---
title: "What Should Marketing Agencies Check in Media Liability Insurance?"
description: "Media liability may cover content claims and professional liability may cover service errors; the policy must list the agency’s work."
canonical: "https://spot.insure/insurance-faq/media-liability/media-liability-insurance-for-marketing-agencies"
page-type: "faq-question"
updated-at: "2026-09-25"
---

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# What Should Marketing Agencies Check in Media Liability Insurance?

Media liability may cover content claims and professional liability may cover service errors; the policy must list the agency’s work.

Strategy, campaign creation, account management, and analytics can fall under different definitions of covered media activity or professional services.

Describe strategy, design, campaigns, email, social media, and analytics. Check professional-service schedules, media offenses, client-content and contract exclusions, limits, retroactive dates, and insured entities.

## Related Questions

- [What Should Advertising Agencies Check in Media Liability Insurance?](https://spot.insure/insurance-faq/media-liability/media-liability-insurance-for-advertising-and-marketing-agencies)
- [Media Liability vs. E&O: What Is the Difference?](https://spot.insure/insurance-faq/media-liability/media-liability-vs-e-and-o)
- [How Much Does Media Liability Insurance Cost?](https://spot.insure/insurance-faq/media-liability/media-liability-insurance-cost)
- [Who Needs Media Liability Insurance?](https://spot.insure/insurance-faq/media-liability/who-needs-media-liability-insurance)

## Related Coverage

- [Media liability](https://spot.insure/coverage/media)
- [Professional errors and omissions (E&O)](https://spot.insure/coverage/professional-errors-omissions)

## Sources

1. [Media Liability Coverage Part](https://www.hiscox.com/documents/brokers/PLP_P0005_HiscoxPRO_Admitted_package-Media_Liability_Coverage_Part.pdf). Hiscox; Specimen PLP P0005 CW (06/14): I pp.1, VII pp.7–8; exclusions VI pp.3–7. Accessed 2026-09-25.
2. [Media Application Form — United States](https://www.cfc.com/media/1621/media_application_us_v10.pdf). CFC Underwriting Limited; Historical application CFC MED US V1.0: Sections 1–4 and 6–7, PDF pp.2–11. Accessed 2026-09-25.
3. [FTC’s Endorsement Guides: What People Are Asking](https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking). Federal Trade Commission; About the Endorsement Guides; Do the Endorsement Guides apply to social media?; FTC Act applicability. Accessed 2026-09-25.

More answers: [Media Liability Insurance FAQ](https://spot.insure/insurance-faq/media-liability).

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