---
title: "Founder Shield vs Simply Business"
description: "Compare Founder Shield and Simply Business by coverage fit, application route, insurer roles and the questions to ask before choosing a small-business policy."
canonical: "https://spot.insure/compare/foundershield-vs-simply-business"
page-type: "provider-comparison"
updated-at: "2026-09-30"
---

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[Human-readable page](https://spot.insure/compare/foundershield-vs-simply-business)

# Founder Shield vs Simply Business

Compare Founder Shield and Simply Business by coverage fit, application route, insurer roles and the questions to ask before choosing a small-business policy.

## Before You Quote

Ask each provider about eligibility, the issuing insurer, policy wording, limits, retentions, exclusions and costs for your business.

## Highlights

Consider Founder Shield if your business fits technology or cyber businesses, and Simply Business if it fits small businesses. Their catalogues overlap on commercial property, cyber, general liability; compare each quote route, identified insurer and policy form before choosing. [1](https://foundershield.com/ "Founder Shield") [29](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story")

## Provider Reliability Assessments

These sourced assessments are shown for context; this comparison does not select a winner.

### Founder Shield

Role: Broker.

Broker Spot Score: **5.3/10** (partial score; 40% of this role's weighting included). Assessed 2026-09-22; review due 2026-10-22. Excluded factors: Identity and Authority (Current authority and applicable appointments or delegations have not been independently established across the assessed scope.); Carrier-Network Strength (The reviewed evidence does not name the carrier and capacity arrangements behind the assessed programs, so the relationships cannot be assessed.).

Read the [full reliability assessment](https://spot.insure/insurance-providers/foundershield/reliability).

### Simply Business

Role: Broker.

Broker Spot Score: **No Spot Score**. Assessed 2026-09-29; review due 2026-10-29. Excluded factors: Identity and Authority (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The relation between Simply Business, Inc. and Simply Business, LLC remains unresolved in reviewed disclosures.; No line/state carrier appointment list, material binding authority evidence, capacity agreement or placement share was reviewed.; The renewal wording conflict remains unresolved; the applicable rule for any particular policy is unknown.; For the all-states-and-D.C. company statement and the other listed state names, the contact page supplies no jurisdiction-specific identifiers or license classes; those details remain unknown.; No state DOI or NIPR producer lookup was run; the CA licence 0M20593 and 'all states' claim are company-reported only.; No carrier-by-state appointment list, and no rating for individual panel carriers, was found.; The Travelers AM Best rating found is for 'Travelers Casualty and Surety Company of America'; the Terms name a differently worded entity, and it is a parent rating, not a broker measure.; UK operations and FCA status were out of scope.); Carrier-Network Strength (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The relation between Simply Business, Inc. and Simply Business, LLC remains unresolved in reviewed disclosures.; No line/state carrier appointment list, material binding authority evidence, capacity agreement or placement share was reviewed.; The renewal wording conflict remains unresolved; the applicable rule for any particular policy is unknown.; For the all-states-and-D.C. company statement and the other listed state names, the contact page supplies no jurisdiction-specific identifiers or license classes; those details remain unknown.; No state DOI or NIPR producer lookup was run; the CA licence 0M20593 and 'all states' claim are company-reported only.; No carrier-by-state appointment list, and no rating for individual panel carriers, was found.; The Travelers AM Best rating found is for 'Travelers Casualty and Surety Company of America'; the Terms name a differently worded entity, and it is a parent rating, not a broker measure.; UK operations and FCA status were out of scope.); Regulatory Conduct (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The relation between Simply Business, Inc. and Simply Business, LLC remains unresolved in reviewed disclosures.; No line/state carrier appointment list, material binding authority evidence, capacity agreement or placement share was reviewed.; The renewal wording conflict remains unresolved; the applicable rule for any particular policy is unknown.; For the all-states-and-D.C. company statement and the other listed state names, the contact page supplies no jurisdiction-specific identifiers or license classes; those details remain unknown.; No state DOI or NIPR producer lookup was run; the CA licence 0M20593 and 'all states' claim are company-reported only.; No carrier-by-state appointment list, and no rating for individual panel carriers, was found.; The Travelers AM Best rating found is for 'Travelers Casualty and Surety Company of America'; the Terms name a differently worded entity, and it is a parent rating, not a broker measure.; UK operations and FCA status were out of scope.); Disclosure Clarity (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The relation between Simply Business, Inc. and Simply Business, LLC remains unresolved in reviewed disclosures.; No line/state carrier appointment list, material binding authority evidence, capacity agreement or placement share was reviewed.; The renewal wording conflict remains unresolved; the applicable rule for any particular policy is unknown.; For the all-states-and-D.C. company statement and the other listed state names, the contact page supplies no jurisdiction-specific identifiers or license classes; those details remain unknown.; No state DOI or NIPR producer lookup was run; the CA licence 0M20593 and 'all states' claim are company-reported only.; No carrier-by-state appointment list, and no rating for individual panel carriers, was found.; The Travelers AM Best rating found is for 'Travelers Casualty and Surety Company of America'; the Terms name a differently worded entity, and it is a parent rating, not a broker measure.; UK operations and FCA status were out of scope.).

Read the [full reliability assessment](https://spot.insure/insurance-providers/simply-business/reliability).

## Founder Shield Reviews

Review Score: 7.4 / 10 from 1 rated source, equally weighted.

Founder Shield has too little independent customer feedback for a reliable verdict. One positive Trustpilot review does not establish a service track record.

- Trustpilot: TrustScore 3.7 (5 stars); 1 reviews. Trustpilot profile for foundershield.com; one US customer review, categorized as insurance broker/business insurance. Period: Review 2023-03-14; none in prior 12 months. Checked 2026-09-25. [foundershield.com Reviews | Trustpilot](https://www.trustpilot.com/review/foundershield.com)

Reviewed 2026-09-25. [Read the sourced review](https://spot.insure/insurance-providers/foundershield/reviews).

