Amelia Risk vs
Chubb Product Recall Insurance
Amelia Risk shops variable recall wording; Chubb underwrites Recall Plus with published limits, sales bands and restricted classes.
What Is Amelia Risk?
Amelia Risk is a women-owned San Francisco insurance brokerage that says it designs commercial programs for startups, consumer packaged goods, technology companies, and consumer-product brands by approaching multiple insurers rather than selling a self-serve policy. 1,2,3
What Is Chubb?
Chubb is the marketing name for a global insurance group whose U.S. companies underwrite commercial property, casualty, cyber and financial-lines coverage, including technology-focused DigiTech ERM and small-business packages. Founders and finance teams typically work through an appointed agent, then receive a policy issued by a named Chubb-group insurer rather than by the Swiss holding company. 6,7,8
What Is Product Recall Insurance?
Product recall insurance is a specialty coverage that can address first-party costs of withdrawing a product, costs that product-liability protection does not automatically pay. 10,11,12
Key Differences in Product Recall Insurance
Who Carries the Risk
Amelia Risk brokers the line and helps you evaluate how much coverage to buy; the insurer varies by placement. Chubb underwrites Recall Plus for Consumer Goods itself for new and established consumer-goods businesses. 4 9
Limits, Sales Band and Restricted Classes
Amelia Risk does not publish dollar limits; it notes that recall forms differ widely by insurer. Chubb publishes a $5,000 minimum self-insured retention ($2,500 for small businesses) and $5 million in limits available primary and excess, with more capacity considered case by case. Chubb primarily targets companies with sales up to $1 billion and restricts drop-side cribs, e-cigarettes, fireworks, and products incorporated as a component of a third party’s goods. 5 9
Consultants and Buying Path
Amelia Risk walks through brand risk tolerance, product type, batch sizes and distribution, then advocates at claims as part of its general brokerage process. Chubb says coverages are selected as add-ons by need or budget and offers 24/7 crisis consultants through an emergency hotline, with a published Recall Plus application for non-food products. 4 2 9
What to Confirm in Product Recall Insurance Quotes
- If you supply components used in another company’s finished goods, ask whether Chubb’s restricted-class rule applies and whether Amelia Risk will shop a third-party recall market instead. 9 4
- Ask Chubb for the primary limit, excess layers and the retention that applies to your sales size. 9
- Ask Amelia Risk which carriers it used and whether government-mandated recall and vendor income are included. 4
- Confirm how crisis-consultant access is granted on each quote—Chubb’s 24/7 hotline versus whatever the Amelia-placed form provides. 9 4
Offering Details
Amelia Risk vs Chubb Product Recall Insurance: documented features by provider
| Criteria | Product Recall | Chubb Recall Plus for Consumer Goods |
|---|---|---|
| Role in This Line | Amelia Risk brokers product recall insurance and describes itself acting as the client's broker to help evaluate whether and how much recall coverage to buy, rather than underwriting the policy itself. 4Company-reported. Product Recall page's closing sentence, "As your broker, we help walk through these factors." Does not name the issuing insurer for a given placement. | Chubb underwrites product recall insurance directly through Recall Plus for Consumer Goods, aimed at both new and established business owners producing consumer goods. 9Company-reported. Recall Plus for Consumer Goods product page. |
| Who It’s For | Amelia Risk says whether a company should buy product recall coverage varies and depends on the brand's risk tolerance, the type of product, and factors like batch sizes and distribution channels. 4Company-reported. Product Recall page's "When should a company buy" section; general purchase-timing guidance, not eligibility criteria for underwriting. | Chubb primarily targets companies with sales up to $1 billion; companies above $1 billion are considered with a high self-insured retention or on an excess basis. Target risks include manufacturers, importers, distributors, wholesalers and retailers of finished consumer products such as appliances, electronics, clothing, furniture, household goods, children's products and sporting goods. 9Company-reported. Client Profile section. |
| Coverage Features | Amelia Risk says a product recall policy can cover the costs to recall, destroy and replace product, plus public relations expenses, investigation costs, government-mandated recalls, the client's own loss of income, and often a vendor's loss of income tied to the recall. 4Company-reported. Product Recall page's coverage list; a general description of the coverage type, not a specimen policy form or a specific insurer's wording. Amelia Risk says product recall policies are not standardized, so the scope of coverage can be very broad or very narrow depending on the insurer, and recommends working with a broker who knows the space well. 5Company-reported. CPG page's product recall discussion; a general statement about the product-recall market rather than a specific policy comparison. Amelia Risk distinguishes product recall from product liability: recall insurance pays the costs and expenses of pulling a product from the market, while product liability covers third-party bodily-injury or property-damage claims caused by the product; the two are separate policies that can both respond to the same contamination event. 5Company-reported. CPG page FAQ 2. Also notes that some general liability policies include only low sublimits for recall, not a substitute for a dedicated recall policy. | Chubb says coverages are made-to-order, letting policyholders select add-on coverages based on need or budget, and offers crisis consultants available 24/7 via an emergency hotline. 9Company-reported. Coverage Highlights section; subject to the policy as issued. Chubb restricts this product for drop-side cribs, e-cigarettes, fireworks, and products that are incorporated as a component of a third party's products or goods. 9Company-reported. Restricted Classes list. |
