What Is AIG?
AIG is the marketing name for American International Group, Inc.; AIG says its insurance products are written or provided by subsidiaries or affiliates. Its U.S. business pages list commercial casualty, property, cyber, management and professional liability, and specialty programs, but a brand-level page does not identify the insurer for a particular policy. 1,2
What Is Newfront?
Newfront suits growing and enterprise businesses seeking specialist insurance and benefits teams plus Navigator policy tools; small firms wanting an instant direct quote should compare online carriers. Its Partner Management tool is included in client service agreements. 4,5,6,7
What Is Product Liability Insurance?
Product liability can cover claims that a product you make, import, distribute or sell injured someone or damaged property. If your business handles products, describe every role in the supply chain and ask how the quote treats product damage and recall costs. 10,11,12,13,14
Key Differences in Product Liability Insurance
Newfront describes a broad casualty client range
AIG markets product liability through its Aerospace and Aviation practice for aviation manufacturers, distributors and repair operations. Newfront says its casualty team serves businesses from startups to Fortune 10 companies across industries, and places product liability without naming a size threshold for product liability. A manufacturer outside aviation can ask Newfront about its market options; an aircraft business should establish whether its operations fit AIG’s specialized practice. 3 8
Newfront offers integrated claims and risk-control resources
Newfront says its casualty team provides claims advocacy, risk-control resources and data-backed benchmarking across the lines it places, including product liability. AIG describes aviation-focused underwriting and claims adjusters or attorneys plus a 24/7 hotline. Buyers should ask which services are included for their account and who handles an incident. 8 3
What to Confirm in Product Liability Insurance Quotes
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
AIG
Review Score
2 rated sources
Customer ratings for AIG are low: Trustpilot shows 1.9 out of 5 from 252 reviews, and NerdWallet gives 2.5 stars and notes more claims complaints than expected. These pages cover many AIG products and countries, so they only loosely describe business insurance.[1][2]
Read AIG reviewsNewfront
Review Score
1 rated source
Newfront has too little firmwide customer feedback for a reliable review verdict. An individual agent’s BBB grade does not establish the wider company’s service quality.[6]
Read Newfront reviewsOffering Details
AIG vs Newfront: Product Liability Insurance: documented features by provider
| Criteria | AIG Aviation Product Liability | Newfront Casualty Product Liability |
|---|---|---|
| Role in This Line | AIG markets product liability as part of its Aerospace and Aviation insurance practice, specifically for aviation-related product operations. It is not evidence of a broad standalone product liability offer for unrelated sectors. 3Company-reported. Role in this product is limited to the description on the linked AIG source. | Newfront names product liability as one of the coverages its Casualty practice places, opening the practice page by saying it helps clients with "mitigating product liability and improving customer safety." Newfront brokers this coverage; it does not underwrite it. 8Company-reported. Casualty page opening description and Key Coverages list. |
| Issuing Insurer | Confirm in your quote. | The reviewed page does not name an insurer for product-liability placements; Newfront describes "strong carrier relationships" generally rather than a specific product-liability panel. 8Not found in reviewed sources. Checked the Casualty page for a named product-liability carrier; none was found. |
| Who It’s For | AIG identifies aviation product manufacturers, distributors and maintenance, repair and overhaul operations as audiences for its aviation product liability solutions. The page does not establish eligibility for all product manufacturers. 3Company-reported. Audience is the segment AIG names on the linked source; this is not an underwriting decision, quote or guarantee of availability. | Newfront says its Casualty practice, led by Frannie Epps, serves companies "of all sizes, ranging from start-ups to Fortune 10" across a broad span of industries, without a product-liability-specific size or revenue threshold. 8Company-reported. Casualty page leadership bio; a practice-wide eligibility statement, not product-liability-only. |
