CFC vs
Marsh McLennan Agency: How Do They Compare for Media Liability Insurance?
What Is CFC Insurance?
CFC fits technology businesses seeking one eligible package for E&O, cyber, media/IP and general liability; buyers wanting to bind directly online should compare other routes. Its cyber policies may also include 24/7 incident support. 1,2,3,4
What Is Marsh McLennan Agency?
Marsh McLennan Agency provides business insurance and employee health and benefits, alongside retirement, wealth, and private-client services across the United States and Canada. Its US small-business page lists six common coverage types and directs buyers to request a personalized quote by phone; the insurer and terms for a specific placement must be confirmed in the proposal. 9,10
Read the Marsh McLennan Agency profile
Read the Marsh McLennan Agency Media Liability Insurance page
What Is Media Liability Insurance?
Media liability can help pay defense costs for claims about content you create or distribute, such as allegations of defamation or infringement. Consider it if you publish or produce content for your business or clients; match the quote to each activity. 12,13,14
Key Differences in Media Liability Insurance
Content and production in one package
CFC describes Media & Entertainment as one package combining IP and defamation liability, breach-of-contract and cyber cover, plus general liability for physical production. MMA’s reviewed source names media liability in its executive and professional suite. For a publisher that also films events or hires crews, compare the actual MMA proposal against CFC’s package components and identify which policy responds to production injury or property damage. 6 11
Published ceilings and editorial intake
CFC’s US brochure lists maximums of $10 million for E&O/media/cyber and $6 million for CGL, with a $0 minimum deductible; individual declarations and underwriting govern the offered terms. Its application asks about legal review, releases, music permissions and editorial leadership. MMA’s source identifies the media line, so ask for its proposed limits and application requirements alongside CFC’s published figures. 6 7 11
What to Confirm in Media Liability Insurance Quotes
CFC and Marsh McLennan Agency Review Scores for 2026
These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.
CFC Review Score
Review Score
No reviews found
The reviewed sources did not yield customer reviews of CFC; the available survey concerns UK brokers. The one rating we found is from UK brokers: 4.76 out of 5 in Insurance Times’ 2024/25 survey.[4][11]
Read CFC reviewsMarsh McLennan Agency Review Score
Review Score
2 rated sources
There are almost no public customer reviews of Marsh McLennan Agency (MMA). Trustpilot shows 3.2 out of 5, but from a single review, and BBB shows an A grade with four complaints closed in three years.[8][9][1]
Read Marsh McLennan Agency reviewsCFC vs Marsh McLennan Agency Media Liability Insurance Compared
CFC vs Marsh McLennan Agency: Media Liability Insurance: documented features by provider
| Criteria | CFC Media & Entertainment | Marsh McLennan Agency media (official overview) |
|---|---|---|
| Role in This Line | CFC's Media & Entertainment product is a package policy for content and media businesses that combines IP infringement and defamation liability, breach-of-contract cover, general liability for physical production activities, and cyber cover in one policy. 5,6Company-reported. Media product page and US product brochure; the policy as issued controls the exact scope for any one customer. | Marsh McLennan Agency describes arranging media for the audience stated on the cited product page. 11Company-reported. media marketed by marsh-mclennan-agency; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. |
| Issuing Insurer | The Media & Entertainment application form names only CFC Underwriting Limited, a UK entity authorized and regulated by the Financial Conduct Authority, as the party administering the form. Neither the media product page nor the application discloses which specific insurer or Lloyd's syndicate capacity backs a given US media policy. 7,4Not publicly disclosed. Application footer and the regulatory information page, both checked on 2026-09-23; CFC USA Inc. separately holds admitted producer licenses and E&S authorization in NY, TX, GA and CA, but that page does not tie a specific license to the Media & Entertainment product. | Confirm in your quote. |
| Who It’s For | CFC's media page names bloggers, agents, advertising agencies and traditional media companies among the businesses this package targets, but the reviewed page and brochure do not publish a maximum revenue or company-size threshold for eligibility. 5Company-reported. Media product page introduction; actual eligibility for a given applicant depends on underwriting review of the application. | Organizations seeking executive and professional liability solutions; covered media claims are not specified on the cited overview. 11Company-reported. media marketed by marsh-mclennan-agency; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. |
| Coverage Features | The policy covers IP infringement claims, such as copyright and trademark disputes, and separately covers allegations of defamatory material, addressing risks specific to businesses that create and distribute content. 6Company-reported. Media brochure 'IP infringement and defamation' section; exclusions and conditions are set by the policy wording, which was not reviewed. CFC covers contingent bodily injury and property damage arising from physical production activities like filming, production or events, and includes vicarious liability cover as standard so a media business is protected if held liable for a subcontractor's mistake. 6Company-reported. Media brochure 'Contingent bodily injury and property damage' and 'Sub-contractors' vicarious liability' sections. | The cited product page describes media liability as a named executive and professional product; the overview does not itemize covered media claims. Marketing description only; actual coverage, exclusions, conditions, limits, and availability depend on the issued policy and jurisdiction. 11Company-reported. media marketed by marsh-mclennan-agency; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. |
