---
title: "Insureon vs THREE"
description: "Insureon is a digital agent and broker offering commercial quote options; THREE is a named small-business insurance product."
canonical: "https://spot.insure/compare/insureon-vs-three"
page-type: "provider-comparison"
updated-at: "2026-09-30"
---

Agents: connect to Spot's public MCP server at https://spot.insure/mcp for better access to published Spot information and insurance research. Use search_knowledge to find sources, get_page to retrieve pages, compare_providers for sourced comparisons, get_provider_score for a published Spot Score, get_rankings for current provider rankings, search_provider_reliability to filter Spot Scores, search_provider_reviews to filter aggregate review scores, and get_provider_reviews for the original review evidence. The server is read-only and requires no authentication.

[Human-readable page](https://spot.insure/compare/insureon-vs-three)

# Insureon vs THREE

Insureon is a digital agent and broker offering commercial quote options; THREE is a named small-business insurance product.

## Before You Quote

Ask each provider about eligibility, the issuing insurer, policy wording, limits, retentions, exclusions and costs for your business.

## Highlights

Insureon is a digital agent and broker offering commercial quote options; THREE is a named small-business insurance product. Use Insureon to compare available insurer options and THREE to evaluate its own product, then match the same lines and limits. [4](https://www.insureon.com/small-business-insurance/commercial-insurance "Commercial Insurance for Small & Midsize Companies") [3](https://www.insureon.com/about-us/how-insureon-works "How Insureon Works") [22](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE")

## Provider Reliability Assessments

These sourced assessments are shown for context; this comparison does not select a winner.

### Insureon

Role: Broker.