## Simply Business Reviews

Review Score: 5.7 / 10 from 4 rated sources, equally weighted.

Customers disagree about Simply Business. Trustpilot shows 4.3 out of 5 from 1,901 reviews, but BBB customers give it 1.95 from 20 reviews and ConsumerAffairs shows 1.0.

- Trustpilot: TrustScore 4.3 (out of 5); 1901 reviews. Simply Business US Trustpilot profile. Reviews are not tied to a specific insurance line or insurer. Period: profile accessed 2026-09-29; 419 in last 12 months. Checked 2026-09-29. [Simply Business US Reviews](https://www.trustpilot.com/review/simplybusiness.com)
- ConsumerAffairs: ConsumerAffairs header rating 1.0 (out of 5 (breakdown conflicts with review filters)); 148 reviews. ConsumerAffairs Simply Business page, broad business-insurance context; not line-specific. Period: page updated 2026-09-17; denominator unresolved. Checked 2026-09-29. [Simply Business Reviews](https://www.consumeraffairs.com/insurance/simply-business.html)
- BBB: BBB business grade B+ (BBB letter grade). BBB profile classifies Simply Business as an insurance agency; business grade, consumer-review average and complaint ledger are separate measures, none is line-specific. Period: profile accessed 2026-09-29. Checked 2026-09-29. [Simply Business BBB Business Profile](https://www.bbb.org/us/ma/boston/profile/insurance-agency/simply-business-0021-539591); [Simply Business BBB Complaints](https://www.bbb.org/us/ma/boston/profile/insurance-agency/simply-business-0021-539591/complaints); [Simply Business BBB Customer Reviews](https://www.bbb.org/us/ma/boston/profile/insurance-agency/simply-business-0021-539591/customer-reviews)
- BBB: BBB customer review average 1.95 (out of 5); 20 reviews. BBB customer-review average for the Simply Business profile (Boston, MA). Separate from the business grade. Period: BBB review page checked 2026-09-29. Checked 2026-09-29. [Simply Business BBB Customer Reviews](https://www.bbb.org/us/ma/boston/profile/insurance-agency/simply-business-0021-539591/customer-reviews)

Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/simply-business/reviews).

## Introduction

This comparison pairs technology or cyber businesses through Founder Shield with small businesses through Simply Business. Their coverage catalogues share commercial property, cyber, general liability. If one of those lines fits your business, compare the proposed forms and quote routes side by side; listed lines do not establish equal policy terms or eligibility. [1](https://foundershield.com/ "Founder Shield") [29](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story")



## Coverage Comparison

| Coverage Type | Founder Shield | Simply Business |
| --- | --- | --- |
| [Business owner’s policy](https://spot.insure/coverage/business-owners-policy) | Not listed | Listed [38](https://www.simplybusiness.com/business-insurance/business-owners-policy-insurance/ "Business Owner’s Policy Insurance") |
| [Cargo and transit](https://spot.insure/coverage/cargo-transit) | Listed: Founder Shield lists transit and transportation coverage for goods in transit or stored offsite. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Commercial property](https://spot.insure/coverage/commercial-property) | Listed: Founder Shield lists property insurance among its core offerings. [11](https://foundershield.com/coverage/ "Coverage") | Listed: Offered as part of a BOP, rather than as a standalone policy. [39](https://www.simplybusiness.com/business-insurance/business-owners-policy-insurance/commercial-property-insurance/ "Commercial Property Insurance") [38](https://www.simplybusiness.com/business-insurance/business-owners-policy-insurance/ "Business Owner’s Policy Insurance") |
| [Contract frustration](https://spot.insure/coverage/contract-frustration) | Listed: Founder Shield lists Key Person & Contract Frustration among its specialized offerings. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Crime](https://spot.insure/coverage/crime) | Listed: Founder Shield lists crime insurance among its core offerings. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Cyber liability](https://spot.insure/coverage/cyber) | Listed: Founder Shield lists cyber liability among its core offerings. [11](https://foundershield.com/coverage/ "Coverage") | Listed: Add-on for select buyers purchasing another business policy; phone quote route. [41](https://www.simplybusiness.com/business-insurance/cyber-liability-insurance/ "Cyber Insurance") |
| [Digital assets](https://spot.insure/coverage/digital-assets) | Listed: Founder Shield lists digital-asset insurance among its specialized offerings. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Directors and officers](https://spot.insure/coverage/directors-officers) | Listed: Founder Shield lists directors and officers insurance among its core offerings. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Employee health and benefits](https://spot.insure/coverage/employee-health-benefits) | Listed: Founder Shield lists Employee Health & Benefits among its services. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Employment practices liability](https://spot.insure/coverage/employment-practices) | Listed: Founder Shield lists employment practices liability among its core coverage services. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Fidelity bonds](https://spot.insure/coverage/fidelity-bonds) | Listed: Founder Shield lists ERISA fidelity bonds among its specialized coverages. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Fiduciary liability](https://spot.insure/coverage/fiduciary) | Listed: Founder Shield lists fiduciary liability among its core coverages. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [General liability](https://spot.insure/coverage/general-liability) | Listed: Founder Shield lists general liability among its core coverage offerings. [11](https://foundershield.com/coverage/ "Coverage") | Listed [35](https://www.simplybusiness.com/business-insurance/general-liability-insurance/ "General Liability Insurance for a Small Business") |
| [Generative AI liability](https://spot.insure/coverage/generative-ai-liability) | Listed: Founder Shield markets generative-AI liability for US businesses with revenue up to $10 billion that use generative AI but do not sell it as a standalone product. [14](https://foundershield.com/coverage/generative-ai-liability-insurance/ "Generative AI Liability Insurance") | Not listed |
| [Hired and non-owned auto](https://spot.insure/coverage/hired-non-owned-auto) | Listed: Founder Shield lists hired and non-owned auto among its specialized coverage offerings. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Intellectual property](https://spot.insure/coverage/intellectual-property) | Listed: Founder Shield arranges intellectual property insurance. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Key person](https://spot.insure/coverage/key-person) | Listed: Founder Shield lists key person insurance among its specialized coverages. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Last-mile delivery](https://spot.insure/coverage/last-mile-delivery) | Listed: Founder Shield lists last-mile delivery among its specialized coverage offerings. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Media liability](https://spot.insure/coverage/media) | Listed: Founder Shield arranges media liability insurance for content creators. [28](https://foundershield.com/coverage/content-creator/ "Content Creator Insurance") | Not listed |
| [Product liability](https://spot.insure/coverage/product-liability) | Listed: Founder Shield lists product liability insurance. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Professional errors and omissions (E&O)](https://spot.insure/coverage/professional-errors-omissions) | Listed: Founder Shield lists errors and omissions for lawsuits alleging inferior work or service. [11](https://foundershield.com/coverage/ "Coverage") | Listed [37](https://www.simplybusiness.com/business-insurance/professional-liability-insurance/ "Professional Liability Insurance Coverage") |
| [Representations and warranties](https://spot.insure/coverage/representations-warranties) | Listed: Founder Shield lists representations and warranties insurance for mergers and acquisitions. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Tools, equipment and inland marine](https://spot.insure/coverage/inland-marine) | Not listed | Listed [40](https://www.simplybusiness.com/business-insurance/inland-marine-insurance/ "Inland Marine Insurance") |
| [Umbrella and excess liability](https://spot.insure/coverage/umbrella-excess) | Listed: Founder Shield lists umbrella insurance. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Venture capital asset protection](https://spot.insure/coverage/venture-capital-asset-protection) | Listed: Founder Shield lists venture capital asset protection for management and investment-advisory liability. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Virtual care and telehealth](https://spot.insure/coverage/virtual-care-telehealth) | Listed: Founder Shield lists virtual care and telehealth insurance for tech-enabled healthcare companies. [11](https://foundershield.com/coverage/ "Coverage") | Not listed |
| [Workers’ compensation](https://spot.insure/coverage/workers-compensation) | Listed: Founder Shield lists workers’ compensation insurance. [11](https://foundershield.com/coverage/ "Coverage") | Listed [36](https://www.simplybusiness.com/business-insurance/workers-compensation-insurance/ "Workers’ Compensation Insurance for Small Business") |

