What Is AIG?
AIG is the marketing name for American International Group, Inc.; AIG says its insurance products are written or provided by subsidiaries or affiliates. Its U.S. business pages list commercial casualty, property, cyber, management and professional liability, and specialty programs, but a brand-level page does not identify the insurer for a particular policy. 1,2
What Is Newfront?
Newfront suits growing and enterprise businesses seeking specialist insurance and benefits teams plus Navigator policy tools; small firms wanting an instant direct quote should compare online carriers. Its Partner Management tool is included in client service agreements. 4,5,6,7
What Is General Liability Insurance?
General liability can protect your business when a customer or visitor claims you caused injury or damaged their property. It suits businesses serving customers or working on their premises; your own building, tools and stock need property coverage. 9,10,11
Key Differences in General Liability Insurance
Program participation and broker placement
AIG’s directory documents GL within programs for specific audiences such as manufactured housing, crane operators and towing businesses. Newfront lists GL in its casualty program and says its practice works with companies of every size and scope. If your class appears in AIG’s directory, request those program terms; Newfront’s description points to a consultation and carrier placement tailored to the account. Ask both whether your precise operations fit the proposed market. 3 8
Service and structure questions
Newfront says it can structure guaranteed-cost, large-deductible, self-insurance and captive programs; AIG’s record describes program administrator support and underwriting resources. These are distinct placement structures, so compare the retention or risk funding your business would carry, not just the headline premium. AIG’s listed program may have its own arrangement; request the applicable structure and declarations. 8 3
Claims advocacy and administration
Newfront describes claims advocacy through resolution and integrated risk-control resources for its casualty clients. AIG describes claims and loss-control teams supporting program administrators. Ask who receives a GL claim first, which team advocates for your business, and whether the service applies to your particular program or placement. Neither public record states your policy’s limits or exclusions. 8 3
What to Confirm in General Liability Insurance Quotes
- Which AIG program administrator and risk-bearing insurer would issue the GL policy for your class?
- Would Newfront quote guaranteed-cost or another casualty structure, and what retention and claims process would apply?
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
AIG
Review Score
2 rated sources
Customer ratings for AIG are low: Trustpilot shows 1.9 out of 5 from 252 reviews, and NerdWallet gives 2.5 stars and notes more claims complaints than expected. These pages cover many AIG products and countries, so they only loosely describe business insurance.[1][2]
Read AIG reviewsNewfront
Review Score
1 rated source
Newfront has too little firmwide customer feedback for a reliable review verdict. An individual agent’s BBB grade does not establish the wider company’s service quality.[6]
Read Newfront reviewsOffering Details
AIG vs Newfront: General Liability Insurance: documented features by provider
| Criteria | AIG General Liability Within Named Programs | Newfront General Liability Insurance |
|---|---|---|
| Role in This Line | This evidence supports general liability only within the named AIG programs cited here; it does not establish one uniform standalone general liability product across all businesses. 3Company-reported. Role in this product is limited to the description on the linked AIG source. | Newfront's casualty practice brokers general liability coverage. It negotiates placement and program structure with carriers rather than underwriting the risk itself. 8Company-reported. Casualty offering page; general liability is one of several coverages the casualty practice places. |
| Issuing Insurer | Confirm in your quote. | The reviewed casualty page does not name the insurer or insurers that would issue a general liability policy placed through Newfront. 8Not publicly disclosed. Casualty page as read on 2026-09-23; carrier depends on the specific placement. |
| Who It’s For | AIG lists general liability within selected programs for audiences such as community associations, crane and rigging businesses, dental practices, leisure operations, manufactured housing, motorsports, psychoanalysts and towing operations. This is not a universal industry eligibility statement. 3Company-reported. Audience is the segment AIG names on the linked source; this is not an underwriting decision, quote or guarantee of availability. | Newfront says its casualty practice has "the expertise to protect companies of every size and scope," without a stated minimum size or industry restriction for general liability specifically. 8Company-reported. Casualty page intro paragraph; general framing, not a stated eligibility rule. |