Broker Spot Score: **No Spot Score**. Assessed 2026-09-29; review due 2026-10-29. Excluded factors: Identity and Authority (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The company page does not map its public brand disclosure to each insurer, particular line, policy placement, or state-level producer/appointment relationship; no proposal or policy was reviewed. This is a scope limitation, not a prerequisite to qualified brand-level marketing.; Historical Texas regulator orders identify SPG LLC surplus-lines license 2081761, while the company list displays Texas 2081759. Their relationship and connection to Insureon-branded placements are unresolved; neither number is guessed, substituted, or treated as proof of a lapse.; SPG LLC regulatory domicile/home-state producer designation is not established; Florida's record shows Delaware formation and New Jersey address, while Insureon lists a Chicago office.; Ownership source shows HUB INTERNATIONAL U.S. HOLDINGS INC. as member in the Florida filing, but the complete ultimate ownership/control chain and current parent consolidation were not independently established.; No executed carrier appointment list, delegated authority, binding authority, network agreement terms, placement share, or product/state/issuer mapping was reviewed.; Texas and New York conduct orders are against SPG LLC; reviewed evidence does not attribute the underlying filings to Insureon-specific retail placements or test remediation/compliance since each order.; Pennsylvania's posted 2026 consent-order copy is not visibly executed, and the order makes effectiveness contingent on execution; a final executed copy or subsequent docket outcome was not located in this search.; No individual customer proposal/policy documents were examined to verify the fee, commission, conflict, insurer identity or claims/service disclosures delivered for a specific transaction.; Broker financial-strength ratings and claims-handling performance are not applicable to the broker rubric. No Insureon/SPG balance-sheet or insurer financial-strength rating is attributed to the broker; no one issuer backs all placements based on this research.); Carrier-Network Strength (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The company page does not map its public brand disclosure to each insurer, particular line, policy placement, or state-level producer/appointment relationship; no proposal or policy was reviewed. This is a scope limitation, not a prerequisite to qualified brand-level marketing.; Historical Texas regulator orders identify SPG LLC surplus-lines license 2081761, while the company list displays Texas 2081759. Their relationship and connection to Insureon-branded placements are unresolved; neither number is guessed, substituted, or treated as proof of a lapse.; SPG LLC regulatory domicile/home-state producer designation is not established; Florida's record shows Delaware formation and New Jersey address, while Insureon lists a Chicago office.; Ownership source shows HUB INTERNATIONAL U.S. HOLDINGS INC. as member in the Florida filing, but the complete ultimate ownership/control chain and current parent consolidation were not independently established.; No executed carrier appointment list, delegated authority, binding authority, network agreement terms, placement share, or product/state/issuer mapping was reviewed.; Texas and New York conduct orders are against SPG LLC; reviewed evidence does not attribute the underlying filings to Insureon-specific retail placements or test remediation/compliance since each order.; Pennsylvania's posted 2026 consent-order copy is not visibly executed, and the order makes effectiveness contingent on execution; a final executed copy or subsequent docket outcome was not located in this search.; No individual customer proposal/policy documents were examined to verify the fee, commission, conflict, insurer identity or claims/service disclosures delivered for a specific transaction.; Broker financial-strength ratings and claims-handling performance are not applicable to the broker rubric. No Insureon/SPG balance-sheet or insurer financial-strength rating is attributed to the broker; no one issuer backs all placements based on this research.); Regulatory Conduct (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The company page does not map its public brand disclosure to each insurer, particular line, policy placement, or state-level producer/appointment relationship; no proposal or policy was reviewed. This is a scope limitation, not a prerequisite to qualified brand-level marketing.; Historical Texas regulator orders identify SPG LLC surplus-lines license 2081761, while the company list displays Texas 2081759. Their relationship and connection to Insureon-branded placements are unresolved; neither number is guessed, substituted, or treated as proof of a lapse.; SPG LLC regulatory domicile/home-state producer designation is not established; Florida's record shows Delaware formation and New Jersey address, while Insureon lists a Chicago office.; Ownership source shows HUB INTERNATIONAL U.S. HOLDINGS INC. as member in the Florida filing, but the complete ultimate ownership/control chain and current parent consolidation were not independently established.; No executed carrier appointment list, delegated authority, binding authority, network agreement terms, placement share, or product/state/issuer mapping was reviewed.; Texas and New York conduct orders are against SPG LLC; reviewed evidence does not attribute the underlying filings to Insureon-specific retail placements or test remediation/compliance since each order.; Pennsylvania's posted 2026 consent-order copy is not visibly executed, and the order makes effectiveness contingent on execution; a final executed copy or subsequent docket outcome was not located in this search.; No individual customer proposal/policy documents were examined to verify the fee, commission, conflict, insurer identity or claims/service disclosures delivered for a specific transaction.; Broker financial-strength ratings and claims-handling performance are not applicable to the broker rubric. No Insureon/SPG balance-sheet or insurer financial-strength rating is attributed to the broker; no one issuer backs all placements based on this research.); Disclosure Clarity (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The company page does not map its public brand disclosure to each insurer, particular line, policy placement, or state-level producer/appointment relationship; no proposal or policy was reviewed. This is a scope limitation, not a prerequisite to qualified brand-level marketing.; Historical Texas regulator orders identify SPG LLC surplus-lines license 2081761, while the company list displays Texas 2081759. Their relationship and connection to Insureon-branded placements are unresolved; neither number is guessed, substituted, or treated as proof of a lapse.; SPG LLC regulatory domicile/home-state producer designation is not established; Florida's record shows Delaware formation and New Jersey address, while Insureon lists a Chicago office.; Ownership source shows HUB INTERNATIONAL U.S. HOLDINGS INC. as member in the Florida filing, but the complete ultimate ownership/control chain and current parent consolidation were not independently established.; No executed carrier appointment list, delegated authority, binding authority, network agreement terms, placement share, or product/state/issuer mapping was reviewed.; Texas and New York conduct orders are against SPG LLC; reviewed evidence does not attribute the underlying filings to Insureon-specific retail placements or test remediation/compliance since each order.; Pennsylvania's posted 2026 consent-order copy is not visibly executed, and the order makes effectiveness contingent on execution; a final executed copy or subsequent docket outcome was not located in this search.; No individual customer proposal/policy documents were examined to verify the fee, commission, conflict, insurer identity or claims/service disclosures delivered for a specific transaction.; Broker financial-strength ratings and claims-handling performance are not applicable to the broker rubric. No Insureon/SPG balance-sheet or insurer financial-strength rating is attributed to the broker; no one issuer backs all placements based on this research.).

Read the [full reliability assessment](https://spot.insure/insurance-providers/insureon/reliability).

### THREE by Berkshire Hathaway

Role: Insurance carrier.

Carrier & MGA Spot Score: **Not Rated**. Assessed 2026-09-29; review due 2027-03-29.

Read the [full reliability assessment](https://spot.insure/insurance-providers/three/reliability).

## Insureon Reviews

Review Score: 5.8 / 10 from 4 rated sources, equally weighted.

Insureon's ratings are split. Trustpilot shows 4.5 out of 5 from 2,401 reviews, while ConsumerAffairs shows 1.0 from 344.

- Trustpilot: TrustScore 4.5 (out of 5); 2401 reviews. Insureon's own Trustpilot profile (claimed since 2014), checked 2026-09-29. Reviews are collected by Insureon, so they are not a random sample. Period: all time; 548 in the prior 12 months (checked 2026-09-29). Checked 2026-09-29. [Insureon Reviews | Trustpilot](https://www.trustpilot.com/review/www.insureon.com)
- ConsumerAffairs: Displayed listing rating 1.0 (out of 5); 344 reviews. Insureon listing on ConsumerAffairs, page updated 2026-08-14 (read in an earlier pass; the numbers were not re-confirmed on the latest check). Period: page updated 2026-08-14. Checked 2026-09-29. [Insureon Reviews (From First-hand Experiences)](https://www.consumeraffairs.com/insurance/insureon.html)
- BBB: BBB business grade A+. BBB Chicago/Northern Illinois profile for Insureon; BBB Accredited since 2025-08-29. Checked 2026-09-29. [Insureon | BBB Business Profile](https://www.bbb.org/us/il/chicago/profile/commercial-insurance-services/insureon-0654-88589675)
- BBB: Customer-review rating 1 (out of 5); 2 reviews. Two self-selected customer reviews on the BBB profile (read earlier; the 2 count was reconfirmed 2026-09-29). Period: BBB profile checked 2026-09-29. Checked 2026-09-29. [Insureon | BBB Reviews](https://www.bbb.org/us/il/chicago/profile/commercial-insurance-services/insureon-0654-88589675/customer-reviews)
- BBB: Complaints 6. BBB complaint list for Insureon; no policy-volume denominator. Period: closed in the last three years (BBB, 2026-09-29). Checked 2026-09-29. [Insureon | BBB Complaints](https://www.bbb.org/us/il/chicago/profile/commercial-insurance-services/insureon-0654-88589675/complaints)

Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/insureon/reviews).

## THREE by Berkshire Hathaway Reviews

Review Score: 7.3 / 10 from 2 rated sources, equally weighted.

The inspected sources report separate measures: NerdWallet’s 4.0/5 editorial rating is excluded from the source-rating average; Trustpilot displayed 2.5/5 from five user posts and BBB displayed 4.8/5 from 265 reviews. Trustpilot and BBB include different purchase, service and agent/intermediary interactions, not a verified common policyholder cohort. BBB separately lists complaints. Any source-rating average weights eligible platforms equally and is not a pooled, representative customer-experience estimate or a claims-quality measure.

- NerdWallet: NerdWallet editorial rating 4.0 (5 stars). NerdWallet editorial evaluation of THREE commercial insurance; updated May 11, 2026. Its methodology score is an editorial rating, not an average of consumer reviews or a claims study. Period: Updated 2026-05-11. Checked 2026-09-29. [Three Insurance review | NerdWallet](https://www.nerdwallet.com/business/insurance/learn/three-insurance)
- Trustpilot: TrustScore 2.5 (5 stars); 5 reviews. Trustpilot page for threeinsurance.com checked 2026-09-29. Five user-posted reviews, one in prior 12 months; small self-selected population, review provenance not independently verified. Period: Displayed 2026-09-29. Checked 2026-09-29. [THREE Reviews | Trustpilot](https://uk.trustpilot.com/review/threeinsurance.com)
- BBB: BBB customer review average 4.8 (5 stars); 265 reviews. BBB profile for THREE by Berkshire Hathaway, customer-review and complaints pages directly rechecked 2026-09-29. The customer-review population includes sales-agent/intermediary interactions and customer purchase/service reports; it is not a verified uniform policyholder or claims-outcome cohort. Average and complaints are distinct populations. BBB says third-party information may not be verified and complaint text may be incomplete. Period: Displayed 2026-09-29. Checked 2026-09-29. [THREE by Berkshire Hathaway customer reviews | BBB](https://www.bbb.org/us/ne/omaha/profile/commercial-insurance-services/three-by-berkshire-hathaway-0714-300275558/customer-reviews?page=1); [THREE by Berkshire Hathaway complaints | BBB](https://www.bbb.org/us/ne/omaha/profile/commercial-insurance-services/three-by-berkshire-hathaway-0714-300275558/complaints)

Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/three/reviews).