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.



## Optional Spot Service Handoff

Spot can help prepare applications, coordinate brokers, and compare proposals. If that work is needed, collect the company's task, known deadline, current broker, and open questions for a [free consultation](https://spot.insure/pricing.md). The company decides what to buy; Spot does not automatically bind coverage.

## Key Differences Between Founder Shield and Simply Business

### Business Fit and Coverage

The catalogues share commercial property, cyber, general liability; other listed lines appear in the comparison table. For the overlap, match the policy forms, limits, exclusions and endorsements before treating the products as alternatives. A shared line name does not establish equal protection or eligibility.

Venture-backed and high-growth businesses from early rounds through IPO can use Founder Shield’s industry practices in technology, life sciences, finance, retail and transportation. [1](https://foundershield.com/ "Founder Shield") [6](https://foundershield.com/startup-insurance/ "Startup Insurance") (Evidence: Company-reported; scope: Stated customer focus, not an audited customer census or an eligibility guarantee.; verified: 2026-09-15.)

Simply Business says it serves small businesses and solopreneurs and lists examples such as contractors, cleaning businesses, LLCs and sole proprietors. These examples describe its stated audience, not guaranteed insurer eligibility or availability. [29](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story") [34](https://www.simplybusiness.com/business-insurance/ "Business Insurance for Small Businesses") [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Company-described U.S. audience; eligibility varies by insurer, state and business details.; verified: 2026-09-29.)

You can ask Founder Shield about general liability, property, workers’ compensation, cyber, E&O, D&O, EPL, fiduciary, crime and specialty options such as IP, product, delivery, acquisition and venture-capital coverage. [11](https://foundershield.com/coverage/ "Coverage") (Evidence: Company-reported; scope: Published offer categories only. Coverage availability, limits and wording are carrier- and risk-specific; no blanket package entitlement.; verified: 2026-09-15.)

### Roles and Quote Access

Founder Shield helps businesses choose and arrange insurance with insurers; its terms say it does not insure risks or decide whether claims are covered. [1](https://foundershield.com/ "Founder Shield") [2](https://foundershield.com/terms-of-service/ "Terms of Service") (Evidence: Company-reported; scope: Brand’s documented intermediary role. No assertion of current state licensure or universal underwriting authority.; verified: 2026-09-15.)

Simply Business describes its U.S. service as an online commercial-insurance marketplace and licensed producer connecting business customers with insurers. Its June 30, 2026 Terms identify Simply Business, LLC and Harborway Insurance Agency, LLC d/b/a Harborway Insurance as licensed producers, with Harborway a Simply Business subsidiary; the Terms say Harborway policies are underwritten by Spinnaker Insurance Company. Other site policies are underwritten by third-party providers, so the selected issuer depends on the offer and policy. These roles and license statements are company-reported. The contact-page footer says Simply Business, LLC is licensed in all U.S. states and D.C.; for California it says the company operates under the name Simply Business Insurance Agency, LLC and displays License #0M20593. The footer also lists Colorado, New York, Pennsylvania and Texas operating names; it gives no other license identifiers. No regulator lookup was performed or required for this candidate. [29](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story") [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") [42](https://www.travelers.com/about-travelers/producer-compensation-disclosure "Producer Compensation Disclosure (United States)") [31](https://www.simplybusiness.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: U.S. commercial insurance distribution described by the company. Simply Business, LLC, Simply Business, Inc., Harborway Insurance Agency, LLC, the stated parent and each policy issuer are distinct. The Inc./LLC relationship remains unresolved.; verified: 2026-09-29.)

