---
title: "Aon vs Embroker"
description: "Aon describes brokerage for certain U.S. programs and a North American middle-market practice; Embroker offers online and broker-assisted routes for startups and professional firms."
canonical: "https://spot.insure/compare/aon-vs-embroker"
page-type: "provider-comparison"
updated-at: "2026-09-29"
---

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[Human-readable page](https://spot.insure/compare/aon-vs-embroker)

# Aon vs Embroker

Aon describes brokerage for certain U.S. programs and a North American middle-market practice; Embroker offers online and broker-assisted routes for startups and professional firms.

## Before You Quote

Ask each provider about eligibility, the issuing insurer, policy wording, limits, retentions, exclusions and costs for your business.

## Highlights

Aon’s terms describe broker-of-record service for certain U.S. programs; Embroker serves startups and professional firms through online tools and broker help, with a separate broker appointment required for its brokerage services. [1](https://www.aon.com/en/about/leadership-and-governance/brokerage-terms-of-service-for-commercial-risk-solutions-us "Commercial Risk Solutions U.S. Brokerage Terms of Service") [4](https://www.aon.com/en/capabilities/middle-market-clients "Middle Market Clients") [15](https://www.embroker.com/ "Embroker") [16](https://www.embroker.com/terms/ "Terms And Conditions")

## Provider Reliability Assessments

These sourced assessments are shown for context; this comparison does not select a winner.

### Aon

Role: Broker.

Broker Spot Score: **6.7/10** (partial score; 70% of this role's weighting included). Assessed 2026-09-29; review due 2026-10-29. Excluded factors: Carrier-Network Strength (The supplied evidence did not support a score for Carrier-Network Strength; this factor is excluded, not scored as zero. Canonical evidence gaps: The FCA register could not be loaded, so Aon UK Limited's FCA number and permissions are company-reported.; No NAIC, NIPR or other state producer search was completed for Aon's U.S. entities beyond the two Texas orders; current status of those Texas licenses was not re-checked.; Aon does not publish a named list of insurers behind its placements, so the network view rests on its concentration statement.; The Central Bank of Ireland, Lloyd's and other state enforcement records were not searched exhaustively.; Placement-specific compensation is not published; only the general categories are.).

Read the [full reliability assessment](https://spot.insure/insurance-providers/aon/reliability).

### Embroker

Role: Broker.

Broker Spot Score: **5.1/10** (partial score; 45% of this role's weighting included). Assessed 2026-09-22; review due 2026-10-22. Excluded factors: Identity and Authority (Current authority and applicable appointments or delegations have not been independently established across the assessed scope.); Regulatory Conduct (A complete, exact-entity regulatory-conduct review for the preceding five years is unavailable.).

Read the [full reliability assessment](https://spot.insure/insurance-providers/embroker/reliability).

## Aon Reviews

Review Score: 6.1 / 10 from 3 rated sources, equally weighted.

Public ratings for Aon are low: Trustpilot shows 1.2 out of 5 from 782 reviews, and BBB shows 1.6 from five. Aon is a global firm, so those pages mostly reflect other parts of the business, not large U.S. commercial accounts.

- J.D. Power: Aon study score 822 (out of 1000). Historical 2017 large-commercial-broker study; U.S. and Canada commercial insurance decision-makers at large organizations. J.D. Power reports 2,506 evaluations across the study, not Aon-specific responses; the Aon respondent count is not stated. Period: 2017 study; ranked 3rd among large commercial brokers; study-wide population 2,506, not Aon review count. Checked 2026-09-29. [Diversity of Offerings Becomes Key Differentiator for Large Commercial Insurers, JD Power Finds](https://www.jdpower.com/business/press-releases/jd-power-2017-large-commercial-insurance-study)
- Trustpilot: TrustScore 1.2 (out of 5); 782 reviews. Global www.aon.com profile merged with other Aon profiles; mixed experiences include pensions, travel, professional indemnity and Australian business quotation service. The two latter complaints are individual unverified allegations, not evidence of U.S. commercial-placement outcomes or insurer fault. Trustpilot says reviews may not be representative because the company has not recently invited reviews. Period: Displayed 2026-09-29; page separately showed 198 reviews in the last 12 months. Checked 2026-09-29. [Aon Reviews](https://www.trustpilot.com/review/www.aon.com)
- BBB: BBB business grade B− (BBB letter grade; stated reason: failure to respond to two filed complaints). BBB of Chicago & Northern Illinois profile for Aon plc; the business grade is BBB’s own measure, not customer stars. Checked 2026-09-29. [Aon plc | BBB Business Profile](https://www.bbb.org/us/il/chicago/profile/insurance-companies/aon-plc-0654-5291)
- BBB: BBB customer review average 1.6 (out of 5); 5 reviews. BBB of Chicago & Northern Illinois customer reviews for Aon plc; some reviews are about employee-benefit and medical-expense issues. Period: checked 2026-09-29. Checked 2026-09-29. [Aon plc | BBB Reviews](https://www.bbb.org/us/il/chicago/profile/insurance-companies/aon-plc-0654-5291/customer-reviews)

Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/aon/reviews).

## Embroker Reviews

Review Score: 5.6 / 10 from 3 rated sources, equally weighted.

Embroker’s reviews are mixed, and BBB records a complaint-response concern. The feedback is too limited to establish consistent service quality.

- Trustpilot: TrustScore 2.9 (5); 2 reviews. Trustpilot review search using provider brand/domain; identity checked against the canonical insurance entity. Period: current page aggregate accessed 2026-09-25. Checked 2026-09-25. [Embroker Reviews | Read Customer Service Reviews](https://www.trustpilot.com/review/embroker.com)
- BBB: BBB business grade D+ (BBB letter grade). BBB business profile for Embroker, categorized as Small Business Insurance. Grade is BBB letter grade, not customer-star aggregate; complaint record is a product-issues billing/cancellation concern. Period: current profile; grade rationale includes 1 unanswered complaint. Checked 2026-09-25. [Embroker | BBB Business Profile](https://www.bbb.org/us/ca/san-francisco/profile/small-business-insurance/embroker-1116-974895)
- Birdeye: Combined office rating (Google + Birdeye sources) 3.9 (5); 19 reviews. Office-level listing at 24 Shotwell St, San Francisco; business profile links to embroker.com and categorizes it as Insurance. Birdeye displays combined rating from 18 Google-origin reviews plus 2 Birdeye-origin reviews. This is one office listing, not a firmwide aggregate; review dates displayed are old (examples from about five/six years before access date). Period: page accessed 2026-09-25; 17 Google-origin + 2 Birdeye-origin; displayed sample comments dated about 5-6 years earlier. Checked 2026-09-25. [Embroker - 20 Reviews - Insurance in San Francisco, CA | Birdeye](https://reviews.birdeye.com/embroker-150058735264881)

Reviewed 2026-09-25. [Read the sourced review](https://spot.insure/insurance-providers/embroker/reviews).

## Introduction

Aon’s Middle Market practice is aimed at mid-sized organizations; Embroker markets to startups, technology firms, law firms and other professional businesses through an online platform and broker support. Embroker’s account is not itself a broker appointment, so confirm the relationship you are entering before comparing service or compensation. [4](https://www.aon.com/en/capabilities/middle-market-clients "Middle Market Clients") [15](https://www.embroker.com/ "Embroker") [16](https://www.embroker.com/terms/ "Terms And Conditions")



