Alliance Risk vs
Newfront Employment Practices Liability Insurance
Alliance Risk reviews HR procedures before marketing EPLI; Newfront’s Executive Risk practice frames the line around protecting directors and officers.
What Is Alliance Risk?
Alliance Risk describes itself as an independent commercial insurance brokerage serving complex businesses, including technology startups. Its offering includes technology E&O placement and review of existing policies. 1,2
What Is Newfront?
Newfront is a business-insurance and employee-benefits brokerage that combines specialist teams with online policy-management tools. It is now part of WTW. 5,6,7,8
What Is Employment Practices Liability Insurance?
Employment practices liability insurance addresses claims alleging workplace wrongdoing, such as discrimination, harassment and wrongful termination. 10
Key Differences in Employment Practices Liability Insurance
How Each Broker Positions EPLI
Alliance Risk treats EPLI as employer-entity protection for small and high-risk workforces and asks for employment-decision types and HR controls before going to market. Newfront lists EPLI among Executive Risk key coverages and describes management-liability work as shielding directors and officers from wrongful discrimination, termination and other employment-related issues, with Deirdre Finn overseeing D&O, employment-practices and fiduciary. 3 9
Who They Say They Serve
Alliance Risk’s targets include firms under 50 employees, healthcare, staffing, retail and hospitality, and California or New York operations. Newfront says the executive-risk practice services private companies from seed through later funding rounds and has worked with over 500 publicly traded companies, without an EPLI-specific headcount cutoff. 3 9
Services and Numbers on the Page
Alliance Risk publishes recommended EPLI limit ranges and a shared-aggregate warning for bundled management liability. Newfront’s Executive Risk page does not publish EPLI limits; it describes predictive-model guidance by growth stage, 24/7 dashboard access, and integrated claims and coverage negotiation across executive-risk lines. Alliance Risk’s EPLI page does not describe that claims workflow. 3 4 9
What to Confirm in Employment Practices Liability Insurance Quotes
- Ask Newfront whether the quoted form is written to protect the entity, directors and officers, or both, given the D&O-centric framing. 9
- Compare Alliance Risk’s recommended limit table with the unnamed Newfront placement’s actual limit and retention. 3 9
- Get both issuing insurers; neither page names them. 3 9
- Confirm how each broker would support an EEOC charge versus a named-director suit. 3 9
Offering Details
Alliance Risk vs Newfront Employment Practices Liability Insurance: documented features by provider
| Criteria | Alliance Risk Employment Practices Liability Insurance (EPLI) | Newfront Employment Practices Liability Insurance (EPLI) |
|---|---|---|
| Role in This Line | Alliance Risk places EPLI as a broker and describes itself as specializing in management liability for businesses operating in employment-litigation-heavy states such as California and New York. 3Company-reported. EPLI product page; Alliance Risk does not underwrite the policy itself. | Newfront's Executive Risk practice brokers EPLI coverage, negotiating placement for management-liability lines. Deirdre Finn, the Executive Risk Solutions Practice Leader, oversees the D&O, employment-practices and fiduciary book of business. 9Company-reported. Executive Risk offering page and Leadership section. |
| Issuing Insurer | The reviewed EPLI page does not name the insurer that would issue a policy; coverage terms, conditions and availability are described as varying by carrier, state and individual circumstances. 3Not publicly disclosed. EPLI product page as read on 2026-09-23. | The reviewed Executive Risk page does not name the insurer or insurers that would issue an EPLI policy placed through Newfront. 9Not publicly disclosed. Executive Risk page as read on 2026-09-23; carrier depends on the specific placement. |
| Who It’s For | Alliance Risk targets EPLI at small businesses under 50 employees, high-risk industries such as healthcare, staffing, retail and hospitality, multi-state employers, and companies with complex workforces including contractors and foreign nationals. 3Company-reported. EPLI product page; eligibility for a particular company depends on underwriting. Alliance Risk says a company should add EPLI coverage as it crosses into double-digit headcount, since employment claims rise with every new hire. 4Company-reported. Management liability page's program-staging guidance, describing EPLI specifically among the three bundled lines. | Newfront says it services private companies from seed round through every series of funding and has worked with over 500 publicly traded companies, without an EPLI-specific eligibility threshold. 9Company-reported. Here for the Long Run section; figures describe the executive-risk practice broadly, not EPLI specifically. |
