buyer can combine, and Zurich underwrites it. Cowbell and Zurich say Select Plus modules are written on Zurich admitted paper; Zurich’s footer names Zurich American Insurance Company without stating that entity is the specific issuer. Alliance Risk’s fiduciary page does not name an insurer. 3 8 7
Size and Industry Appetite
Cowbell targets the fiduciary module at private companies with under 250 employees and under $50 million in assets, across Select Plus industries such as manufacturing and technology. Alliance Risk targets any employer sponsoring a 401(k), defined benefit or health plan, including multi-employer and union plans, nonprofits, sole proprietors and partnerships. 8 3
Coverage Detail and Access
Alliance Risk lists defense, settlements, judgments, and DOL audits and penalties as typically covered, and cites deductibles it sees from $5,000 to $50,000. Cowbell describes fiduciary as protecting against claims from breaches of duties related to a 401(k) or health plan; neither Cowbell nor Zurich’s Select Plus page publishes fiduciary limits or retentions, and neither describes a fiduciary-specific service such as plan-compliance consulting. You cannot buy the Cowbell module directly: appointed Zurich E&S wholesalers access it through Cowbell’s API. Alliance Risk asks for plan data and typically delivers proposals in a few business days, and offers a no-charge existing-policy review. 3 8 7
What to Confirm in Fiduciary Liability Insurance Quotes
- Confirm Cowbell access is through an appointed Zurich E&S wholesaler, not a direct business sale. 8
- Ask which Zurich entity issues the Select Plus fiduciary module. 7
- Get Alliance Risk’s carrier and whether the fiduciary limit is shared. 3 4
- Check employee and asset caps on Select Plus against Alliance Risk’s broader sponsor list. 8 3
Offering Details
Alliance Risk vs Cowbell Fiduciary Liability Insurance: documented features by provider
| Criteria | Alliance Risk Fiduciary Liability Insurance | Cowbell / Zurich Select Plus Fiduciary Liability |
|---|---|---|
| Role in This Line | Alliance Risk places fiduciary liability coverage as a broker: it reviews a company's current coverage and markets the risk to carriers that specialize in fiduciary liability. 3Company-reported. Fiduciary liability product page; Alliance Risk does not underwrite the policy itself. | Fiduciary liability is one module within Cowbell's distribution of Zurich's Select Plus management liability product; Cowbell operates the platform, Zurich underwrites the module. Zurich's own page lists 'Fiduciary Liability' as one of the four modules a buyer can combine. 8,7Company-reported. Management liability page intro and module list; Zurich page module-name section. |
| Issuing Insurer | The reviewed fiduciary liability page does not name the insurer that would issue a policy; it says Alliance Risk markets a company's risk to carriers that specialize in fiduciary liability, so the issuing insurer depends on the placement. 3Not publicly disclosed. Fiduciary liability product page as read on 2026-09-23. | Cowbell and Zurich both say the Select Plus modules, including fiduciary liability, are written on Zurich admitted paper. Zurich's site footer names 'Zurich American Insurance Company' in its copyright notice, but neither page states that entity is the specific policy issuer for this module. 8,7Company-reported. Management liability page intro; Zurich page intro and footer. |
| Who It’s For | Alliance Risk targets fiduciary liability coverage at any employer sponsoring a 401(k), defined benefit pension or health plan, including multi-employer and union plans, nonprofits, sole proprietors and partnerships with plans, and professional groups managing partner retirement plans; it says even plans fully outsourced to a TPA still need fiduciary coverage because the sponsor retains oversight liability. 3Company-reported. Fiduciary liability product page; eligibility for a particular company depends on underwriting. Alliance Risk says a company should add fiduciary liability coverage when it launches a 401(k) or similar benefit plan, because ERISA fiduciary duty attaches the moment the plan goes live. 4Company-reported. Management liability page's program-staging guidance, describing fiduciary liability specifically among the three bundled lines. | Cowbell targets this fiduciary module at private companies with under 250 employees and under $50M in assets, across the same target industries listed for the broader Select Plus product, such as manufacturing and technology. 8Company-reported. FAQ 'What size accounts are targeted?' and Target industries list. |
| Coverage Features | Alliance Risk lists legal defense costs, settlements and judgments, and Department of Labor audits and penalties as typically covered, responding to claims such as excessive-fee litigation and imprudent investment selection; it says criminal and fraudulent acts, bodily injury and property damage, and employee dishonesty (covered instead by an ERISA fidelity bond) are excluded. 3Company-reported. Fiduciary liability product page; coverage and exclusions described in general terms, subject to the policy as issued. | Cowbell describes fiduciary liability as protecting against claims arising from breaches of fiduciary duties related to employee benefit plans, such as a company's 401(k) or health plan. 8Company-reported. FAQ 'What is the difference between management liability and D&O?'. |