## Coverage Comparison

| Coverage Type | Insureon | THREE by Berkshire Hathaway |
| --- | --- | --- |
| [Business owner’s policy](https://spot.insure/coverage/business-owners-policy) | Listed: Insureon markets Business Owner’s Policy (BOP); description does not establish insurer, policy terms, or individual availability. [13](https://www.insureon.com/small-business-insurance/business-owners-policy "Business Owner’s Policy, BOP Insurance - Get Online Quotes") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [23](https://threeinsurance.com/the-policy "The Policy") |
| [Commercial auto](https://spot.insure/coverage/commercial-auto) | Listed: Insureon markets Commercial Auto; description does not establish insurer, policy terms, or individual availability. [16](https://www.insureon.com/small-business-insurance/commercial-auto "Commercial Auto Insurance - Get Fast & Free Quotes") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [23](https://threeinsurance.com/the-policy "The Policy") |
| [Commercial property](https://spot.insure/coverage/commercial-property) | Listed: Insureon markets Commercial Property; description does not establish insurer, policy terms, or individual availability. [15](https://www.insureon.com/small-business-insurance/commercial-property "Commercial Property Insurance - Get Online Quotes") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [23](https://threeinsurance.com/the-policy "The Policy") |
| [Cyber liability](https://spot.insure/coverage/cyber) | Listed: Insureon markets Cyber Insurance; description does not establish insurer, policy terms, or individual availability. [14](https://www.insureon.com/small-business-insurance/cyber-liability "Cyber Insurance - Get Online Quotes") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [23](https://threeinsurance.com/the-policy "The Policy") |
| [Directors and officers](https://spot.insure/coverage/directors-officers) | Not listed | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [Employment practices liability](https://spot.insure/coverage/employment-practices) | Not listed | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [Equipment breakdown](https://spot.insure/coverage/equipment-breakdown) | Not listed | Listed: THREE lists equipment breakdown within the package; its displayed sample excludes machinery, equipment or listed vehicles that stop without an accident. Check the quoted form for the actual protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [23](https://threeinsurance.com/the-policy "The Policy") |
| [Fidelity bonds](https://spot.insure/coverage/fidelity-bonds) | Listed: Insureon markets Fidelity Bonds; description does not establish insurer, policy terms, or individual availability. [19](https://www.insureon.com/small-business-insurance/business-bonds "Small Business Bonds and Insurance: What You Need to Know") | Not listed |
| [Fiduciary liability](https://spot.insure/coverage/fiduciary) | Not listed | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [General liability](https://spot.insure/coverage/general-liability) | Listed: Insureon markets General Liability; description does not establish insurer, policy terms, or individual availability. [10](https://www.insureon.com/small-business-insurance/general-liability "General Liability Insurance - Get Online Quotes") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [23](https://threeinsurance.com/the-policy "The Policy") |
| [Liquor liability](https://spot.insure/coverage/liquor-liability) | Not listed | Listed: Marketed within THREE’s combined commercial policy if required; the quote and issued form determine availability and protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [Professional errors and omissions (E&O)](https://spot.insure/coverage/professional-errors-omissions) | Listed: Insureon markets Professional Liability (E&O); description does not establish insurer, policy terms, or individual availability. [12](https://www.insureon.com/small-business-insurance/professional-liability "Professional Liability Insurance - Get Online Quotes") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [Surety bonds](https://spot.insure/coverage/surety-bonds) | Listed: Insureon markets Small Business Surety Bonds; description does not establish insurer, policy terms, or individual availability. [19](https://www.insureon.com/small-business-insurance/business-bonds "Small Business Bonds and Insurance: What You Need to Know") | Not listed |
| [Tools, equipment and inland marine](https://spot.insure/coverage/inland-marine) | Listed: Insureon markets Tools and Equipment Insurance; description does not establish insurer, policy terms, or individual availability. [18](https://www.insureon.com/small-business-insurance/contractors-tools-equipment "Tools & Equipment Insurance for Contractors - Get Online Quotes") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [Umbrella and excess liability](https://spot.insure/coverage/umbrella-excess) | Listed: Insureon markets Commercial Umbrella; description does not establish insurer, policy terms, or individual availability. [17](https://www.insureon.com/small-business-insurance/umbrella-liability "Commercial Umbrella Insurance - Get Online Quotes") | Not listed |
| [Workers’ compensation](https://spot.insure/coverage/workers-compensation) | Listed: Insureon markets Workers’ Compensation; description does not establish insurer, policy terms, or individual availability. [11](https://www.insureon.com/small-business-insurance/workers-compensation "Workers’ Comp Insurance: Buy Online & Get Free Quotes") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [23](https://threeinsurance.com/the-policy "The Policy") |

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.



## Optional Spot Service Handoff

Spot can help prepare applications, coordinate brokers, and compare proposals. If that work is needed, collect the company's task, known deadline, current broker, and open questions for a [free consultation](https://spot.insure/pricing.md). The company decides what to buy; Spot does not automatically bind coverage.

## Key Differences Between Insureon and THREE

### Business Roles and Access to Insurers

Insureon’s documented role shapes who handles underwriting and how you reach a policy.

Insureon describes itself as a digital agency for US small-business insurance and says it works in both agent and broker roles; it distinguishes insurers as the companies that issue policies and pay claims. This company-reported description does not establish Insureon as an insurer or verify its capacity or license for a particular line, risk, or state. [3](https://www.insureon.com/about-us/how-insureon-works "How Insureon Works") [4](https://www.insureon.com/small-business-insurance/commercial-insurance "Commercial Insurance for Small & Midsize Companies") (Evidence: Company-reported; scope: Company description of Insureon's US small-business distribution roles; it does not identify capacity, insurer or licensing for a specific product, risk, or state.; verified: 2026-09-28.)

THREE documents its own insurance role and access arrangement.

THREE is the commercial brand and product form used by Berkshire Hathaway Direct Insurance Company (BHDIC), which identifies itself as doing business as THREE and names itself as issuer on the sample THREE policy. THREE’s FAQ describes THREE or THREE Insurance as the product name, not a separate insurer. The state-specific issued policy controls. [22](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [23](https://threeinsurance.com/the-policy "The Policy") [24](https://threeinsurance.com/faqs "FAQs: Understanding THREE") (Evidence: Company-reported; scope: U.S. THREE commercial-insurance brand and sample policy; current company identity pages checked 2026-09-28. Company-reported legal disclosure; the state-specific issued policy controls the buyer’s contract.; verified: 2026-09-28.)

