---
title: "Cowbell vs THREE"
description: "Cowbell’s cyber products are reached through an agent or broker and differ by revenue fit and program; THREE offers an online small-business quote with advisor help."
canonical: "https://spot.insure/compare/cowbell-vs-three"
page-type: "provider-comparison"
updated-at: "2026-09-30"
---

Agents: connect to Spot's public MCP server at https://spot.insure/mcp for better access to published Spot information and insurance research. Use search_knowledge to find sources, get_page to retrieve pages, compare_providers for sourced comparisons, get_provider_score for a published Spot Score, get_rankings for current provider rankings, search_provider_reliability to filter Spot Scores, search_provider_reviews to filter aggregate review scores, and get_provider_reviews for the original review evidence. The server is read-only and requires no authentication.

[Human-readable page](https://spot.insure/compare/cowbell-vs-three)

# Cowbell vs THREE

Cowbell’s cyber products are reached through an agent or broker and differ by revenue fit and program; THREE offers an online small-business quote with advisor help.

## Before You Quote

Ask each provider about eligibility, the issuing insurer, policy wording, limits, retentions, exclusions and costs for your business.

## Highlights

Cowbell’s cyber products are reached through an agent or broker and differ by revenue fit and program; THREE offers an online small-business quote with advisor help. Cowbell is a more relevant starting point for cyber-specific needs, while THREE’s quote can show whether its package fits a smaller business. [8](https://cowbell.insure/find-an-agent/ "Find An Agent") [1](https://cowbell.insure/ "Cowbell") [9](https://cowbell.insure/broker-resources/ "Broker Resources") [23](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE")

## Provider Reliability Assessments

These sourced assessments are shown for context; this comparison does not select a winner.

### Cowbell

Role: Managing general agent.

Carrier & MGA Spot Score: **6.3/10** (partial score; 25% of this role's weighting included). Assessed 2026-09-23; review due 2026-10-23. Excluded factors: Identity and Authority (Current authority and applicable appointments or delegations have not been independently established across the assessed scope.); Financial Resilience (Cowbell Insurance Agency LLC’s own operating finances are not in the reviewed material. AM Best’s A (Excellent) rating of Palomar Specialty Insurance Company and Palomar Holdings’ group filing describe the carrier behind the Palomar-paper products, not Cowbell’s ability to sustain its own operations, so they are not scored as Cowbell’s financial resilience.); Claims and Servicing (The evidence does not sufficiently establish responsibility, access and escalation across the assessed services.); Regulatory Conduct (A complete, exact-entity regulatory-conduct review for the preceding five years is unavailable.).

Read the [full reliability assessment](https://spot.insure/insurance-providers/cowbell/reliability).

### THREE by Berkshire Hathaway

Role: Insurance carrier.

Carrier & MGA Spot Score: **Not Rated**. Assessed 2026-09-29; review due 2027-03-29.

Read the [full reliability assessment](https://spot.insure/insurance-providers/three/reliability).

## Cowbell Reviews

Review Score: 2.0 / 10 from 1 rated source, equally weighted.

Cowbell has one public rating we could find: 1.0 out of 5 on SourceForge from three reviews in 2023. That's too few and too old to say much.

- SourceForge: SourceForge rating 1.0 (out of 5); 3 reviews. SourceForge software directory listing for Cowbell Cyber. Three small-business reviewers describe the cyber insurance product. Small sample, all from 2023. Period: reviews dated Jan to Jul 2023. Checked 2026-09-29. [Cowbell Cyber Reviews](https://sourceforge.net/software/product/Cowbell-Cyber/)

Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/cowbell/reviews).

## THREE by Berkshire Hathaway Reviews

Review Score: 7.3 / 10 from 2 rated sources, equally weighted.

The inspected sources report separate measures: NerdWallet’s 4.0/5 editorial rating is excluded from the source-rating average; Trustpilot displayed 2.5/5 from five user posts and BBB displayed 4.8/5 from 265 reviews. Trustpilot and BBB include different purchase, service and agent/intermediary interactions, not a verified common policyholder cohort. BBB separately lists complaints. Any source-rating average weights eligible platforms equally and is not a pooled, representative customer-experience estimate or a claims-quality measure.