Founder Shield says its application takes under 15 minutes, but that does not guarantee how quickly insurers will quote or when coverage can start. [6](https://foundershield.com/startup-insurance/ "Startup Insurance") (Evidence: Company-reported; scope: Startup page marketing claim. No timed application or binding exercise performed.; verified: 2026-09-15.)

The company advertises online quotes and weekday phone access to licensed agents. Its Terms say a quote is not guaranteed and Simply Business cannot bind a risk without panel-member approval; a quote or online purchase path does not establish that every applicant can bind online. [31](https://www.simplybusiness.com/contact-us/ "Contact Us") [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Published U.S. quote and service channels. Binding depends on panel-member approval and the individual offer.; verified: 2026-09-29.)

Use these routes to plan who will assemble the submission and whether you can complete the purchase online or need an agent or broker. Ask Founder Shield and Simply Business to confirm the route for your state, coverage and business details; an online quote path alone does not show that a risk can be bound. [6](https://foundershield.com/startup-insurance/ "Startup Insurance") [31](https://www.simplybusiness.com/contact-us/ "Contact Us")

### Policy Service and Claims

Start preparing for renewal 60–90 days before expiration with updated business information and claims history; Founder Shield calls this planning guidance, not a service deadline. [1](https://foundershield.com/ "Founder Shield") [20](https://foundershield.com/blog/business-insurance-renewal-checklist-for-startups/ "The Ultimate Business Insurance Renewal Checklist for Startups") (Evidence: Company-reported; scope: Homepage platform description and January 2026 renewal guidance. No authenticated renewal tested, automatic renewal guarantee or fixed service-level agreement found.; verified: 2026-09-15.)

The company describes account access for policy documents, certificates, account updates and adding coverage; help material routes some changes to an agent or insurer. Not every policy change is described as self-service. [31](https://www.simplybusiness.com/contact-us/ "Contact Us") [32](https://www.simplybusiness.com/help-center/ "Help Center") [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Company-described post-purchase service paths; available tasks may depend on policy and insurer.; verified: 2026-09-29.)

Founder Shield says its advocates can guide claim reporting, disputes and policy review; report through the portal or the insurer’s policy contact, since the broker does not decide coverage. [21](https://foundershield.com/claims/ "Claims") (Evidence: Company-reported; scope: Company description of reporting and advocacy, not evidence of response speed, settlement quality or coverage entitlement. The public claims link redirected to login; no claim submitted.; verified: 2026-09-15.)

The Terms say third-party insurers underwrite site policies and each provider handles claims on its own policies; the Help Center directs policyholders to identify and contact the insurer. This establishes a published route, not agency assistance after notice or claim outcomes. [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") [32](https://www.simplybusiness.com/help-center/ "Help Center") (Evidence: Company-reported; scope: General site-policy claim responsibility. Harborway/Spinnaker applies only to the named Harborway placement relationship.; verified: 2026-09-29.)

Compare the practical handoffs for documents, policy changes, renewal questions and claim notices. A listed support route describes access to help, not a claim outcome or a guarantee of service speed.

## What to Confirm in Quotes

Request quotes for the same business details, coverage lines, limits, deductibles or retentions and policy period. Ask Founder Shield and Simply Business to name the producer and issuing insurer for each proposed policy, confirm who can bind it, and itemize any customer fees or intermediary compensation. For the overlapping commercial property, cyber, general liability, compare the actual insuring agreement, exclusions, sublimits and endorsements. Also confirm who handles account changes and receives claim notices. [6](https://foundershield.com/startup-insurance/ "Startup Insurance") [29](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story") [2](https://foundershield.com/terms-of-service/ "Terms of Service") [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service")

## Compare Services

What each provider documents about the services you may need.

