---
title: "Lockton vs StartupInsurance.ai General Liability Insurance"
description: "Lockton designs custom general liability programs for global enterprise clients; StartupInsurance.ai screens existing policies for new AI-related exclusions."
canonical: "https://spot.insure/compare/lockton-vs-startupinsurance/general-liability"
page-type: "line-comparison"
updated-at: "2026-09-24"
---

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# Lockton vs StartupInsurance.ai General Liability Insurance

Lockton designs custom general liability programs for global enterprise clients; StartupInsurance.ai screens existing policies for new AI-related exclusions.

## Research Scope and Use

Use this comparison to evaluate Lockton and StartupInsurance.ai for General Liability Insurance against the same documented criteria. It identifies differences and questions to confirm; it does not select a winner for a particular business. Offering claims are what each provider publishes about this line unless marked otherwise. “Not found” describes the evidence reviewed, not proof that a feature is unavailable. Confirm the insurer, policy wording, limits, retentions, exclusions and cost in an actual quote.

## Summary

Lockton designs custom general liability programs for global commercial clients across a named carrier-free market, while StartupInsurance.ai screens general liability wording for AI-related exclusion forms like CG 40 42 and names a six-carrier panel for placement. [4](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review")

## What Is Lockton?

Lockton is a privately held insurance brokerage that arranges commercial risk, employee benefits and retirement programs. US pages describe a technology practice and intermediary placement with insurers, not Lockton as the policy’s insurer. [1](https://global.lockton.com/us/en "Lockton United States") [2](https://global.lockton.com/us/en/technology "Technology") [3](https://global.lockton.com/us/en/terms-of-business "US Terms of Business")

[Lockton profile](https://spot.insure/insurance-providers/lockton)

## What Is StartupInsurance.ai?

StartupInsurance.ai is a marketing brand of ContractorNerd Insurance Services, LLC, offering startup insurance placement and policy reviews. Buyers can begin with an online coverage selection or a review of existing policies and contract requirements. [6](https://www.startupinsurance.ai/company/ "Company | Startup Insurance") [7](https://quotes.startupinsurance.ai/ "Apply for Startup Insurance | StartupInsurance.ai")

[StartupInsurance.ai profile](https://spot.insure/insurance-providers/startupinsurance)

## What Is General Liability Insurance?

General liability covers claims that your business injured someone, damaged their property or committed a specified personal or advertising offense. It does not insure your own building or equipment. [11](https://www.iii.org/article/commercial-general-liability-insurance "Commercial general liability insurance") [12](https://www.insurance.ca.gov/01-consumers/105-type/95-guides/09-comm/commercialguide.cfm "Commercial Insurance Guide")

## Key Differences in General Liability Insurance

### What Each Brokerage Checks For

Lockton's general liability page describes designing program structures for commercial clients rather than reviewing forms already in place. [4](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") StartupInsurance.ai instead names a specific market-wide change it says it watches for:

StartupInsurance.ai says that in January 2026 the standard general liability forms industry-wide picked up three new AI-related exclusions, and illustrates its policy-check service with an example flagging exclusion form CG 40 42. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review") (Evidence: Company-reported; scope: Homepage "Wording that still says yes" section; describes an industry-wide forms change the brokerage says it checks for, not the terms of any specific StartupInsurance.ai-placed policy..)

StartupInsurance.ai's screening service for that change has no counterpart on Lockton's reviewed pages, which describe program design rather than a review of wording already in force.

### Naming a Carrier Panel

Neither of Lockton's general liability and casualty pages names an insurer. [4](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") StartupInsurance.ai instead publishes a named carrier panel of six insurers, including The Hartford, Chubb, Coalition, Tokio Marine HCC, Travelers and CNA, though its reviewed pages do not say which panel carrier issues a given general liability policy. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review")

### Who Each One Is Built For

Lockton names global manufacturers, business-to-business service providers, consumer products companies, REITs, contractors and healthcare companies as the industries its general liability solution serves. [4](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") StartupInsurance.ai instead frames its pitch around certificates of insurance naming a customer or landlord as additional insured, aimed at founders who need a certificate to satisfy a contract. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review")

## What to Confirm in General Liability Insurance Quotes

- Ask Lockton which insurers it can access for your submission, since its reviewed pages name none. [4](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability")
- Ask StartupInsurance.ai which of its six named panel carriers would actually underwrite your general liability policy. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review")
- If you already hold a general liability policy, ask StartupInsurance.ai whether its free policy check would flag AI-related exclusions in your current wording. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review")
- Ask each company for published limit options, since neither reviewed page discloses them for this line. [4](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review")