- NerdWallet: NerdWallet editorial rating 4.0 (5 stars). NerdWallet editorial evaluation of THREE commercial insurance; updated May 11, 2026. Its methodology score is an editorial rating, not an average of consumer reviews or a claims study. Period: Updated 2026-05-11. Checked 2026-09-29. [Three Insurance review | NerdWallet](https://www.nerdwallet.com/business/insurance/learn/three-insurance)
- Trustpilot: TrustScore 2.5 (5 stars); 5 reviews. Trustpilot page for threeinsurance.com checked 2026-09-29. Five user-posted reviews, one in prior 12 months; small self-selected population, review provenance not independently verified. Period: Displayed 2026-09-29. Checked 2026-09-29. [THREE Reviews | Trustpilot](https://uk.trustpilot.com/review/threeinsurance.com)
- BBB: BBB customer review average 4.8 (5 stars); 265 reviews. BBB profile for THREE by Berkshire Hathaway, customer-review and complaints pages directly rechecked 2026-09-29. The customer-review population includes sales-agent/intermediary interactions and customer purchase/service reports; it is not a verified uniform policyholder or claims-outcome cohort. Average and complaints are distinct populations. BBB says third-party information may not be verified and complaint text may be incomplete. Period: Displayed 2026-09-29. Checked 2026-09-29. [THREE by Berkshire Hathaway customer reviews | BBB](https://www.bbb.org/us/ne/omaha/profile/commercial-insurance-services/three-by-berkshire-hathaway-0714-300275558/customer-reviews?page=1); [THREE by Berkshire Hathaway complaints | BBB](https://www.bbb.org/us/ne/omaha/profile/commercial-insurance-services/three-by-berkshire-hathaway-0714-300275558/complaints)

Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/three/reviews).





## Coverage Comparison

| Coverage Type | Cowbell | THREE by Berkshire Hathaway |
| --- | --- | --- |
| [Business owner’s policy](https://spot.insure/coverage/business-owners-policy) | Not listed | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [24](https://threeinsurance.com/the-policy "The Policy") |
| [Commercial auto](https://spot.insure/coverage/commercial-auto) | Not listed | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [24](https://threeinsurance.com/the-policy "The Policy") |
| [Commercial property](https://spot.insure/coverage/commercial-property) | Not listed | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [24](https://threeinsurance.com/the-policy "The Policy") |
| [Crime](https://spot.insure/coverage/crime) | Listed: Cowbell offers a crime module in Zurich Select Plus for small and medium private companies, available through appointed Zurich E&S wholesalers. [18](https://cowbell.insure/mgmt-liability/ "Management Liability Coverage For Small And Medium Enterprises") [19](https://www.zurichna.com/insurance/excess-and-surplus/small-business-management-liability "Small And Midsize Business Management Liability") | Not listed |
| [Cyber liability](https://spot.insure/coverage/cyber) | Listed: Cowbell offers standalone and excess cyber products through its insurance-agency business. [11](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime100-Overview.pdf "Prime 100 Product Overview") [12](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime100Pro-Overview.pdf "Prime 100 Pro Product Overview") [13](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime250-Overview.pdf "Prime 250 Product Overview") [14](https://cowbell.insure/wp-content/uploads/pdfs/CB-US-PrimeOne-Overview.pdf "Prime One Product Overview") [15](https://cowbell.insure/wp-content/uploads/pdfs/CB-PrimePlus-Overview.pdf "Prime Plus Product Overview") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [24](https://threeinsurance.com/the-policy "The Policy") |
| [Directors and officers](https://spot.insure/coverage/directors-officers) | Listed: Cowbell offers Zurich Select Plus D&O for small and medium private companies, available through appointed Zurich E&S wholesalers. [18](https://cowbell.insure/mgmt-liability/ "Management Liability Coverage For Small And Medium Enterprises") [19](https://www.zurichna.com/insurance/excess-and-surplus/small-business-management-liability "Small And Midsize Business Management Liability") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [Employment practices liability](https://spot.insure/coverage/employment-practices) | Listed: Cowbell offers Zurich Select Plus employment practices coverage for small and medium private companies, available through appointed Zurich E&S wholesalers. [18](https://cowbell.insure/mgmt-liability/ "Management Liability Coverage For Small And Medium Enterprises") [19](https://www.zurichna.com/insurance/excess-and-surplus/small-business-management-liability "Small And Midsize Business Management Liability") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [Equipment breakdown](https://spot.insure/coverage/equipment-breakdown) | Not listed | Listed: THREE lists equipment breakdown within the package; its displayed sample excludes machinery, equipment or listed vehicles that stop without an accident. Check the quoted form for the actual protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [24](https://threeinsurance.com/the-policy "The Policy") |
| [Fiduciary liability](https://spot.insure/coverage/fiduciary) | Listed: Cowbell offers Zurich Select Plus fiduciary liability for small and medium private companies, available through appointed Zurich E&S wholesalers. [18](https://cowbell.insure/mgmt-liability/ "Management Liability Coverage For Small And Medium Enterprises") [19](https://www.zurichna.com/insurance/excess-and-surplus/small-business-management-liability "Small And Midsize Business Management Liability") | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [General liability](https://spot.insure/coverage/general-liability) | Not listed | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [24](https://threeinsurance.com/the-policy "The Policy") |
| [Liquor liability](https://spot.insure/coverage/liquor-liability) | Not listed | Listed: Marketed within THREE’s combined commercial policy if required; the quote and issued form determine availability and protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [Management liability](https://spot.insure/coverage/management-liability) | Listed: Cowbell provides access to Zurich management liability for private businesses with fewer than 250 employees and under $50 million in assets through Zurich-appointed wholesalers. [18](https://cowbell.insure/mgmt-liability/ "Management Liability Coverage For Small And Medium Enterprises") [19](https://www.zurichna.com/insurance/excess-and-surplus/small-business-management-liability "Small And Midsize Business Management Liability") | Not listed |
| [Professional errors and omissions (E&O)](https://spot.insure/coverage/professional-errors-omissions) | Not listed | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [Technology errors and omissions (E&O)](https://spot.insure/coverage/technology-errors-omissions) | Listed: Cowbell markets combined technology errors and omissions and cyber coverage, plus follow-form excess, for technology businesses with revenue up to $1 billion. [16](https://cowbell.insure/wp-content/uploads/pdfs/CB-US-PrimeTech-Overview-1.pdf "Prime Tech Product Overview") [17](https://cowbell.insure/wp-content/uploads/pdfs/CB-PrimeTechPlusOverview.pdf "Prime Tech Plus Product Overview") | Not listed |
| [Tools, equipment and inland marine](https://spot.insure/coverage/inland-marine) | Not listed | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") |
| [Workers’ compensation](https://spot.insure/coverage/workers-compensation) | Not listed | Listed: Marketed within THREE’s combined commercial policy; the quote and issued form determine the protection. [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE") [24](https://threeinsurance.com/the-policy "The Policy") |