| Criteria | Founder Shield | Simply Business |
| --- | --- | --- |
| Business role | Founder Shield helps businesses choose and arrange insurance with insurers; its terms say it does not insure risks or decide whether claims are covered. [1](https://foundershield.com/ "Founder Shield") [2](https://foundershield.com/terms-of-service/ "Terms of Service") (Evidence: Company-reported; scope: Brand’s documented intermediary role. No assertion of current state licensure or universal underwriting authority.; verified: 2026-09-15.)<br><br>Founder Shield is part of The Baldwin Group, which lists it among acquired firms; Founder Shield describes its role as the group’s innovation arm. [3](https://foundershield.com/about-us/ "About Us") [4](https://baldwin.com/partnerships/ "Partnerships") (Evidence: Company-reported; scope: Current brand relationship corroborated by the group’s own site. No claim about ultimate investors, public listing status or a current intermediary ownership chain.; verified: 2026-09-15.)<br><br>Confirm the producer for your account: Founder Shield’s terms identify The Baldwin Group Specialty Solutions, LLC, while its license disclosures identify Foundershield LLC. [2](https://foundershield.com/terms-of-service/ "Terms of Service") [24](https://www.dfs.ny.gov/system/files/documents/2025/08/da20250821.pdf "Disciplinary Actions Issued August 21, 2025") (Evidence: Not found in reviewed sources; scope: The retained terms and licensing sources disclose those names separately. They do not establish a subsidiary relationship, merger, successor relationship or the producer for a particular account.; verified: 2026-09-29.)<br><br>If regulatory compliance matters to your selection, note that New York DFS fined Foundershield LLC $36,600 for late excess-line filings covering 2019–2023; the 2025 consent order concerns filing compliance, not claims payment. [24](https://www.dfs.ny.gov/system/files/documents/2025/08/da20250821.pdf "Disciplinary Actions Issued August 21, 2025") (Evidence: Verified; scope: August 21, 2025 disciplinary notice, PDF page 6, visually checked against the original. Does not establish current license status, remediation, policy invalidity or a pattern of claims conduct.; verified: 2026-09-15.) | Simply Business describes its U.S. service as an online commercial-insurance marketplace and licensed producer connecting business customers with insurers. Its June 30, 2026 Terms identify Simply Business, LLC and Harborway Insurance Agency, LLC d/b/a Harborway Insurance as licensed producers, with Harborway a Simply Business subsidiary; the Terms say Harborway policies are underwritten by Spinnaker Insurance Company. Other site policies are underwritten by third-party providers, so the selected issuer depends on the offer and policy. These roles and license statements are company-reported. The contact-page footer says Simply Business, LLC is licensed in all U.S. states and D.C.; for California it says the company operates under the name Simply Business Insurance Agency, LLC and displays License #0M20593. The footer also lists Colorado, New York, Pennsylvania and Texas operating names; it gives no other license identifiers. No regulator lookup was performed or required for this candidate. [29](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story") [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") [42](https://www.travelers.com/about-travelers/producer-compensation-disclosure "Producer Compensation Disclosure (United States)") [31](https://www.simplybusiness.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: U.S. commercial insurance distribution described by the company. Simply Business, LLC, Simply Business, Inc., Harborway Insurance Agency, LLC, the stated parent and each policy issuer are distinct. The Inc./LLC relationship remains unresolved.; verified: 2026-09-29.) |
| Application process | You can start by creating an account through Founder Shield’s quote portal using Google, Microsoft or email sign-in. [7](https://apx.foundershield.com/ "Quote Portal") [8](https://apx.foundershield.com/register "Create Account") (Evidence: Verified; scope: Public interface directly observed in Chrome on September 15, 2026. No sign-in, identity-provider flow, registration submission, quote or authenticated workflow tested.; verified: 2026-09-15.)<br><br>Founder Shield says its application takes under 15 minutes, but that does not guarantee how quickly insurers will quote or when coverage can start. [6](https://foundershield.com/startup-insurance/ "Startup Insurance") (Evidence: Company-reported; scope: Startup page marketing claim. No timed application or binding exercise performed.; verified: 2026-09-15.)<br><br>To bind coverage, Founder Shield says you approve the proposal, choose payment and a start date, then sign remaining documents while its team handles insurer paperwork. [9](https://foundershield.com/insurance-faqs/general-faqs/how-do-i-bind-coverage/ "How Do I Bind Coverage?") (Evidence: Company-reported; scope: Documented general process; the actual carrier’s outstanding requirements and confirmation determine the transaction. No completed purchase observed.; verified: 2026-09-15.) | The company advertises online quotes and weekday phone access to licensed agents. Its Terms say a quote is not guaranteed and Simply Business cannot bind a risk without panel-member approval; a quote or online purchase path does not establish that every applicant can bind online. [31](https://www.simplybusiness.com/contact-us/ "Contact Us") [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Published U.S. quote and service channels. Binding depends on panel-member approval and the individual offer.; verified: 2026-09-29.) |
| Servicing and renewals | For a contract certificate, email Founder Shield the other party’s legal name and address, required wording and the contract insurance clause so the team can assess endorsement needs. [18](https://foundershield.com/insurance-faqs/general-faqs/how-do-i-get-a-certificates-of-insurance/ "How Do I Get a Certificates of Insurance?") (Evidence: Company-reported; scope: Company-described COI process. No certificate requested and no turnaround independently measured. A request is not confirmation that all requested wording is covered.; verified: 2026-09-15.)<br><br>Tell Founder Shield when products, business model, offices or territories change so it can review whether your coverage needs adjustment. [19](https://foundershield.com/insurance-faqs/general-faqs/what-if-our-company-grows-a-lot-or-things-change-during-the-year/ "What If Our Company Grows A Lot or Things Change During the Year?") (Evidence: Company-reported; scope: Changes FAQ. Does not establish automatic increases in limits, approval of new activities or protection without a policy change.; verified: 2026-09-15.)<br><br>Start preparing for renewal 60–90 days before expiration with updated business information and claims history; Founder Shield calls this planning guidance, not a service deadline. [1](https://foundershield.com/ "Founder Shield") [20](https://foundershield.com/blog/business-insurance-renewal-checklist-for-startups/ "The Ultimate Business Insurance Renewal Checklist for Startups") (Evidence: Company-reported; scope: Homepage platform description and January 2026 renewal guidance. No authenticated renewal tested, automatic renewal guarantee or fixed service-level agreement found.; verified: 2026-09-15.)<br><br>Check minimum-earned-premium terms before binding because some insurers keep part of the premium if you cancel early; Founder Shield directs cancellation requests to support. [2](https://foundershield.com/terms-of-service/ "Terms of Service") (Evidence: Company-reported; scope: General cancellation description; refund amounts, financed balances and effective dates depend on the contract.; verified: 2026-09-15.) | Simply Business lists licensed-agent phone support Monday through Friday: sales 8 a.m.–8 p.m. Eastern Time and service 9 a.m.–6 p.m. These listed hours do not establish a response-time guarantee. [31](https://www.simplybusiness.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: Hours displayed on the current U.S. contact page; no actual wait-time observation is implied.; verified: 2026-09-29.)<br><br>The company describes account access for policy documents, certificates, account updates and adding coverage; help material routes some changes to an agent or insurer. Not every policy change is described as self-service. [31](https://www.simplybusiness.com/contact-us/ "Contact Us") [32](https://www.simplybusiness.com/help-center/ "Help Center") [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Company-described post-purchase service paths; available tasks may depend on policy and insurer.; verified: 2026-09-29.)<br><br>The Help Center FAQ says most customers opt into automatic renewal and gives 60-day notice and 30-day processing timing only for those who opt in. The same Help Center summary and June 30, 2026 Terms use broader automatic-renewal wording without the FAQ’s opt-in qualification. The public descriptions conflict; they do not establish which wording applies to every policy. [32](https://www.simplybusiness.com/help-center/ "Help Center") [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Conflicting sources; scope: Company-published descriptions reviewed 2026-09-29. FAQ detail, Help Center summary and Terms are inconsistent; no buyer-specific policy notice was reviewed.; verified: 2026-09-29.) |
| Claims assistance | Founder Shield says its advocates can guide claim reporting, disputes and policy review; report through the portal or the insurer’s policy contact, since the broker does not decide coverage. [21](https://foundershield.com/claims/ "Claims") (Evidence: Company-reported; scope: Company description of reporting and advocacy, not evidence of response speed, settlement quality or coverage entitlement. The public claims link redirected to login; no claim submitted.; verified: 2026-09-15.)<br><br>Founder Shield says its app can show claim updates, progress and insurer requests; the insurer makes the coverage decision. [21](https://foundershield.com/claims/ "Claims") [2](https://foundershield.com/terms-of-service/ "Terms of Service") (Evidence: Company-reported; scope: Public claims-page capabilities and terms’ no-coverage-determinations disclosure. No claim file or payment outcome reviewed.; verified: 2026-09-15.) | The Terms say third-party insurers underwrite site policies and each provider handles claims on its own policies; the Help Center directs policyholders to identify and contact the insurer. This establishes a published route, not agency assistance after notice or claim outcomes. [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") [32](https://www.simplybusiness.com/help-center/ "Help Center") (Evidence: Company-reported; scope: General site-policy claim responsibility. Harborway/Spinnaker applies only to the named Harborway placement relationship.; verified: 2026-09-29.) |
| Customer focus | Venture-backed and high-growth businesses from early rounds through IPO can use Founder Shield’s industry practices in technology, life sciences, finance, retail and transportation. [1](https://foundershield.com/ "Founder Shield") [6](https://foundershield.com/startup-insurance/ "Startup Insurance") (Evidence: Company-reported; scope: Stated customer focus, not an audited customer census or an eligibility guarantee.; verified: 2026-09-15.) | Simply Business says it serves small businesses and solopreneurs and lists examples such as contractors, cleaning businesses, LLCs and sole proprietors. These examples describe its stated audience, not guaranteed insurer eligibility or availability. [29](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story") [34](https://www.simplybusiness.com/business-insurance/ "Business Insurance for Small Businesses") [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Company-described U.S. audience; eligibility varies by insurer, state and business details.; verified: 2026-09-29.) |
| Fees and compensation | Compare the full annual cost and payment schedule: Founder Shield says quotes generally cover one year and may offer full pay, carrier installments or outside financing. [22](https://foundershield.com/insurance-faqs/general-faqs/what-am-i-actually-getting-for-the-price-of-business-insurance/ "What Am I Actually Getting For the Price of Business Insurance?") (Evidence: Company-reported; scope: General billing description, not a quoted premium, guaranteed financing eligibility or a statement that borrowing costs are included in the insurance price.; verified: 2026-09-15.)<br><br>Ask Founder Shield for the nature and amount of commissions, fees or interest on your account; it says charges are disclosed in advance. [2](https://foundershield.com/terms-of-service/ "Terms of Service") (Evidence: Company-reported; scope: Fees and Charges section. No account-specific compensation amount or universally applicable fee schedule obtained.; verified: 2026-09-15.)<br><br>Check whether group-level fees, commissions or referral payments apply to your placement; The Baldwin Group’s disclosure describes possible volume/profitability and affiliate compensation but does not say each applies to Founder Shield. [23](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") (Evidence: Company-reported; scope: Group-wide disclosure, not account-specific remuneration. Client fees can be in lieu of or additional to retail commissions. No inferred misconduct or automatic financial conflict outcome.; verified: 2026-09-15.) | The Terms say Simply Business receives commission or other compensation from or through panel members and that customers may also incur separate processing, administrative, service, installment or cancellation fees. They give no amount or placement-specific applicability; the Terms say charges are disclosed before purchase. [30](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: General disclosure dated 2026-06-30; no specific commission, fee schedule, premium or customer charge was reviewed.; verified: 2026-09-29.) |

