Does General Liability Cover Trademark Infringement?
Usually not. Standard CGL wording excludes trademark infringement, with a narrow exception for certain advertising claims.
Standard CGL wording excludes trademark infringement from personal and advertising injury. The narrow advertising exception names certain copyright, trade dress, or slogan claims; it is not general coverage for a dispute over your brand or product mark.
Check the exclusion, advertisement definition, and endorsements. If trademark defense matters, ask about dedicated intellectual-property or media coverage and compare its covered rights, defense costs, and exclusions.