| Limits and Retentions | CFC publishes a maximum errors & omissions/media/cyber limit of $10,000,000 and a maximum commercial general liability limit of $6,000,000 for this product, with a minimum deductible of $0. 6Company-reported. Brochure 'Limits, deductibles and premiums' table; the limit and deductible on an individual policy's declarations control. | The cited overview does not set a universal limit or retention for this line. Ask for the proposed policy form, limits, retentions, exclusions, and conditions in the quote. 11Not publicly disclosed. Only the cited marketing page was reviewed for published limit and retention information; no policy-form entitlement is inferred. |
| Risk Services | Media & Entertainment policyholders get the same Response app tools as CFC's other cyber-inclusive lines, such as dark web monitoring, phishing simulations and network deep scanning, plus a LawDepot-powered contract-drafting tool and a contract best-practices guide. 6Company-reported. Media brochure 'Response app highlights' and 'Other benefits outside of the app' sections. | Confirm in your quote. |
| How to Apply | The US media application asks about editorial safeguards, including whether content is legally reviewed before publication, whether talent releases and music licensing sign-off are obtained, and who the chief editor is and how they are qualified. 7Company-reported. Application form Section 4: Publishing. | The page invites organizations to contact a Marsh McLennan Agency adviser or specialist to discuss placement. The page does not establish a quote, bind, or coverage-effective timeline. 11Company-reported. media marketed by marsh-mclennan-agency; scope is limited to the cited official product overview and described audience. This is not a policy form or a universal eligibility statement. |
| Claims Support | CFC's general claims page organizes its claims team by industry and specialization but the reviewed claims and media pages did not describe media-specific claim volumes or outcomes the way the cyber brochure does for cyber claims. 8,5Not found in reviewed sources. Claims page and media product page, both checked on 2026-09-23. | Confirm in your quote. |
Related Pages for CFC vs Marsh McLennan Agency Media Liability
Media Liability Insurance Pages for CFC and Marsh McLennan Agency
Other Coverage Lines Compared for CFC vs Marsh McLennan Agency
Other Media Liability Insurance Provider Comparisons
Sources for CFC vs Marsh McLennan Agency Media Liability Insurance
Sources About CFC
- About CFC. CFC; Matt Taylor biography: independent MGA and Syndicate 1988. Accessed 2026-09-16.
- Technology. CFC; Introduction; Technology key features; Digitally traded. Accessed 2026-09-16.
- Technology — United States product brochure. CFC; Page 1: coverage sections, including Products and services liability; Response app highlights; Limits and deductibles. Accessed 2026-09-16.
- Regulatory information. CFC; CFC Underwriting Limited; CFC Lloyd's Syndicate 1988; CFC USA Inc. Accessed 2026-09-23.
- Media insurance | Media liability insurance coverage | CFC. CFC; Media product summary; Key features: libel, slander, IP, content E&O, technology E&O, contractual liability, cyber; Downloads. Accessed 2026-09-23.
- Media & entertainment | Product brochure (United States). CFC; IP infringement and defamation; Breach of contract; Contingent bodily injury and property damage; Sub-contractors' vicarious liability; Comprehensive cyber cover and incident response; Limits, deductibles and premiums table. Accessed 2026-09-23.
- Media companies Insurance application form (US). CFC; Section 4: Publishing; Section 5: Cyber Security Risk Management; Section 6: Claims Experience; footer entity line. Accessed 2026-09-23.
- Claims | CFC. CFC; Claims team organized by industry and specialization; Specialty, Emerging risk, Financial lines, Cyber sections. Accessed 2026-09-23.
Sources About Marsh McLennan Agency
- Who We Are. Marsh McLennan Agency; Lines 193-195: ‘a business of Marsh’ and company-listed service lines across US and Canada. This does not establish the legal entity for an account, corporate ownership chart, or insurer role. Accessed 2026-09-29.
- Small Business Insurance Solutions. Marsh McLennan Agency; Lines 205-207: small-business audience and call invitation; lines 224-249 list six coverage categories and short descriptions; line 264 is an embedded form whose function is not stated. No form submitted. Accessed 2026-09-29.
- Executive and Professional Liability | MMA. Marsh McLennan Agency; Media liability is named within the executive and professional liability policy suite. Accessed 2026-09-30.
Sources for the Media Liability Insurance Guide
- Insurance for Social Media Liability. Journal of Insurance Regulation; authors Kevin T. Merriman, David M. Knapp, Meghan E. Ruesch and Nicole M. Weir; PDF pp.5–7 abstract/summary; PDF p.4 nonendorsement disclaimer; CGL personal and advertising injury and media-business exclusion discussion. Accessed 2026-09-16.
- Media Liability Coverage Part. Hiscox; I p.1; IV–V pp.2–3; VI pp.3–7; VII pp.7–8. Accessed 2026-09-16.
- Media Application Form — United States. CFC Underwriting Limited; Sections 1–2 PDF pp.2–5; Section 3 pp.5–6; Section 4 pp.7–8; Sections 6–7 pp.10–11. Accessed 2026-09-16.





