---
title: "The Baldwin Group vs Simply Business"
description: "Compare The Baldwin Group and Simply Business by coverage fit, application route, insurer roles and the questions to ask before choosing a small-business policy."
canonical: "https://spot.insure/compare/baldwin-vs-simply-business"
page-type: "provider-comparison"
updated-at: "2026-09-30"
---

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[Human-readable page](https://spot.insure/compare/baldwin-vs-simply-business)

# The Baldwin Group vs Simply Business

Compare The Baldwin Group and Simply Business by coverage fit, application route, insurer roles and the questions to ask before choosing a small-business policy.

## Before You Quote

Ask each provider about eligibility, the issuing insurer, policy wording, limits, retentions, exclusions and costs for your business.

## Highlights

Consider The Baldwin Group if your business fits technology or cyber businesses and businesses seeking broker or risk advice, and Simply Business if it fits small businesses. Their catalogues overlap on commercial property, cyber, general liability; compare each quote route, identified insurer and policy form before choosing. [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") [26](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story")

## Provider Reliability Assessments

These sourced assessments are shown for context; this comparison does not select a winner.

### The Baldwin Group

Role: Broker.

Broker Spot Score: **Not Rated**. Assessed 2026-09-29; review due 2027-03-29.

Read the [full reliability assessment](https://spot.insure/insurance-providers/baldwin/reliability).

### Simply Business

Role: Broker.

Broker Spot Score: **No Spot Score**. Assessed 2026-09-29; review due 2026-10-29. Excluded factors: Identity and Authority (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The relation between Simply Business, Inc. and Simply Business, LLC remains unresolved in reviewed disclosures.; No line/state carrier appointment list, material binding authority evidence, capacity agreement or placement share was reviewed.; The renewal wording conflict remains unresolved; the applicable rule for any particular policy is unknown.; For the all-states-and-D.C. company statement and the other listed state names, the contact page supplies no jurisdiction-specific identifiers or license classes; those details remain unknown.; No state DOI or NIPR producer lookup was run; the CA licence 0M20593 and 'all states' claim are company-reported only.; No carrier-by-state appointment list, and no rating for individual panel carriers, was found.; The Travelers AM Best rating found is for 'Travelers Casualty and Surety Company of America'; the Terms name a differently worded entity, and it is a parent rating, not a broker measure.; UK operations and FCA status were out of scope.); Carrier-Network Strength (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The relation between Simply Business, Inc. and Simply Business, LLC remains unresolved in reviewed disclosures.; No line/state carrier appointment list, material binding authority evidence, capacity agreement or placement share was reviewed.; The renewal wording conflict remains unresolved; the applicable rule for any particular policy is unknown.; For the all-states-and-D.C. company statement and the other listed state names, the contact page supplies no jurisdiction-specific identifiers or license classes; those details remain unknown.; No state DOI or NIPR producer lookup was run; the CA licence 0M20593 and 'all states' claim are company-reported only.; No carrier-by-state appointment list, and no rating for individual panel carriers, was found.; The Travelers AM Best rating found is for 'Travelers Casualty and Surety Company of America'; the Terms name a differently worded entity, and it is a parent rating, not a broker measure.; UK operations and FCA status were out of scope.); Regulatory Conduct (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The relation between Simply Business, Inc. and Simply Business, LLC remains unresolved in reviewed disclosures.; No line/state carrier appointment list, material binding authority evidence, capacity agreement or placement share was reviewed.; The renewal wording conflict remains unresolved; the applicable rule for any particular policy is unknown.; For the all-states-and-D.C. company statement and the other listed state names, the contact page supplies no jurisdiction-specific identifiers or license classes; those details remain unknown.; No state DOI or NIPR producer lookup was run; the CA licence 0M20593 and 'all states' claim are company-reported only.; No carrier-by-state appointment list, and no rating for individual panel carriers, was found.; The Travelers AM Best rating found is for 'Travelers Casualty and Surety Company of America'; the Terms name a differently worded entity, and it is a parent rating, not a broker measure.; UK operations and FCA status were out of scope.); Disclosure Clarity (No numerical score was produced because the overall evidence outcome was conflicting-evidence; excluded factors cannot hide that outcome. Canonical evidence gaps: The relation between Simply Business, Inc. and Simply Business, LLC remains unresolved in reviewed disclosures.; No line/state carrier appointment list, material binding authority evidence, capacity agreement or placement share was reviewed.; The renewal wording conflict remains unresolved; the applicable rule for any particular policy is unknown.; For the all-states-and-D.C. company statement and the other listed state names, the contact page supplies no jurisdiction-specific identifiers or license classes; those details remain unknown.; No state DOI or NIPR producer lookup was run; the CA licence 0M20593 and 'all states' claim are company-reported only.; No carrier-by-state appointment list, and no rating for individual panel carriers, was found.; The Travelers AM Best rating found is for 'Travelers Casualty and Surety Company of America'; the Terms name a differently worded entity, and it is a parent rating, not a broker measure.; UK operations and FCA status were out of scope.).

Read the [full reliability assessment](https://spot.insure/insurance-providers/simply-business/reliability).

## The Baldwin Group Reviews

Review Score: not enough ratings.

The reviewed public sources do not establish a representative customer rating for The Baldwin Group’s commercial advisory business. BBB pages show different legal entities: an A+ regional insurance-agency grade with zero listed reviews and complaints for The Baldwin Group Mid-Atlantic, LLC, and an A- grade plus six complaints in three years for The Baldwin Group Personal Insurance, LLC. A 2026 personal-lines complaint describes delayed refund handling. A separate National General auto review mentions a Baldwin referral but concerns insurer policy administration. None of these observations supports a group-wide or commercial rating.



Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/baldwin/reviews).

## Simply Business Reviews

Review Score: 5.7 / 10 from 4 rated sources, equally weighted.

Customers disagree about Simply Business. Trustpilot shows 4.3 out of 5 from 1,901 reviews, but BBB customers give it 1.95 from 20 reviews and ConsumerAffairs shows 1.0.

