At-Bay vs
Newfront Cyber Insurance
Newfront names a specific practice leader for cyber placements; At-Bay's submissions go to a general underwriting inbox or platform.
What Is At-Bay Insurance?
At-Bay offers Cyber, Tech E&O, and miscellaneous professional liability insurance through its disclosed insurance agency and surplus lines broker. Its Stance security services have policy eligibility conditions, with managed detection and response sold separately. 1,2
What Is Newfront?
Newfront is a business-insurance and employee-benefits brokerage that combines specialist teams with online policy-management tools. It is now part of WTW. 7,8,9,10
What Is Cyber Insurance?
Cyber insurance can help a business respond to cyber incidents and address covered liability claims arising from them. 12
Key Differences in Cyber Insurance
A Named Practice Leader vs a General Submission Channel
Newfront's cyber page names Jennifer Wilson as Head of the Cyber Practice and routes a consultation request to her team. 11 At-Bay instead routes cyber submissions to a general underwriting email address or its automated Broker Platform, without naming an individual contact. 3
Proprietary Modeling vs Tiered Security Requirements
Newfront says its technology team provides proprietary modeling data to inform decisions on cyber limits aligned with a client's risk exposure and tolerance. 11 At-Bay instead ties limit and retention terms to its InsurSec security tiers, where reduced ransomware terms require a separately purchased managed detection and response subscription. 3
Hands-On Advocacy vs a Published Incident Roadmap
Newfront says it provides hands-on claims consultation for cyber breaches, including pre- and post-loss advocacy to prepare clients on breach-response protocol before a claim happens. 11 At-Bay instead describes an in-house claims team, a named breach-coach phone line, and a published cyber incident roadmap that assembles response partners after a claim is reported. 6
What to Confirm in Cyber Insurance Quotes
- Ask Newfront which insurer or insurers would actually issue your policy; its page names none. 11
- Ask At-Bay whether your account would be issued on At-Bay Specialty Insurance Company paper or placed with another carrier. 3 5
- Ask Newfront what its proprietary modeling recommends as a limit for your specific risk profile. 11
- Compare each provider's breach-response process, since Newfront emphasizes pre-loss advocacy and At-Bay publishes a specific incident roadmap. 11 6
Offering Details
At-Bay vs Newfront Cyber Insurance: documented features by provider
| Criteria | At-Bay Cyber Insurance | Newfront Cyber Risk Insurance |
|---|---|---|
| Role in This Line | At-Bay places cyber insurance through its disclosed producer, At-Bay Insurance Services LLC, which is licensed as an insurance producer in all 50 states. At-Bay says eligible new excess-and-surplus (E&S) cyber business has been written on its own carrier paper, At-Bay Specialty Insurance Company, since August 2023. 4,5Company-reported. Producer role from the current license page; carrier role from a 2023 transition announcement, not confirmed for every current cyber quote. | Newfront's Cyber Risk practice brokers cyber coverage: it assesses risk, negotiates coverage and placement, and provides claims consultation. It does not underwrite the policy itself. 11Company-reported. Cyber Risk offering page. |
| Issuing Insurer | The current cyber product page does not name an issuing insurer. At-Bay's 2023 announcement says new E&S cyber business is quoted on At-Bay Specialty Insurance Company paper, but that is a historical statement, not a per-quote disclosure. 3,5Company-reported. Cyber product page checked today names no insurer; the carrier-transition release is dated August 2023 and does not cover every current state or account. | The reviewed Cyber Risk page does not name the insurer or insurers that would issue a cyber policy placed through Newfront. 11Not publicly disclosed. Cyber Risk page as read on 2026-09-23; carrier depends on the specific placement. |
| Who It’s For | Not described in the reviewed sources. | The Cyber Risk page does not state a company-size or industry eligibility threshold; it speaks generally about clients facing "evolving cyber risk and increased underwriting standards." 11Not publicly disclosed. Our Approach section; general framing, not a stated eligibility rule. |
| Coverage Features | At-Bay lists direct and contingent business interruption and system failure coverage, social engineering and invoice manipulation coverage for all classes of business, full limits for cryptojacking and bricking, broad cyber extortion coverage including cryptocurrency payment, and reputational-harm coverage for PR costs from adverse publicity. 3Company-reported. Product-page coverage highlights; the issued policy and endorsements control actual terms. At-Bay sells cyber insurance with optional InsurSec security tiers: Core includes vulnerability monitoring and a fraud-defense sub-limit; Advanced adds a reduced ransomware retention and a zero-hour ransomware waiting period; Complete adds a $0 financial-fraud retention and a $1 million financial-fraud sub-limit. Each higher tier requires a separately purchased managed detection and response (MDR) subscription. 3Company-reported. Product-page InsurSec package descriptions and footnotes; availability depends on the business's risk profile and qualifying conditions. | Newfront lists Cyber Liability Insurance, Data Breach Insurance, Technology Errors and Omissions (E&O), Business Interruption, Network Security Liability, and Cyber Extortion and Ransomware Coverage among its cyber Key Coverages. 11Company-reported. Cyber Risk page Key Coverages list; the page treats technology E&O as part of the same practice. |