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.



## Optional Spot Service Handoff

Spot can help prepare applications, coordinate brokers, and compare proposals. If that work is needed, collect the company's task, known deadline, current broker, and open questions for a [free consultation](https://spot.insure/pricing.md). The company decides what to buy; Spot does not automatically bind coverage.

## Key Differences Between Cowbell and THREE

### Business Roles and Access to Insurers

Cowbell’s documented role shapes who handles underwriting and how you reach a policy.

Your policy’s named insurer remains responsible for coverage; Cowbell is an insurance platform and agency that may act as a general agent. Cowbell Insurance Agency LLC identifies itself as a US P&C producer. [1](https://cowbell.insure/ "Cowbell") [5](https://cowbell.insure/state-licenses/ "License Information") [2](https://cowbell.insure/terms/ "Terms And Conditions") (Evidence: Company-reported; scope: Cowbell's current U.S. website and producer disclosure; the exact role can vary by product and placement.; verified: 2026-09-15.)

THREE documents its own insurance role and access arrangement.

THREE is the commercial brand and product form used by Berkshire Hathaway Direct Insurance Company (BHDIC), which identifies itself as doing business as THREE and names itself as issuer on the sample THREE policy. THREE’s FAQ describes THREE or THREE Insurance as the product name, not a separate insurer. The state-specific issued policy controls. [23](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [24](https://threeinsurance.com/the-policy "The Policy") [25](https://threeinsurance.com/faqs "FAQs: Understanding THREE") (Evidence: Company-reported; scope: U.S. THREE commercial-insurance brand and sample policy; current company identity pages checked 2026-09-28. Company-reported legal disclosure; the state-specific issued policy controls the buyer’s contract.; verified: 2026-09-28.)

### Customer Fit and Application

Compare each provider’s stated customer focus against your business activities and stage; a published target market is not a guarantee of eligibility.

Small and midsize businesses can compare Cowbell cyber options, while middle-market firms can consider broader programs; Prime 100 targets up to $100 million revenue and Prime 250/Tech up to $1 billion. [10](https://cowbell.insure/wp-content/uploads/pdfs/CB-CowbellOverview.pdf "Cowbell Overview") [11](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime100-Overview.pdf "Prime 100 Product Overview") [12](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime100Pro-Overview.pdf "Prime 100 Pro Product Overview") [13](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime250-Overview.pdf "Prime 250 Product Overview") [16](https://cowbell.insure/wp-content/uploads/pdfs/CB-US-PrimeTech-Overview-1.pdf "Prime Tech Product Overview") (Evidence: Company-reported; scope: Published U.S. product appetites; eligibility is subject to underwriting and product-specific class restrictions.; verified: 2026-09-15.)