- Trustpilot: TrustScore 4.3 (out of 5); 1901 reviews. Simply Business US Trustpilot profile. Reviews are not tied to a specific insurance line or insurer. Period: profile accessed 2026-09-29; 419 in last 12 months. Checked 2026-09-29. [Simply Business US Reviews](https://www.trustpilot.com/review/simplybusiness.com)
- ConsumerAffairs: ConsumerAffairs header rating 1.0 (out of 5 (breakdown conflicts with review filters)); 148 reviews. ConsumerAffairs Simply Business page, broad business-insurance context; not line-specific. Period: page updated 2026-09-17; denominator unresolved. Checked 2026-09-29. [Simply Business Reviews](https://www.consumeraffairs.com/insurance/simply-business.html)
- BBB: BBB business grade B+ (BBB letter grade). BBB profile classifies Simply Business as an insurance agency; business grade, consumer-review average and complaint ledger are separate measures, none is line-specific. Period: profile accessed 2026-09-29. Checked 2026-09-29. [Simply Business BBB Business Profile](https://www.bbb.org/us/ma/boston/profile/insurance-agency/simply-business-0021-539591); [Simply Business BBB Complaints](https://www.bbb.org/us/ma/boston/profile/insurance-agency/simply-business-0021-539591/complaints); [Simply Business BBB Customer Reviews](https://www.bbb.org/us/ma/boston/profile/insurance-agency/simply-business-0021-539591/customer-reviews)
- BBB: BBB customer review average 1.95 (out of 5); 20 reviews. BBB customer-review average for the Simply Business profile (Boston, MA). Separate from the business grade. Period: BBB review page checked 2026-09-29. Checked 2026-09-29. [Simply Business BBB Customer Reviews](https://www.bbb.org/us/ma/boston/profile/insurance-agency/simply-business-0021-539591/customer-reviews)

Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/simply-business/reviews).

## Introduction

This comparison pairs technology or cyber businesses and businesses seeking broker or risk advice through The Baldwin Group with small businesses through Simply Business. Their coverage catalogues share commercial property, cyber, general liability. If one of those lines fits your business, compare the proposed forms and quote routes side by side; listed lines do not establish equal policy terms or eligibility. [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") [26](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story")



## Coverage Comparison

| Coverage Type | The Baldwin Group | Simply Business |
| --- | --- | --- |
| [Builders risk](https://spot.insure/coverage/builders-risk) | Listed: Listed for digital-infrastructure projects and in commercial real-estate construction risk. [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") | Not listed |
| [Business owner’s policy](https://spot.insure/coverage/business-owners-policy) | Not listed | Listed [35](https://www.simplybusiness.com/business-insurance/business-owners-policy-insurance/ "Business Owner’s Policy Insurance") |
| [Cargo and transit](https://spot.insure/coverage/cargo-transit) | Listed: Transportation page lists cargo insurance; it does not state a particular transit form or coverage terms. [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") | Not listed |
| [Commercial auto](https://spot.insure/coverage/commercial-auto) | Listed: Listed for government-contracting, transportation and digital-infrastructure exposures. [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") | Not listed |
| [Commercial property](https://spot.insure/coverage/commercial-property) | Listed: Listed for real-estate, professional-services and other named commercial sectors. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") | Listed: Offered as part of a BOP, rather than as a standalone policy. [36](https://www.simplybusiness.com/business-insurance/business-owners-policy-insurance/commercial-property-insurance/ "Commercial Property Insurance") [35](https://www.simplybusiness.com/business-insurance/business-owners-policy-insurance/ "Business Owner’s Policy Insurance") |
| [Crime](https://spot.insure/coverage/crime) | Listed: Listed as commercial crime or crime/fidelity within specified sectors. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") | Not listed |
| [Cyber liability](https://spot.insure/coverage/cyber) | Listed: Listed for named commercial sectors; Baldwin separately describes cyber risk guidance and market/partner access. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [16](https://baldwin.com/business-insurance/solutions/cyber/ "Cyber Liability Insurance & Risk Management") | Listed: Add-on for select buyers purchasing another business policy; phone quote route. [38](https://www.simplybusiness.com/business-insurance/cyber-liability-insurance/ "Cyber Insurance") |
| [Directors and officers](https://spot.insure/coverage/directors-officers) | Listed: Listed within management-liability coverage for named business sectors; the dedicated D&O page discusses advisory programs for public companies, IPOs and SPACs. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [20](https://baldwin.com/business-insurance/solutions/management-liability/ "Directors & Officers Liability Insurance") | Not listed |
| [Employee health and benefits](https://spot.insure/coverage/employee-health-benefits) | Listed: Baldwin’s filing attributes employee-benefit services to Insurance Advisory Solutions; commercial-sector pages describe employee-benefit solutions. This is advisory/benefits scope, not a medical plan catalogue. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") | Not listed |
| [Employment practices liability](https://spot.insure/coverage/employment-practices) | Listed: Listed as employment-practices liability for the named commercial sector examples. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") | Not listed |
| [Equipment breakdown](https://spot.insure/coverage/equipment-breakdown) | Listed: Listed as machinery/equipment breakdown for digital-infrastructure and transportation exposures. [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") | Not listed |
| [Fidelity bonds](https://spot.insure/coverage/fidelity-bonds) | Listed: Baldwin’s professional-services coverage snapshot lists commercial crime/fidelity bond; it does not specify bond terms or eligibility. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") | Not listed |
| [Fiduciary liability](https://spot.insure/coverage/fiduciary) | Listed: Listed as fiduciary liability for named commercial-sector audiences. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") | Not listed |
| [General liability](https://spot.insure/coverage/general-liability) | Listed: Listed as general liability for professional-services clients and as a consideration for other named business sectors. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") | Listed [32](https://www.simplybusiness.com/business-insurance/general-liability-insurance/ "General Liability Insurance for a Small Business") |
| [Intellectual property](https://spot.insure/coverage/intellectual-property) | Listed: Listed as intellectual-property liability in the professional-services coverage snapshot. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") | Not listed |
| [Key person](https://spot.insure/coverage/key-person) | Listed: Listed as a benefit/insurance solution in the M&A practice context; ask which legal entity and carrier provide it. [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") | Not listed |
| [Kidnap and ransom](https://spot.insure/coverage/kidnap-ransom) | Listed: Listed under professional and specialty risk on the real-estate page; no terms or eligibility are specified. [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") | Not listed |
| [Management liability](https://spot.insure/coverage/management-liability) | Listed: Listed for named sectors; Baldwin’s dedicated page describes D&O and management-liability advisory programs. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [20](https://baldwin.com/business-insurance/solutions/management-liability/ "Directors & Officers Liability Insurance") | Not listed |
| [Professional errors and omissions (E&O)](https://spot.insure/coverage/professional-errors-omissions) | Listed: Listed as professional liability/E&O for professional-services and government-contractor audiences. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") | Listed [34](https://www.simplybusiness.com/business-insurance/professional-liability-insurance/ "Professional Liability Insurance Coverage") |
| [Representations and warranties](https://spot.insure/coverage/representations-warranties) | Listed: The M&A practice says its team can negotiate and place representations-and-warranty policies. [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") | Not listed |
| [Surety bonds](https://spot.insure/coverage/surety-bonds) | Listed: Dedicated surety practice describes bond advisory/placement across contract, commercial and subdivision contexts. [23](https://baldwin.com/business-insurance/solutions/surety/ "Surety Bond Insurance for Construction & Commercial Sectors") | Not listed |
| [Tools, equipment and inland marine](https://spot.insure/coverage/inland-marine) | Listed: Baldwin lists inland and ocean marine among coverages that may be considered for digital-infrastructure clients; this entry covers inland marine only. [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") | Listed [37](https://www.simplybusiness.com/business-insurance/inland-marine-insurance/ "Inland Marine Insurance") |
| [Umbrella and excess liability](https://spot.insure/coverage/umbrella-excess) | Listed: Listed among coverages that may be considered for digital-infrastructure clients and within the M&A practice’s P&C strategy. [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") | Not listed |
| [Workers’ compensation](https://spot.insure/coverage/workers-compensation) | Listed: Listed for named commercial sectors; Baldwin’s dedicated page describes workers’ compensation program and services. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [14](https://baldwin.com/business-insurance/solutions/workers-comp/ "Workers’ Compensation Insurance") | Listed [33](https://www.simplybusiness.com/business-insurance/workers-compensation-insurance/ "Workers’ Compensation Insurance for Small Business") |