## Coverage Comparison

| Coverage Type | Aon | Embroker |
| --- | --- | --- |
| [Builders risk](https://spot.insure/coverage/builders-risk) | Listed: Aon names Construction Property/Builders Risk on its global construction page; confirm whether this line is offered for the buyer, state, and placement. [14](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") | Not listed |
| [Business owner’s policy](https://spot.insure/coverage/business-owners-policy) | Not listed | Listed: Embroker lists a business owner’s policy with a quote route. [22](https://www.embroker.com/coverage/ "Business Insurance Coverage Options") |
| [Cargo and transit](https://spot.insure/coverage/cargo-transit) | Listed: Aon lists cargo placements in its global marine practice; U.S. eligibility, insurer, limits and policy terms are not stated on the reviewed page. [9](https://www.aon.com/en/capabilities/risk-transfer/marine-insurance-and-risk-management "Marine Insurance and Risk Management") | Not listed |
| [Commercial auto](https://spot.insure/coverage/commercial-auto) | Listed: Aon lists automobile liability within its global Professional Services Practice for law, accounting and consulting firms; U.S. availability and specific policy terms are not established. [6](https://www.aon.com/en/capabilities/risk-transfer/professional-services-practice "Professional Services Practice | Insurance Broking & Risk Management") | Listed: Embroker offers help obtaining commercial auto insurance and invites quote requests. [35](https://www.embroker.com/coverage/commercial-auto-insurance/ "Commercial Auto Insurance") |
| [Commercial property](https://spot.insure/coverage/commercial-property) | Listed: Aon describes commercial-property brokerage and risk management, with a U.S.-available analytics tool; tool availability does not establish state-specific insurance availability. [8](https://www.aon.com/en/capabilities/risk-management/property-risk-management "Property Risk Management") | Listed: Embroker offers help obtaining commercial property insurance and invites property quote requests. [36](https://www.embroker.com/coverage/commercial-property-insurance/ "Commercial Property Insurance") |
| [Crime](https://spot.insure/coverage/crime) | Listed: Aon lists crime within its global Professional Services Practice for law, accounting and consulting firms; U.S. availability and specific policy terms are not established. [6](https://www.aon.com/en/capabilities/risk-transfer/professional-services-practice "Professional Services Practice | Insurance Broking & Risk Management") | Listed: Embroker lists commercial crime and offers a corresponding quote path. [22](https://www.embroker.com/coverage/ "Business Insurance Coverage Options") |
| [Cyber liability](https://spot.insure/coverage/cyber) | Listed: Aon describes cyber insurance and related brokerage, analytics and claims support; confirm the producing entity, insurer, jurisdiction and policy terms for a U.S. placement. [7](https://www.aon.com/en/capabilities/cyber-resilience "Cyber Risk") [6](https://www.aon.com/en/capabilities/risk-transfer/professional-services-practice "Professional Services Practice | Insurance Broking & Risk Management") | Listed: Embroker lists cyber insurance with a quote route. [22](https://www.embroker.com/coverage/ "Business Insurance Coverage Options") |
| [Directors and officers](https://spot.insure/coverage/directors-officers) | Listed: Aon describes D&O brokerage and program services in a global practice; this does not identify the producer, insurer or state availability for a particular U.S. placement. [5](https://www.aon.com/en/capabilities/risk-transfer/directors-and-officers-liability-insurance "Directors’ and Officers’ (D&O) Liability Insurance") | Listed: Embroker lists directors and officers insurance with a quote route. [22](https://www.embroker.com/coverage/ "Business Insurance Coverage Options") |
| [Employment practices liability](https://spot.insure/coverage/employment-practices) | Listed: Aon lists EPL for professional-services firms in a global practice; this does not establish eligibility for every U.S. employer or state. [6](https://www.aon.com/en/capabilities/risk-transfer/professional-services-practice "Professional Services Practice | Insurance Broking & Risk Management") | Listed: Embroker offers quotes for employment practices liability as an individual coverage. [22](https://www.embroker.com/coverage/ "Business Insurance Coverage Options") |
| [Fiduciary liability](https://spot.insure/coverage/fiduciary) | Listed: Aon lists fiduciary liability within its global Professional Services Practice for law, accounting and consulting firms; U.S. availability and specific policy terms are not established. [6](https://www.aon.com/en/capabilities/risk-transfer/professional-services-practice "Professional Services Practice | Insurance Broking & Risk Management") | Listed: Embroker lists fiduciary liability with a quote route. [22](https://www.embroker.com/coverage/ "Business Insurance Coverage Options") |
| [General liability](https://spot.insure/coverage/general-liability) | Listed: Aon lists general liability within construction liability coverage areas in its global construction practice; this does not establish a standalone or U.S.-available line. [14](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") | Listed: Embroker offers a general liability quote route among its individual business coverages. [22](https://www.embroker.com/coverage/ "Business Insurance Coverage Options") |
| [Key person](https://spot.insure/coverage/key-person) | Not listed | Listed: Embroker arranges key person insurance. [34](https://www.embroker.com/coverage/key-person-insurance/ "Key Person Insurance") |
| [Kidnap and ransom](https://spot.insure/coverage/kidnap-ransom) | Listed: Aon lists kidnap and ransom within its global Professional Services Practice for law, accounting and consulting firms; U.S. availability and specific policy terms are not established. [6](https://www.aon.com/en/capabilities/risk-transfer/professional-services-practice "Professional Services Practice | Insurance Broking & Risk Management") | Not listed |
| [Management liability](https://spot.insure/coverage/management-liability) | Listed: Aon describes management liability in its global Professional Services Practice as a partnership program for law, accounting and consulting firms, rather than a standalone line; U.S. availability and specific policy terms are not established. [6](https://www.aon.com/en/capabilities/risk-transfer/professional-services-practice "Professional Services Practice | Insurance Broking & Risk Management") | Listed: Embroker markets a management insurance suite for private companies. [23](https://www.embroker.com/blog/embroker-launches-emis/ "Embroker Launches EMIS") |
| [Product liability](https://spot.insure/coverage/product-liability) | Not listed | Listed: Embroker lists product liability insurance for companies that produce, distribute or sell products. [38](https://www.embroker.com/coverage/product-liability-insurance/ "Product Liability Insurance") |
| [Professional errors and omissions (E&O)](https://spot.insure/coverage/professional-errors-omissions) | Listed: Aon describes professional-liability/E&O services for law, accounting and consulting firms; a U.S. placement and any separate technology E&O terms remain to be confirmed. [6](https://www.aon.com/en/capabilities/risk-transfer/professional-services-practice "Professional Services Practice | Insurance Broking & Risk Management") | Listed: Embroker lists professional liability (errors and omissions) for professional services, separately from lawyers professional liability and technology errors and omissions. [22](https://www.embroker.com/coverage/ "Business Insurance Coverage Options") [28](https://access.embroker.com/for-brokers/lawyers-professional-liability-program/ "Lawyers Professional Liability — Broker Program") |
| [Surety bonds](https://spot.insure/coverage/surety-bonds) | Listed: Aon markets Commercial Surety globally and says availability depends on jurisdiction; the page does not establish U.S. placement availability. [10](https://www.aon.com/en/capabilities/risk-transfer/commercial-surety "Commercial Surety") | Listed: Embroker arranges construction-contract and license or permit surety bonds. [37](https://www.embroker.com/coverage/surety-bonds/ "Surety Bonds") |
| [Technology errors and omissions (E&O)](https://spot.insure/coverage/technology-errors-omissions) | Not listed | Listed: Embroker offers blended technology errors and omissions and cyber coverage through appointed brokers for private, for-profit technology companies with revenue below $300 million, excluding crypto, blockchain and cannabis businesses. [25](https://access.embroker.com/for-brokers/tech-eo-cyber/ "Tech E&O / Cyber — Broker Program") |
| [Umbrella and excess liability](https://spot.insure/coverage/umbrella-excess) | Listed: Aon lists umbrella and excess within construction liability coverage areas; ask whether either applies to your project and jurisdiction. [14](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") | Not listed |
| [Venture capital asset protection](https://spot.insure/coverage/venture-capital-asset-protection) | Not listed | Listed: Embroker markets VCAP insurance for venture capital and private equity firms. [39](https://www.embroker.com/venture-capital-private-equity-firms/ "Insurance For Venture Capital And Private Equity Firms") |
| [Workers’ compensation](https://spot.insure/coverage/workers-compensation) | Listed: Aon lists workers compensation among global construction coverage areas; this does not establish state availability or a placement. [14](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") | Listed: Embroker arranges workers’ compensation insurance. [22](https://www.embroker.com/coverage/ "Business Insurance Coverage Options") |

