---
title: "Founder Shield vs Lockton Product Liability Insurance"
description: "Founder Shield places product liability with A-rated carriers for manufacturers and e-commerce; Lockton brokers custom product-liability and companion recall structures globally."
canonical: "https://spot.insure/compare/foundershield-vs-lockton/product-liability"
page-type: "line-comparison"
updated-at: "2026-09-23"
---

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# Founder Shield vs Lockton Product Liability Insurance

Founder Shield places product liability with A-rated carriers for manufacturers and e-commerce; Lockton brokers custom product-liability and companion recall structures globally.

## Research Scope and Use

Use this comparison to evaluate Founder Shield and Lockton for Product Liability Insurance against the same documented criteria. It identifies differences and questions to confirm; it does not select a winner for a particular business. Offering claims are what each provider publishes about this line unless marked otherwise. “Not found” describes the evidence reviewed, not proof that a feature is unavailable. Confirm the insurer, policy wording, limits, retentions, exclusions and cost in an actual quote.

## Summary

Founder Shield is a Baldwin Group retail brokerage that places Founder Shield Product Liability Insurance with third-party carriers rated A- or better. Lockton brokers product liability, designing custom structures with insurers across the global market, and lists product recall on the same General & Product Liability page for manufacturer clients. [7](https://foundershield.com/about-us/ "About Us") [3](https://foundershield.com/insurance-faqs/general-faqs/how-do-you-decide-which-carriers-to-approach/ "How Do You Decide Which Carriers to Approach?") [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability")

## What Is Founder Shield Insurance?

Founder Shield is a commercial insurance broker for venture-backed and growing businesses. Buyers can request coverage through its online portal and work with advisors on insurer selection, policy changes and claims reporting. [1](https://foundershield.com/ "Founder Shield") [2](https://apx.foundershield.com/ "Quote Portal") [3](https://foundershield.com/insurance-faqs/general-faqs/how-do-you-decide-which-carriers-to-approach/ "How Do You Decide Which Carriers to Approach?") [4](https://foundershield.com/insurance-faqs/general-faqs/what-if-our-company-grows-a-lot-or-things-change-during-the-year/ "What If Our Company Grows A Lot or Things Change During the Year?") [5](https://foundershield.com/claims/ "Claims")

[Founder Shield profile](https://spot.insure/insurance-providers/foundershield)

## What Is Lockton?

Lockton is a privately held insurance brokerage that arranges commercial risk, employee benefits and retirement programs. US pages describe a technology practice and intermediary placement with insurers, not Lockton as the policy’s insurer. [8](https://global.lockton.com/us/en "Lockton United States") [9](https://global.lockton.com/us/en/technology "Technology") [10](https://global.lockton.com/us/en/terms-of-business "US Terms of Business")

[Lockton profile](https://spot.insure/insurance-providers/lockton)

## What Is Product Liability Insurance?

Product liability insurance addresses liability for injury or damage associated with a defective product that a business manufactures, wholesales, distributes or sells. [13](https://www.sba.gov/counseling/launch-your-business/#business-insurance "Get business insurance") [14](https://www.iii.org/fact-statistic/facts-statistics-product-liability "Facts + Statistics: Product liability") [15](https://www.iii.org/article/product-liability-recall-and-contamination-insurance "Product liability, recall and contamination insurance") [16](https://www.insurance.ca.gov/01-consumers/105-type/95-guides/09-comm/commercialguide.cfm "Commercial Insurance Guide")

## Key Differences in Product Liability Insurance

### A-Rated Panel Versus Global Market Design

Founder Shield and Lockton both broker product liability rather than underwriting it. Founder Shield says it places this line only with carriers rated A- or better by AM Best, chosen for the client’s industry, after a website or advisor request. Lockton lists product liability on its General & Product Liability page and designs custom structures with insurers across the global market. Neither Lockton’s reviewed pages nor Founder Shield’s product page name the issuing insurer for a given account. [7](https://foundershield.com/about-us/ "About Us") [3](https://foundershield.com/insurance-faqs/general-faqs/how-do-you-decide-which-carriers-to-approach/ "How Do You Decide Which Carriers to Approach?") [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability")