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.



## Optional Spot Service Handoff

Spot can help prepare applications, coordinate brokers, and compare proposals. If that work is needed, collect the company's task, known deadline, current broker, and open questions for a [free consultation](https://spot.insure/pricing.md). The company decides what to buy; Spot does not automatically bind coverage.

## Key Differences Between The Baldwin Group and Simply Business

### Business Fit and Coverage

The catalogues share commercial property, cyber, general liability; other listed lines appear in the comparison table. For the overlap, match the policy forms, limits, exclusions and endorsements before treating the products as alternatives. A shared line name does not establish equal protection or eligibility.

Baldwin’s 2025 Form 10-K says its Insurance Advisory Solutions group provides commercial risk-management and employee-benefits solutions for businesses and private-risk management for high-net-worth individuals and their families. Separately, it describes the consolidated group’s clients as individuals, professionals, businesses including niche industries, and specialty insurers. [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") (Evidence: Company-reported; scope: Customer categories reported for the consolidated group and its Insurance Advisory Solutions operation; not a statement that every Baldwin unit serves each segment or that all businesses qualify for a particular product.; verified: 2026-09-28.)

Simply Business says it serves small businesses and solopreneurs and lists examples such as contractors, cleaning businesses, LLCs and sole proprietors. These examples describe its stated audience, not guaranteed insurer eligibility or availability. [26](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story") [31](https://www.simplybusiness.com/business-insurance/ "Business Insurance for Small Businesses") [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Company-described U.S. audience; eligibility varies by insurer, state and business details.; verified: 2026-09-29.)

Baldwin’s current commercial pages list or describe a range of business coverage for named sectors, including professional services, transportation, government contractors, real estate, digital infrastructure, construction, and M&A. These are company-described lines or considerations for those audiences, not a universal catalogue or a statement that every line is available to every buyer. [18](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [21](https://baldwin.com/business-insurance/industries/transportation/ "Transportation Insurance & Risk Management") [19](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") [17](https://baldwin.com/business-insurance/industries/real-estate/ "Commercial Real Estate Insurance & Risk Management") [15](https://baldwin.com/business-insurance/industries/digital-infrastructure/ "Digital Infrastructure") [22](https://baldwin.com/business-insurance/solutions/private-equity/ "M&A, Private Equity & VC Risk Management") [23](https://baldwin.com/business-insurance/solutions/surety/ "Surety Bond Insurance for Construction & Commercial Sectors") (Evidence: Company-reported; scope: Company marketing pages for the named sectors; the listings do not establish policy wording, eligibility, jurisdictional availability or insurer commitments.; verified: 2026-09-29.)

### Roles and Quote Access

The 2025 Form 10-K describes The Baldwin Insurance Group, Inc. as an insurance distribution firm and holding-company parent and sole managing member of The Baldwin Insurance Group Holdings, LLC. That filing uses “Baldwin” for the Inc. parent and its consolidated subsidiaries and affiliates. The January 1, 2026 transparency disclosure defines “The Baldwin Group” as Holdings LLC and its affiliated entities; the September 14, 2026 investor release uses “The Baldwin Group” as the brand for the Inc. parent and affiliates. These source-specific group descriptions do not identify the licensed producer or insurer for a particular policy. [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") [9](https://ir.baldwin.com/news-releases/news-release-details/baldwin-group-go-private-through-majority-investment-sequence/ "The Baldwin Group to Go Private Through Majority Investment by Sequence Holdings and Dell Family Office") (Evidence: Company-reported; scope: The Baldwin Group's consolidated US and international corporate group as described in its 2025 filing; not a claim that the parent company is the licensed producer, managing general agent, or insurer for any particular policy.; verified: 2026-09-28.)

