Aon vs Marsh: How Do They Compare for Cyber Insurance?

Aon says cyber terms vary and describes brokerage review and claims advocacy. Marsh McLennan Agency lists response costs, network interruption, ransomware and privacy liability; Marsh says its Cyber ECHO facility can provide over $200 million per client in excess capacity. 3,11

What Is Aon?

Aon’s U.S. Commercial Risk terms describe brokerage for certain insurance programs, while its Middle Market page describes a dedicated practice for mid-sized organizations across North America. The public materials reviewed do not identify the licensed producer or insurer for a particular placement. Ask which entity will produce each line and which insurer will issue the policy; request jurisdiction details for the proposed placement and ask how compensation and claim notice work for your account. 1,2

Read the Aon profile

Read the Aon Cyber Insurance page

What Is Marsh?

Marsh suits technology and larger businesses seeking specialist cyber placement or broad global risk advice; small firms wanting a quick standard quote should compare its MMA route or digital agencies. 4,5,6,7

Read the Marsh profile

Read the Marsh Cyber Insurance page

What Is Cyber Insurance?

Cyber insurance can help pay covered response costs and claims against your business after a cyber incident. If your business relies on data, software or outside providers, compare response limits, vendor outages and approval rules. 12,13

Read the full coverage guide

Key Differences in Cyber Insurance

Core coverage and high-limit excess

Aon describes cyber as a placement with varying insurer terms and says its team reviews policy offerings. Marsh lists incident investigation and response costs, network interruption, extortion and ransomware payments, data restoration and security/privacy liability as core coverage. Separately, Marsh describes Cyber ECHO as providing over $200 million of excess capacity per client, with a free first reinstatement and paid second reinstatement for separate events. Buyers should distinguish primary terms from excess structure. 3 11

Claims advocacy and buying process

Aon describes claims preparation and advocacy plus relationships with outside response providers under separate contracts. Marsh says Marsh specialists review claims, support litigation management and work with forensic accountants to prepare proof of loss. Marsh/MMA placements are advisor-led rather than self-serve. A buyer should map who advocates at each layer and whether the account will be serviced by Marsh or MMA. 3 10

What to Confirm in Cyber Insurance Quotes

  • Ask Marsh how Cyber ECHO attaches, which reinstatements apply and whether the proposed primary policy matches the listed core coverage. 3 11
  • Ask Aon about separate response-vendor contracts; ask Marsh which team handles claims advocacy and the excess layer. 3 11

Review Scores

These averages can combine ratings for different products, locations, and customer groups, including approximate BBB grade conversions. Read each review for the sources, scope, and calculation.

Aon

6.1/ 10

Review Score

3 rated sources

Public ratings for Aon are low: Trustpilot shows 1.2 out of 5 from 782 reviews, and BBB shows 1.6 from five. Aon is a global firm, so those pages mostly reflect other parts of the business, not large U.S. commercial accounts.[4][6][7]

Read Aon reviews

Marsh

5.8/ 10

Review Score

2 rated sources

Marsh’s global Trustpilot profile has a poor 1.3/5 score. Treat it as a service warning to investigate with your proposed team; it does not isolate US commercial accounts.[2][4][7]

Read Marsh reviews

Offering Details

Aon vs Marsh: Cyber Insurance: documented features by provider

CriteriaAon Cyber brokerage and risk-advisory offeringMarsh Cyber Insurance Brokerage
Role in This Line

Aon describes cyber insurance brokerage and risk-advisory services. It is not identified as the risk-bearing insurer, and the global page does not name the carrier for a particular placement. 3Company-reported. Aon’s official global product/capability page. The statement is limited to Aon’s marketing of brokerage or advisory services, not policy issuance.

Marsh's cyber risk practice places and advises on cyber insurance brokerage; it does not underwrite the policies it places. 8Company-reported. Marsh corporate cyber insurance product page.

Marsh McLennan Agency (MMA), Marsh's middle-market subsidiary, places cyber coverage and acts as a carrier liaison, combining placement with claims advocacy. 11Company-reported. MMA cyber solutions page.

Issuing Insurer

The reviewed page does not identify the insurer or the legal producing entity for a specific placement. Ask Aon to identify both for the quoted risk. 3Not found in reviewed sources. Aon’s global product/capability page reviewed 2026-09-30; no buyer quote, binder or policy was reviewed. This does not establish that no insurer or producing entity is available.

The reviewed pages do not name a specific cyber insurer for a standard placement. Marsh's Cyber ECHO excess facility lets clients choose underwriting from Lloyd's of London syndicates, company markets or Bermuda-based insurers, so the carrier varies by placement. 9Not publicly disclosed. Cyber ECHO facility page, which covers excess layers rather than every primary policy Marsh places.

Who It’s For

Aon describes cyber services for organizations managing cyber risk. Its global practice page does not publish a complete industry, revenue, security-control or state-by-state eligibility schedule. 3Company-reported. Audience stated by Aon on its global capability page; this does not establish a specific applicant’s eligibility or placement availability by U.S. state.

MMA says any company can benefit from cyber coverage, but prioritizes organizations that store significant customer data, run large customer databases or hold valuable digital assets. 11Company-reported. MMA cyber solutions FAQ; MMA describes its own client base as middle-market organizations generally.

Coverage Features

Aon describes cyber insurance as one part of cyber risk financing and says it reviews policy offerings because terms and conditions vary. For professional-services firms, it discusses coordinating cyber and professional-liability coverage. This is brokerage guidance and does not establish the terms of any cyber policy. 3Company-reported. Aon’s broker-authored explanation of the insurance line. It does not establish an individual insured’s policy entitlement; the insurer’s form, endorsements and declarations control.

