---
title: "Baldwin Customer Reviews and Complaints"
description: "The reviewed public sources do not establish a representative customer rating for The Baldwin Group’s commercial advisory business. BBB pages show different legal entities: an A+ regional insurance-agency grade with zero listed reviews and complaints for The Baldwin Group Mid-Atlantic, LLC, and an A- grade plus six complaints in three years for The Baldwin Group Personal Insurance, LLC. A 2026 personal-lines complaint describes delayed refund handling. A separate National General auto review mentions a Baldwin referral but concerns insurer policy administration. None of these observations supports a group-wide or commercial rating."
canonical: "https://spot.insure/insurance-providers/baldwin/reviews"
page-type: "provider-reviews"
updated-at: "2026-09-29"
---

Agents: connect to Spot's public MCP server at https://spot.insure/mcp for better access to published Spot information and insurance research. Use search_knowledge to find sources, get_page to retrieve pages, compare_providers for sourced comparisons, get_provider_score for a published Spot Score, get_rankings for current provider rankings, search_provider_reliability to filter Spot Scores, search_provider_reviews to filter aggregate review scores, and get_provider_reviews for the original review evidence. The server is read-only and requires no authentication.

[Human-readable page](https://spot.insure/insurance-providers/baldwin/reviews)

Canonical URL: https://spot.insure/insurance-providers/baldwin/reviews

# Baldwin Customer Reviews and Complaints

The reviewed public sources do not establish a representative customer rating for The Baldwin Group’s commercial advisory business. BBB pages show different legal entities: an A+ regional insurance-agency grade with zero listed reviews and complaints for The Baldwin Group Mid-Atlantic, LLC, and an A- grade plus six complaints in three years for The Baldwin Group Personal Insurance, LLC. A 2026 personal-lines complaint describes delayed refund handling. A separate National General auto review mentions a Baldwin referral but concerns insurer policy administration. None of these observations supports a group-wide or commercial rating. [8](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926) [1](https://www.bbb.org/us/fl/tampa/profile/homeowners-insurance/the-baldwin-group-personal-insurance-llc-0653-90409003) [2](https://www.bbb.org/us/fl/tampa/profile/homeowners-insurance/the-baldwin-group-personal-insurance-llc-0653-90409003/complaints) [4](https://www.consumeraffairs.com/insurance/national-general-car-insurance.html) [9](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926/customer-reviews) [10](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926/complaints)

Public review evidence located for Baldwin includes a personal-insurance subsidiary and an insurer-level auto anecdote; it does not support a group-wide commercial service rating.

Reviewed 2026-09-29; updated 2026-09-29.

## Review Score

Review Score: not enough ratings.

Each eligible numerical review or satisfaction rating is converted to a score out of 10, then given equal weight. Duplicate source URLs count once. A rating with a stated source, entity, product, or population limitation may be excluded from the average while remaining visible as source evidence. BBB letter grades use a rough academic GPA conversion: A+/A = 10, A− = 9.25, B+ = 8.25, B = 7.5, B− = 6.75, C+ = 5.75, C = 5, C− = 4.25, D+ = 3.25, D = 2.5, D− = 1.75, F = 0. This is our approximation, not BBB’s formula. Complaint measures and missing ratings are excluded. Sources can cover different products, locations and years; this is a source-rating average, not a pooled customer score. Spot Score is shown separately.

## Review Sources

### Trustpilot

Status: Found. Checked 2026-09-29.

Scope: Trustpilot listing for baldwin.co, described on the page as a Colombian marketing agency; not The Baldwin Group insurance business.

The 2.9 average shown for two reviews belongs to an unrelated marketing agency and is excluded from Baldwin conclusions. [3](https://www.trustpilot.com/review/baldwin.co)

### ConsumerAffairs

Status: Found. Checked 2026-09-29.

Scope: One August 24, 2026 personal-auto review on National General’s page; writer says Baldwin referred them to National General.