Simply Business describes its U.S. service as an online commercial-insurance marketplace and licensed producer connecting business customers with insurers. Its June 30, 2026 Terms identify Simply Business, LLC and Harborway Insurance Agency, LLC d/b/a Harborway Insurance as licensed producers, with Harborway a Simply Business subsidiary; the Terms say Harborway policies are underwritten by Spinnaker Insurance Company. Other site policies are underwritten by third-party providers, so the selected issuer depends on the offer and policy. These roles and license statements are company-reported. The contact-page footer says Simply Business, LLC is licensed in all U.S. states and D.C.; for California it says the company operates under the name Simply Business Insurance Agency, LLC and displays License #0M20593. The footer also lists Colorado, New York, Pennsylvania and Texas operating names; it gives no other license identifiers. No regulator lookup was performed or required for this candidate. [26](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story") [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") [39](https://www.travelers.com/about-travelers/producer-compensation-disclosure "Producer Compensation Disclosure (United States)") [28](https://www.simplybusiness.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: U.S. commercial insurance distribution described by the company. Simply Business, LLC, Simply Business, Inc., Harborway Insurance Agency, LLC, the stated parent and each policy issuer are distinct. The Inc./LLC relationship remains unresolved.; verified: 2026-09-29.)

Baldwin’s business-insurance quote page shows a three-step online intake. Its visible first step asks for a revenue band, company and headquarters details, and contact information; the “Get a quote” link points to app.foundershield.com. Baldwin’s business page and contact page also invite prospects to speak with an advisor. The reviewed evidence does not establish a completed quote, purchase, or policy bind through this route. [5](https://baldwin.com/business-insurance/quote/ "Business Insurance Quote") [6](https://baldwin.com/business-insurance/solutions/innovation-economy/ "Innovation Economy") [3](https://baldwin.com/business-insurance/ "Business Insurance") [7](https://baldwin.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: The specific business-insurance quote page inspected on September 28, 2026; the first of three steps was visible and its quote link pointed to app.foundershield.com. Do not generalize this route to all Baldwin commercial prospects or products.; verified: 2026-09-28.)

The company advertises online quotes and weekday phone access to licensed agents. Its Terms say a quote is not guaranteed and Simply Business cannot bind a risk without panel-member approval; a quote or online purchase path does not establish that every applicant can bind online. [28](https://www.simplybusiness.com/contact-us/ "Contact Us") [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Published U.S. quote and service channels. Binding depends on panel-member approval and the individual offer.; verified: 2026-09-29.)

Use these routes to plan who will assemble the submission and whether you can complete the purchase online or need an agent or broker. Ask The Baldwin Group and Simply Business to confirm the route for your state, coverage and business details; an online quote path alone does not show that a risk can be bound. [5](https://baldwin.com/business-insurance/quote/ "Business Insurance Quote") [28](https://www.simplybusiness.com/contact-us/ "Contact Us")

### Policy Service and Claims

Baldwin's contact page provides an existing-policy assistance route that asks for the policy type and the customer's US state, and links to a client portal. The page also directs business-insurance prospects to speak with an advisor. [7](https://baldwin.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: Public contact and service entry points on Baldwin's US-facing site; portal capabilities and service timing were not established by the page.; verified: 2026-09-28.)

The company describes account access for policy documents, certificates, account updates and adding coverage; help material routes some changes to an agent or insurer. Not every policy change is described as self-service. [28](https://www.simplybusiness.com/contact-us/ "Contact Us") [29](https://www.simplybusiness.com/help-center/ "Help Center") [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Company-described post-purchase service paths; available tasks may depend on policy and insurer.; verified: 2026-09-29.)

Baldwin says its claims-advocacy team works with clients, their claim service providers, and other partners before, during, and after a loss to help manage claims and consider resolution strategies. This describes an advocacy service, not who decides coverage or pays a particular claim. [8](https://baldwin.com/business-insurance/solutions/risk-mitigation-services/ "Risk Mitigation Services") (Evidence: Company-reported; scope: Company-described commercial claims-advocacy service; it does not establish that Baldwin is the insurer or claim decision-maker for a policy, or guarantee a claim outcome.; verified: 2026-09-28.)

The Terms say third-party insurers underwrite site policies and each provider handles claims on its own policies; the Help Center directs policyholders to identify and contact the insurer. This establishes a published route, not agency assistance after notice or claim outcomes. [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") [29](https://www.simplybusiness.com/help-center/ "Help Center") (Evidence: Company-reported; scope: General site-policy claim responsibility. Harborway/Spinnaker applies only to the named Harborway placement relationship.; verified: 2026-09-29.)

Compare the practical handoffs for documents, policy changes, renewal questions and claim notices. A listed support route describes access to help, not a claim outcome or a guarantee of service speed.

## What to Confirm in Quotes

Request quotes for the same business details, coverage lines, limits, deductibles or retentions and policy period. Ask The Baldwin Group and Simply Business to name the producer and issuing insurer for each proposed policy, confirm who can bind it, and itemize any customer fees or intermediary compensation. For the overlapping commercial property, cyber, general liability, compare the actual insuring agreement, exclusions, sublimits and endorsements. Also confirm who handles account changes and receives claim notices. [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") [26](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story") [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service")

## Compare Services

What each provider documents about the services you may need.

