Amelia Risk vs
Marsh Cyber Insurance
Marsh's Cyber ECHO facility can arrange over $200 million in excess capacity; Amelia Risk arranges cyber for smaller startup and consumer-brand clients.
What Is Amelia Risk?
Amelia Risk is a women-owned San Francisco insurance brokerage that says it designs commercial programs for startups, consumer packaged goods, technology companies, and consumer-product brands by approaching multiple insurers rather than selling a self-serve policy. 1,2,3
What Is Marsh?
Marsh is a global insurance broker and risk advisor. In the United States it places coverage through core Marsh teams and through Marsh McLennan Agency for many middle-market buyers, including technology, cyber, property, casualty and benefits programs. 9,10,11,12
What Is Cyber Insurance?
Cyber insurance can help a business respond to cyber incidents and address covered liability claims arising from them. 17
Key Differences in Cyber Insurance
Nine-Figure Capacity Versus a Smaller Client Base
Marsh's Cyber ECHO excess facility can arrange over $200 million of cyber capacity per client, while Amelia Risk instead places cyber liability for startups, technology companies, CPG brands and consumer-product companies, a client base generally sized much smaller than what Cyber ECHO is built for:
Marsh says its Cyber ECHO excess facility can provide over $200 million of cyber capacity per client, with a free first reinstatement and a paid second reinstatement for separate cyber events within a policy year. 14Company-reported. Cyber ECHO facility page; describes excess capacity Marsh can arrange, not a standard primary limit.
Two Brands Versus One Practice
Marsh splits its cyber practice by client size, with its own team serving larger corporate accounts and its middle-market subsidiary Marsh McLennan Agency serving smaller ones, while Amelia Risk runs a single practice across its client base without a separate large-account brand. 13 4
Claims Advocacy Versus No Described Process
Marsh describes global claims specialists who work with forensic accountants to prepare proof of loss and negotiate with insurers, while Amelia Risk's reviewed cyber page describes no comparable breach-response or claims-handling process. 15 4
What to Confirm in Cyber Insurance Quotes
- Ask Marsh or MMA which specific insurer would underwrite your primary layer, since the reviewed pages do not name one for a standard placement. 14
- Ask Amelia Risk which carrier it is placing the policy with. 4
- If your exposure could exceed a typical startup or consumer-brand program, ask whether Marsh's Cyber ECHO excess facility would be relevant to your account size. 14
- Ask Amelia Risk what happens after a claim, since its reviewed page does not describe a breach-response process. 4
Offering Details
Amelia Risk vs Marsh Cyber Insurance: documented features by provider
| Criteria | Amelia Risk Cyber Liability Insurance Brokerage | Marsh Cyber Insurance Brokerage |
|---|---|---|
| Role in This Line | Amelia Risk arranges cyber liability coverage for its clients, describing and structuring the policy around network security and privacy liability rather than underwriting it directly. 4Company-reported. Amelia's own cyber liability product page as of 23 September 2026. Does not establish who issues a particular client's policy. | Marsh's cyber risk practice places and advises on cyber insurance brokerage; it does not underwrite the policies it places. 13Company-reported. Marsh corporate cyber insurance product page. Marsh McLennan Agency (MMA), Marsh's middle-market subsidiary, places cyber coverage and acts as a carrier liaison, combining placement with claims advocacy. 16Company-reported. MMA cyber solutions page. |
| Issuing Insurer | The reviewed pages do not name an insurer for cyber placements; Amelia's marketing describes access to underwriters, wholesale brokers and carrier partners generally, without attributing any of them to cyber liability specifically. 4Not publicly disclosed. Cyber product page and specialty pages, checked 23 September 2026. | The reviewed pages do not name a specific cyber insurer for a standard placement. Marsh's Cyber ECHO excess facility lets clients choose underwriting from Lloyd's of London syndicates, company markets or Bermuda-based insurers, so the carrier varies by placement. 14Not publicly disclosed. Cyber ECHO facility page, which covers excess layers rather than every primary policy Marsh places. |
| Who It’s For | Amelia Risk lists cyber liability among the policies it places for startups, technology companies, CPG (better-for-you food, beverage and cosmetic) brands, and consumer-product companies. 5,6,7,8Company-reported. Specialty pages' "policies to consider" lists, marketed segments rather than an underwriting appetite statement. Amelia Risk recommends buying cyber coverage early in a company's life, pointing to rising ransomware attacks against small businesses as the reason. 4Company-reported. Cyber product page timing guidance; a general recommendation, not a stated minimum revenue or headcount threshold. | MMA says any company can benefit from cyber coverage, but prioritizes organizations that store significant customer data, run large customer databases or hold valuable digital assets. 16Company-reported. MMA cyber solutions FAQ; MMA describes its own client base as middle-market organizations generally. |
| Coverage Features | Amelia describes its cyber liability placements as combining network security and privacy liability (protecting a client's networks against unauthorized access and protecting personal, health or other sensitive data) with first-party coverage for losses the business incurs and third-party coverage for claims alleging the business is at fault. 4Company-reported. Cyber product page description; the actual policy wording and sublimits depend on the issuing insurer and the client's declarations. Amelia describes cyber-crime and social engineering coverage as a traditional add-on to the base cyber policy rather than something included by default. 4Company-reported. Cyber product page description as of 23 September 2026. | MMA lists incident investigation and response costs, network interruption/extra expense, extortion and ransomware payments, data restoration, and security and privacy liability as core cyber coverages, with media liability, privacy regulatory defense and reputation-based income loss available as additional coverages. 16Company-reported. MMA cyber solutions page; actual policy wording and insurer vary by placement. |
