What Is AIG?
AIG is the marketing name for American International Group, Inc.; AIG says its insurance products are written or provided by subsidiaries or affiliates. Its U.S. business pages list commercial casualty, property, cyber, management and professional liability, and specialty programs, but a brand-level page does not identify the insurer for a particular policy. 1,2
What Is Marsh McLennan Agency?
Marsh McLennan Agency provides business insurance and employee health and benefits, alongside retirement, wealth, and private-client services across the United States and Canada. Its US small-business page lists six common coverage types and directs buyers to request a personalized quote by phone; the insurer and terms for a specific placement must be confirmed in the proposal. 4,5
Read the Marsh McLennan Agency profile
Read the Marsh McLennan Agency Media Liability Insurance page
What Is Media Liability Insurance?
Media liability can help pay defense costs for claims about content you create or distribute, such as allegations of defamation or infringement. Consider it if you publish or produce content for your business or clients; match the quote to each activity. 7,8,9
Key Differences in Media Liability Insurance
AIG gives examples while MMA’s overview leaves claim scope open
AIG markets Media Content and Publishers and Broadcasters, with examples such as copyright, trademark, defamation and risks involving news reports and podcasts. Marsh McLennan Agency lists media liability among executive and professional products, but its cited overview does not itemize covered media claims. A buyer can use AIG’s examples to identify wording questions, then request MMA’s actual form rather than treating its product listing as proof of a specific grant. 3 6
MMA describes an adviser-led route
MMA invites organizations to contact an adviser or specialist to discuss placement; its page does not establish quote or bind timing. AIG provides product pages and application links but does not name the insurer for an individual policy. Ask both who will handle placement and which carrier’s form will govern your content activities. 6 3
What to Confirm in Media Liability Insurance Quotes
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
AIG
Review Score
2 rated sources
Customer ratings for AIG are low: Trustpilot shows 1.9 out of 5 from 252 reviews, and NerdWallet gives 2.5 stars and notes more claims complaints than expected. These pages cover many AIG products and countries, so they only loosely describe business insurance.[1][2]
Read AIG reviewsMarsh McLennan Agency
Review Score
2 rated sources
There are almost no public customer reviews of Marsh McLennan Agency (MMA). Trustpilot shows 3.2 out of 5, but from a single review, and BBB shows an A grade with four complaints closed in three years.[8][9][1]
Read Marsh McLennan Agency reviewsOffering Details
AIG vs Marsh McLennan Agency: Media Liability Insurance: documented features by provider
| Criteria | AIG Media Content and Publishers and Broadcasters Liability | Marsh McLennan Agency media (official overview) |
|---|---|---|
| Role in This Line | AIG markets two distinct media-related offerings on its Professional Liability page: Media Content and Publishers and Broadcasters. AIG is the marketing name; the legal footer says products are written or provided by subsidiaries or affiliates and does not name the issuer for an individual policy. 3Company-reported. AIG’s U.S. Professional Liability product page; the two named descriptions are kept separate and not treated as identical forms. | Marsh McLennan Agency describes arranging media for the audience stated on the cited product page. 6Company-reported. media marketed by marsh-mclennan-agency; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. |
| Who It’s For | AIG describes Media Content for companies developing or distributing media content, and the separate Publishers and Broadcasters product for publishing and broadcasting companies. These descriptions identify target audiences; they do not establish that every media business qualifies. 3Company-reported. Target audience as described by AIG; applicant eligibility and placement availability remain subject to underwriting. | Organizations seeking executive and professional liability solutions; covered media claims are not specified on the cited overview. 6Company-reported. media marketed by marsh-mclennan-agency; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. |
| Coverage Features | For Media Content, AIG lists examples including trademark or copyright infringement, defamation, false light, false imprisonment, product disparagement and emotional-distress allegations. For Publishers and Broadcasters, it describes risks related to news reports, podcasts and content distributed through wireless devices. These are marketing examples, not a statement that each allegation is covered under a buyer’s policy. 3Company-reported. AIG’s product summaries; policy wording, definitions, exclusions and conditions determine actual coverage. | The cited product page describes media liability as a named executive and professional product; the overview does not itemize covered media claims. Marketing description only; actual coverage, exclusions, conditions, limits, and availability depend on the issued policy and jurisdiction. 6Company-reported. media marketed by marsh-mclennan-agency; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. |
| Limits and Retentions | The reviewed page does not state standard limits, retentions or deductibles for either media offering. Confirm the applicable amounts and wording in the quote and policy. 3Not publicly disclosed. AIG’s U.S. Professional Liability page reviewed 2026-09-30; no buyer-specific quote or policy was reviewed. | The cited overview does not set a universal limit or retention for this line. Ask for the proposed policy form, limits, retentions, exclusions, and conditions in the quote. 6Not publicly disclosed. Only the cited marketing page was reviewed for published limit and retention information; no policy-form entitlement is inferred. |
| Risk Services | AIG says its professional-liability claims function uses in-house claims professionals and third-party experts, collaborates with clients through the claims process, and draws on claims data to help evaluate and mitigate loss. The page does not give a media-specific service standard or promise a claim outcome. 3Company-reported. General professional-liability claims service statement, not a media-specific claims guarantee. | Confirm in your quote. |
| How to Apply | Confirm in your quote. | The page invites organizations to contact a Marsh McLennan Agency adviser or specialist to discuss placement. The page does not establish a quote, bind, or coverage-effective timeline. 6Company-reported. media marketed by marsh-mclennan-agency; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. |
Full Comparison
More AIG vs Marsh McLennan Agency Comparisons
Other Media Liability Insurance Comparisons
Sources
AIG
- Investor Relations. American International Group, Inc. (AIG); About AIG and legal footer; lines 244–246 and 327–331. Accessed 2026-09-28.
- Business. AIG US; Surplus Lines heading and paragraph, lines 357–359. Accessed 2026-09-28.
- Professional Liability Insurance. AIG US; Media Content, lines 344–348; Publishers and Broadcasters, lines 349–353; claims expertise lines 273–279; broker contact lines 385–389; legal footer policy-language caveat lines 485–489. Accessed 2026-09-30.
Marsh McLennan Agency
- Who We Are. Marsh McLennan Agency; Lines 193-195: ‘a business of Marsh’ and company-listed service lines across US and Canada. This does not establish the legal entity for an account, corporate ownership chart, or insurer role. Accessed 2026-09-29.
- Small Business Insurance Solutions. Marsh McLennan Agency; Lines 205-207: small-business audience and call invitation; lines 224-249 list six coverage categories and short descriptions; line 264 is an embedded form whose function is not stated. No form submitted. Accessed 2026-09-29.
- Executive and Professional Liability | MMA. Marsh McLennan Agency; Media liability is named within the executive and professional liability policy suite. Accessed 2026-09-30.
Media Liability Insurance Guide
- Insurance for Social Media Liability. Journal of Insurance Regulation; authors Kevin T. Merriman, David M. Knapp, Meghan E. Ruesch and Nicole M. Weir; PDF pp.5–7 abstract/summary; PDF p.4 nonendorsement disclaimer; CGL personal and advertising injury and media-business exclusion discussion. Accessed 2026-09-16.
- Media Liability Coverage Part. Hiscox; I p.1; IV–V pp.2–3; VI pp.3–7; VII pp.7–8. Accessed 2026-09-16.
- Media Application Form — United States. CFC Underwriting Limited; Sections 1–2 PDF pp.2–5; Section 3 pp.5–6; Section 4 pp.7–8; Sections 6–7 pp.10–11. Accessed 2026-09-16.