THREE describes its focus as businesses and presents industries it serves. Berkshire Hathaway’s 2025 annual report says BH Direct and GUARD together primarily offer commercial insurance to small and medium-sized businesses; it separately says BH Direct underwrites through the biBERK.com and Threeinsurance.com distribution platforms. Eligibility varies by state and business. [23](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [29](https://www.berkshirehathaway.com/2025ar/202510-k.pdf "Berkshire Hathaway Inc. 2025 Annual Report / Form 10-K") (Evidence: Company-reported; scope: THREE’s company-described business focus and industry examples, plus the 2025 report’s joint BH Direct-and-GUARD SMB statement. The report does not attribute that customer-size focus to BHDIC alone; actual eligibility varies by state and business.; verified: 2026-09-28.)

These entry points show how to start; they do not confirm eligibility or that coverage has been bound. [1](https://cowbell.insure/ "Cowbell") [8](https://cowbell.insure/find-an-agent/ "Find An Agent") [9](https://cowbell.insure/broker-resources/ "Broker Resources") [23](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [23](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [32](https://threeinsurance.com/business-owners-policy "Business Owners Policy | THREE")

Buyers work through an insurance agent or broker; appointed agents use Cowbell’s platform to quote, bind and issue eligible products, and no direct-buyer quote path was documented. [8](https://cowbell.insure/find-an-agent/ "Find An Agent") [1](https://cowbell.insure/ "Cowbell") [9](https://cowbell.insure/broker-resources/ "Broker Resources") [11](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime100-Overview.pdf "Prime 100 Product Overview") (Evidence: Company-reported; scope: Current public U.S. buyer and broker paths. This does not establish that every listed agent can access every Cowbell product.; verified: 2026-09-15.)

THREE directs prospective customers to an online quote flow and says licensed Small Business Advisors can help them start or continue the process; the company’s FAQ also describes a phone quote and says an unfinished quote can be saved and resumed. This documents quote routes, not online purchase or binding by an individual customer. [23](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [25](https://threeinsurance.com/faqs "FAQs: Understanding THREE") (Evidence: Company-reported; scope: U.S. business insurance quote application. Company-described online and phone process; no customer form was submitted and no binding outcome was tested.; verified: 2026-09-28.)

## What to Confirm in Quotes

Ask Cowbell which program, revenue range, insurer and security conditions apply. Ask THREE whether the cyber category in its quote is available for your operations and how its form treats cyber losses. Ask each provider to identify the proposed insurer, exact forms and endorsements, any intermediary or account service contact, and the steps required to bind. Compare premiums only after matching limits, retentions, exclusions, policy periods, taxes and fees.

## Compare Services

What each provider documents about the services you may need.