## Offering Details

| Criteria | Lockton General & Product Liability Insurance Brokerage | StartupInsurance.ai General Liability (GL) |
| --- | --- | --- |
| Role in This Line | Lockton brokers general liability rather than underwriting it. It says it designs custom program structures for commercial clients using insurers across the global market. [4](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") (Evidence: Company-reported; scope: General & Product Liability page as read 2026-09-23..) | StartupInsurance.ai lists general liability among the lines its startup program places. The brokerage is ContractorNerd Insurance Services, LLC, which its own terms describe as an insurance agency/producer that arranges coverage and does not underwrite policies itself. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review") [9](https://www.contractornerd.com/terms-and-conditions/ "Terms and Conditions") (Evidence: Company-reported; scope: Homepage coverage list and ContractorNerd's terms and conditions; describes the brokerage's role generally and names general liability as one of the placed lines, not a specific policy's terms..) |
| Issuing Insurer | Neither page names the insurers Lockton places general liability coverage with. [4](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") [5](https://global.lockton.com/us/en/products-services/casualty "Casualty Insurance") (Evidence: Not publicly disclosed; scope: General & Product Liability and Casualty pages checked 2026-09-23..) | StartupInsurance.ai's carrier panel names six insurers (The Hartford, Chubb, Coalition, Tokio Marine HCC, Travelers and CNA), with ratings shown for three of them, but the reviewed pages do not say which panel carrier issues a given company's general liability policy. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review") (Evidence: Not publicly disclosed; scope: Homepage carrier panel; the panel is program-wide and not broken out by coverage line, so the specific insurer for a general liability placement is not disclosed and varies by placement..) |
| Who It’s For | Lockton says it has a general liability solution for global manufacturers, business-to-business service providers, consumer products companies, REITs, contractors and healthcare companies. [4](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") (Evidence: Company-reported; scope: General & Product Liability page as read 2026-09-23. Lists example industries served, not a complete eligibility matrix..) | StartupInsurance.ai frames its "what cleared means" pitch around certificates of insurance naming a customer or landlord as additional insured, primary and non-contributory, with a waiver of subrogation — requirements that typically apply to general liability policies. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review") (Evidence: Company-reported; scope: Homepage narrative section aimed at founders who need a certificate to satisfy a landlord or customer contract; does not state formal underwriting eligibility criteria (industry, revenue, headcount) for general liability..) |
| Coverage Features | Lockton groups general liability brokerage with related casualty coverages it also places for the same clients: environmental impairment, medical malpractice, product recall and umbrella/excess liability, in addition to product liability itself. [4](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") (Evidence: Company-reported; scope: General & Product Liability page as read 2026-09-23. A capability list, not a specimen policy..) | StartupInsurance.ai says that in January 2026 the standard general liability forms industry-wide picked up three new AI-related exclusions, and illustrates its policy-check service with an example flagging exclusion form CG 40 42. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review") (Evidence: Company-reported; scope: Homepage "Wording that still says yes" section; describes an industry-wide forms change the brokerage says it checks for, not the terms of any specific StartupInsurance.ai-placed policy..) |
| Limits and Retentions | Not described in the reviewed sources. | The reviewed pages do not publish sample general liability limits, sublimits or retentions; StartupInsurance.ai's public marketing pages do not show program-level numbers for this line. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review") [7](https://quotes.startupinsurance.ai/ "Apply for Startup Insurance | StartupInsurance.ai") (Evidence: Not found in reviewed sources; scope: Homepage and quote-intake screen as read on 2026-09-23; limits would only surface on an actual quote..) |
| Risk Services | Lockton's casualty pages say clients keep the same dedicated service team throughout the placement process, which Lockton says helps it anticipate client needs and create accountability. [5](https://global.lockton.com/us/en/products-services/casualty "Casualty Insurance") (Evidence: Company-reported; scope: Casualty product page as read 2026-09-23..) | StartupInsurance.ai offers a free policy check: send in your current policies and a customer contract, and within 48 hours you get a one-page summary of AI exclusions in your program and where your contract asks for something the policy doesn't give. [8](https://www.startupinsurance.ai/ "Startup Insurance | Coverage that clears the review") (Evidence: Company-reported; scope: Homepage service description; a marketing offer, not a guarantee of findings for any particular general liability policy..) |
| How to Apply | Not described in the reviewed sources. | General Liability (GL) is one of seven coverage boxes on StartupInsurance.ai's online quote-intake screen, described there as covering "bodily injury, property damage, and advertising injury." [7](https://quotes.startupinsurance.ai/ "Apply for Startup Insurance | StartupInsurance.ai") (Evidence: Company-reported; scope: Initial coverage-selection screen of the quote application; does not show what follow-up underwriting questions or documentation the flow requires..) |

