What Is AIG?
AIG is the marketing name for American International Group, Inc.; AIG says its insurance products are written or provided by subsidiaries or affiliates. Its U.S. business pages list commercial casualty, property, cyber, management and professional liability, and specialty programs, but a brand-level page does not identify the insurer for a particular policy. 1,2
What Is Marsh?
Marsh suits technology and larger businesses seeking specialist cyber placement or broad global risk advice; small firms wanting a quick standard quote should compare its MMA route or digital agencies. 4,5,6,7
What Is Media Liability Insurance?
Media liability can help pay defense costs for claims about content you create or distribute, such as allegations of defamation or infringement. Consider it if you publish or produce content for your business or clients; match the quote to each activity. 10,11,12
Key Differences in Media Liability Insurance
Marsh describes a specialist placement for diverse media businesses
AIG separates Media Content from Publishers and Broadcasters and lists examples including copyright, trademark and defamation claims. Marsh calls its placement media errors and omissions and names television stations, news organizations, streamers, websites, producers, publishers, bloggers and influencers as potential audiences. For a company spanning production and distribution, ask Marsh which policy structure fits each role; ask AIG which of its two products applies. 3 8
Marsh pairs the placement with contingency planning
Marsh says its media-risk team helps build a risk program using insurance and contingency planning, and can advise on related lines such as property, general liability and technology E&O. AIG describes professional-liability claims support, but its reviewed page does not specify a media service standard. Ask Marsh what planning deliverables are part of your engagement and what AIG services apply to the media policy. 8 3
What to Confirm in Media Liability Insurance Quotes
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
AIG
Review Score
2 rated sources
Customer ratings for AIG are low: Trustpilot shows 1.9 out of 5 from 252 reviews, and NerdWallet gives 2.5 stars and notes more claims complaints than expected. These pages cover many AIG products and countries, so they only loosely describe business insurance.[1][2]
Read AIG reviewsMarsh
Review Score
2 rated sources
Marsh’s global Trustpilot profile has a poor 1.3/5 score. Treat it as a service warning to investigate with your proposed team; it does not isolate US commercial accounts.[2][4][7]
Read Marsh reviewsOffering Details
AIG vs Marsh: Media Liability Insurance: documented features by provider
| Criteria | AIG Media Content and Publishers and Broadcasters Liability | Marsh Media Liability Insurance |
|---|---|---|
| Role in This Line | AIG markets two distinct media-related offerings on its Professional Liability page: Media Content and Publishers and Broadcasters. AIG is the marketing name; the legal footer says products are written or provided by subsidiaries or affiliates and does not name the issuer for an individual policy. 3Company-reported. AIG’s U.S. Professional Liability product page; the two named descriptions are kept separate and not treated as identical forms. | Marsh's media practice places media liability, which it describes as errors and omissions coverage for media organizations. Marsh McLennan Agency also lists media liability in its executive and professional liability practice. 8,9Company-reported. Marsh media industry page and MMA executive and professional liability page. |
| Issuing Insurer | Confirm in your quote. | The reviewed page does not name a specific media liability insurer. 8Not publicly disclosed. Media industry page as read on 2026-09-23. |
| Who It’s For | AIG describes Media Content for companies developing or distributing media content, and the separate Publishers and Broadcasters product for publishing and broadcasting companies. These descriptions identify target audiences; they do not establish that every media business qualifies. 3Company-reported. Target audience as described by AIG; applicant eligibility and placement availability remain subject to underwriting. | Marsh targets media liability at television stations, news organizations, content providers, streaming companies, online entertainment outlets and websites, including owners, distributors, producers, partners and creators of content. 8Company-reported. Media industry page opening description. |