### Recall Next to Liability

Lockton lists product recall coverage alongside product liability on the same page, so a manufacturer client can have Lockton place both the liability program and a related recall-expense program. Founder Shield describes manufacturing defects, design defects and inadequate labeling as product-liability scenarios covering defense fees, settlements or judgments, and medical costs, without listing a companion recall program on the reviewed page. [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") [6](https://foundershield.com/coverage/product-liability-insurance/ "Product Liability Insurance")

### Who They Name

Founder Shield markets the line to manufacturers, distributors, and retail/e-commerce companies that make or sell physical products. Lockton says it serves global manufacturers, business-to-business service providers and consumer-products companies among others, alongside REITs, contractors and healthcare companies. [6](https://foundershield.com/coverage/product-liability-insurance/ "Product Liability Insurance") [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability")

### Services Gap Versus Structure Design

The reviewed Founder Shield page does not describe risk-management or product-safety services Founder Shield itself provides for this line. Lockton’s pages describe designing custom structures with insurers rather than a self-serve application. [6](https://foundershield.com/coverage/product-liability-insurance/ "Product Liability Insurance") [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability")

## What to Confirm in Product Liability Insurance Quotes

- Ask Founder Shield which A-rated carrier it approached for your industry. [3](https://foundershield.com/insurance-faqs/general-faqs/how-do-you-decide-which-carriers-to-approach/ "How Do You Decide Which Carriers to Approach?")
- Ask Lockton which markets it used for the liability layer and whether a recall program is quoted with it. [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability")
- Compare limits and retentions on both placements; neither set of reviewed pages publishes figures. [6](https://foundershield.com/coverage/product-liability-insurance/ "Product Liability Insurance") [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability")
- If you are a global manufacturer, confirm whether Lockton’s custom structure or Founder Shield’s A-rated placement is what you are being offered. [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") [3](https://foundershield.com/insurance-faqs/general-faqs/how-do-you-decide-which-carriers-to-approach/ "How Do You Decide Which Carriers to Approach?")

## Offering Details

| Criteria | Founder Shield Product Liability Insurance | Lockton General & Product Liability Insurance Brokerage |
| --- | --- | --- |
| Role in This Line | Founder Shield is a retail insurance brokerage, described on its site as “the innovation arm of The Baldwin Group,” and places Founder Shield Product Liability Insurance with third-party carriers rather than underwriting the policy itself. [7](https://foundershield.com/about-us/ "About Us") (Evidence: Company-reported; scope: About-us page; applies to Founder Shield's brokerage model generally, restated here for this line..) | Lockton lists product liability on its General & Product Liability page and brokers it rather than underwriting it, designing custom structures with insurers across the global market. [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") (Evidence: Company-reported; scope: General & Product Liability page as read 2026-09-23..) |
| Issuing Insurer | Founder Shield says it places policies, including Founder Shield Product Liability Insurance, only with carriers rated A- or better by AM Best, chosen for the client's industry. It does not name the issuing insurer for this line; that depends on which carrier the policy is placed with. [3](https://foundershield.com/insurance-faqs/general-faqs/how-do-you-decide-which-carriers-to-approach/ "How Do You Decide Which Carriers to Approach?") (Evidence: Company-reported; scope: General carrier-selection FAQ, not specific to this line's placements..) | Neither page names the insurers Lockton places product liability coverage with. [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") [12](https://global.lockton.com/us/en/products-services/casualty "Casualty Insurance") (Evidence: Not publicly disclosed; scope: General & Product Liability and Casualty pages checked 2026-09-23..) |
| Who It’s For | Founder Shield markets product liability to manufacturers, distributors, and retail/e-commerce companies that make or sell physical products. [6](https://foundershield.com/coverage/product-liability-insurance/ "Product Liability Insurance") (Evidence: Company-reported; scope: Product Liability Insurance product page..) | Lockton says it serves global manufacturers, business-to-business service providers and consumer products companies among others on this page — the segments most exposed to product liability risk — alongside REITs, contractors and healthcare companies. [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") (Evidence: Company-reported; scope: General & Product Liability page as read 2026-09-23. Example industries, not a complete eligibility matrix..) |
| Coverage Features | Founder Shield lists manufacturing defects, design defects and inadequate labeling as scenarios the policy responds to, covering defense fees, settlements or judgments, and medical costs. [6](https://foundershield.com/coverage/product-liability-insurance/ "Product Liability Insurance") (Evidence: Company-reported; scope: Product page; the issued policy and declarations control actual coverage..) | Lockton lists product recall coverage alongside product liability on the same page, meaning a manufacturer client can have Lockton place both the liability program and a related recall-expense program. [11](https://global.lockton.com/us/en/products-services/general-product "US > General & Product Liability") (Evidence: Company-reported; scope: General & Product Liability page as read 2026-09-23. A capability list, not a specimen policy..) |
| Risk Services | The reviewed page does not describe risk-management or product-safety services Founder Shield itself provides for this line; it notes only that insurers generally may offer such services. [6](https://foundershield.com/coverage/product-liability-insurance/ "Product Liability Insurance") (Evidence: Not found in reviewed sources; scope: Product Liability Insurance product page, checked 2026-09-23..) | Not described in the reviewed sources. |
| How to Apply | You request Founder Shield Product Liability Insurance through Founder Shield's website or an insurance advisor rather than binding coverage directly; Founder Shield says its placement team then approaches carriers on the client's behalf. [7](https://foundershield.com/about-us/ "About Us") [3](https://foundershield.com/insurance-faqs/general-faqs/how-do-you-decide-which-carriers-to-approach/ "How Do You Decide Which Carriers to Approach?") (Evidence: Company-reported; scope: About-us and carrier-selection pages describe the general placement process, not a line-specific application form..) | Not described in the reviewed sources. |

