What Is AIG?
AIG is the marketing name for American International Group, Inc.; AIG says its insurance products are written or provided by subsidiaries or affiliates. Its U.S. business pages list commercial casualty, property, cyber, management and professional liability, and specialty programs, but a brand-level page does not identify the insurer for a particular policy. 1,2
CNA Small Business Insurance: Products, Agents and Service
CNA directs small-business buyers to independent agents and describes CNA Connect as a businessowners policy for more than 600 small-business classes. Issuer and availability vary by policy and state, so confirm both in a quote. 4,5,6
What Is Media Liability Insurance?
Media liability can help pay defense costs for claims about content you create or distribute, such as allegations of defamation or infringement. Consider it if you publish or produce content for your business or clients; match the quote to each activity. 9,10,11
Key Differences in Media Liability Insurance
CNA combines media liability with cyber and professional coverages
AIG markets Media Content and Publishers and Broadcasters as distinct media-related offerings. CNA describes Epack 3 as a modular policy combining cyber, media, technology and professional-liability coverages. This may help a business seeking one coordinated program, while AIG’s page separates audience types. Ask whether CNA’s selected media component fits your publication and whether its limit is shared with the other modules. 3 8
CNA identifies short intake for smaller risks
CNA’s sell sheet says Epack 3 shortened quote intake for smaller risks, including fewer media-liability questions. AIG links to product information and application materials but does not describe the same intake feature in the reviewed claim. For a smaller publisher, ask CNA what information is still required and compare the final policy wording, not just the application length. 8 3
What to Confirm in Media Liability Insurance Quotes
Review Scores
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
AIG
Review Score
2 rated sources
Customer ratings for AIG are low: Trustpilot shows 1.9 out of 5 from 252 reviews, and NerdWallet gives 2.5 stars and notes more claims complaints than expected. These pages cover many AIG products and countries, so they only loosely describe business insurance.[1][2]
Read AIG reviewsCNA
Review Score
1 rated source
Customer feedback on CNA is mixed and hard to compare. NerdWallet gave it 4.5 out of 5 for manufacturers, while Trustpilot shows about 1.4 out of 5 from 49 mostly self-selected reviews.[1][5]
Read CNA reviewsOffering Details
AIG vs CNA: Media Liability Insurance: documented features by provider
| Criteria | AIG Media Content and Publishers and Broadcasters Liability | Epack 3 Media Liability |
|---|---|---|
| Role in This Line | AIG markets two distinct media-related offerings on its Professional Liability page: Media Content and Publishers and Broadcasters. AIG is the marketing name; the legal footer says products are written or provided by subsidiaries or affiliates and does not name the issuer for an individual policy. 3Company-reported. AIG’s U.S. Professional Liability product page; the two named descriptions are kept separate and not treated as identical forms. | CNA describes Epack 3 as a modular policy that combines cyber, media, technology and professional-liability coverages. 7,8Company-reported. This is a bundled program description; selected coverage parts and limits require the issued policy. |
| Who It’s For | AIG describes Media Content for companies developing or distributing media content, and the separate Publishers and Broadcasters product for publishing and broadcasting companies. These descriptions identify target audiences; they do not establish that every media business qualifies. 3Company-reported. Target audience as described by AIG; applicant eligibility and placement availability remain subject to underwriting. | Confirm in your quote. |
| Coverage Features | For Media Content, AIG lists examples including trademark or copyright infringement, defamation, false light, false imprisonment, product disparagement and emotional-distress allegations. For Publishers and Broadcasters, it describes risks related to news reports, podcasts and content distributed through wireless devices. These are marketing examples, not a statement that each allegation is covered under a buyer’s policy. 3Company-reported. AIG’s product summaries; policy wording, definitions, exclusions and conditions determine actual coverage. | CNA’s Epack 3 sell sheet describes cover for common media perils and says subpoena assistance and mitigation-related options are available. 8Company-reported. The sell sheet does not enumerate all covered perils or establish that every option is included. |