### Customer Fit and Application

Compare each provider’s stated customer focus against your business activities and stage; a published target market is not a guarantee of eligibility.

Insureon's US commercial-insurance pages describe marketing segments of small businesses with 1–20 employees and midsize businesses with 21–100 employees. Its examples include sole proprietors, independent contractors, freelancers, startups, single-member LLCs, and microbusinesses, and its guidance is organized by profession and business type. These labels are marketing categories, not underwriting eligibility rules for each policy. [4](https://www.insureon.com/small-business-insurance/commercial-insurance "Commercial Insurance for Small & Midsize Companies") (Evidence: Company-reported; scope: Marketing categories and examples on Insureon's US commercial-insurance page; they do not define eligibility for any individual insurance product or insurer.; verified: 2026-09-28.)

THREE describes its focus as businesses and presents industries it serves. Berkshire Hathaway’s 2025 annual report says BH Direct and GUARD together primarily offer commercial insurance to small and medium-sized businesses; it separately says BH Direct underwrites through the biBERK.com and Threeinsurance.com distribution platforms. Eligibility varies by state and business. [22](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [28](https://www.berkshirehathaway.com/2025ar/202510-k.pdf "Berkshire Hathaway Inc. 2025 Annual Report / Form 10-K") (Evidence: Company-reported; scope: THREE’s company-described business focus and industry examples, plus the 2025 report’s joint BH Direct-and-GUARD SMB statement. The report does not attribute that customer-size focus to BHDIC alone; actual eligibility varies by state and business.; verified: 2026-09-28.)

These entry points show how to start; they do not confirm eligibility or that coverage has been bound. [3](https://www.insureon.com/about-us/how-insureon-works "How Insureon Works") [4](https://www.insureon.com/small-business-insurance/commercial-insurance "Commercial Insurance for Small & Midsize Companies") [22](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [22](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [31](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE")

Businesses can start Insureon's online application for commercial quote options. Insureon says small businesses can expect direct quotes within minutes, while midsize-business routing depends on profession and may include online quotes or a broker referral; licensed agents can answer questions. These are advertised routes, not a tested or guaranteed quote, bind, or purchase outcome. [4](https://www.insureon.com/small-business-insurance/commercial-insurance "Commercial Insurance for Small & Midsize Companies") [3](https://www.insureon.com/about-us/how-insureon-works "How Insureon Works") [5](https://www.insureon.com/contact-us "Contact Us and Get Insured Today") (Evidence: Company-reported; scope: Publicly described entry points and early quote routing for US commercial customers; no application was submitted and no quote or purchase result was tested.; verified: 2026-09-28.)

THREE directs prospective customers to an online quote flow and says licensed Small Business Advisors can help them start or continue the process; the company’s FAQ also describes a phone quote and says an unfinished quote can be saved and resumed. This documents quote routes, not online purchase or binding by an individual customer. [22](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [24](https://threeinsurance.com/faqs "FAQs: Understanding THREE") (Evidence: Company-reported; scope: U.S. business insurance quote application. Company-described online and phone process; no customer form was submitted and no binding outcome was tested.; verified: 2026-09-28.)

## What to Confirm in Quotes

Ask Insureon which insurer returned each option and whether its agent or broker will service it. Ask THREE for the issuer, forms and fees included in its quote. Ask each provider to identify the proposed insurer, exact forms and endorsements, any intermediary or account service contact, and the steps required to bind. Compare premiums only after matching limits, retentions, exclusions, policy periods, taxes and fees.

## Compare Services

What each provider documents about the services you may need.