## Related Reading

- [What Is Founder Shield Insurance?](https://spot.insure/insurance-providers/foundershield)
- [Simply Business: Online Small-Business Insurance Marketplace](https://spot.insure/insurance-providers/simply-business)

## Related Comparisons

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- [Berkshire Hathaway Specialty Insurance vs Simply Business](https://spot.insure/compare/berkshire-hathaway-specialty-insurance-vs-simply-business)
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- [Coalition vs Founder Shield](https://spot.insure/compare/coalition-vs-foundershield)
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- [Corgi vs Founder Shield](https://spot.insure/compare/corgi-vs-foundershield)
- [Corgi vs Simply Business](https://spot.insure/compare/corgi-vs-simply-business)
- [Coterie Insurance vs Founder Shield](https://spot.insure/compare/coterie-vs-foundershield)
- [Coterie Insurance vs Simply Business](https://spot.insure/compare/coterie-vs-simply-business)
- [Counterpart vs Founder Shield](https://spot.insure/compare/counterpart-vs-foundershield)
- [Counterpart vs Simply Business](https://spot.insure/compare/counterpart-vs-simply-business)
- [Coverdash vs Founder Shield](https://spot.insure/compare/coverdash-vs-foundershield)
- [Coverdash vs Simply Business](https://spot.insure/compare/coverdash-vs-simply-business)
- [Cowbell vs Founder Shield](https://spot.insure/compare/cowbell-vs-foundershield)
- [Cowbell vs Simply Business](https://spot.insure/compare/cowbell-vs-simply-business)
- [Embroker vs Founder Shield](https://spot.insure/compare/embroker-vs-foundershield)
- [Embroker vs Simply Business](https://spot.insure/compare/embroker-vs-simply-business)