| Limits and Retentions | The reviewed page does not state standard limits, retentions or deductibles for either media offering. Confirm the applicable amounts and wording in the quote and policy. 3Not publicly disclosed. AIG’s U.S. Professional Liability page reviewed 2026-09-30; no buyer-specific quote or policy was reviewed. | Confirm in your quote. |
| Risk Services | AIG says its professional-liability claims function uses in-house claims professionals and third-party experts, collaborates with clients through the claims process, and draws on claims data to help evaluate and mitigate loss. The page does not give a media-specific service standard or promise a claim outcome. 3Company-reported. General professional-liability claims service statement, not a media-specific claims guarantee. | CNA says media and professional-liability customers can access risk-mitigation resources and its cyber page describes specialized risk-control support. 7,8Company-reported. The service statements are company-reported and do not establish a specific service entitlement on a given policy. |
| How to Apply | Confirm in your quote. | CNA’s sell sheet says Epack 3 shortened quote intake for smaller risks, including fewer questions for media liability. 8Company-reported. The source does not state a universal revenue threshold or promise quote/bind timing. |
Full Comparison
More AIG vs CNA Comparisons
Other Media Liability Insurance Comparisons
Sources
AIG
- Investor Relations. American International Group, Inc. (AIG); About AIG and legal footer; lines 244–246 and 327–331. Accessed 2026-09-28.
- Business. AIG US; Surplus Lines heading and paragraph, lines 357–359. Accessed 2026-09-28.
- Professional Liability Insurance. AIG US; Media Content, lines 344–348; Publishers and Broadcasters, lines 349–353; claims expertise lines 273–279; broker contact lines 385–389; legal footer policy-language caveat lines 485–489. Accessed 2026-09-30.
CNA
- Insurance for Small Businesses. CNA; Insurance for Small Businesses, lines 38-50 and 65-67 (CNA Central and agent route); lines 79-106 (product and stated appetite lists); page footer line 132 (CNA registered service mark). Accessed 2026-09-28.
- CNA Connect Small Businessowners Policy (BOP) | CNA Insurance. CNA; CNA Connect; coverages, product range, services. Accessed 2026-09-28.
- General Disclaimer. CNA; General Disclaimer paragraphs 1 and 5 (HTML lines 24 and 28): CNA describes Continental Casualty Company and its relevant affiliates; references to CNA may include one or more CCC affiliates; each particular policy/product/service is the responsibility only of the specific CNA company that issues or supplies it. Footer line 57 identifies CNA Financial Corporation as trademark registrant. Re-read 2026-09-29. Accessed 2026-09-29.
- Cyber Insurance - Cyber Risk Solutions. CNA; Current U.S. page: Epack 3 combines cyber, media, technology and professional liability; MPL appetite, media support, technology E&O, claims and risk-control descriptions. Retrieved 2026-09-30. Accessed 2026-09-30.
- Epack 3 – Cyber, Media, Technology & Professional Liability. CNA; Official sell sheet: modular bundled policy, media coverages and possible extensions, technology/professional line descriptions and quote process for small risks. Marketing summary expressly defers to issued policy. Retrieved 2026-09-30. Accessed 2026-09-30.
Media Liability Insurance Guide
- Insurance for Social Media Liability. Journal of Insurance Regulation; authors Kevin T. Merriman, David M. Knapp, Meghan E. Ruesch and Nicole M. Weir; PDF pp.5–7 abstract/summary; PDF p.4 nonendorsement disclaimer; CGL personal and advertising injury and media-business exclusion discussion. Accessed 2026-09-16.
- Media Liability Coverage Part. Hiscox; I p.1; IV–V pp.2–3; VI pp.3–7; VII pp.7–8. Accessed 2026-09-16.
- Media Application Form — United States. CFC Underwriting Limited; Sections 1–2 PDF pp.2–5; Section 3 pp.5–6; Section 4 pp.7–8; Sections 6–7 pp.10–11. Accessed 2026-09-16.