| Criteria | The Baldwin Group | Simply Business |
| --- | --- | --- |
| Business role | The 2025 Form 10-K describes The Baldwin Insurance Group, Inc. as an insurance distribution firm and holding-company parent and sole managing member of The Baldwin Insurance Group Holdings, LLC. That filing uses “Baldwin” for the Inc. parent and its consolidated subsidiaries and affiliates. The January 1, 2026 transparency disclosure defines “The Baldwin Group” as Holdings LLC and its affiliated entities; the September 14, 2026 investor release uses “The Baldwin Group” as the brand for the Inc. parent and affiliates. These source-specific group descriptions do not identify the licensed producer or insurer for a particular policy. [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") [9](https://ir.baldwin.com/news-releases/news-release-details/baldwin-group-go-private-through-majority-investment-sequence/ "The Baldwin Group to Go Private Through Majority Investment by Sequence Holdings and Dell Family Office") (Evidence: Company-reported; scope: The Baldwin Group's consolidated US and international corporate group as described in its 2025 filing; not a claim that the parent company is the licensed producer, managing general agent, or insurer for any particular policy.; verified: 2026-09-28.)<br><br>On September 14, 2026, The Baldwin Insurance Group, Inc. entered a merger agreement with The Baldwin Insurance Group Holdings, LLC (“OpCo LLC”), Square Acquisition Parent, Inc. (“Parent”), Square Acquisition Merger Sub I, Inc. (“Merger Sub”), and Square Acquisition Merger Sub II, LLC (“LLC Merger Sub”). The SEC filing says Parent is wholly owned by Sequence AI Holdings, Inc. DFO Management, LLC and affiliated investment entities committed equity financing to Parent; DFO is not identified as Parent’s owner. Subject to the agreement’s conditions, LLC Merger Sub will merge into OpCo LLC and OpCo LLC survives; Merger Sub will merge into the Company, which survives as a wholly owned subsidiary of Parent. The agreement separately calls for OpCo LLC to form Seller LLC, which forms Seller Intermediate and Seller Merger Sub; after the initial mergers, Seller Merger Sub will merge into OpCo LLC. Seller Merger Sub is distinct from Square Acquisition Merger Sub II, LLC. The filing also says that Holders, as defined in the Stockholders Agreement, of a majority of the Class B shares held by those Holders executed a written consent; approval by holders of at least a majority of outstanding voting shares remained a closing condition. On September 28, 2026, Baldwin’s site still carried the go-private announcement and its release forecast a Q1 2027 close; these sources do not establish a completed acquisition. [11](https://www.sec.gov/Archives/edgar/data/1781755/000095010326013874/dp253297_8k.htm "The Baldwin Insurance Group, Inc. Form 8-K dated September 14, 2026") [12](https://www.sec.gov/Archives/edgar/data/1781755/000095010326013874/dp253297_ex0201.htm "Agreement and Plan of Merger, dated September 14, 2026 (Exhibit 2.1 to Form 8-K)") [9](https://ir.baldwin.com/news-releases/news-release-details/baldwin-group-go-private-through-majority-investment-sequence/ "The Baldwin Group to Go Private Through Majority Investment by Sequence Holdings and Dell Family Office") [10](https://baldwin.com/ "The Baldwin Group") (Evidence: Company-reported; scope: The signed control transaction as named and described in the September 14, 2026 SEC Form 8-K and merger agreement; status retained as pending on the packet review date, September 28, 2026. DFO is identified as an equity financier to Parent, not as Parent’s owner in the reviewed filing.; verified: 2026-09-28.)<br><br>Baldwin’s License page has a “Legal Entity | CA License Number” table listing six entities and their California numbers. The page does not identify license class or current status, or map an entry to a particular product, policy, or placement. [25](https://baldwin.com/license/ "License") (Evidence: Company-reported; scope: Baldwin’s own California-number disclosure, accessed September 29, 2026; license class, current status and placement-specific authority are not stated.; verified: 2026-09-29.) | Simply Business describes its U.S. service as an online commercial-insurance marketplace and licensed producer connecting business customers with insurers. Its June 30, 2026 Terms identify Simply Business, LLC and Harborway Insurance Agency, LLC d/b/a Harborway Insurance as licensed producers, with Harborway a Simply Business subsidiary; the Terms say Harborway policies are underwritten by Spinnaker Insurance Company. Other site policies are underwritten by third-party providers, so the selected issuer depends on the offer and policy. These roles and license statements are company-reported. The contact-page footer says Simply Business, LLC is licensed in all U.S. states and D.C.; for California it says the company operates under the name Simply Business Insurance Agency, LLC and displays License #0M20593. The footer also lists Colorado, New York, Pennsylvania and Texas operating names; it gives no other license identifiers. No regulator lookup was performed or required for this candidate. [26](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story") [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") [39](https://www.travelers.com/about-travelers/producer-compensation-disclosure "Producer Compensation Disclosure (United States)") [28](https://www.simplybusiness.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: U.S. commercial insurance distribution described by the company. Simply Business, LLC, Simply Business, Inc., Harborway Insurance Agency, LLC, the stated parent and each policy issuer are distinct. The Inc./LLC relationship remains unresolved.; verified: 2026-09-29.) |
| Application process | Baldwin’s business-insurance quote page shows a three-step online intake. Its visible first step asks for a revenue band, company and headquarters details, and contact information; the “Get a quote” link points to app.foundershield.com. Baldwin’s business page and contact page also invite prospects to speak with an advisor. The reviewed evidence does not establish a completed quote, purchase, or policy bind through this route. [5](https://baldwin.com/business-insurance/quote/ "Business Insurance Quote") [6](https://baldwin.com/business-insurance/solutions/innovation-economy/ "Innovation Economy") [3](https://baldwin.com/business-insurance/ "Business Insurance") [7](https://baldwin.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: The specific business-insurance quote page inspected on September 28, 2026; the first of three steps was visible and its quote link pointed to app.foundershield.com. Do not generalize this route to all Baldwin commercial prospects or products.; verified: 2026-09-28.) | The company advertises online quotes and weekday phone access to licensed agents. Its Terms say a quote is not guaranteed and Simply Business cannot bind a risk without panel-member approval; a quote or online purchase path does not establish that every applicant can bind online. [28](https://www.simplybusiness.com/contact-us/ "Contact Us") [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Published U.S. quote and service channels. Binding depends on panel-member approval and the individual offer.; verified: 2026-09-29.) |