## Sources

### [Founder Shield Official Website](https://foundershield.com)

1. [Founder Shield](https://foundershield.com/). Founder Shield; Opening broker description; Specialized Practices; Smart Tech, Smarter People; quote and sign-in links. Accessed 2026-09-15.
2. [Terms of Service](https://foundershield.com/terms-of-service/). Founder Shield; Opening agreement; License Status; Representations and Disclaimers Related to Products or Services; Fees and Charges; Void Where Prohibited. Accessed 2026-09-15.
3. [About Us](https://foundershield.com/about-us/). Founder Shield; Opening description and Charting Your path from MVP to IPO. Accessed 2026-09-15.
4. [Partnerships](https://baldwin.com/partnerships/). The Baldwin Group; Brand-change introduction and 2020–2024 acquisitions list, Founder Shield entry. Accessed 2026-09-15.
5. [List of Subsidiaries as of February 26, 2026](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/exhibit-211fy2025q4.htm). The Baldwin Insurance Group, Inc. (SEC filing); Exhibit 21.1, list as of February 26, 2026: The Baldwin Group Specialty Solutions, LLC, Florida. Accessed 2026-09-15.
6. [Startup Insurance](https://foundershield.com/startup-insurance/). Founder Shield; What Coverage Does your Startup Need?; Why Startups Choose Founder Shield; Industries We Serve; Essential Policies to Consider section. Accessed 2026-09-15.
7. [Quote Portal](https://apx.foundershield.com/). Founder Shield; Public landing screen, Create Account and Sign In links. Accessed 2026-09-15.
8. [Create Account](https://apx.foundershield.com/register). Founder Shield; Public registration screen: Google, Microsoft, email and password options. Accessed 2026-09-15.
9. [How Do I Bind Coverage?](https://foundershield.com/insurance-faqs/general-faqs/how-do-i-bind-coverage/) Founder Shield; Jonathan Selby answer, November 25, 2024: proposal approval, payment, effective date and electronic signatures. Accessed 2026-09-15.
10. [How Do You Decide Which Carriers to Approach?](https://foundershield.com/insurance-faqs/general-faqs/how-do-you-decide-which-carriers-to-approach/) Founder Shield; Jonathan Selby answer, November 25, 2024: appetite, stated rating standard and carrier-selection criteria. Accessed 2026-09-15.
11. [Coverage](https://foundershield.com/coverage/). Founder Shield; Core Coverage: Crime Insurance, Cyber Liability, Directors & Officers, Employment Practices Liability, Fiduciary Liability, General Liability, Property Insurance; Specialized Coverage: Digital Asset Insurance, ERISA Fidelity Bond, Hired & Non-Owned Auto, Intellectual Property, Key Person & Contract Frustration, Last-Mile Delivery Insurance, Transit & Transportation; product cards: Errors & Omissions, Product Liability, Representations and Warranties, Umbrella Insurance, VCAP, Virtual Care & Telehealth Insurance, Workers Compensation; Health & Benefits: Employee Health & Benefits; Get a Quote and Learn More links. Accessed 2026-09-16.
12. [How Do We Purchase “A La Carte” Commercial Insurance?](https://foundershield.com/insurance-faqs/general-faqs/how-do-we-purchase-a-la-carte-commercial-insurance/) Founder Shield; Jonathan Selby answer, November 25, 2024: individual coverages, limits, deductibles and endorsements. Accessed 2026-09-15.
13. [Directors & Officers Insurance](https://foundershield.com/coverage/directors-and-officers-insurance/). Founder Shield; What Does D&O Insurance Cover?; Major Shareholder Exclusion; D&O Insurance Cost and Enhancements. Accessed 2026-09-15.
14. [Generative AI Liability Insurance](https://foundershield.com/coverage/generative-ai-liability-insurance/). Founder Shield; Who Needs Generative AI Liability Insurance Coverage?; five coverage categories; Generative AI Liability Policy; What Does A Generative AI Liability Policy Not Cover?; Speak with a Generative AI Liability Insurance Broker; Get a Quote. Accessed 2026-09-16.
15. [AI Liability Insurance for Brokers](https://www.testudo.co/brokers). Testudo; What does the policy cover? (six insuring agreements); Limits & pricing; target customers; application materials via Broker Platform. Accessed 2026-09-15.
16. [About Testudo](https://www.testudo.co/about). Testudo; What we do; Coverage you can rely on when it matters. Accessed 2026-09-15.
17. [Licenses and Regulatory Disclosures](https://www.testudo.co/licenses). Testudo; United States entity and non-risk-bearing role; United Kingdom entity disclosure. Accessed 2026-09-15.
18. [How Do I Get a Certificates of Insurance?](https://foundershield.com/insurance-faqs/general-faqs/how-do-i-get-a-certificates-of-insurance/) Founder Shield; Luke Kaltreider answer, November 25, 2024: email requests, contract wording and endorsement needs. Accessed 2026-09-15.
19. [What If Our Company Grows A Lot or Things Change During the Year?](https://foundershield.com/insurance-faqs/general-faqs/what-if-our-company-grows-a-lot-or-things-change-during-the-year/) Founder Shield; Carl Niedbala answer, November 25, 2024: operational changes and coverage adjustments. Accessed 2026-09-15.
20. [The Ultimate Business Insurance Renewal Checklist for Startups](https://foundershield.com/blog/business-insurance-renewal-checklist-for-startups/). Founder Shield; January 12, 2026; Know Your Part in the Renewal Process; The Early Start Advantage (60–90 days). Accessed 2026-09-15.
21. [Claims](https://foundershield.com/claims/). Founder Shield; Our Approach; How We Support Claims Management, steps 1–5; Make a claim link. Accessed 2026-09-15.
22. [What Am I Actually Getting For the Price of Business Insurance?](https://foundershield.com/insurance-faqs/general-faqs/what-am-i-actually-getting-for-the-price-of-business-insurance/) Founder Shield; Carl Niedbala answer, November 25, 2024: policy period, quoted charges, installments and premium financing. Accessed 2026-09-15.
23. [Transparency & Disclosure](https://baldwin.com/transparency-disclosure/). The Baldwin Group; Effective January 1, 2026; How The Baldwin Group is Compensated, including client fees, contingent commissions, affiliate services and referral fees. Accessed 2026-09-15.
24. [Disciplinary Actions Issued August 21, 2025](https://www.dfs.ny.gov/system/files/documents/2025/08/da20250821.pdf). New York State Department of Financial Services; Page 6 of 12, Region: New York, Foundershield LLC; $36,600 fine; consent order approved June 26, 2025. Accessed 2026-09-15.
25. [Insurance License Search](https://myportal.dfs.ny.gov/nylinxext/elsearch.alis). New York State Department of Financial Services; Producer-search entry point. Accessed 2026-09-15.
26. [License](https://baldwin.com/license/). The Baldwin Group; California entity/license table; neither Foundershield LLC nor The Baldwin Group Specialty Solutions, LLC is listed. Accessed 2026-09-15.
27. [Surplus Lines](https://content.naic.org/insurance-topics/surplus-lines). National Association of Insurance Commissioners; Background, Issue; updated October 27, 2025: nonadmitted specialized insurers cover risks unavailable in the admitted market. Accessed 2026-09-15.
28. [Content Creator Insurance](https://foundershield.com/coverage/content-creator/). Founder Shield; Content Creator Insurance product introduction; What Is Content Creator Insurance? FAQ: media liability coverage for creators. Accessed 2026-09-16.

