What should I review before accepting a brand campaign?
Compare the campaign brief, creator agreement, compensation, approval process, disclosure plan, and client indemnity before launch.
FTC guidance says endorsements should be truthful and material connections disclosed. Decide who checks the content and how corrections are handled, then preserve the approved version and campaign record.1
Give the broker the service description and contract language if you want to discuss insurance. The endorsement guidance does not establish that a specific campaign dispute is covered.4,1
Read the Social Insurance Buying Guide
Sources and Further Reading for Social
Get Help With Insurance Buying and Renewals.
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