## Full Comparison

- [Founder Shield vs Lockton](https://spot.insure/compare/foundershield-vs-lockton): all coverage lines, business roles, service and claims.
- [What Is Product Liability Insurance?](https://spot.insure/coverage/product-liability): Product liability insurance addresses injury or damage claims involving defective products your business makes, distributes or sells.
- [Founder Shield vs Lockton Cargo and Transit Insurance](https://spot.insure/compare/foundershield-vs-lockton/cargo-transit)
- [Founder Shield vs Lockton Commercial Property Insurance](https://spot.insure/compare/foundershield-vs-lockton/commercial-property)
- [Founder Shield vs Lockton Crime Insurance](https://spot.insure/compare/foundershield-vs-lockton/crime)
- [Founder Shield vs Lockton Cyber Insurance](https://spot.insure/compare/foundershield-vs-lockton/cyber)
- [Founder Shield vs Lockton D&O Insurance](https://spot.insure/compare/foundershield-vs-lockton/directors-officers)
- [Founder Shield vs Lockton Employee Health Benefits](https://spot.insure/compare/foundershield-vs-lockton/employee-health-benefits)
- [Founder Shield vs Lockton Employment Practices Liability Insurance](https://spot.insure/compare/foundershield-vs-lockton/employment-practices)
- [Founder Shield vs Lockton Fiduciary Liability Insurance](https://spot.insure/compare/foundershield-vs-lockton/fiduciary)
- [Founder Shield vs Lockton General Liability Insurance](https://spot.insure/compare/foundershield-vs-lockton/general-liability)
- [Founder Shield vs Lockton Representations and Warranties Insurance](https://spot.insure/compare/foundershield-vs-lockton/representations-warranties)
- [Founder Shield vs Lockton Workers’ Compensation Insurance](https://spot.insure/compare/foundershield-vs-lockton/workers-compensation)
- [Alliance Risk vs Founder Shield Product Liability Insurance](https://spot.insure/compare/alliance-risk-vs-foundershield/product-liability)
- [Alliance Risk vs Lockton Product Liability Insurance](https://spot.insure/compare/alliance-risk-vs-lockton/product-liability)
- [Amelia Risk vs Founder Shield Product Liability Insurance](https://spot.insure/compare/amelia-risk-vs-foundershield/product-liability)
- [Amelia Risk vs Lockton Product Liability Insurance](https://spot.insure/compare/amelia-risk-vs-lockton/product-liability)
- [Beazley vs Founder Shield Product Liability Insurance](https://spot.insure/compare/beazley-vs-foundershield/product-liability)
- [Beazley vs Lockton Product Liability Insurance](https://spot.insure/compare/beazley-vs-lockton/product-liability)