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.



## Optional Spot Service Handoff

Spot can help prepare applications, coordinate brokers, and compare proposals. If that work is needed, collect the company's task, known deadline, current broker, and open questions for a [free consultation](https://spot.insure/pricing.md). The company decides what to buy; Spot does not automatically bind coverage.

## Key Differences Between Aon and Embroker

### Broker Engagement and Buyer Fit

Aon describes a North American Middle Market practice and U.S. broker-of-record work for certain programs. Embroker serves funded startups, technology firms, law firms and other professional businesses through an online platform and broker support. Embroker’s terms distinguish using an account from appointing it as your broker; a broker-of-record appointment may require exclusive work for those brokerage services. Choose based on whether your account needs Aon’s program-level advisory relationship or Embroker’s digital access and specialist service, then confirm the engagement scope.

Aon markets a dedicated Middle Market practice for mid-sized organizations and says it serves growing businesses across North America. The reviewed page gives no numerical size cutoff and does not establish U.S.-only eligibility; Aon’s broader global client statement describes the parent’s client base, not this practice’s eligibility rules. [4](https://www.aon.com/en/capabilities/middle-market-clients "Middle Market Clients") [3](https://www.sec.gov/Archives/edgar/data/315293/000162828026008116/aon-20251231.htm "Aon plc Form 10-K for the year ended December 31, 2025") (Evidence: Company-reported; scope: Company-reported marketing page, North America; no numerical revenue, employee-count, state or U.S.-only eligibility definition is stated.; verified: 2026-09-29.)