| Criteria | Cowbell | THREE by Berkshire Hathaway |
| --- | --- | --- |
| Business role | Your policy’s named insurer remains responsible for coverage; Cowbell is an insurance platform and agency that may act as a general agent. Cowbell Insurance Agency LLC identifies itself as a US P&C producer. [1](https://cowbell.insure/ "Cowbell") [5](https://cowbell.insure/state-licenses/ "License Information") [2](https://cowbell.insure/terms/ "Terms And Conditions") (Evidence: Company-reported; scope: Cowbell's current U.S. website and producer disclosure; the exact role can vary by product and placement.; verified: 2026-09-15.)<br><br>Cowbell identifies Zurich as a $60 million Series C investor and partner, while Zurich describes Cowbell as its technology collaborator for Select Plus. The reviewed sources do not describe Cowbell as a Zurich subsidiary or say that Zurich underwrites every Cowbell product. [4](https://cowbell.insure/blog/our-next-era-cowbell-closes-60m-series-c-round/ "Our Next Era — Cowbell Closes $60M Series C Round") [19](https://www.zurichna.com/insurance/excess-and-surplus/small-business-management-liability "Small And Midsize Business Management Liability") [3](https://cowbell.insure/about-cowbell/ "Company") (Evidence: Company-reported; scope: Ownership and commercial relationship characterization in Cowbell's 26 July 2024 financing announcement and current Zurich Select Plus page; no capitalization table was available.; verified: 2026-09-15.) | THREE is the commercial brand and product form used by Berkshire Hathaway Direct Insurance Company (BHDIC), which identifies itself as doing business as THREE and names itself as issuer on the sample THREE policy. THREE’s FAQ describes THREE or THREE Insurance as the product name, not a separate insurer. The state-specific issued policy controls. [23](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [24](https://threeinsurance.com/the-policy "The Policy") [25](https://threeinsurance.com/faqs "FAQs: Understanding THREE") (Evidence: Company-reported; scope: U.S. THREE commercial-insurance brand and sample policy; current company identity pages checked 2026-09-28. Company-reported legal disclosure; the state-specific issued policy controls the buyer’s contract.; verified: 2026-09-28.)<br><br>Berkshire Hathaway’s published company list identifies Berkshire Hathaway Direct Insurance Company (THREE) and lists Berkshire Hathaway Specialty Insurance (BHSI) and biBERK separately. Its 2025 annual report says BH Direct and GUARD together primarily offer commercial products to small and medium-sized businesses; it separately describes BH Direct’s admitted commercial underwriting and use of the biBERK.com and Threeinsurance.com distribution platforms. The reviewed list and report do not establish the exact direct-versus-indirect ownership chain. [30](https://www.berkshirehathaway.com/subs/sublinks.html "Links to Berkshire Hathaway Subsidiary Companies") [29](https://www.berkshirehathaway.com/2025ar/202510-k.pdf "Berkshire Hathaway Inc. 2025 Annual Report / Form 10-K") (Evidence: Company-reported; scope: Berkshire Hathaway company list checked 2026-09-28 and 2025 annual-report discussion of BH Direct and GUARD; group relationship and commercial operating scope only, not a precise ownership-chain finding.; verified: 2026-09-28.) |
| Customer focus | Small and midsize businesses can compare Cowbell cyber options, while middle-market firms can consider broader programs; Prime 100 targets up to $100 million revenue and Prime 250/Tech up to $1 billion. [10](https://cowbell.insure/wp-content/uploads/pdfs/CB-CowbellOverview.pdf "Cowbell Overview") [11](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime100-Overview.pdf "Prime 100 Product Overview") [12](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime100Pro-Overview.pdf "Prime 100 Pro Product Overview") [13](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime250-Overview.pdf "Prime 250 Product Overview") [16](https://cowbell.insure/wp-content/uploads/pdfs/CB-US-PrimeTech-Overview-1.pdf "Prime Tech Product Overview") (Evidence: Company-reported; scope: Published U.S. product appetites; eligibility is subject to underwriting and product-specific class restrictions.; verified: 2026-09-15.) | THREE describes its focus as businesses and presents industries it serves. Berkshire Hathaway’s 2025 annual report says BH Direct and GUARD together primarily offer commercial insurance to small and medium-sized businesses; it separately says BH Direct underwrites through the biBERK.com and Threeinsurance.com distribution platforms. Eligibility varies by state and business. [23](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [29](https://www.berkshirehathaway.com/2025ar/202510-k.pdf "Berkshire Hathaway Inc. 2025 Annual Report / Form 10-K") (Evidence: Company-reported; scope: THREE’s company-described business focus and industry examples, plus the 2025 report’s joint BH Direct-and-GUARD SMB statement. The report does not attribute that customer-size focus to BHDIC alone; actual eligibility varies by state and business.; verified: 2026-09-28.) |
| Application process | Buyers work through an insurance agent or broker; appointed agents use Cowbell’s platform to quote, bind and issue eligible products, and no direct-buyer quote path was documented. [8](https://cowbell.insure/find-an-agent/ "Find An Agent") [1](https://cowbell.insure/ "Cowbell") [9](https://cowbell.insure/broker-resources/ "Broker Resources") [11](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime100-Overview.pdf "Prime 100 Product Overview") (Evidence: Company-reported; scope: Current public U.S. buyer and broker paths. This does not establish that every listed agent can access every Cowbell product.; verified: 2026-09-15.) | THREE directs prospective customers to an online quote flow and says licensed Small Business Advisors can help them start or continue the process; the company’s FAQ also describes a phone quote and says an unfinished quote can be saved and resumed. This documents quote routes, not online purchase or binding by an individual customer. [23](https://threeinsurance.com/ "THREE by Berkshire Hathaway — small business insurance") [25](https://threeinsurance.com/faqs "FAQs: Understanding THREE") (Evidence: Company-reported; scope: U.S. business insurance quote application. Company-described online and phone process; no customer form was submitted and no binding outcome was tested.; verified: 2026-09-28.)<br><br>THREE describes a partner-agency channel. Its partner page says the Agency Service Team assists policyholders and agents and that agency partners can use the THREE platform to quote, bind, and issue policies online. This describes the partner channel, not the direct public quote flow. [28](https://threeinsurance.com/become-a-three-partner "Become a THREE Partner") (Evidence: Company-reported; scope: THREE partner agency program and platform capabilities as described by the company; these capabilities apply to partner agencies and do not establish direct-customer self-binding.; verified: 2026-09-28.) |