| Limits and Retentions | Not described in the reviewed sources. | Chubb publishes a $5,000 minimum self-insured retention ($2,500 minimum for small businesses) and says its Product Recall unit has $5 million in limits available on a primary and excess basis, with additional capacity considered case by case. 9Company-reported. Coverage Highlights, Minimums and Limits sections. |
| Risk Services | Amelia Risk says it helps clients walk through the risk factors relevant to product recall (product type, batch size, distribution channels, risk tolerance) and come up with a coverage solution that fits. 4Company-reported. Product Recall page's closing paragraph; a general advisory service description, not a formal risk-control program. | Chubb says businesses get 24/7 access to a network of specialized product-recall consultants on a post-incident basis, described as leading industry professionals familiar with product-recall regulatory challenges. 9Company-reported. Specialized Consultants section. |
| How to Apply | Amelia Risk's stated process for arranging coverage, including product recall, starts with gathering information about the company, then approaching multiple insurers, reviewing the resulting quotes with the client, and letting the client decide how to proceed. 2Company-reported. Specialties page's four numbered steps; describes the firm's general placement workflow, not a product-recall-specific application form. | Chubb publishes a Recall Plus application for non-food products and provides an email address for product-recall insurance questions. 9Company-reported. Related Resources and Contact sections. |
| Claims Support | Amelia Risk says it will advocate for a client's needs during claims, as one of the things clients can expect when working with the firm; the Product Recall page does not describe a recall-specific claims process. 2Company-reported. Specialties page's process list, a general claims-advocacy statement covering all lines the firm places. The Product Recall page itself is silent on claims handling. | Not described in the reviewed sources. |
Full Comparison
More Amelia Risk vs Chubb Comparisons
Other Product Recall Insurance Comparisons
Sources
Amelia Risk
- Amelia Risk Insurance Brokers. Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset. Accessed 2026-09-16.
- Our Specialties. Amelia Risk Insurance Brokers; OUR PROCESS: understand your business, explain insurance, read the policies we offer, negotiate coverage and pricing, advocate during claims; four numbered steps ending in the client deciding how to proceed. Accessed 2026-09-23.
- About Us. Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
- Product Recall. Amelia Risk Insurance Brokers; What's covered by a Product Recall Policy?: recall, destroy and replace costs, public relations, investigations, government-mandated recalls, loss of income, third-party loss of income; When should a company buy a Product Recall Policy?: factors to consider; "As your broker, we help walk through these factors". Accessed 2026-09-23.
- Insurance for CPG Companies. Amelia Risk Insurance Brokers; Product liability vs product recall explanation; FAQ 2, "Is product recall covered under product liability?"; note that recall policies are not standardized and can be broad or narrow. Accessed 2026-09-23.
Chubb
- Insurance For Technology Companies. Chubb; Industry overview; Who we serve; Products and services: commercial package insurance (BOP, Benchmarq, Customarq), E&O/Cyber, Financial Lines, workers’ compensation, auto and umbrella; dedicated underwriting, claims and risk engineering. Accessed 2026-09-16.
- Terms Of Use. Chubb; Acceptance of Terms identifying Chubb Group Holdings Inc.; surplus-lines producer restriction; products not available to all users or jurisdictions; Chubb Limited safe-harbor language; Internet Portals for Chubb Business. Accessed 2026-09-16.
- Cyber Insurance Coverage & Products. Chubb; Cyber insurance product catalog: Cyber ERM, DigiTech ERM (technology E&O, media and cyber) and Pro ERM (non-licensed professional services); Marketplace quoting for eligible risks under $100 million revenue; first- and third-party coverage summaries. Accessed 2026-09-16.
- Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods). Chubb; Coverage Highlights: Minimums, Limits, Restricted Classes; Client Profile section; Specialized Consultants section. Accessed 2026-09-23.
Product Recall Insurance Guide
- Product liability, recall and contamination insurance. Insurance Information Institute; Product liability opening (design/manufacture/distribute/sell; injury, property damage or death; added to GL or stand-alone); What could go wrong? (roles; directions/warnings); Covering the costs of a product recall; Contamination insurance. Accessed 2026-09-16.
- Facts + Statistics: Product liability. Insurance Information Institute; Product liability insurance opening definition (manufacturer, distributor, or seller; defective condition causing personal injury or damage); Product recall insurance sentence. Accessed 2026-09-16.
- Commercial General Liability Coverage Form. ISO Properties, Inc.; specimen hosted by Hiscox; Recall exclusion p.5; Supplementary Payments pp.8–9; Section III limits p.10; V.16 and V.21 p.15, warnings/instructions continue p.16. Accessed 2026-09-16.