| Servicing and renewals | For business insurance, Baldwin describes a five-step RiskMap process: insurance analysis, risk identification, insurance strategy, data-informed decisions, and continual assessment and optimization as risks evolve. [3](https://baldwin.com/business-insurance/ "Business Insurance") (Evidence: Company-reported; scope: The process described for Baldwin's business-insurance advisory service; a company-described service approach, not an independently measured outcome or guaranteed savings.; verified: 2026-09-28.)<br><br>Baldwin's contact page provides an existing-policy assistance route that asks for the policy type and the customer's US state, and links to a client portal. The page also directs business-insurance prospects to speak with an advisor. [7](https://baldwin.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: Public contact and service entry points on Baldwin's US-facing site; portal capabilities and service timing were not established by the page.; verified: 2026-09-28.) | Simply Business lists licensed-agent phone support Monday through Friday: sales 8 a.m.–8 p.m. Eastern Time and service 9 a.m.–6 p.m. These listed hours do not establish a response-time guarantee. [28](https://www.simplybusiness.com/contact-us/ "Contact Us") (Evidence: Company-reported; scope: Hours displayed on the current U.S. contact page; no actual wait-time observation is implied.; verified: 2026-09-29.)<br><br>The company describes account access for policy documents, certificates, account updates and adding coverage; help material routes some changes to an agent or insurer. Not every policy change is described as self-service. [28](https://www.simplybusiness.com/contact-us/ "Contact Us") [29](https://www.simplybusiness.com/help-center/ "Help Center") [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Company-described post-purchase service paths; available tasks may depend on policy and insurer.; verified: 2026-09-29.)<br><br>The Help Center FAQ says most customers opt into automatic renewal and gives 60-day notice and 30-day processing timing only for those who opt in. The same Help Center summary and June 30, 2026 Terms use broader automatic-renewal wording without the FAQ’s opt-in qualification. The public descriptions conflict; they do not establish which wording applies to every policy. [29](https://www.simplybusiness.com/help-center/ "Help Center") [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Conflicting sources; scope: Company-published descriptions reviewed 2026-09-29. FAQ detail, Help Center summary and Terms are inconsistent; no buyer-specific policy notice was reviewed.; verified: 2026-09-29.) |
| Claims assistance | Baldwin says its claims-advocacy team works with clients, their claim service providers, and other partners before, during, and after a loss to help manage claims and consider resolution strategies. This describes an advocacy service, not who decides coverage or pays a particular claim. [8](https://baldwin.com/business-insurance/solutions/risk-mitigation-services/ "Risk Mitigation Services") (Evidence: Company-reported; scope: Company-described commercial claims-advocacy service; it does not establish that Baldwin is the insurer or claim decision-maker for a policy, or guarantee a claim outcome.; verified: 2026-09-28.) | The Terms say third-party insurers underwrite site policies and each provider handles claims on its own policies; the Help Center directs policyholders to identify and contact the insurer. This establishes a published route, not agency assistance after notice or claim outcomes. [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") [29](https://www.simplybusiness.com/help-center/ "Help Center") (Evidence: Company-reported; scope: General site-policy claim responsibility. Harborway/Spinnaker applies only to the named Harborway placement relationship.; verified: 2026-09-29.) |
| Customer focus | Baldwin’s 2025 Form 10-K says its Insurance Advisory Solutions group provides commercial risk-management and employee-benefits solutions for businesses and private-risk management for high-net-worth individuals and their families. Separately, it describes the consolidated group’s clients as individuals, professionals, businesses including niche industries, and specialty insurers. [1](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") (Evidence: Company-reported; scope: Customer categories reported for the consolidated group and its Insurance Advisory Solutions operation; not a statement that every Baldwin unit serves each segment or that all businesses qualify for a particular product.; verified: 2026-09-28.)<br><br>Baldwin says its commercial site has dedicated Centers of Excellence and Practice Groups focused on specific needs and lists industries including aviation and aerospace, construction, energy, financial institutions, healthcare, manufacturing, real estate, retail and wholesale, technology, and transportation. These company-described examples are non-exhaustive and do not establish product availability or eligibility. [4](https://baldwin.com/business-insurance/industries/ "Business Insurance Industries") (Evidence: Company-reported; scope: Industries publicly listed on Baldwin's commercial-insurance industry page; examples are non-exhaustive and do not establish eligibility for a particular policy.; verified: 2026-09-28.) | Simply Business says it serves small businesses and solopreneurs and lists examples such as contractors, cleaning businesses, LLCs and sole proprietors. These examples describe its stated audience, not guaranteed insurer eligibility or availability. [26](https://www.simplybusiness.com/about-us/ "Our Small Business Insurance Story") [31](https://www.simplybusiness.com/business-insurance/ "Business Insurance for Small Businesses") [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: Company-described U.S. audience; eligibility varies by insurer, state and business details.; verified: 2026-09-29.) |
| Fees and compensation | In a disclosure effective January 1, 2026, The Baldwin Group says compensation may include insurer-paid commissions, negotiated client fees, and contingent commissions tied to goals measured across a book of business. It also describes separate compensation for certain insurer-partner administration, claims, wholesaling, and managing-general-agent services, among other arrangements. The disclosure is group-wide and does not say which arrangements apply to a particular policy. [2](https://baldwin.com/transparency-disclosure/ "Transparency & Disclosure") (Evidence: Company-reported; scope: The Baldwin Group's group-level compensation disclosure effective January 1, 2026; not the fee or commission terms for a specific commercial account, affiliate, insurer, or placement.; verified: 2026-09-28.) | The Terms say Simply Business receives commission or other compensation from or through panel members and that customers may also incur separate processing, administrative, service, installment or cancellation fees. They give no amount or placement-specific applicability; the Terms say charges are disclosed before purchase. [27](https://www.simplybusiness.com/terms-conditions/ "Terms of Service") (Evidence: Company-reported; scope: General disclosure dated 2026-06-30; no specific commission, fee schedule, premium or customer charge was reviewed.; verified: 2026-09-29.) |