| Limits and Retentions | Not described in the reviewed sources. | Marsh says its Cyber ECHO excess facility can provide over $200 million of cyber capacity per client, with a free first reinstatement and a paid second reinstatement for separate cyber events within a policy year. 14Company-reported. Cyber ECHO facility page; describes excess capacity Marsh can arrange, not a standard primary limit. |
| Risk Services | The reviewed cyber page does not describe security-monitoring, incident-response, or other risk-control services for cyber policyholders beyond the coverage description itself. 4Not found in reviewed sources. Cyber product page as read on 23 September 2026; does not establish that no such services exist, only that this page doesn't describe them. | Not described in the reviewed sources. |
| How to Apply | Not described in the reviewed sources. | You engage a named Marsh or MMA cyber specialist to design a placement; the reviewed pages describe advisor-led placement and risk analytics rather than an online self-serve quote. 13,16Company-reported. Marsh and MMA cyber pages, which list dedicated cyber brokerage and placement leaders. |
| Claims Support | The reviewed cyber page does not describe a breach-response process or claims-handling steps specific to cyber incidents. 4Not found in reviewed sources. Cyber product page as read on 23 September 2026; Amelia's general claims-advocacy description on other pages is not cyber-specific. | Marsh's global claims and incident-management specialists review cyber claims, support litigation management and work with forensic accountants to prepare proof of loss, advocating with insurers on the client's behalf. 15Company-reported. Claims Advocacy expertise page; recovery outcomes described as company-reported and not independently verified. |
Full Comparison
More Amelia Risk vs Marsh Comparisons
Other Cyber Insurance Comparisons
Sources
Amelia Risk
- Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset. Accessed 2026-09-16.
- Our Specialties. Amelia Risk Insurance Brokers; Narrow industry-vertical focus; underwriters, brokers, and carrier partners; four-step process; claims advocacy sentence; specialty sections for startups, CPG, technology, and consumer products. Accessed 2026-09-16.
- About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
- Cyber Liability. Amelia Risk Insurance Brokers; What's covered by a Cyber Insurance Policy?; network security & privacy liability; first party and third party coverage; cyber-crime / social engineering as a traditional add-on; When should a company buy a Cyber Insurance Policy? Accessed 2026-09-23.
- Insurance For Startups. Amelia Risk Insurance Brokers; Insurance policies for startups to consider: Cyber Liability (Network Security & Privacy Liability). Accessed 2026-09-23.
- Insurance For Technology Companies. Amelia Risk Insurance Brokers; Insurance policies for tech companies to consider: Cyber Liability (Network Security & Privacy Liability). Accessed 2026-09-23.
- Insurance For CPG Companies. Amelia Risk Insurance Brokers; Insurance policies for CPG companies to consider: Cyber Liability (Network Security & Privacy Liability). Accessed 2026-09-23.
- Consumer Product Insurance. Amelia Risk Insurance Brokers; Insurance policies for Consumer Product companies to consider: Cyber Liability (Network Security & Privacy Liability). Accessed 2026-09-23.
Marsh
- Marsh | Leader in risk, strategy, people, and investments. Marsh; Hero and capability tiles; FAQ: What does Marsh do?; industries served; Is Marsh the same as Marsh McLennan? January 2026 brand change. Accessed 2026-09-16.
- Compensation guide for US clients. Marsh; US broking segments; broker role; retail commissions, client fees, wholesale, insurer consulting, contingent and supplemental commissions; Marsh LLC and Marsh USA LLC; page 3: broker role and Marsh & McLennan Agency segment; page 7: copyright © 2024 Marsh LLC. Accessed 2026-09-16.
- Marsh McLennan Agency (MMA). Marsh; Middle-market US organizations; wholly-owned subsidiary; business insurance, employee health and benefits, retirement, private client. Accessed 2026-09-16.
- Technology | Insurance Broking & Risk Management. Marsh; Opening Technology Practice description; practice links including data center insurance, fintech and Stratus; Talk to us. Accessed 2026-09-16.
- Cyber Insurance. Marsh; Opening brokerage positioning; products list including Cyber Pathway, Cyber Accelerate, Claims Advocacy, CyberPort, Cyber ECHO; Rachel Lavender, US and Canada Cyber Brokerage Leader. Accessed 2026-09-23.
- Cyber ECHO. Marsh; New for 2026: over $200 million capacity; free first reinstatement and paid second reinstatement; one underwriting lead and two claims leads per panel; Lloyd's, company markets or Bermuda-based insurers. Accessed 2026-09-23.
- Claims Advocacy. Marsh; Global claims specialists negotiating cyber coverage issues; proof of loss with forensic accountants. Accessed 2026-09-23.
- Cyber Insurance | MMA. Marsh McLennan Agency; Benefits of Cyber: understand, mitigate, respond, recover; Cyber Coverage list (incident investigation and response, network interruption, extortion/ransomware, data restoration, security and privacy liability, additional coverages); FAQ: Who needs cyber insurance coverage? Accessed 2026-09-23.
Cyber Insurance Guide
- Cyber Insurance. Federal Trade Commission; Opening; First-Party and Third-Party Coverage; First-Party Coverage; Third-Party Coverage; What Should Your Cyber Insurance Policy Cover. Accessed 2026-09-16.