## Related Reading

- [What Is Cowbell Insurance?](https://spot.insure/insurance-providers/cowbell)
- [THREE small business insurance: coverage, issuer and buying routes](https://spot.insure/insurance-providers/three)

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- [Chubb vs THREE by Berkshire Hathaway](https://spot.insure/compare/chubb-vs-three)
- [CNA vs Cowbell](https://spot.insure/compare/cna-vs-cowbell)
- [CNA vs THREE by Berkshire Hathaway](https://spot.insure/compare/cna-vs-three)
- [Coalition vs Cowbell](https://spot.insure/compare/coalition-vs-cowbell)
- [Coalition vs THREE by Berkshire Hathaway](https://spot.insure/compare/coalition-vs-three)
- [Corgi vs Cowbell](https://spot.insure/compare/corgi-vs-cowbell)
- [Corgi vs THREE by Berkshire Hathaway](https://spot.insure/compare/corgi-vs-three)
- [Coterie Insurance vs Cowbell](https://spot.insure/compare/coterie-vs-cowbell)
- [Coterie Insurance vs THREE by Berkshire Hathaway](https://spot.insure/compare/coterie-vs-three)
- [Counterpart vs Cowbell](https://spot.insure/compare/counterpart-vs-cowbell)
- [Counterpart vs THREE by Berkshire Hathaway](https://spot.insure/compare/counterpart-vs-three)
- [Coverdash vs Cowbell](https://spot.insure/compare/coverdash-vs-cowbell)
- [Coverdash vs THREE by Berkshire Hathaway](https://spot.insure/compare/coverdash-vs-three)
- [Cowbell vs Embroker](https://spot.insure/compare/cowbell-vs-embroker)
- [Cowbell vs Founder Shield](https://spot.insure/compare/cowbell-vs-foundershield)
- [Embroker vs THREE by Berkshire Hathaway](https://spot.insure/compare/embroker-vs-three)