| Criteria | Insureon | THREE by Berkshire Hathaway |
| --- | --- | --- |
| Business role | Insureon describes itself as a digital agency for US small-business insurance and says it works in both agent and broker roles; it distinguishes insurers as the companies that issue policies and pay claims. This company-reported description does not establish Insureon as an insurer or verify its capacity or license for a particular line, risk, or state. [3](https://www.insureon.com/about-us/how-insureon-works "How Insureon Works") [4](https://www.insureon.com/small-business-insurance/commercial-insurance "Commercial Insurance for Small & Midsize Companies") (Evidence: Company-reported; scope: Company description of Insureon's US small-business distribution roles; it does not identify capacity, insurer or licensing for a specific product, risk, or state.; verified: 2026-09-28.) | THREE is the commercial brand and product form used by Berkshire Hathaway Direct Insurance Company (BHDIC), which identifies itself as doing business as THREE and names itself as issuer on the sample THREE policy. THREE’s FAQ describes THREE or THREE Insurance as the product name, not a separate insurer. The state-specific issued policy controls. [22](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [23](https://threeinsurance.com/the-policy "The Policy") [24](https://threeinsurance.com/faqs "FAQs: Understanding THREE") (Evidence: Company-reported; scope: U.S. THREE commercial-insurance brand and sample policy; current company identity pages checked 2026-09-28. Company-reported legal disclosure; the state-specific issued policy controls the buyer’s contract.; verified: 2026-09-28.)<br><br>Berkshire Hathaway’s published company list identifies Berkshire Hathaway Direct Insurance Company (THREE) and lists Berkshire Hathaway Specialty Insurance (BHSI) and biBERK separately. Its 2025 annual report says BH Direct and GUARD together primarily offer commercial products to small and medium-sized businesses; it separately describes BH Direct’s admitted commercial underwriting and use of the biBERK.com and Threeinsurance.com distribution platforms. The reviewed list and report do not establish the exact direct-versus-indirect ownership chain. [29](https://www.berkshirehathaway.com/subs/sublinks.html "Links to Berkshire Hathaway Subsidiary Companies") [28](https://www.berkshirehathaway.com/2025ar/202510-k.pdf "Berkshire Hathaway Inc. 2025 Annual Report / Form 10-K") (Evidence: Company-reported; scope: Berkshire Hathaway company list checked 2026-09-28 and 2025 annual-report discussion of BH Direct and GUARD; group relationship and commercial operating scope only, not a precise ownership-chain finding.; verified: 2026-09-28.) |
| Customer focus | Insureon's US commercial-insurance pages describe marketing segments of small businesses with 1–20 employees and midsize businesses with 21–100 employees. Its examples include sole proprietors, independent contractors, freelancers, startups, single-member LLCs, and microbusinesses, and its guidance is organized by profession and business type. These labels are marketing categories, not underwriting eligibility rules for each policy. [4](https://www.insureon.com/small-business-insurance/commercial-insurance "Commercial Insurance for Small & Midsize Companies") (Evidence: Company-reported; scope: Marketing categories and examples on Insureon's US commercial-insurance page; they do not define eligibility for any individual insurance product or insurer.; verified: 2026-09-28.) | THREE describes its focus as businesses and presents industries it serves. Berkshire Hathaway’s 2025 annual report says BH Direct and GUARD together primarily offer commercial insurance to small and medium-sized businesses; it separately says BH Direct underwrites through the biBERK.com and Threeinsurance.com distribution platforms. Eligibility varies by state and business. [22](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [28](https://www.berkshirehathaway.com/2025ar/202510-k.pdf "Berkshire Hathaway Inc. 2025 Annual Report / Form 10-K") (Evidence: Company-reported; scope: THREE’s company-described business focus and industry examples, plus the 2025 report’s joint BH Direct-and-GUARD SMB statement. The report does not attribute that customer-size focus to BHDIC alone; actual eligibility varies by state and business.; verified: 2026-09-28.) |
| Application process | Businesses can start Insureon's online application for commercial quote options. Insureon says small businesses can expect direct quotes within minutes, while midsize-business routing depends on profession and may include online quotes or a broker referral; licensed agents can answer questions. These are advertised routes, not a tested or guaranteed quote, bind, or purchase outcome. [4](https://www.insureon.com/small-business-insurance/commercial-insurance "Commercial Insurance for Small & Midsize Companies") [3](https://www.insureon.com/about-us/how-insureon-works "How Insureon Works") [5](https://www.insureon.com/contact-us "Contact Us and Get Insured Today") (Evidence: Company-reported; scope: Publicly described entry points and early quote routing for US commercial customers; no application was submitted and no quote or purchase result was tested.; verified: 2026-09-28.) | THREE directs prospective customers to an online quote flow and says licensed Small Business Advisors can help them start or continue the process; the company’s FAQ also describes a phone quote and says an unfinished quote can be saved and resumed. This documents quote routes, not online purchase or binding by an individual customer. [22](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [24](https://threeinsurance.com/faqs "FAQs: Understanding THREE") (Evidence: Company-reported; scope: U.S. business insurance quote application. Company-described online and phone process; no customer form was submitted and no binding outcome was tested.; verified: 2026-09-28.)<br><br>THREE describes a partner-agency channel. Its partner page says the Agency Service Team assists policyholders and agents and that agency partners can use the THREE platform to quote, bind, and issue policies online. This describes the partner channel, not the direct public quote flow. [27](https://threeinsurance.com/become-a-three-partner "Become a THREE Partner") (Evidence: Company-reported; scope: THREE partner agency program and platform capabilities as described by the company; these capabilities apply to partner agencies and do not establish direct-customer self-binding.; verified: 2026-09-28.) |

## Related Reading

- [What is Insureon?](https://spot.insure/insurance-providers/insureon)
- [THREE small business insurance: coverage, issuer and buying routes](https://spot.insure/insurance-providers/three)

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- [Embroker vs Insureon](https://spot.insure/compare/embroker-vs-insureon)
- [Embroker vs THREE by Berkshire Hathaway](https://spot.insure/compare/embroker-vs-three)