## Related Reading

- [What Is the Baldwin Group?](https://spot.insure/insurance-providers/baldwin)
- [Simply Business: Online Small-Business Insurance Marketplace](https://spot.insure/insurance-providers/simply-business)

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## Sources

### [The Baldwin Group Official Website](https://baldwin.com/business-insurance/)

1. [The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm). U.S. Securities and Exchange Commission; filed by The Baldwin Insurance Group, Inc.; Part I, Item 1, “The Company,” lines 194–196; “Operating Groups,” lines 260–263; “Clients and Insurers,” lines 286–288; pp. 6–10; opened 2026-09-28. Accessed 2026-09-28.
2. [Transparency & Disclosure](https://baldwin.com/transparency-disclosure/). The Baldwin Group; Effective January 1, 2026, opening definition, line 37; compensation disclosures, lines 45–68; accessed 2026-09-28. Accessed 2026-09-28.
3. [Business Insurance](https://baldwin.com/business-insurance/). The Baldwin Group; RiskMap process, lines 40–68; Connect With Us consultation invitation, lines 182–187; accessed 2026-09-28. Accessed 2026-09-28.
4. [Business Insurance Industries](https://baldwin.com/business-insurance/industries/). The Baldwin Group; “Tailored commercial risk strategies,” lines 21–23; industry spotlights lines 26–170; accessed 2026-09-28. Accessed 2026-09-28.
5. [Business Insurance Quote](https://baldwin.com/business-insurance/quote/). The Baldwin Group; Step 1 of 3, lines 20–34; “Get a quote” link destination at line 33; company/headquarters/contact/consent fields lines 35–79; accessed 2026-09-28. Destination content not inspected. Accessed 2026-09-28.
6. [Innovation Economy](https://baldwin.com/business-insurance/solutions/innovation-economy/). The Baldwin Group; Current page opening: “Innovation Practice”; lines 19–23 describe The Baldwin Group’s Innovation Practice and link “Connect with us” to foundershield.com. No “innovation arm” statement appears on the reopened page. Accessed 2026-09-28.
7. [Contact Us](https://baldwin.com/contact-us/). The Baldwin Group; Business Insurance advisor route, lines 42–46; existing-policy assistance questions and client portal link, lines 80–110; accessed 2026-09-28. Accessed 2026-09-28.
8. [Risk Mitigation Services](https://baldwin.com/business-insurance/solutions/risk-mitigation-services/). The Baldwin Group; Risk Mitigation; Claims Advocacy. Accessed 2026-09-28.
9. [The Baldwin Group to Go Private Through Majority Investment by Sequence Holdings and Dell Family Office](https://ir.baldwin.com/news-releases/news-release-details/baldwin-group-go-private-through-majority-investment-sequence/). The Baldwin Group Investor Relations; September 14, 2026 release; transaction announcement and highlights, lines 36 and 49–51; “About The Baldwin Group” brand definition, lines 64–66; accessed 2026-09-28. Accessed 2026-09-28.
10. [The Baldwin Group](https://baldwin.com/). The Baldwin Group; Current header banner: The Baldwin Group to go private; linked CEO message. Accessed 2026-09-28.
11. [The Baldwin Insurance Group, Inc. Form 8-K dated September 14, 2026](https://www.sec.gov/Archives/edgar/data/1781755/000095010326013874/dp253297_8k.htm). U.S. Securities and Exchange Commission; filed by The Baldwin Insurance Group, Inc.; Item 1.01, Agreement and Plan of Merger parties/transaction structure at lines 76–83; Parent ownership and DFO equity financing at lines 80–81; closing conditions at lines 115–117; Exhibit 2.1 at lines 230–240. Accessed 2026-09-28.
12. [Agreement and Plan of Merger, dated September 14, 2026 (Exhibit 2.1 to Form 8-K)](https://www.sec.gov/Archives/edgar/data/1781755/000095010326013874/dp253297_ex0201.htm). The Baldwin Insurance Group, Inc.; filed as an exhibit with the U.S. Securities and Exchange Commission; Exhibit 2.1 preamble, lines 204–205; recitals, lines 209–210; initial merger sections 2.02–2.03, lines 707–745; Second LLC Merger section 2.10, lines 835–840; accessed 2026-09-28. Accessed 2026-09-28.
13. [Commercial Liability Insurance & Risk Management](https://baldwin.com/business-insurance/). The Baldwin Group; Business Insurance, lines 71–83: commercial coverage experts; Cyber coverage solution; additional coverage tiles continue below; page accessed 2026-09-29. Accessed 2026-09-29.
14. [Workers’ Compensation Insurance](https://baldwin.com/business-insurance/solutions/workers-comp/). The Baldwin Group; “Workers’ compensation, in focus,” lines 33–49; “Risk Reduction,” lines 63–76; coverage services, insurance-market access and dedicated claims advocates; accessed 2026-09-29. Accessed 2026-09-29.
15. [Digital Infrastructure](https://baldwin.com/business-insurance/industries/digital-infrastructure/). The Baldwin Group; “Products designed to perform,” lines 145–178, lists property, builders’ risk, equipment breakdown, workers’ compensation, commercial general liability, commercial auto, cyber, inland/ocean marine, management liability, umbrella/excess, and other lines for digital-infrastructure exposures; accessed 2026-09-29. Accessed 2026-09-29.
16. [Cyber Liability Insurance & Risk Management](https://baldwin.com/business-insurance/solutions/cyber/). The Baldwin Group; Opening and expertise lines 19–38; FAQ coverage examples lines 90–100; incident-response support and insurer/partner access; accessed 2026-09-29. Accessed 2026-09-29.
17. [Commercial Real Estate Insurance & Risk Management](https://baldwin.com/business-insurance/industries/real-estate/). The Baldwin Group; “Coverage designed to perform” and sections “Management & governance risk” / “Professional & specialty risk,” lines 120–150; coverage lines plus claims advocacy at lines 153–163; page accessed 2026-09-29. Accessed 2026-09-29.
18. [Professional Liability Insurance & Services](https://baldwin.com/business-insurance/industries/professional-services/). The Baldwin Group; Professional-services customer population lines 35–64; coverage snapshot lines 68–84 lists property, general/professional liability, cyber, workers’ compensation, D&O, fiduciary, crime/fidelity bond, EPL, and IP liability; Employee benefits lines 93–95; accessed 2026-09-29. Accessed 2026-09-29.
19. [Government Contractor Insurance & Risk Management](https://baldwin.com/business-insurance/solutions/government/). The Baldwin Group; GovCon customer/service description lines 21–33; GovTech collaboration, customer scope and coverage considerations lines 93–111; risk-mitigation service lines 113–118; accessed 2026-09-29. Accessed 2026-09-29.
20. [Directors & Officers Liability Insurance](https://baldwin.com/business-insurance/solutions/management-liability/). The Baldwin Group; D&O report and advisory team lines 23–32; Nasdaq collaboration with public-company/IPO/SPAC scope lines 38–44; accessed 2026-09-29. Accessed 2026-09-29.
21. [Transportation Insurance & Risk Management](https://baldwin.com/business-insurance/industries/transportation/). The Baldwin Group; Transportation advisors and partner market access lines 42–48; RiskMap and program reviews lines 53–75; listed line options lines 86–113; fleet risk resources lines 118–131; Employee benefits lines 133–173; accessed 2026-09-29. Accessed 2026-09-29.
22. [M&A, Private Equity & VC Risk Management](https://baldwin.com/business-insurance/solutions/private-equity/). The Baldwin Group; Transactional-risk insurance and placement claims lines 72–80; P&C line list lines 101–116; accessed 2026-09-29. Accessed 2026-09-29.
23. [Surety Bond Insurance for Construction & Commercial Sectors](https://baldwin.com/business-insurance/solutions/surety/). The Baldwin Group; Surety advisor/client/insurer relationship descriptions lines 40–58; bond functions, bond forms and business sectors in “Surety Snapshot” and “Industry Coverage,” lines 60–150; accessed 2026-09-29. Accessed 2026-09-29.
24. [Locations](https://baldwin.com/locations/). The Baldwin Group; “Find a location,” lines 17–21: company says office teams serve clients nationally in all 50 states; office listing starts at line 28. Accessed 2026-09-29; location presence/service listing does not prove a state agency license or a line’s availability. Accessed 2026-09-29.
25. [License](https://baldwin.com/license/). The Baldwin Group; Table headed “Legal Entity | CA License Number”, six entries, page lines 17–24; accessed 2026-09-29. Accessed 2026-09-29.