The reviewer describes a documentation request and premium increase in a National General policy. This is an insurer-level anecdote, not a representative Baldwin or commercial-broker service measure. [4](https://www.consumeraffairs.com/insurance/national-general-car-insurance.html)

### BBB

Status: Found. Checked 2026-09-29.

Scope: The Baldwin Group Personal Insurance, LLC, listed in homeowners insurance with two Florida locations; not the parent or commercial advisory group.

BBB displays A- and six complaints in three years, one in the prior 12 months. A 2026 refund-delay complaint says the company response attributed the refund to the carrier and acknowledged escalation delay. Preserve this negative evidence for the named personal-lines LLC only. [1](https://www.bbb.org/us/fl/tampa/profile/homeowners-insurance/the-baldwin-group-personal-insurance-llc-0653-90409003) [2](https://www.bbb.org/us/fl/tampa/profile/homeowners-insurance/the-baldwin-group-personal-insurance-llc-0653-90409003/complaints)

### BBB

Status: Found. Checked 2026-09-29.

Scope: The Baldwin Group Mid-Atlantic, LLC, classified by BBB as an Insurance Agency with two listed Seattle locations; it links to baldwin.com. This is one regional LLC profile, not a parent-wide or commercial customer population.

BBB displays an A+ business grade, says the LLC is not accredited, and reports 0 reviews and 0 complaints on the opened pages. A BBB grade is not a customer average; zero listed reviews/complaints is not evidence of zero customer dissatisfaction. [8](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926) [9](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926/customer-reviews) [10](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926/complaints)

### NerdWallet

Status: Not found in reviewed sources. Checked 2026-09-29.

Scope: NerdWallet’s commercial-insurance comparison and insurer-focused reviews; Baldwin brokerage-brand population.

The reviewed page compares business insurers but does not provide a review measure for Baldwin as a commercial broker. [5](https://www.nerdwallet.com/business/insurance/best)

### J.D. Power

Status: Not found in reviewed sources. Checked 2026-09-29.

Scope: 2016 Large Commercial Insurance Study; large commercial risk professionals and named brokers/insurers in that study, not a current Baldwin-specific review population.

The historical study reports no current Baldwin-specific broker rating. Its study population and date do not support a present group-wide customer rating. [6](https://www.jdpower.com/business/press-releases/2016-large-commercial-insurance-study)

### NAIC

Status: Not found in reviewed sources. Checked 2026-09-29.

Scope: Carrier complaint resources; exact issuing insurer, policy line, state and period are not identified for a Baldwin commercial placement.

NAIC explains complaint research for insurance carriers. No carrier can be selected from the reviewed Baldwin group materials, so no carrier complaint metric is attributed to Baldwin. [7](https://content.naic.org/article/how-file-complaint-and-research-complaints-against-insurance-carriers)

## BBB Evidence Includes a Regional Agency Profile

BBB identifies The Baldwin Group Mid-Atlantic, LLC as an Insurance Agency, links to baldwin.com, and lists two Seattle locations. Its profile displays an A+ BBB grade and says the business is not accredited. Its separate pages list 0 customer reviews and 0 complaints. The grade is BBB’s business profile grade, not a customer average; zero listed reviews or complaints does not establish that no customers had issues. This evidence is limited to the named regional LLC. [8](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926) [9](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926/customer-reviews) [10](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926/complaints)

## BBB Evidence Is for a Personal-Insurance Entity

BBB’s profile is for The Baldwin Group Personal Insurance, LLC, lists homeowners insurance, and identifies two Florida locations. It is not a profile of the parent or commercial Insurance Advisory Solutions business. [1](https://www.bbb.org/us/fl/tampa/profile/homeowners-insurance/the-baldwin-group-personal-insurance-llc-0653-90409003) [2](https://www.bbb.org/us/fl/tampa/profile/homeowners-insurance/the-baldwin-group-personal-insurance-llc-0653-90409003/complaints)