### [Simply Business Official Website](https://www.simplybusiness.com/)

29. [Our Small Business Insurance Story](https://www.simplybusiness.com/about-us/). Simply Business; Opening description and audience; digital marketplace, business types and U.S. service. Accessed 2026-09-29.
30. [Terms of Service](https://www.simplybusiness.com/terms-conditions/). Simply Business; Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. Accessed 2026-09-29.
31. [Contact Us](https://www.simplybusiness.com/contact-us/). Simply Business; Opening contact details lines 20–31; licensed-agent phone hours lines 46–59; U.S. licensing and state-specific name disclosures in footer lines 108–111, including California License #0M20593. Accessed 2026-09-29.
32. [Help Center](https://www.simplybusiness.com/help-center/). Simply Business; Claims, account servicing, agent-routed changes, renewal FAQ and Common Topics. Accessed 2026-09-29.
33. [How Simply Business Works](https://www.simplybusiness.com/about-us/how-simply-business-works/). Simply Business; Common types lines 92–160; quote/purchase flow; estimate-method footnotes lines 198–200. Accessed 2026-09-29.
34. [Business Insurance for Small Businesses](https://www.simplybusiness.com/business-insurance/). Simply Business; Small Business Insurance Coverage Options and policy links. Accessed 2026-09-29.
35. [General Liability Insurance for a Small Business](https://www.simplybusiness.com/business-insurance/general-liability-insurance/). Simply Business; Coverage lines 51–75; audience lines 61–65, 153–155; application and examples elsewhere on page. Accessed 2026-09-29.
36. [Workers’ Compensation Insurance for Small Business](https://www.simplybusiness.com/business-insurance/workers-compensation-insurance/). Simply Business; Coverage and benefits lines 45–69; state/buyer qualifications lines 178–189. Accessed 2026-09-29.
37. [Professional Liability Insurance Coverage](https://www.simplybusiness.com/business-insurance/professional-liability-insurance/). Simply Business; Coverage lines 45–100; buyer examples lines 101–158; online quote steps lines 237–260. Accessed 2026-09-29.
38. [Business Owner’s Policy Insurance](https://www.simplybusiness.com/business-insurance/business-owners-policy-insurance/). Simply Business; Bundle lines 34–38, 218–243; add-on/exclusion discussion lines 226–243; buyer and quote sections. Accessed 2026-09-29.
39. [Commercial Property Insurance](https://www.simplybusiness.com/business-insurance/business-owners-policy-insurance/commercial-property-insurance/). Simply Business; Lines 15–18 present physical-location cover as part of a BOP; lines 34–49 describe the package; lines 59–63 say it is offered as part of the BOP rather than as a standalone policy and link to a BOP quote. Accessed 2026-09-29.
40. [Inland Marine Insurance](https://www.simplybusiness.com/business-insurance/inland-marine-insurance/). Simply Business; Equipment/inventory lines 15–18, 59–63; examples and quote workflow lines 97–140, 168–191. Accessed 2026-09-29.
41. [Cyber Insurance](https://www.simplybusiness.com/business-insurance/cyber-liability-insurance/). Simply Business; Claim types lines 88–105; select-buyer add-on/phone quote lines 171–175; route and last-updated lines 389–395. Accessed 2026-09-29.
42. [Producer Compensation Disclosure (United States)](https://www.travelers.com/about-travelers/producer-compensation-disclosure). Travelers; Ownership interest in a producer, lines 57–60: Travelers says it owns Simply Business, Inc.; relation to Simply Business, LLC not stated. Accessed 2026-09-29.

Updated 2026-09-30. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.

## Agent and Developer Resources

- [Markdown page](https://spot.insure/compare/foundershield-vs-simply-business.md)
- [Developer resources](https://spot.insure/developers)
- [Public MCP server](https://spot.insure/mcp)
- [MCP server manifest](https://spot.insure/server.json)
- [OpenAPI description](https://spot.insure/openapi.json)
- [Public page index](https://spot.insure/llms.txt)