## Sources

### [Insureon Official Website](https://www.insureon.com/)

1. [Terms and Conditions](https://www.insureon.com/legal/terms-of-use). Insureon; Opening legal identity paragraph (L51); footer identity/office disclosure (L95-98). Accessed 2026-09-28.
2. [Insurance Licenses by State](https://www.insureon.com/legal/licenses). Insureon; Page description says Insureon is licensed in 50 states and Washington, D.C.; published state list L50-L103; footer legal entity/DBA L145-L148. Accessed 2026-09-28.
3. [How Insureon Works](https://www.insureon.com/about-us/how-insureon-works). Insureon; Agent/broker and carrier roles (L82-88); application and advertised quote/payment route (L89-97); human support (L98-101). Accessed 2026-09-28.
4. [Commercial Insurance for Small & Midsize Companies](https://www.insureon.com/small-business-insurance/commercial-insurance). Insureon; Application and general route (L82-86); small-business and midsize-business marketing segments and routes (L87-96). Accessed 2026-09-28.
5. [Contact Us and Get Insured Today](https://www.insureon.com/contact-us). Insureon; Phone hours (L54-58); application, appointment and email routes (L62-78). Accessed 2026-09-28.
6. [Be prepared with a commercial insurance renewal checklist](https://www.insureon.com/blog/commercial-insurance-renewal-checklist). Insureon; Updated March 5, 2026 (L84); account manager (L94-95); lead time and insurer decision (L116-127). Accessed 2026-09-28.
7. [About Insureon](https://www.insureon.com/about-us). Insureon; Who is Insureon (L58-67); online service claims (L75-82); TechInsurance/Insureon naming and history (L96-114); 2022 transaction description (L107). Accessed 2026-09-28.
8. [Careers at Insureon](https://www.insureon.com/about-us/careers). Insureon; SPG and HUB logos and divisional statement (L56-65); legal footer (L110-112). Accessed 2026-09-28.
9. [Hub International and Bold Penguin to Acquire Leading Digital Small Commercial Insurance Firm Insureon](https://www.hubinternational.com/en-us/media-center/press-releases/2022/03/hub-international-and-bold-penguin-to-acquire-insureon/). Hub International; Published March 1, 2022; agreement and pending separate closings/asset allocation (L12-20); SPG operational plan (L29-30). Accessed 2026-09-28.
10. [General Liability Insurance - Get Online Quotes](https://www.insureon.com/small-business-insurance/general-liability). Insureon; Coverage/product overview; illustrative third-party claims; quote CTA. Accessed 2026-09-29.
11. [Workers’ Comp Insurance: Buy Online & Get Free Quotes](https://www.insureon.com/small-business-insurance/workers-compensation). Insureon; Product overview L67-L85; coverage examples L95-L121; quote/application path L343-L365. Accessed 2026-09-29.
12. [Professional Liability Insurance - Get Online Quotes](https://www.insureon.com/small-business-insurance/professional-liability). Insureon; Product definition L67-L89; quote CTA and target users on page. Accessed 2026-09-29.
13. [Business Owner’s Policy, BOP Insurance - Get Online Quotes](https://www.insureon.com/small-business-insurance/business-owners-policy). Insureon; Product definition L67-L89; qualification examples L90-L105; product liability within BOP liability protection L123-L126; optional coverage FAQ lists endorsements/bundled policies L304-L321; quote route on page. Accessed 2026-09-29.
14. [Cyber Insurance - Get Online Quotes](https://www.insureon.com/small-business-insurance/cyber-liability). Insureon; Product definition L67-L89; coverage distinctions L90-L102; quote CTA. Accessed 2026-09-29.
15. [Commercial Property Insurance - Get Online Quotes](https://www.insureon.com/small-business-insurance/commercial-property). Insureon; Product definition L67-L89; covered property examples; quote CTA. Accessed 2026-09-29.
16. [Commercial Auto Insurance - Get Fast & Free Quotes](https://www.insureon.com/small-business-insurance/commercial-auto). Insureon; Product overview L67-L93; target vehicles and businesses; quote route. Accessed 2026-09-29.
17. [Commercial Umbrella Insurance - Get Online Quotes](https://www.insureon.com/small-business-insurance/umbrella-liability). Insureon; Product definition and underlying policies L67-L90; quote CTA. Accessed 2026-09-29.
18. [Tools & Equipment Insurance for Contractors - Get Online Quotes](https://www.insureon.com/small-business-insurance/contractors-tools-equipment). Insureon; Product definition and inland-marine label L67-L85; audience L150-L188; quote route and exclusions L244-L278. Accessed 2026-09-29.
19. [Small Business Bonds and Insurance: What You Need to Know](https://www.insureon.com/small-business-insurance/business-bonds). Insureon; Fidelity bond definition/examples L86-L97; quote CTA; bonds/insurance distinction L65-L67. Accessed 2026-09-29.
20. [Compensation Disclosure Notice](https://www.insureon.com/legal/compensation-disclosure). Insureon; Sections describing commission, contingency income, supplemental commissions, client fees, technology service fees, carrier data services, and other compensation. Accessed 2026-09-28.
21. [How to File a Business Insurance Claim](https://www.insureon.com/claims). Insureon; Sections 'Contact your insurance agent or carrier' and 'What if I bought a policy from Insureon?'; insurer reporting and agent assistance. Accessed 2026-09-28.