| Coverage Features | For Media Content, AIG lists examples including trademark or copyright infringement, defamation, false light, false imprisonment, product disparagement and emotional-distress allegations. For Publishers and Broadcasters, it describes risks related to news reports, podcasts and content distributed through wireless devices. These are marketing examples, not a statement that each allegation is covered under a buyer’s policy. 3Company-reported. AIG’s product summaries; policy wording, definitions, exclusions and conditions determine actual coverage. | Marsh says media liability covers claims of defamation, invasion of privacy, copyright infringement, plagiarism and intentional torts. Policies can be adapted for advertising agencies, producers, authors, publishers, broadcasters, bloggers and influencers. 8Company-reported. Media industry page FAQs; illustrative policy description, not a specific policy form. |
| Limits and Retentions | The reviewed page does not state standard limits, retentions or deductibles for either media offering. Confirm the applicable amounts and wording in the quote and policy. 3Not publicly disclosed. AIG’s U.S. Professional Liability page reviewed 2026-09-30; no buyer-specific quote or policy was reviewed. | Confirm in your quote. |
| Risk Services | AIG says its professional-liability claims function uses in-house claims professionals and third-party experts, collaborates with clients through the claims process, and draws on claims data to help evaluate and mitigate loss. The page does not give a media-specific service standard or promise a claim outcome. 3Company-reported. General professional-liability claims service statement, not a media-specific claims guarantee. | Marsh says its media risk team helps clients build a risk program with insurance and contingency planning, and advises on related lines such as property, general liability, umbrella, technology E&O and workers' compensation. 8Company-reported. Media industry page. |
| How to Apply | Confirm in your quote. | You work with a Marsh media risk management specialist directly to assess exposures and place coverage; the page describes advisor-led placement rather than a self-serve quote. 8Company-reported. Media industry page. |
Full Comparison
More AIG vs Marsh Comparisons
Other Media Liability Insurance Comparisons
Sources
AIG
- Investor Relations. American International Group, Inc. (AIG); About AIG and legal footer; lines 244–246 and 327–331. Accessed 2026-09-28.
- Business. AIG US; Surplus Lines heading and paragraph, lines 357–359. Accessed 2026-09-28.
- Professional Liability Insurance. AIG US; Media Content, lines 344–348; Publishers and Broadcasters, lines 349–353; claims expertise lines 273–279; broker contact lines 385–389; legal footer policy-language caveat lines 485–489. Accessed 2026-09-30.
Marsh
- Marsh | Leader in risk, strategy, people, and investments. Marsh; Hero and capability tiles; FAQ: What does Marsh do?; industries served; Is Marsh the same as Marsh McLennan? January 2026 brand change. Accessed 2026-09-16.
- Compensation guide for US clients. Marsh; US broking segments; broker role; retail commissions, client fees, wholesale, insurer consulting, contingent and supplemental commissions; Marsh LLC and Marsh USA LLC; page 3: broker role and Marsh & McLennan Agency segment; page 7: copyright © 2024 Marsh LLC. Accessed 2026-09-16.
- Marsh McLennan Agency (MMA). Marsh; Middle-market US organizations; wholly-owned subsidiary; business insurance, employee health and benefits, retirement, private client. Accessed 2026-09-16.
- Technology | Insurance Broking & Risk Management. Marsh; Opening Technology Practice description; practice links including data center insurance, fintech and Stratus; Talk to us. Accessed 2026-09-16.
- Media. Marsh; Opening positioning; FAQs: What major risks do media organizations face?; What is media liability insurance?; What other types of insurance do media firms need?; How do media firms benefit from expert risk management? Accessed 2026-09-23.
- Expert Executive and Professional Liability Insurance. Marsh McLennan Agency; Our policies include D&O, E&O, EPL, commercial crime/fidelity, network security privacy risk/cyber, fiduciary, media liability, IP, architects and engineers, lawyers professional, and kidnap and ransom. Accessed 2026-09-23.
Media Liability Insurance Guide
- Insurance for Social Media Liability. Journal of Insurance Regulation; authors Kevin T. Merriman, David M. Knapp, Meghan E. Ruesch and Nicole M. Weir; PDF pp.5–7 abstract/summary; PDF p.4 nonendorsement disclaimer; CGL personal and advertising injury and media-business exclusion discussion. Accessed 2026-09-16.
- Media Liability Coverage Part. Hiscox; I p.1; IV–V pp.2–3; VI pp.3–7; VII pp.7–8. Accessed 2026-09-16.
- Media Application Form — United States. CFC Underwriting Limited; Sections 1–2 PDF pp.2–5; Section 3 pp.5–6; Section 4 pp.7–8; Sections 6–7 pp.10–11. Accessed 2026-09-16.