## Sources

### [Cowbell Official Website](https://cowbell.insure/)

1. [Cowbell](https://cowbell.insure/). Cowbell; What We Do; Assess, Insure, Respond and Improve; U.S. navigation; footer legal disclosure. Accessed 2026-09-15.
2. [Terms And Conditions](https://cowbell.insure/terms/). Cowbell; Opening paragraphs identifying Cowbell Cyber, Inc. and its subsidiaries; Paid Services §3; footer producer disclosure. Accessed 2026-09-15.
3. [Company](https://cowbell.insure/about-cowbell/). Cowbell; Technology That Signals Protection; Backed By Prominent Venture And Growth Investors; office locations; footer legal disclosure. Accessed 2026-09-15.
4. [Our Next Era — Cowbell Closes $60M Series C Round](https://cowbell.insure/blog/our-next-era-cowbell-closes-60m-series-c-round/). Cowbell; 26 July 2024 announcement describing Zurich as a Series C investor and partner. Accessed 2026-09-15.
5. [License Information](https://cowbell.insure/state-licenses/). Cowbell; Cowbell Insurance Agency LLC producer and surplus-lines license lists for 50 states and the District of Columbia; footer availability qualification. Accessed 2026-09-15.
6. [Business Name Search](https://cdicloud.insurance.ca.gov/cal/BusinessNameSearch). California Department of Insurance; License search for Cowbell Insurance Agency. Accessed 2026-09-15.
7. [Palomar Specialty Insurance Company — Company Profile](https://interactive.web.insurance.ca.gov/companyprofile/companyprofile?doFunction=getCompanyProfile&eid=3880&event=companyProfile). California Department of Insurance; Company information: NAIC 20338, California ID 1969-5, Unlimited-Normal status, property-and-casualty company, Oregon domicile. Accessed 2026-09-15.
8. [Find An Agent](https://cowbell.insure/find-an-agent/). Cowbell; State selector and directory of appointed U.S. agents and brokers. Accessed 2026-09-15.
9. [Broker Resources](https://cowbell.insure/broker-resources/). Cowbell; Current U.S. sales enablement catalog listing Prime 100, Prime 100 Pro, Prime 250, Prime One, Prime Plus, Prime Tech and Prime Tech Plus materials. Accessed 2026-09-15.
10. [Cowbell Overview](https://cowbell.insure/wp-content/uploads/pdfs/CB-CowbellOverview.pdf). Cowbell; Our Products: cyber, Professional Indemnity, Zurich management liability and Cowbell Resiliency Services; product-level qualifications. Accessed 2026-09-15.
11. [Prime 100 Product Overview](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime100-Overview.pdf). Cowbell; PDF pp. 1–4: admitted standalone cyber for businesses up to $100 million revenue; Palomar paper; coverage descriptions; US0001 1025 disclaimer. Accessed 2026-09-16.
12. [Prime 100 Pro Product Overview](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime100Pro-Overview.pdf). Cowbell; PDF pp. 1–4: admitted cyber for businesses up to $100 million; enhanced options and $3 million limit; 47-state list; Palomar paper; US0001 0826 disclaimer. Accessed 2026-09-16.
13. [Prime 250 Product Overview](https://cowbell.insure/wp-content/uploads/pdfs/CB-Prime250-Overview.pdf). Cowbell; PDF pp. 1–4: non-admitted standalone cyber for businesses up to $1 billion; 50 states and D.C.; Palomar and Chaucer paper; illustrative-coverage disclaimer. Accessed 2026-09-16.
14. [Prime One Product Overview](https://cowbell.insure/wp-content/uploads/pdfs/CB-US-PrimeOne-Overview.pdf). Cowbell; PDF pp. 1–3: non-admitted cyber for advanced digital exposures, typically $250 million-plus revenue; selected risks up to $10 million; Chaucer Specialty; US0001 0426. Accessed 2026-09-16.
15. [Prime Plus Product Overview](https://cowbell.insure/wp-content/uploads/pdfs/CB-PrimePlus-Overview.pdf). Cowbell; PDF pp. 1–2: non-admitted follow-form excess cyber for businesses up to $1 billion; up to $5 million excess limits; A-rated carriers; US0001 0226. Accessed 2026-09-16.
16. [Prime Tech Product Overview](https://cowbell.insure/wp-content/uploads/pdfs/CB-US-PrimeTech-Overview-1.pdf). Cowbell; PDF pp. 1–4: non-admitted combined Technology E&O and cyber for technology businesses up to $1 billion; up to $5 million; surplus lines in 50 states; edition PRIME TECH US0001 1025. Accessed 2026-09-16.
17. [Prime Tech Plus Product Overview](https://cowbell.insure/wp-content/uploads/pdfs/CB-PrimeTechPlusOverview.pdf). Cowbell; PDF pp. 1–3: Seamless excess protection: follow-form excess Technology E&O and cyber for technology businesses up to $1 billion; up to $5 million; A-rated paper; edition PRIME PLUS US0002 1025. Accessed 2026-09-16.
18. [Management Liability Coverage For Small And Medium Enterprises](https://cowbell.insure/mgmt-liability/). Cowbell; FAQs: How can I access… and What size accounts are targeted?; Cowbell Management Liability introduction; Zurich Select Plus description: admitted paper; private-company D&O, employment practices, fiduciary liability and crime modules. Accessed 2026-09-16.
19. [Small And Midsize Business Management Liability](https://www.zurichna.com/insurance/excess-and-surplus/small-business-management-liability). Zurich North America; Zurich Select Plus collaboration; admitted paper and Zurich Claims; modular suite: D&O, Employment Practices and Third-Party Discrimination Liability, Fiduciary Liability and Crime modules; access for appointed Zurich E&S wholesalers; target under 250 employees and $50 million assets; access and target-account FAQs. Accessed 2026-09-16.
20. [Frequently Asked Questions](https://cowbell.insure/faqs/). Cowbell; Policy cancellation; direct- and agency-bill payment; 2.99% credit-card fee; premium financing; P100 and P250 renewals; endorsements; risk-engineering call. Accessed 2026-09-15.
21. [Claims And Incident Response Services](https://cowbell.insure/claims-services/). Cowbell; Cowbell Claims Approach; incident-response panel; reporting channels; initial company, incident-date and contact information; claims assistance description. Accessed 2026-09-15.
22. [Cowbell Resiliency Services](https://cowbell.insure/crs/). Cowbell; Cybersecurity services; policyholder access and trials; subscription services; service-provider and insurance-coverage qualifications. Accessed 2026-09-15.

