Alliance Risk vs
Cowbell Crime Insurance
Alliance Risk brokers crime placements; Cowbell distributes Zurich Select Plus crime as a module sold only through appointed wholesalers.
What Is Alliance Risk?
Alliance Risk describes itself as an independent commercial insurance brokerage serving complex businesses, including technology startups. Its offering includes technology E&O placement and review of existing policies. 1,2
What Is Cowbell Insurance?
Cowbell is a specialty-insurance platform and agency focused on cyber risk for small and midsize businesses. Its U.S. catalogue also includes combined Technology E&O and cyber products and a Zurich management-liability offering distributed through appointed wholesalers. 5,6,7
What Is Crime Insurance?
Crime insurance addresses business losses from specified theft and fraud risks, such as robbery, forgery and embezzlement. 9
Key Differences in Crime Insurance
Broker Versus Zurich Module
Alliance Risk arranges crime insurance as a brokerage and describes the coverage it places rather than an Alliance-issued policy. Crime coverage on the Cowbell side is one module inside Cowbell’s distribution of Zurich’s Select Plus management-liability product: Cowbell operates the platform and Zurich underwrites the module. Zurich’s own page lists Crime Insurance as one of four modules a buyer can combine. 3 8 7
Who Can Access It
Cowbell’s crime module is accessed only by appointed Zurich E&S wholesalers through the Cowbell platform’s API; it is not sold directly to businesses. Alliance Risk’s crime page is written as a placement description for buyers who handle cash, payments or sensitive data and similar exposures, without stating a wholesaler-only channel. 8 3
Appetite, Paper and Limits
Cowbell aims the module at private companies with under 250 employees and under $50 million in assets. Alliance Risk names cash-handling firms, accounting teams, volunteer-oversight nonprofits, and finance, retail, healthcare or logistics, without those headcount and asset caps. 8 3
Cowbell and Zurich say Select Plus crime is written on Zurich admitted paper. Alliance Risk’s reviewed sources do not name an issuing insurer. Neither side publishes crime limits or retentions; Alliance Risk publishes typical premium ranges. 7 3
What the Crime Cover Is Said to Do
Cowbell describes crime as theft, fraud and embezzlement by employees or third parties. Alliance Risk also names forgery, fraudulent EFT, social-engineering impersonation, and burglary or robbery, and excludes owner or partner dishonesty and losses not discovered during the policy period. 8 3
Cowbell’s reviewed Select Plus materials do not describe crime-specific risk-control services. Alliance Risk’s reviewed sources likewise do not describe a crime-specific risk-control program. 8 3
What to Confirm in Crime Insurance Quotes
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Confirm you can reach Cowbell’s module only through an appointed Zurich E&S wholesaler, and name that wholesaler on the quote. 8
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Ask which Zurich entity issues the Select Plus crime module, and which carrier Alliance Risk is placing. 7 3
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Check whether you exceed Cowbell’s under-250-employee and under-$50-million-asset target. 8
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Match Alliance Risk’s listed perils and exclusions against the Zurich module’s actual insuring agreements. 3 8
Offering Details
Alliance Risk vs Cowbell Crime Insurance: documented features by provider
| Criteria | Alliance Risk Crime Insurance | Cowbell / Zurich Select Plus Crime Coverage |
|---|---|---|
| Role in This Line | Alliance Risk arranges crime insurance placements as a brokerage; the crime page describes the coverage it places rather than an Alliance-issued policy. 3,4Company-reported. Crime product page and the general brokerage disclosure on the coverage catalogue page. | Crime coverage is one module within Cowbell's distribution of Zurich's Select Plus management liability product; Cowbell operates the platform, Zurich underwrites the module. Zurich's own page lists 'Crime Insurance' as one of the four modules a buyer can combine. 8,7Company-reported. Management liability page intro and module list; Zurich page module-name section. |
| Issuing Insurer | The crime insurance page does not name an issuing insurer or carrier for the coverage. 3Not publicly disclosed. Crime product page as read on 2026-09-23. | Cowbell and Zurich both say the Select Plus modules, including crime, are written on Zurich admitted paper. Zurich's site footer names 'Zurich American Insurance Company' in its copyright notice, but neither page states that entity is the specific policy issuer for this module. 8,7Company-reported. Management liability page intro; Zurich page intro and footer. |