### [Simply Business Official Website](https://www.simplybusiness.com/)

26. [Our Small Business Insurance Story](https://www.simplybusiness.com/about-us/). Simply Business; Opening description and audience; digital marketplace, business types and U.S. service. Accessed 2026-09-29.
27. [Terms of Service](https://www.simplybusiness.com/terms-conditions/). Simply Business; Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. Accessed 2026-09-29.
28. [Contact Us](https://www.simplybusiness.com/contact-us/). Simply Business; Opening contact details lines 20–31; licensed-agent phone hours lines 46–59; U.S. licensing and state-specific name disclosures in footer lines 108–111, including California License #0M20593. Accessed 2026-09-29.
29. [Help Center](https://www.simplybusiness.com/help-center/). Simply Business; Claims, account servicing, agent-routed changes, renewal FAQ and Common Topics. Accessed 2026-09-29.
30. [How Simply Business Works](https://www.simplybusiness.com/about-us/how-simply-business-works/). Simply Business; Common types lines 92–160; quote/purchase flow; estimate-method footnotes lines 198–200. Accessed 2026-09-29.
31. [Business Insurance for Small Businesses](https://www.simplybusiness.com/business-insurance/). Simply Business; Small Business Insurance Coverage Options and policy links. Accessed 2026-09-29.
32. [General Liability Insurance for a Small Business](https://www.simplybusiness.com/business-insurance/general-liability-insurance/). Simply Business; Coverage lines 51–75; audience lines 61–65, 153–155; application and examples elsewhere on page. Accessed 2026-09-29.
33. [Workers’ Compensation Insurance for Small Business](https://www.simplybusiness.com/business-insurance/workers-compensation-insurance/). Simply Business; Coverage and benefits lines 45–69; state/buyer qualifications lines 178–189. Accessed 2026-09-29.
34. [Professional Liability Insurance Coverage](https://www.simplybusiness.com/business-insurance/professional-liability-insurance/). Simply Business; Coverage lines 45–100; buyer examples lines 101–158; online quote steps lines 237–260. Accessed 2026-09-29.
35. [Business Owner’s Policy Insurance](https://www.simplybusiness.com/business-insurance/business-owners-policy-insurance/). Simply Business; Bundle lines 34–38, 218–243; add-on/exclusion discussion lines 226–243; buyer and quote sections. Accessed 2026-09-29.
36. [Commercial Property Insurance](https://www.simplybusiness.com/business-insurance/business-owners-policy-insurance/commercial-property-insurance/). Simply Business; Lines 15–18 present physical-location cover as part of a BOP; lines 34–49 describe the package; lines 59–63 say it is offered as part of the BOP rather than as a standalone policy and link to a BOP quote. Accessed 2026-09-29.
37. [Inland Marine Insurance](https://www.simplybusiness.com/business-insurance/inland-marine-insurance/). Simply Business; Equipment/inventory lines 15–18, 59–63; examples and quote workflow lines 97–140, 168–191. Accessed 2026-09-29.
38. [Cyber Insurance](https://www.simplybusiness.com/business-insurance/cyber-liability-insurance/). Simply Business; Claim types lines 88–105; select-buyer add-on/phone quote lines 171–175; route and last-updated lines 389–395. Accessed 2026-09-29.
39. [Producer Compensation Disclosure (United States)](https://www.travelers.com/about-travelers/producer-compensation-disclosure). Travelers; Ownership interest in a producer, lines 57–60: Travelers says it owns Simply Business, Inc.; relation to Simply Business, LLC not stated. Accessed 2026-09-29.

Updated 2026-09-30. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.

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