Funded startups, technology firms, law firms and other professional-services businesses can apply online or get broker help buying and managing coverage through Embroker. [15](https://www.embroker.com/ "Embroker") [16](https://www.embroker.com/terms/ "Terms And Conditions") [18](https://www.embroker.com/faq/ "Insurance FAQ") (Evidence: Company-reported; scope: Current public customer positioning and documented distribution channels; no claim that every applicant is eligible.; verified: 2026-09-15.)

An online account alone does not appoint Embroker as your broker; using its brokerage requires a broker-of-record appointment and usually exclusive work with Embroker for those services. [16](https://www.embroker.com/terms/ "Terms And Conditions") (Evidence: Company-reported; scope: Terms §2A; distinction between software access and brokerage engagement, not an interpretation of enforceability.; verified: 2026-09-15.)

### Application, Authority and Compensation

Embroker lets a business start a quote online, but an online account alone does not establish that Embroker represents you. Its company-published state license list also is not a product-by-state availability map. Aon’s terms describe consultation, underwriting information and a client bind instruction for certain programs. Neither public process establishes the insurer, eligibility or effective date for your business. Embroker says insurance services may generate commissions, contingent payments or client fees; Aon also describes variable and contingent compensation.

Embroker provides an online quote entry; the reviewed observation establishes the entry point, not the fields collected. [40](https://app.embroker.com/signup "Start An Embroker Quote") (Evidence: Company-reported; scope: Read-only observation of the public quote entry at https://app.embroker.com/signup on 15 September 2026; no form submitted or account created.; verified: 2026-09-29.)

For certain U.S. Commercial Risk programs, Aon says it consults with the client about market conditions, insurers to approach and program strategy, helps prepare underwriting information and applications, and obtains the client’s instructions to bind specific programs based on Aon’s proposal. The client signs applications that require a signature. [1](https://www.aon.com/en/about/leadership-and-governance/brokerage-terms-of-service-for-commercial-risk-solutions-us "Commercial Risk Solutions U.S. Brokerage Terms of Service") (Evidence: Company-reported; scope: Company-reported contractual terms for certain U.S. Commercial Risk programs; not a universal workflow, online checkout claim, insurer role or guarantee that a quote can bind.; verified: 2026-09-29.)

Confirm product eligibility and producer authority for your state; Embroker publishes licenses in all 50 states and DC, but that is not a product availability map and was not independently verified. [19](https://www.embroker.com/licenses/ "Published License List") [16](https://www.embroker.com/terms/ "Terms And Conditions") [20](https://cdicloud.insurance.ca.gov/cal/LicenseNumberSearch "California License Number Search") (Evidence: Company-reported; scope: Company state list checked; California's public lookup for 0K44291 could not be completed. No producer or insurer license status asserted independently. No state-by-product availability matrix found.; verified: 2026-09-15.)

## What to Confirm in Quotes

- Ask Embroker whether it will act as broker of record, what exclusivity applies, and which insurer is proposing the coverage. [16](https://www.embroker.com/terms/ "Terms And Conditions")
- Ask Aon to identify the producing entity and insurer for the specific program; the group-level terms do not name a policy issuer. [2](https://www.aon.com/en/about/leadership-and-governance/aon-commercial-risk-us-electronic-disclosure-and-consent-terms "Aon Commercial Risk U.S. Electronic Disclosure and Consent Terms")
- Get itemized compensation from each broker and verify state and product eligibility against the actual quote rather than a general license list. [17](https://www.embroker.com/disclosure/ "Compensation Disclosure") [1](https://www.aon.com/en/about/leadership-and-governance/brokerage-terms-of-service-for-commercial-risk-solutions-us "Commercial Risk Solutions U.S. Brokerage Terms of Service")

## Compare Services

What each provider documents about the services you may need.