| Limits and Retentions | At-Bay says it writes primary and excess cyber insurance for businesses with revenue up to $5 billion and limits up to $10 million. Through its Broker Platform, brokers can get automated quotes only for businesses up to $100 million in revenue and $3 million in limits. 3Company-reported. Published appetite ceilings, not guaranteed offers; underwriting and the appetite guide control individual accounts. | Newfront's cyber page does not publish limits or retentions. It says its technology team provides proprietary modeling data to inform decisions on limits aligned with a client's risk exposure and tolerance. 11Company-reported. Subject Matter Expertise section; describes an internal modeling service, not published limit figures. |
| Risk Services | Every At-Bay cyber policy includes access to At-Bay Stance, a security platform with vulnerability monitoring, vCISO advisory and tabletop exercises, and security awareness training. Managed detection and response (MDR) for endpoints or email costs extra, $16 or $25 per user per month respectively, and is sold separately by At-Bay Security, LLC. 3Company-reported. Product-page InsurSec and footnote descriptions; MDR pricing is described as estimated and subject to change. | Newfront says dedicated cyber security specialists advise on security-improvement opportunities and current cybersecurity practices against phishing, ransomware and DDoS threats, and that its Tech E&O and Cyber team negotiates bespoke policy language. 11Company-reported. Subject Matter Expertise section of the cyber page. |
| How to Apply | You apply for At-Bay cyber coverage by emailing a submission to underwriting@at-bay.com or by requesting an automated quote through At-Bay's Broker Platform. 3Company-reported. Product-page submission instructions; the Broker Platform route is limited to accounts within its lower appetite ceilings. | You start a cyber placement by requesting a consultation through Newfront's Cyber Risk page, which is led by Jennifer Wilson, Head of the Cyber Practice. 11Company-reported. Cyber Risk page call-to-action and Leadership section; no online quoting or binding described. |
| Claims Support | At-Bay describes an in-house claims team and a named breach-coach phone line for active ransomware or system-interruption incidents, alongside a published cyber incident roadmap that assembles response partners after a claim is reported. 6Company-reported. Claims-handling page process description; does not establish claim outcomes or payment speed. | Newfront says it provides "hands-on" claims consultation for cyber breaches, including pre- and post-loss advocacy and resolution consultation to prepare clients on breach-response protocol before a claim. 11Company-reported. Claims Consultation section of the cyber page; a described service, not a claims-outcome statistic. |
Full Comparison
More At-Bay vs Newfront Comparisons
Other Cyber Insurance Comparisons
Sources
At-Bay
- Cyber, Tech E&O & Professional Liability Insurance. At-Bay; Product cards and agency disclosure. Accessed 2026-09-16.
- At-Bay Stance. At-Bay; Real Protection Against Real Threats; Endpoint, Email, MXDR; footnotes 1 and 3–6. Accessed 2026-09-16.
- Cyber Insurance Coverage & Policy Highlights. At-Bay; Cyber Coverage Highlights; Primary & Excess Appetite; InsurSec Packages (Core, Advanced, Complete); footnotes 1–7. Accessed 2026-09-23.
- Licenses. At-Bay; At-Bay Insurance Services LLC producer introduction and 50-state P&C/surplus-lines license table. Accessed 2026-09-23.
- At-Bay Begins Issuing Policies on its own E&S Paper. At-Bay; August 9, 2023 release: "At-Bay ... has begun issuing Cyber and Tech E&O policies under its Delaware-based Excess and Surplus (E&S) carrier, At-Bay Specialty Insurance Company"; "All E&S Cyber and Tech E&O new business in eligible states and territories is now being quoted on At-Bay Specialty Insurance Company paper, as of August 7, 2023". Accessed 2026-09-23.
- Claims Handling. At-Bay; At-Bay Cyber Incident Roadmap; Call an At-Bay Breach Coach; The At-Bay Claims Team. Accessed 2026-09-23.
Newfront
- Business Insurance. Newfront; Purpose-Built Team; Full Transparency; Streamlined Program Management. Accessed 2026-09-15.
- Employee Benefits. Newfront; Employee Benefits heading; Tailored Solutions; Comprehensive Expertise: Benefits, Global Benefits, Compensation and Retirement. Accessed 2026-09-16.
- WTW Completes Acquisition Of Newfront. WTW; 27 January 2026 release; completion announcement and allocation of Business Insurance and Total Rewards to WTW segments. Accessed 2026-09-15.
- Cyber Risk. Newfront; Our Approach: Superior Risk Management, Coverage Negotiation, Claims Consultation; Key Coverages to Protect Your Business; Subject Matter Expertise; Leadership: Jennifer Wilson. Accessed 2026-09-23.
Cyber Insurance Guide
- Cyber Insurance. Federal Trade Commission; Opening; First-Party and Third-Party Coverage; First-Party Coverage; Third-Party Coverage; What Should Your Cyber Insurance Policy Cover. Accessed 2026-09-16.