## Sources

### Founder Shield

1. [Founder Shield](https://foundershield.com/). Founder Shield; Opening broker description; Specialized Practices; Smart Tech, Smarter People; quote and sign-in links. Accessed 2026-09-15.
2. [Quote Portal](https://apx.foundershield.com/). Founder Shield; Public landing screen, Create Account and Sign In links. Accessed 2026-09-15.
3. [How Do You Decide Which Carriers to Approach?](https://foundershield.com/insurance-faqs/general-faqs/how-do-you-decide-which-carriers-to-approach/). Founder Shield; FAQ answer on carrier selection: works exclusively with A-rated (AM Best) carriers, matched by industry appetite. Accessed 2026-09-23.
4. [What If Our Company Grows A Lot or Things Change During the Year?](https://foundershield.com/insurance-faqs/general-faqs/what-if-our-company-grows-a-lot-or-things-change-during-the-year/). Founder Shield; Carl Niedbala answer, November 25, 2024: operational changes and coverage adjustments. Accessed 2026-09-15.
5. [Claims](https://foundershield.com/claims/). Founder Shield; Our Approach; How We Support Claims Management, steps 1–5; Make a claim link. Accessed 2026-09-15.
6. [Product Liability Insurance](https://foundershield.com/coverage/product-liability-insurance/). Founder Shield; What Is Product Liability Insurance?; Who Needs Product Liability Insurance Coverage?; What Does Product Liability Insurance Cover?. Accessed 2026-09-23.
7. [About Us](https://foundershield.com/about-us/). Founder Shield; “Founder Shield is the innovation arm of The Baldwin Group”; company history and mission. Accessed 2026-09-23.

### Lockton

8. [Lockton United States](https://global.lockton.com/us/en). Lockton; Opening description of independent insurance brokerage for risk, benefits and retirement; Ask an Expert link to contact-us. Accessed 2026-09-16.
9. [Technology](https://global.lockton.com/us/en/technology). Lockton; Industry introduction; cyber liability heading; dedicated technology team; listed services including claims advocacy, contract review, directors and officers liability, and international program design; 24/7 service model. Accessed 2026-09-16.
10. [US Terms of Business](https://global.lockton.com/us/en/terms-of-business). Lockton; Opening entity definition; Surplus Lines; Use of a Particular Insurer; Compensation Disclosure; servicing, claims handling and renewal language in Confidentiality section; Intermediaries. Accessed 2026-09-16.
11. [US > General & Product Liability](https://global.lockton.com/us/en/products-services/general-product). Lockton; Tailored solutions intro; industries named (global manufacturer, business-to-business service provider, consumer products company, REIT, contractor, healthcare company); liability solutions list including Product liability and Product recall. Accessed 2026-09-23.
12. [Casualty Insurance](https://global.lockton.com/us/en/products-services/casualty). Lockton; Casualty Insurance Solutions list: Auto, Cargo, General & Product Liability, Umbrella & Excess Liability, Workers' Compensation. Accessed 2026-09-23.

### Product Liability Insurance Guide

13. [Get business insurance](https://www.sba.gov/counseling/launch-your-business/#business-insurance). U.S. Small Business Administration; Six common types of business insurance table. Accessed 2026-09-16.
14. [Facts + Statistics: Product liability](https://www.iii.org/fact-statistic/facts-statistics-product-liability). Insurance Information Institute; Product liability insurance opening definition (manufacturer, distributor, or seller; defective condition causing personal injury or damage); Product recall insurance sentence. Accessed 2026-09-16.
15. [Product liability, recall and contamination insurance](https://www.iii.org/article/product-liability-recall-and-contamination-insurance). Insurance Information Institute; Product liability opening (design/manufacture/distribute/sell; injury, property damage or death; added to GL or stand-alone); What could go wrong? (roles; directions/warnings); Covering the costs of a product recall; Contamination insurance. Accessed 2026-09-16.
16. [Commercial Insurance Guide](https://www.insurance.ca.gov/01-consumers/105-type/95-guides/09-comm/commercialguide.cfm). California Department of Insurance; Commercial General Liability Coverage: premises, products liability and completed operations; major exclusions including damage to your work, impaired property, sistership liability and failure to perform; Limits of Insurance products and completed operations aggregate; glossary Sistership Liability. Accessed 2026-09-16.

Updated 2026-09-23. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.

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