BBB displays an A- rating for that LLC and says six complaints were filed in the prior three years, one closed in the prior 12 months. The complaint page includes a 2026 refund-delay dispute: the company response said the refund would come from the carrier and acknowledged the case had not been escalated promptly. This negative account is relevant to that personal-insurance entity; it does not establish service quality for commercial accounts or the group overall. [1](https://www.bbb.org/us/fl/tampa/profile/homeowners-insurance/the-baldwin-group-personal-insurance-llc-0653-90409003) [2](https://www.bbb.org/us/fl/tampa/profile/homeowners-insurance/the-baldwin-group-personal-insurance-llc-0653-90409003/complaints)

## A Personal-Auto Review Mentions a Baldwin Referral

One ConsumerAffairs review dated August 24, 2026 says the writer was referred by The Baldwin Group to National General for personal auto insurance. The writer’s complaint concerns the insurer’s later request for household-driver documentation and premium increase. It is one attributed review on National General’s page, not an independent Baldwin review, and cannot be generalized to commercial insurance buyers. [4](https://www.consumeraffairs.com/insurance/national-general-car-insurance.html)

## Other Rating Results Do Not Match the Provider

Trustpilot’s Baldwin profile is for baldwin.co, which the page categorizes as a Colombian marketing agency; its two reviews include a home-builder complaint. Its 2.9 average is unrelated and excluded. [3](https://www.trustpilot.com/review/baldwin.co)

The reviewed J.D. Power commercial study is from 2016 and reports ratings for named large brokers and insurers, not a current Baldwin-specific result. NerdWallet’s current business-insurance page rates insurer products and does not establish a rating for this brokerage. NAIC complaint indexes describe carrier complaints, so they need the exact policy issuer and cannot be applied to a brokerage group. [6](https://www.jdpower.com/business/press-releases/2016-large-commercial-insurance-study) [5](https://www.nerdwallet.com/business/insurance/best) [7](https://content.naic.org/article/how-file-complaint-and-research-complaints-against-insurance-carriers)

## Spot Score

- Broker Spot Score: - / 10 (Not Rated). Assessed 2026-09-29; review due 2027-03-29.

Spot’s editorial score is separate from customer reviews and third-party ratings. [Read the assessment](https://spot.insure/insurance-providers/baldwin/reliability) or [see the methodology](https://spot.insure/spot-rating).

## Limitations

- No representative review population or average rating was established for The Baldwin Group’s commercial advisory business.
- The BBB rating and complaint count apply only to The Baldwin Group Personal Insurance, LLC and its listed locations.
- The National General anecdote concerns a personal-auto policy and includes an insurer-side dispute; the review is not a Baldwin customer-service measure.
- The Trustpilot score belongs to an unrelated baldwin.co marketing agency and is not attributed to The Baldwin Group.
- Insurer complaint data require identifying the issuing insurer and matching the product, state, and period.
- The A+ BBB grade and zero listed reviews/complaints are for The Baldwin Group Mid-Atlantic, LLC, a regional insurance-agency profile; they are not group-wide measures and are not customer averages.

## Questions to Ask

- Which legal Baldwin agency handled your placement, and which insurer issued it?
- Does your feedback concern a commercial insurance placement or a different Baldwin product or subsidiary?
- For an insurer complaint comparison, what exact issuing company, policy line, state, and period apply?

## Disclosure

Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. Review observations are attributed to their named platforms and populations; no group-wide average or Spot Score is assigned.