MMA lists incident investigation and response costs, network interruption/extra expense, extortion and ransomware payments, data restoration, and security and privacy liability as core cyber coverages, with media liability, privacy regulatory defense and reputation-based income loss available as additional coverages. 11Company-reported. MMA cyber solutions page; actual policy wording and insurer vary by placement.

Limits and Retentions

The reviewed page does not state a standard buyer-specific limit, retention or deductible for this placement. Confirm amounts, sublimits and conditions in the quote and issued policy. 3Not publicly disclosed. Aon’s global product/capability page reviewed 2026-09-30; no buyer quote or policy form was reviewed.

Marsh says its Cyber ECHO excess facility can provide over $200 million of cyber capacity per client, with a free first reinstatement and a paid second reinstatement for separate cyber events within a policy year. 9Company-reported. Cyber ECHO facility page; describes excess capacity Marsh can arrange, not a standard primary limit.

Risk Services

Aon describes cyber claims advocacy and preparation and relationships with third-party incident-response providers. The retained official source notes that provider contracts are separate, no performance guarantee is made, and referral remuneration may occur; confirm the providers, scope and compensation applicable to a client. 3Company-reported. Company-reported brokerage and advisory services. Account-specific service terms are not stated.

Confirm in your quote.

How to Apply

Confirm in your quote.

You engage a named Marsh or MMA cyber specialist to design a placement; the reviewed pages describe advisor-led placement and risk analytics rather than an online self-serve quote. 8,11Company-reported. Marsh and MMA cyber pages, which list dedicated cyber brokerage and placement leaders.

Claims Support

Confirm in your quote.

Marsh's global claims and incident-management specialists review cyber claims, support litigation management and work with forensic accountants to prepare proof of loss, advocating with insurers on the client's behalf. 10Company-reported. Claims Advocacy expertise page; recovery outcomes described as company-reported and not independently verified.

Full Comparison

More Aon vs Marsh Comparisons

Other Cyber Insurance Comparisons

Sources

Aon

  1. Commercial Risk Solutions U.S. Brokerage Terms of Service. Aon; Lines 120–127: certain-program broker-of-record scope, consultation, application assistance, client signature and bind instruction, and account administration; lines 140–147: variable and contingent compensation, potential placement incentive, and client request route; lines 206–213: no price guarantee and surplus-lines limitations; lines 229–231: client insurer-notice duty unless separately agreed. Accessed 2026-09-29.
  2. Middle Market Clients. Aon; Lines 125–132: mid-sized organizations and middle-market framing; lines 165–173: dedicated practice and North America statement; lines 188–224: Commercial Risk capabilities. No numeric company-size cutoff or U.S.-only eligibility rule is stated on the reviewed page. Accessed 2026-09-29.
  3. Cyber Risk. Aon; Global cyber risk financing/insurance overview and brokerage practice; claims preparation and advocacy, incident response providers and referral remuneration disclosures, lines 194–230 as retained in Aon’s official source record; Professional Services Practice cyber cross-reference, lines 151–156. Accessed 2026-09-30.

Marsh

  1. Marsh | Leader in risk, strategy, people, and investments. Marsh; Hero and capability tiles; FAQ: What does Marsh do?; industries served; Is Marsh the same as Marsh McLennan? January 2026 brand change. Accessed 2026-09-16.
  2. Compensation guide for US clients. Marsh; US broking segments; broker role; retail commissions, client fees, wholesale, insurer consulting, contingent and supplemental commissions; Marsh LLC and Marsh USA LLC; page 3: broker role and Marsh & McLennan Agency segment; page 7: copyright © 2024 Marsh LLC. Accessed 2026-09-16.
  3. Marsh McLennan Agency (MMA). Marsh; Middle-market US organizations; wholly-owned subsidiary; business insurance, employee health and benefits, retirement, private client. Accessed 2026-09-16.
  4. Technology | Insurance Broking & Risk Management. Marsh; Opening Technology Practice description; practice links including data center insurance, fintech and Stratus; Talk to us. Accessed 2026-09-16.
  5. Cyber Insurance. Marsh; Opening brokerage positioning; products list including Cyber Pathway, Cyber Accelerate, Claims Advocacy, CyberPort, Cyber ECHO; Rachel Lavender, US and Canada Cyber Brokerage Leader. Accessed 2026-09-23.
  6. Cyber ECHO. Marsh; New for 2026: over $200 million capacity; free first reinstatement and paid second reinstatement; one underwriting lead and two claims leads per panel; Lloyd's, company markets or Bermuda-based insurers. Accessed 2026-09-23.
  7. Claims Advocacy. Marsh; Global claims specialists negotiating cyber coverage issues; proof of loss with forensic accountants. Accessed 2026-09-23.
  8. Cyber Insurance | MMA. Marsh McLennan Agency; Benefits of Cyber: understand, mitigate, respond, recover; Cyber Coverage list (incident investigation and response, network interruption, extortion/ransomware, data restoration, security and privacy liability, additional coverages); FAQ: Who needs cyber insurance coverage? Accessed 2026-09-23.

Cyber Insurance Guide

  1. Cyber Insurance. Federal Trade Commission; Opening; First-Party and Third-Party Coverage; First-Party Coverage; Third-Party Coverage; What Should Your Cyber Insurance Policy Cover. Accessed 2026-09-16.
  2. CyberEdge specimen policy. AIG; General Terms §§4–6, PDF pp.3–6; Security and Privacy §1 p.11, §2(l)/(p) p.14, §3 pp.15–18, exclusions p.18; Event Management §1 and §2(h), PDF pp.19–20. Accessed 2026-09-16.

Updated . Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. Editorial policy. To suggest a correction, contact Spot with the page URL and supporting source.

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