| Coverage Features | AIG lists aviation product liability insurance among aviation liability solutions. It does not publish a buyer’s covered products, legal liability terms, limits or exclusions on this overview page. 3Company-reported. AIG’s public product description is not the policy. Actual entitlement depends on the applicable issued form, endorsements and declarations. | The reviewed page lists product liability as a named coverage within casualty placement but does not describe the specific insuring agreement, occurrence versus claims-made trigger, or exclusions for that line; those terms come from the placed policy. 8Not found in reviewed sources. Casualty page as read on 2026-09-23; only a coverage-name listing was found for product liability specifically. |
| Limits and Retentions | The aviation page does not publish a product-liability limit for an individual manufacturer or product. Confirm capacity, attachment and policy terms with AIG for the account. 3Not publicly disclosed. This statement reports only what the linked public source discloses and does not substitute for a quote or issued policy. | Published limits or retentions for product-liability coverage were not found on the reviewed page. 8Not publicly disclosed. Casualty page as read on 2026-09-23; limits are quote-specific for broker placements. |
| Risk Services | AIG describes aviation-focused underwriting and claims adjusters/attorneys, a 24/7 hotline and application materials for aircraft products. These resources do not determine coverage or claim acceptance. 3Company-reported. The linked page describes company-reported support; specific account services and third-party arrangements must be confirmed. | Newfront says its Casualty team offers claims advocacy and integrated risk-control resources to help clients mitigate exposures and reduce claim frequency and cost, plus data-backed benchmarking, applied across the casualty lines it places, including product liability. 8Company-reported. Casualty page's Our Approach and Newfront Difference sections; not product-liability-exclusive service detail. |
| How to Apply | Confirm in your quote. | You engage Newfront for product-liability placement by requesting a consultation, which asks for your industry, company details and the service you need rather than issuing an instant quote. 9Company-reported. General consultation intake, not a product-liability-specific application path. |
Full Comparison
More AIG vs Newfront Comparisons
Other Product Liability Insurance Comparisons
Sources
AIG
- Investor Relations. American International Group, Inc. (AIG); About AIG and legal footer; lines 244–246 and 327–331. Accessed 2026-09-28.
- Business. AIG US; Surplus Lines heading and paragraph, lines 357–359. Accessed 2026-09-28.
- Aerospace & Aviation Insurance. AIG; Official AIG Aerospace & Aviation page: named aviation product liability solutions for manufacturers, distributors, maintenance/repair/overhaul operations; aviation underwriting, claims support and application links; standard policy caveat. Accessed 2026-09-30.
Newfront
- Business Insurance. Newfront; Purpose-Built Team; Full Transparency; Streamlined Program Management. Accessed 2026-09-15.
- Employee Benefits. Newfront; Employee Benefits heading; Tailored Solutions; Comprehensive Expertise: Benefits, Global Benefits, Compensation and Retirement. Accessed 2026-09-16.
- WTW Completes Acquisition Of Newfront. WTW; 27 January 2026 release; completion announcement and allocation of Business Insurance and Total Rewards to WTW segments. Accessed 2026-09-15.
- Casualty. Newfront; Key Coverages to Protect Your Business: Product Liability; Our Approach: Placement Expertise, Risk Quantification & Optimization, Claims Advocacy & Risk Control; opening paragraph on mitigating product liability and improving customer safety. Accessed 2026-09-23.
- Get Started Today. Newfront; Consultation form: schedule a consultation to see how Newfront can reduce your risk. Accessed 2026-09-23.
Product Liability Insurance Guide
- Get business insurance. U.S. Small Business Administration; Six common types of business insurance table. Accessed 2026-09-16.
- Facts + Statistics: Product liability. Insurance Information Institute; Product liability insurance opening definition (manufacturer, distributor, or seller; defective condition causing personal injury or damage); Product recall insurance sentence. Accessed 2026-09-16.
- Product liability, recall and contamination insurance. Insurance Information Institute; Product liability opening (design/manufacture/distribute/sell; injury, property damage or death; added to GL or stand-alone); What could go wrong? (roles; directions/warnings); Covering the costs of a product recall; Contamination insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability Coverage: premises, products liability and completed operations; major exclusions including damage to your work, impaired property, sistership liability and failure to perform; Limits of Insurance products and completed operations aggregate; glossary Sistership Liability. Accessed 2026-09-16.
- Commercial General Liability Coverage Form. ISO Properties, Inc.; specimen hosted by Hiscox; Recall exclusion p.5; Supplementary Payments pp.8–9; Section III limits p.10; V.16 and V.21 p.15, warnings/instructions continue p.16. Accessed 2026-09-16.
