What should I review before accepting a brand campaign?
Compare the campaign brief, creator agreement, compensation, approval process, disclosure plan, and client indemnity before launch.[1]
FTC guidance says endorsements should be truthful and material connections disclosed. Decide who checks the content and how corrections are handled, then preserve the approved version and campaign record.[1]
Give the broker the service description and contract language if you want to discuss insurance. The endorsement guidance does not establish that a specific campaign dispute is covered.[4][1]
Read the Social Insurance Buying Guide
Sources and Further Reading
- Children’s Online Privacy Protection Rule: A Six-Step Compliance Plan for Your Business — Federal Trade Commission. Step 1 and factors for determining whether a site/service is directed to children, lines 50 onward
FTC guidance on factors used to assess whether an online service is directed to children.
- Commercial Insurance Guide — California Department of Insurance. Commercial Insurance Guide, revised June 14, 2024: purchasing coverage, commercial property, inland marine, boiler and machinery, commercial general liability, and workers compensation.
- Employer information — California Department of Industrial Relations, Division of Workers’ Compensation. Opening section, employer obligation and out-of-state employer paragraph
Spot, a product of Tools for Enlightenment, publishes this guide and works in the commercial insurance market. This is general buyer education; policy terms and state-specific obligations determine coverage and requirements.
Updated 2026-09-28. Editorial Policy
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