| Coverage Features | The program directory identifies General Liability as a coverage component in the cited named programs. It does not publish the occurrence definitions, covered operations, limits, exclusions or endorsements for any buyer’s policy. 3Company-reported. AIG’s public product description is not the policy. Actual entitlement depends on the applicable issued form, endorsements and declarations. | Newfront lists General Liability among the Key Coverages of its casualty program, alongside product liability, auto liability, workers' compensation, umbrella/excess liability, and environmental and pollution liability. 8Company-reported. Casualty page Key Coverages list; no description of general-liability-specific limits, endorsements or exclusions. |
| Limits and Retentions | No general liability limit, deductible or retention for a particular program is stated in the directory. Confirm the program-specific quote and issued form. 3Not publicly disclosed. This statement reports only what the linked public source discloses and does not substitute for a quote or issued policy. | Newfront's casualty page says it can structure guaranteed-cost, large-deductible, self-insurance and captive programs, but does not publish specific limits, deductibles or retentions for general liability. 8Company-reported. Placement Expertise section; program-structure options described in general terms for casualty overall. |
| Risk Services | AIG describes underwriting, claims and loss-control teams for its Program Administrators, including program development support and admitted/non-admitted structures. These program services are separate from policy entitlement. 3Company-reported. The linked page describes company-reported support; specific account services and third-party arrangements must be confirmed. | Newfront says its casualty practice provides claims advocacy and integrated risk control resources to help clients mitigate risk exposures and reduce claim frequency and costs, alongside predictive analytics and benchmarking. 8Company-reported. Claims Advocacy & Risk Control and Predictive analytics and benchmarking sections; described casualty-wide, not general-liability-specific. |
| How to Apply | Confirm in your quote. | You start a general liability placement by requesting a consultation through Newfront's casualty page. 8Company-reported. Casualty page call-to-action; no online quoting or binding described. |
| Claims Support | Confirm in your quote. | Newfront says its casualty claims advocacy team manages claims through resolution, which would include a general liability claim. 8Company-reported. The Newfront Difference section; casualty-wide description, not a general-liability-specific claims workflow. |
Full Comparison
More AIG vs Newfront Comparisons
Other General Liability Insurance Comparisons
Sources
AIG
- Investor Relations. American International Group, Inc. (AIG); About AIG and legal footer; lines 244–246 and 327–331. Accessed 2026-09-28.
- Business. AIG US; Surplus Lines heading and paragraph, lines 357–359. Accessed 2026-09-28.
- AIG Programs Insurance. AIG; Official AIG program directory, lines 384–397 (community associations), 409–423 (crane/rigging), 424–437 (dental), 485–498 (leisure), 510–525 (manufactured housing), 526–543 (motorsports), 544–552 (psychoanalysts), and 611–626 (towing): named audiences and GL schedule entries. Program administration and policy caveat at lines 242–284 and 680–680. Accessed 2026-09-30.
Newfront
- Business Insurance. Newfront; Purpose-Built Team; Full Transparency; Streamlined Program Management. Accessed 2026-09-15.
- Employee Benefits. Newfront; Employee Benefits heading; Tailored Solutions; Comprehensive Expertise: Benefits, Global Benefits, Compensation and Retirement. Accessed 2026-09-16.
- WTW Completes Acquisition Of Newfront. WTW; 27 January 2026 release; completion announcement and allocation of Business Insurance and Total Rewards to WTW segments. Accessed 2026-09-15.
- Casualty. Newfront; Casualty intro: protect companies of every size and scope; Key Coverages to Protect Your Business: General Liability; Claims Advocacy & Risk Control; Placement Expertise. Accessed 2026-09-23.
General Liability Insurance Guide
- Commercial general liability insurance. Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
- Commercial Insurance Guide. California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? Accessed 2026-09-16.
- Commercial General Liability Coverage Form. ISO; specimen hosted by Hiscox; I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12. Accessed 2026-09-16.