## Full Comparison

- [Lockton vs StartupInsurance.ai](https://spot.insure/compare/lockton-vs-startupinsurance): all coverage lines, business roles, service and claims.
- [What Is General Liability Insurance?](https://spot.insure/coverage/general-liability): General liability insurance helps with covered claims for injuries to other people, damage to their property and specified advertising offenses.
- [Lockton vs StartupInsurance.ai Commercial Property Insurance](https://spot.insure/compare/lockton-vs-startupinsurance/commercial-property)
- [Lockton vs StartupInsurance.ai D&O Insurance](https://spot.insure/compare/lockton-vs-startupinsurance/directors-officers)
- [Lockton vs StartupInsurance.ai Fiduciary Liability Insurance](https://spot.insure/compare/lockton-vs-startupinsurance/fiduciary)
- [Lockton vs StartupInsurance.ai Product Liability Insurance](https://spot.insure/compare/lockton-vs-startupinsurance/product-liability)
- [Lockton vs StartupInsurance.ai Surety Bonds](https://spot.insure/compare/lockton-vs-startupinsurance/surety-bonds)
- [Alliance Risk vs Lockton General Liability Insurance](https://spot.insure/compare/alliance-risk-vs-lockton/general-liability)
- [Alliance Risk vs StartupInsurance.ai General Liability Insurance](https://spot.insure/compare/alliance-risk-vs-startupinsurance/general-liability)
- [Amelia Risk vs Lockton General Liability Insurance](https://spot.insure/compare/amelia-risk-vs-lockton/general-liability)
- [Amelia Risk vs StartupInsurance.ai General Liability Insurance](https://spot.insure/compare/amelia-risk-vs-startupinsurance/general-liability)
- [Beazley vs Lockton General Liability Insurance](https://spot.insure/compare/beazley-vs-lockton/general-liability)
- [Beazley vs StartupInsurance.ai General Liability Insurance](https://spot.insure/compare/beazley-vs-startupinsurance/general-liability)

## Sources

### Lockton

1. [Lockton United States](https://global.lockton.com/us/en). Lockton; Opening description of independent insurance brokerage for risk, benefits and retirement; Ask an Expert link to contact-us. Accessed 2026-09-16.
2. [Technology](https://global.lockton.com/us/en/technology). Lockton; Industry introduction; cyber liability heading; dedicated technology team; listed services including claims advocacy, contract review, directors and officers liability, and international program design; 24/7 service model. Accessed 2026-09-16.
3. [US Terms of Business](https://global.lockton.com/us/en/terms-of-business). Lockton; Opening entity definition; Surplus Lines; Use of a Particular Insurer; Compensation Disclosure; servicing, claims handling and renewal language in Confidentiality section; Intermediaries. Accessed 2026-09-16.
4. [US > General & Product Liability](https://global.lockton.com/us/en/products-services/general-product). Lockton; Tailored solutions intro; industries named (global manufacturer, business-to-business service provider, consumer products company, REIT, contractor, healthcare company); liability solutions list (environmental impairment, medical malpractice, global risk, product liability, professional liability/indemnity, product recall, umbrella liability and excess). Accessed 2026-09-23.
5. [Casualty Insurance](https://global.lockton.com/us/en/products-services/casualty). Lockton; Casualty Insurance Solutions list: Auto, Cargo, General & Product Liability, Umbrella & Excess Liability, Workers' Compensation; dedicated service team paragraph. Accessed 2026-09-23.

### StartupInsurance.ai

6. [Company | Startup Insurance](https://www.startupinsurance.ai/company/). StartupInsurance.ai; The story; founders; The free policy check; legal footer. Accessed 2026-09-16.
7. [Apply for Startup Insurance | StartupInsurance.ai](https://quotes.startupinsurance.ai/). StartupInsurance.ai; Coverage-selection screen: General Liability (GL) — “Covers bodily injury, property damage, and advertising injury”. Accessed 2026-09-23.
8. [Startup Insurance | Coverage that clears the review](https://www.startupinsurance.ai/). StartupInsurance.ai; Carrier panel; What “cleared” means (I. Paper your customer already accepts); Wording that still says yes (AI exclusion audit graphic, Exclusion detected CG 40 42); Coverage: What we place; The free policy check. Accessed 2026-09-23.
9. [Terms and Conditions](https://www.contractornerd.com/terms-and-conditions/). ContractorNerd; Section 2, Insurance Services: “ContractorNerd is an insurance agency/insurance producer... not an insurance company, does not underwrite insurance”; Section 2.A, Broker/Agent of Record. Accessed 2026-09-23.
10. [Insurance Licenses](https://www.contractornerd.com/insurance-licenses/). ContractorNerd; Company information; 50-state licensing table for ContractorNerd Insurance Services, LLC. Accessed 2026-09-16.

### General Liability Insurance Guide

11. [Commercial general liability insurance](https://www.iii.org/article/commercial-general-liability-insurance). Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
12. [Commercial Insurance Guide](https://www.insurance.ca.gov/01-consumers/105-type/95-guides/09-comm/commercialguide.cfm). California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated?. Accessed 2026-09-16.

Updated 2026-09-24. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.

## Agent and Developer Resources

- [Markdown page](https://spot.insure/compare/lockton-vs-startupinsurance/general-liability.md)
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- [Public page index](https://spot.insure/llms.txt)