| Coverage Features | Alliance Risk lists wrongful termination, discrimination, harassment, retaliation and failure to promote as typically covered EPLI claim types, with wage-and-hour violations often covered subject to a sublimit; it says claims under the National Labor Relations Act, criminal misconduct and benefit-plan ERISA breaches are excluded and routed to fiduciary liability coverage instead. 3Company-reported. EPLI product page; coverage table and exclusions; actual policy wording and sublimits vary by carrier. | Newfront lists Employment Practices Liability Insurance (EPLI) among its Executive Risk Key Coverages, and describes its management-liability work as "shielding D&Os from wrongful discrimination, termination, and other employment-related issues." 9Company-reported. Key Coverages list and Committed to Client Advocacy section; the quoted language frames EPLI around protecting leadership rather than describing named insuring agreements. |
| Limits and Retentions | Alliance Risk recommends EPLI limits by profile: $500,000-$1M for companies under 20 employees with strong HR and no prior claims, $1M for most small businesses, $2M-$5M for 50-plus employees or multi-state operations, and a $2M-plus minimum for California or New York employers. 3Company-reported. EPLI product page's recommended-limit table; illustrative guidance, not a quote for any particular company. Alliance Risk says entry-level management-liability packages that bundle EPLI with D&O and fiduciary often share a single aggregate limit, so a large D&O or fiduciary claim earlier in the policy year can reduce what is left for an EPLI claim; it says a specialist broker structures shared versus separate limits to manage that risk. 4Company-reported. Management liability page's discussion of bundled D&O, EPLI and fiduciary programs. | The reviewed Executive Risk page does not publish EPLI limits or retentions. 9Not publicly disclosed. Executive Risk page as read on 2026-09-23. |
| Risk Services | Alliance Risk's EPLI risk review evaluates a company's HR practices, such as its handbook, anti-harassment training and termination procedures, and markets the risk to EPLI carriers, saying it typically delivers proposals within a few business days. 3Company-reported. EPLI product page, Get your EPLI risk review section; timing is a company estimate, not a guarantee. | Newfront says it tailors guidance for every growth stage using predictive models to help coverage adapt to evolving risks, and offers 24/7 dashboard access to policies, certificates and billing. 9Company-reported. The Newfront Difference and Industry-Leading Technology sections of the Executive Risk page. |
| How to Apply | For an EPLI quote, Alliance Risk asks for employee count and locations, industry and states of operation, the types of employment decisions at issue, HR practices in place, existing coverage and limits, and a five-year claims history of EEOC charges, lawsuits and settlements. 3Company-reported. EPLI product page, Get your EPLI risk review section. | You start an EPLI placement by requesting a consultation through Newfront's Executive Risk page. 9Company-reported. Executive Risk page call-to-action; no online quoting or binding described. |
| Claims Support | The reviewed EPLI page does not describe an Alliance Risk claims-handling or claims-advocacy process; it discusses what an EPLI policy covers rather than how Alliance Risk itself supports a claim. 3Not found in reviewed sources. EPLI product page as read on 2026-09-23. | Newfront says it provides "integrated claims and coverage negotiation" for its Executive Risk lines, which would apply to an EPLI claim. 9Company-reported. The Newfront Difference section; described across Executive Risk lines, not an EPLI-specific claims workflow. |
Full Comparison
More Alliance Risk vs Newfront Comparisons
Other Employment Practices Liability Insurance Comparisons
Sources
Alliance Risk
- About Us. Alliance Risk; Our Story. Accessed 2026-09-16.
- Tech E&O Insurance. Alliance Risk; Opening placement description; Get Your Tech E&O Risk Review; What We Need for Your Quote; Policy Review. Accessed 2026-09-16.
- Employment Practices Liability (EPLI). Alliance Risk; EPLI Insurance: What Employment Practices Liability Covers, Costs, and Who Needs It; Who needs EPLI insurance?; What does EPLI insurance cover?; What EPLI does not cover; How to choose coverage and limits; Get your EPLI risk review. Accessed 2026-09-23.
- Management Liability Insurance: How D&O, EPLI, and Fiduciary Fit Together. Alliance Risk; The shared limit problem; How to structure the program as you scale. Accessed 2026-09-23.
Newfront
- Business Insurance. Newfront; Purpose-Built Team; Full Transparency; Streamlined Program Management. Accessed 2026-09-15.
- Employee Benefits. Newfront; Employee Benefits heading; Tailored Solutions; Comprehensive Expertise: Benefits, Global Benefits, Compensation and Retirement. Accessed 2026-09-16.
- WTW Completes Acquisition Of Newfront. WTW; 27 January 2026 release; completion announcement and allocation of Business Insurance and Total Rewards to WTW segments. Accessed 2026-09-15.
- Executive Risk. Newfront; Key Coverages to Protect Your Business: Employment Practices Liability Insurance (EPLI); Committed to Client Advocacy: shielding D&Os from wrongful discrimination and termination; Leadership: Deirdre Finn. Accessed 2026-09-23.
Employment Practices Liability Insurance Guide
- Employment Practices Liability Insurance. Insurance Information Institute; Opening; What EPLI covers; Steps to limit employment liability risk. Accessed 2026-09-16.