### [THREE by Berkshire Hathaway Official Website](https://threeinsurance.com/)

22. [THREE by Berkshire Hathaway — small business insurance](https://threeinsurance.com/). Berkshire Hathaway Direct Insurance Company, dba THREE; Issuer, business focus, and industry scope, lines 70–81; quote/advisor route, lines 405–420; DBA footer, lines 432–434. Accessed 2026-09-28.
23. [The Policy](https://threeinsurance.com/the-policy). Berkshire Hathaway Direct Insurance Company, dba THREE; Sample declarations, limits and three-day Business Interruption waiting period (lines 58–76); Section I: interruption follows a property loss the insurer pays and ends on resumed normal operations or an applicable limit (lines 82–86); Section III: machinery/equipment/listed vehicles stopping without an accident are excluded (lines 104–112). Accessed 2026-09-29.
24. [FAQs: Understanding THREE](https://threeinsurance.com/faqs). Berkshire Hathaway Direct Insurance Company, dba THREE; Quote save/resume, lines 73–76; claim/update routes, lines 78–89; product-not-company wording, lines 98–100; one-year policy/payment terms, lines 129–130; servicing requests, lines 141–157. Accessed 2026-09-28.
25. [Terms & Conditions](https://threeinsurance.com/terms-conditions). Berkshire Hathaway Direct Insurance Company, dba THREE; BHDIC dba THREE, lines 20–23; recurring automatic bank draft qualification, lines 27–33. Accessed 2026-09-28.
26. [Filing a Claim: Call to get started](https://threeinsurance.com/claims). Berkshire Hathaway Direct Insurance Company, dba THREE; Online/phone claims and account-manager assignment, lines 24–43; claim updates, lines 59–61. Accessed 2026-09-28.
27. [Become a THREE Partner](https://threeinsurance.com/become-a-three-partner). Berkshire Hathaway Direct Insurance Company, dba THREE; Partner-agency program and platform permissions, lines 6–18; state availability, lines 30–35. Accessed 2026-09-28.
28. [Berkshire Hathaway Inc. 2025 Annual Report / Form 10-K](https://www.berkshirehathaway.com/2025ar/202510-k.pdf). Berkshire Hathaway Inc.; 2025 annual report, PDF page 5, printed K-4, lines 303–308: BH Direct and GUARD joint SMB focus; BH Direct platforms/admitted products. Accessed 2026-09-28.
29. [Links to Berkshire Hathaway Subsidiary Companies](https://www.berkshirehathaway.com/subs/sublinks.html). Berkshire Hathaway Inc.; Published subsidiary-company list; BHDIC (THREE), BHSI, and biBERK shown separately, lines 11–16. Accessed 2026-09-28.
30. [THREE online quote application](https://quotes.threeinsurance.com/). Berkshire Hathaway Direct Insurance Company, dba THREE; THREE online quote entry point inspected; the page is a route to begin an application. No form was submitted or quote generated; this source alone does not establish customer self-binding. Accessed 2026-09-28.
31. [Business Owners Policy | THREE](https://threeinsurance.com/business-owners-policy). Berkshire Hathaway Direct Insurance Company, dba THREE; Product page explicitly markets Business Liability categories (including liquor liability if required), Property (including equipment breakdown and inland marine), Business Auto (including cargo liability and hired/non-owned), Business Interruption, Cyber and Workers’ Compensation, within one combined policy description (lines 8–9, 19–21, 23–76); BHDIC dba THREE footer (lines 93–94). Accessed 2026-09-29.
32. [Benefits | THREE](https://threeinsurance.com/benefits). Berkshire Hathaway Direct Insurance Company, dba THREE; Page copy: commercial coverage category descriptions for liability, cyber, property/business interruption, business auto and workers compensation; describes product benefits, not a complete policy form. Accessed 2026-09-29.
33. [THREE logo SVG](https://threeinsurance.com/three-logo.svg). Berkshire Hathaway Direct Insurance Company, dba THREE; Direct official SVG asset; viewBox 0 0 720 253; embedded title “Three by Berkshire Hathaway”; downloaded and preserved byte-for-byte as assets/three-logo.svg. Accessed 2026-09-29.

Updated 2026-09-30. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers; it is not a recommendation for a specific policy. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.

## Agent and Developer Resources

- [Markdown page](https://spot.insure/compare/insureon-vs-three.md)
- [Developer resources](https://spot.insure/developers)
- [Public MCP server](https://spot.insure/mcp)
- [MCP server manifest](https://spot.insure/server.json)
- [OpenAPI description](https://spot.insure/openapi.json)
- [Public page index](https://spot.insure/llms.txt)