| Limits and Retentions | Alliance Risk states standard fiduciary liability deductibles it sees range from $5,000 to $50,000, with smaller, lower-risk plans qualifying for lower deductibles and higher deductibles reducing premium at the cost of more out-of-pocket exposure in a claim. 3Company-reported. Fiduciary liability product page FAQ; illustrative range, not a quote for any particular plan. Alliance Risk says entry-level management-liability packages that bundle fiduciary liability with D&O and EPLI often share a single aggregate limit, so a large D&O or EPLI settlement earlier in the policy year can reduce what is left for a fiduciary claim; it says a specialist broker structures shared versus separate limits to manage that risk. 4Company-reported. Management liability page's discussion of bundled D&O, EPLI and fiduciary programs. | Neither the Cowbell page nor Zurich's own Select Plus page, both read in full, publishes fiduciary-liability limit or retention amounts. 8,7Not publicly disclosed. Cowbell page and Zurich page, both read on 2026-09-23. |
| Risk Services | Alliance Risk offers a no-charge review of an existing fiduciary liability policy, identifying gaps and exclusion risks and comparing the program to market options. 3Company-reported. Fiduciary liability product page, Get Your Fiduciary Liability Risk Review section. | Both Cowbell and Zurich describe the Select Plus product generally as backed by 'the reputable Zurich Claims service'; neither reviewed page describes a fiduciary-specific service such as plan-compliance consulting. 8,7Not publicly disclosed. Management liability page intro; Zurich page intro, both read on 2026-09-23. |
| How to Apply | For a fiduciary liability quote, Alliance Risk asks for the plan type, number of participants, total assets under management, current coverage and limits, whether an ERISA fidelity bond is in place, and a five-year claims history of DOL audits and participant complaints, and says it typically delivers proposals within a few business days. 3Company-reported. Fiduciary liability product page, What We Need for Your Quote section; timing is a company estimate, not a guarantee. | This fiduciary module is accessed only by appointed Zurich E&S wholesalers through the Cowbell platform's API; it is not sold directly to businesses. 8Company-reported. FAQ 'How can I access the Zurich Select Plus management liability product through Cowbell?'. |
| Claims Support | The reviewed fiduciary liability page does not describe an Alliance Risk claims-handling or claims-advocacy process; it discusses what a fiduciary liability policy covers rather than how Alliance Risk itself supports a claim. 3Not found in reviewed sources. Fiduciary liability product page as read on 2026-09-23. | Not described in the reviewed sources. |
Full Comparison
More Alliance Risk vs Cowbell Comparisons
Other Fiduciary Liability Insurance Comparisons
Sources
Alliance Risk
- About Us. Alliance Risk; Our Story. Accessed 2026-09-16.
- Tech E&O Insurance. Alliance Risk; Opening placement description; Get Your Tech E&O Risk Review; What We Need for Your Quote; Policy Review. Accessed 2026-09-16.
- Fiduciary Liability Insurance. Alliance Risk; Fiduciary Liability Insurance: Protecting the People Who Manage Your Plan; What Does Fiduciary Liability Insurance Cover?; What Fiduciary Liability Insurance Does NOT Cover; Who Needs Fiduciary Liability Insurance?; Cost of Fiduciary Liability Insurance; Get Your Fiduciary Liability Risk Review. Accessed 2026-09-23.
- Management Liability Insurance: How D&O, EPLI, and Fiduciary Fit Together. Alliance Risk; The shared limit problem; How to structure the program as you scale. Accessed 2026-09-23.
Cowbell
- Cowbell. Cowbell; What We Do; Assess, Insure, Respond and Improve; U.S. navigation; footer legal disclosure. Accessed 2026-09-15.
- Prime Tech Product Overview. Cowbell; PDF pp. 1–4: non-admitted combined Technology E&O and cyber for technology businesses up to $1 billion; up to $5 million; surplus lines in 50 states; edition PRIME TECH US0001 1025. Accessed 2026-09-16.
- Small and Midsize Business Management Liability | Zurich Select Plus. Zurich North America; Intro on the Zurich/Cowbell collaboration; module name 'Fiduciary Liability'; FAQ 'What is the difference between management liability and D&O?' (identical to Cowbell's page); Targeted industries list; footer copyright. Accessed 2026-09-23.
- Management liability coverage for small & medium enterprises. Cowbell; FAQ 'What is the difference between management liability and D&O?' (Fiduciary Liability definition); Target industries list; FAQ on access and account size. Accessed 2026-09-23.
Fiduciary Liability Insurance Guide
- Field Assistance Bulletin No. 2008-04: Guidance Regarding ERISA Fidelity Bonding Requirements. U.S. Department of Labor, Employee Benefits Security Administration; Q2 pp.2–3. Accessed 2026-09-16.
- Fiduciary Liability Insurance. Travelers; What Is Fiduciary Liability Insurance? Accessed 2026-09-16.



