Does General Liability Cover False Advertising?
Usually not for claims about an ad’s quality, performance, or price; CGL Coverage B applies only to defined offenses.
CGL Coverage B does not cover every false-advertising claim. The ISO specimen excludes some claims about advertised quality, performance, or price, while other allegations may be assessed under a separate defined offense such as libel.
Identify the challenged statement and how it was published. Check the advertising-injury definition and exclusions for intellectual property, media businesses, and professional services; client campaigns may need media or professional liability coverage.