### [THREE by Berkshire Hathaway Official Website](https://threeinsurance.com/)

23. [THREE by Berkshire Hathaway — small business insurance](https://threeinsurance.com/). Berkshire Hathaway Direct Insurance Company, dba THREE; Issuer, business focus, and industry scope, lines 70–81; quote/advisor route, lines 405–420; DBA footer, lines 432–434. Accessed 2026-09-28.
24. [The Policy](https://threeinsurance.com/the-policy). Berkshire Hathaway Direct Insurance Company, dba THREE; Sample declarations, limits and three-day Business Interruption waiting period (lines 58–76); Section I: interruption follows a property loss the insurer pays and ends on resumed normal operations or an applicable limit (lines 82–86); Section III: machinery/equipment/listed vehicles stopping without an accident are excluded (lines 104–112). Accessed 2026-09-29.
25. [FAQs: Understanding THREE](https://threeinsurance.com/faqs). Berkshire Hathaway Direct Insurance Company, dba THREE; Quote save/resume, lines 73–76; claim/update routes, lines 78–89; product-not-company wording, lines 98–100; one-year policy/payment terms, lines 129–130; servicing requests, lines 141–157. Accessed 2026-09-28.
26. [Terms & Conditions](https://threeinsurance.com/terms-conditions). Berkshire Hathaway Direct Insurance Company, dba THREE; BHDIC dba THREE, lines 20–23; recurring automatic bank draft qualification, lines 27–33. Accessed 2026-09-28.
27. [Filing a Claim: Call to get started](https://threeinsurance.com/claims). Berkshire Hathaway Direct Insurance Company, dba THREE; Online/phone claims and account-manager assignment, lines 24–43; claim updates, lines 59–61. Accessed 2026-09-28.
28. [Become a THREE Partner](https://threeinsurance.com/become-a-three-partner). Berkshire Hathaway Direct Insurance Company, dba THREE; Partner-agency program and platform permissions, lines 6–18; state availability, lines 30–35. Accessed 2026-09-28.
29. [Berkshire Hathaway Inc. 2025 Annual Report / Form 10-K](https://www.berkshirehathaway.com/2025ar/202510-k.pdf). Berkshire Hathaway Inc.; 2025 annual report, PDF page 5, printed K-4, lines 303–308: BH Direct and GUARD joint SMB focus; BH Direct platforms/admitted products. Accessed 2026-09-28.
30. [Links to Berkshire Hathaway Subsidiary Companies](https://www.berkshirehathaway.com/subs/sublinks.html). Berkshire Hathaway Inc.; Published subsidiary-company list; BHDIC (THREE), BHSI, and biBERK shown separately, lines 11–16. Accessed 2026-09-28.
31. [THREE online quote application](https://quotes.threeinsurance.com/). Berkshire Hathaway Direct Insurance Company, dba THREE; THREE online quote entry point inspected; the page is a route to begin an application. No form was submitted or quote generated; this source alone does not establish customer self-binding. Accessed 2026-09-28.
32. [Business Owners Policy | THREE](https://threeinsurance.com/business-owners-policy). Berkshire Hathaway Direct Insurance Company, dba THREE; Product page explicitly markets Business Liability categories (including liquor liability if required), Property (including equipment breakdown and inland marine), Business Auto (including cargo liability and hired/non-owned), Business Interruption, Cyber and Workers’ Compensation, within one combined policy description (lines 8–9, 19–21, 23–76); BHDIC dba THREE footer (lines 93–94). Accessed 2026-09-29.
33. [Benefits | THREE](https://threeinsurance.com/benefits). Berkshire Hathaway Direct Insurance Company, dba THREE; Page copy: commercial coverage category descriptions for liability, cyber, property/business interruption, business auto and workers compensation; describes product benefits, not a complete policy form. Accessed 2026-09-29.
34. [THREE logo SVG](https://threeinsurance.com/three-logo.svg). Berkshire Hathaway Direct Insurance Company, dba THREE; Direct official SVG asset; viewBox 0 0 720 253; embedded title “Three by Berkshire Hathaway”; downloaded and preserved byte-for-byte as assets/three-logo.svg. Accessed 2026-09-29.

Updated 2026-09-30. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers; it is not a recommendation for a specific policy. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.

## Agent and Developer Resources

- [Markdown page](https://spot.insure/compare/cowbell-vs-three.md)
- [Developer resources](https://spot.insure/developers)
- [Public MCP server](https://spot.insure/mcp)
- [MCP server manifest](https://spot.insure/server.json)
- [OpenAPI description](https://spot.insure/openapi.json)
- [Public page index](https://spot.insure/llms.txt)