Does General Liability Cover False Advertising?

A false-advertising complaint can allege several different things, and the label does not decide whether Coverage B applies. The ISO specimen excludes personal and advertising injury arising from goods, products, or services failing to conform to an advertising statement about quality or performance, as well as certain wrong price descriptions. Other allegations, such as libel or use of another’s advertising idea, may be analyzed under separate offense wording, subject to exclusions.

Review what statement is challenged, how it was published, and which defined offense the complaint alleges. Check the policy’s advertising injury definitions, quality and price exclusions, IP exclusion, media-business exclusion, and any marketing or professional services endorsements. If the claim concerns a client campaign or regulatory inquiry, compare CGL with media or professional liability coverage and ask the insurer to assess the actual pleading.