| Who It’s For | Alliance Risk lists businesses that handle cash, payments or sensitive data, companies with accounting, billing or procurement teams, nonprofits with volunteer financial oversight, and organizations in finance, retail, healthcare or logistics as common crime insurance buyers. 3Company-reported. Crime product page, Who Needs Crime Insurance? section. | Cowbell targets this crime module at private companies with under 250 employees and under $50M in assets, across the same target industries listed for the broader Select Plus product. 8Company-reported. FAQ 'What size accounts are targeted?' and Target industries list. |
| Coverage Features | Alliance Risk's crime insurance page covers employee theft and embezzlement, forgery or alteration of checks or documents, fraudulent electronic funds transfer, social engineering fraud and impersonation, and burglary, robbery and safe burglary, with theft of client property available by endorsement. 3Company-reported. Crime product page, What Does Crime Insurance Cover? section; actual policy structure depends on the carrier and the policy as issued. Alliance Risk says its crime coverage excludes business income loss from crime unless endorsed, cyber breach or hacking (which it says falls under a cyber policy instead), losses not discovered during the policy period, and dishonest acts by company owners or partners. 3Company-reported. Crime product page, What Doesn't Crime Insurance Cover? section. | Cowbell describes crime coverage as protecting against losses resulting from criminal acts such as theft, fraud, and embezzlement committed by employees or third parties. 8Company-reported. FAQ 'What is the difference between management liability and D&O?'. |
| Limits and Retentions | Alliance Risk's crime page gives typical annual premium ranges ($500-$2,000 for small businesses up to $10,000-$50,000+ for large enterprises) but does not publish specific coverage limits, sublimits or retentions. 3Not publicly disclosed. Crime product page as read on 2026-09-23. | Neither the Cowbell page nor Zurich's own Select Plus page, both read in full, publishes crime-coverage limit or retention amounts. 8,7Not publicly disclosed. Cowbell page and Zurich page, both read on 2026-09-23. |
| Risk Services | Not described in the reviewed sources. | Neither reviewed page describes crime-specific risk-control services such as employee-dishonesty prevention programs; both describe the Select Plus product's claims backing only at the whole-product level. 8,7Not publicly disclosed. Management liability page and Zurich page, both read on 2026-09-23. |
| How to Apply | Not described in the reviewed sources. | This crime module is accessed only by appointed Zurich E&S wholesalers through the Cowbell platform's API; it is not sold directly to businesses. 8Company-reported. FAQ 'How can I access the Zurich Select Plus management liability product through Cowbell?'. |
Full Comparison
More Alliance Risk vs Cowbell Comparisons
Other Crime Insurance Comparisons
Sources
Alliance Risk
- About Us. Alliance Risk; Our Story. Accessed 2026-09-16.
- Tech E&O Insurance. Alliance Risk; Opening placement description; Get Your Tech E&O Risk Review; What We Need for Your Quote; Policy Review. Accessed 2026-09-16.
- Crime Insurance. Alliance Risk; What Is Crime Insurance?; Who Needs Crime Insurance?; What Does Crime Insurance Cover?; What Doesn't Crime Insurance Cover?; How Much Does Crime Insurance Cost? Accessed 2026-09-23.
- Alliance Products. Alliance Risk; Footer brokerage disclosure: "Alliance Risk is an insurance brokerage focused on providing clients with commercial insurance across a wide array of industries.". Accessed 2026-09-23.
Cowbell
- Cowbell. Cowbell; What We Do; Assess, Insure, Respond and Improve; U.S. navigation; footer legal disclosure. Accessed 2026-09-15.
- Prime Tech Product Overview. Cowbell; PDF pp. 1–4: non-admitted combined Technology E&O and cyber for technology businesses up to $1 billion; up to $5 million; surplus lines in 50 states; edition PRIME TECH US0001 1025. Accessed 2026-09-16.
- Small and Midsize Business Management Liability | Zurich Select Plus. Zurich North America; Intro on the Zurich/Cowbell collaboration; module name 'Crime Insurance'; FAQ 'What is the difference between management liability and D&O?' (identical to Cowbell's page); Targeted industries list; footer copyright. Accessed 2026-09-23.
- Management liability coverage for small & medium enterprises. Cowbell; FAQ 'What is the difference between management liability and D&O?' (Crime Coverage definition); Target industries list; FAQ on access and account size. Accessed 2026-09-23.
Crime Insurance Guide
- Commercial Insurance Guide. California Department of Insurance; Crime. Accessed 2026-09-16.