## Sources

1. [The Baldwin Group Personal Insurance, LLC | BBB Business Profile](https://www.bbb.org/us/fl/tampa/profile/homeowners-insurance/the-baldwin-group-personal-insurance-llc-0653-90409003) — Better Business Bureau; Profile identifies The Baldwin Group Personal Insurance, LLC and Homeowners Insurance category at lines 46–54; BBB A- rating and six complaint reason at lines 108–122; company identity/licensing and other business categories at 129–178; reviews at 179 onward; accessed 2026-09-29.; accessed 2026-09-29.
2. [The Baldwin Group Personal Insurance, LLC | BBB Complaints](https://www.bbb.org/us/fl/tampa/profile/homeowners-insurance/the-baldwin-group-personal-insurance-llc-0653-90409003/complaints) — Better Business Bureau; BBB limits profile to the named Personal Insurance LLC and corporate-owned locations (lines 58–95); notes complaint text may be partial (line 100); one 2026 complaint response says refund comes from carrier and the company had not escalated promptly (lines 147–160); accessed 2026-09-29.; accessed 2026-09-29.
3. [Baldwin Reviews](https://www.trustpilot.com/review/baldwin.co) — Trustpilot; Page identifies baldwin.co as a Colombia marketing agency and an unclaimed profile, two reviews and 2.9 average (lines 17–56), with one review about a home builder (lines 145–158); accessed 2026-09-29. Not The Baldwin Group at baldwin.com.; accessed 2026-09-29.
4. [National General Car Insurance Reviews](https://www.consumeraffairs.com/insurance/national-general-car-insurance.html) — ConsumerAffairs; A National General auto-policy review dated 2026-08-24 says the writer was referred by The Baldwin Group; surrounding account concerns National General’s household-driver documentation and premium increase (page lines 188–192); accessed 2026-09-29. Insurer/product complaint, not a Baldwin commercial-broker review.; accessed 2026-09-29.
5. [Business Insurance: Get Quotes and Coverage Today](https://www.nerdwallet.com/business/insurance/best) — NerdWallet; Current business-insurance comparison/recommendation page, includes insurer-based consumer ratings; complaints methodology lines 519 and 627 and scope note line 1200; accessed 2026-09-29. No Baldwin-specific broker score established.; accessed 2026-09-29.
6. [2016 Large Commercial Insurance Study](https://www.jdpower.com/business/press-releases/2016-large-commercial-insurance-study) — J.D. Power; Study results/rankings lines 118–148; population of more than 1,400 US/Canadian commercial risk professionals lines 148 onward; 2016 study, no Baldwin result identified; accessed 2026-09-29.; accessed 2026-09-29.
7. [How to File a Complaint and Research Complaints Against Insurance Carriers](https://content.naic.org/article/how-file-complaint-and-research-complaints-against-insurance-carriers) — National Association of Insurance Commissioners; “What you should know about complaints against insurance carriers” and company/state/product search description; page accessed 2026-09-29.; accessed 2026-09-29.
8. [The Baldwin Group Mid-Atlantic, LLC | BBB Business Profile](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926) — Better Business Bureau; Business Profile identifies The Baldwin Group Mid-Atlantic, LLC as an Insurance Agency and links to baldwin.com, lines 46–55; two locations lines 79–82; A+ BBB Rating lines 110–120; entity type and licensing caveat lines 146–164; accessed 2026-09-29.; accessed 2026-09-29.
9. [The Baldwin Group Mid-Atlantic, LLC | BBB Reviews](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926/customer-reviews) — Better Business Bureau; Reviews page identifies same LLC and states “This business has 0 reviews,” lines 46–63; accessed 2026-09-29.; accessed 2026-09-29.
10. [The Baldwin Group Mid-Atlantic, LLC | BBB Complaints](https://www.bbb.org/us/wa/seattle/profile/insurance-agency/the-baldwin-group-mid-atlantic-llc-1296-22015926/complaints) — Better Business Bureau; Complaints page identifies same LLC and states “This business has 0 complaints,” lines 46–63; accessed 2026-09-29.; accessed 2026-09-29.

## Methodology

The baseline covers NerdWallet, J.D. Power, NAIC, Trustpilot, ConsumerAffairs, and BBB. Additional relevant sources may also appear. Platforms may cover different products, time periods, and groups of customers, and their metrics use different methods. The Review Score combines numerical ratings and approximate BBB grade conversions on a 10-point scale, with equal weight per source.

A BBB letter grade describes BBB’s view of a business; customer star ratings are a separate measure. An NAIC complaint index compares complaint volume with expected volume for a company’s size and is not a customer rating.

[View The Baldwin Group provider profile](https://spot.insure/insurance-providers/baldwin)

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