| Criteria | Aon | Embroker |
| --- | --- | --- |
| Business role | Aon’s U.S. Commercial Risk terms describe Commercial Risk Solutions U.S. as broker of record for certain insurance programs. Separate electronic-delivery terms name Aon Risk Services Companies, Inc. acting for itself and licensed brokerage subsidiaries to deliver arranged policies; the terms define an insurer as the policy issuer and risk bearer. These group-level descriptions do not identify the producer or authority for a particular placement. [1](https://www.aon.com/en/about/leadership-and-governance/brokerage-terms-of-service-for-commercial-risk-solutions-us "Commercial Risk Solutions U.S. Brokerage Terms of Service") [2](https://www.aon.com/en/about/leadership-and-governance/aon-commercial-risk-us-electronic-disclosure-and-consent-terms "Aon Commercial Risk U.S. Electronic Disclosure and Consent Terms") (Evidence: Company-reported; scope: Company-reported U.S. Commercial Risk brokerage and electronic-delivery terms; certain programs only. No specific insured, licensed producer, appointment, policy issuer, state authority or placement was matched.; verified: 2026-09-29.) | A lawyers’ liability specimen names Embroker Insurance Services LLC as producer. Confirm the producer and insurer named for your own policy. [29](https://access.embroker.com/wp-content/uploads/2023/05/LPL-SPECIMEN-POLICY.pdf "Everest Elevation Lawyers Professional Liability — Specimen") (Evidence: Company-reported; scope: Producer named in the lawyers’ liability specimen only. This fact does not establish ultimate ownership, the producer for every product or nationwide licensing.; verified: 2026-09-29.)<br><br>Embroker offers its own programs directly and through other brokers; it may do underwriting work under insurer guidelines, but the insurer named in your policy carries the risk. [24](https://access.embroker.com/ "Embroker Access") [16](https://www.embroker.com/terms/ "Terms And Conditions") (Evidence: Company-reported; scope: Program distribution and delegated work as described by the company. Not a finding of statutory MGA status or identical authority on every product.; verified: 2026-09-15.)<br><br>The reviewed materials do not establish Embroker, Inc.’s ultimate beneficial ownership. [21](https://search.sunbiz.org/Inquiry/corporationsearch/SearchResultDetail?aggregateId=forl-m15000008735-158ae97b-a8ff-4f0b-8741-df22b86b81c9&directionType=Initial&inquirytype=EntityName&listNameOrder=EMBROIDUSA+P070000384650&searchNameOrder=EMBROKERINSURANCESERVICES+M150000087350&searchTerm=EMBROIDUSA%2CINC. "Embroker Insurance Services LLC — Entity Record") (Evidence: Not found in reviewed sources; scope: Ultimate beneficial ownership remains unresolved; the reviewed materials do not establish a current controlling parent. Funding or partnership is not ownership proof.; verified: 2026-09-29.) |
| Customer focus | Aon markets a dedicated Middle Market practice for mid-sized organizations and says it serves growing businesses across North America. The reviewed page gives no numerical size cutoff and does not establish U.S.-only eligibility; Aon’s broader global client statement describes the parent’s client base, not this practice’s eligibility rules. [4](https://www.aon.com/en/capabilities/middle-market-clients "Middle Market Clients") [3](https://www.sec.gov/Archives/edgar/data/315293/000162828026008116/aon-20251231.htm "Aon plc Form 10-K for the year ended December 31, 2025") (Evidence: Company-reported; scope: Company-reported marketing page, North America; no numerical revenue, employee-count, state or U.S.-only eligibility definition is stated.; verified: 2026-09-29.) | Funded startups, technology firms, law firms and other professional-services businesses can apply online or get broker help buying and managing coverage through Embroker. [15](https://www.embroker.com/ "Embroker") [16](https://www.embroker.com/terms/ "Terms And Conditions") [18](https://www.embroker.com/faq/ "Insurance FAQ") (Evidence: Company-reported; scope: Current public customer positioning and documented distribution channels; no claim that every applicant is eligible.; verified: 2026-09-15.) |
| Application process | For certain U.S. Commercial Risk programs, Aon says it consults with the client about market conditions, insurers to approach and program strategy, helps prepare underwriting information and applications, and obtains the client’s instructions to bind specific programs based on Aon’s proposal. The client signs applications that require a signature. [1](https://www.aon.com/en/about/leadership-and-governance/brokerage-terms-of-service-for-commercial-risk-solutions-us "Commercial Risk Solutions U.S. Brokerage Terms of Service") (Evidence: Company-reported; scope: Company-reported contractual terms for certain U.S. Commercial Risk programs; not a universal workflow, online checkout claim, insurer role or guarantee that a quote can bind.; verified: 2026-09-29.) | Embroker provides an online quote entry; the reviewed observation establishes the entry point, not the fields collected. [40](https://app.embroker.com/signup "Start An Embroker Quote") (Evidence: Company-reported; scope: Read-only observation of the public quote entry at https://app.embroker.com/signup on 15 September 2026; no form submitted or account created.; verified: 2026-09-29.)<br><br>An online account alone does not appoint Embroker as your broker; using its brokerage requires a broker-of-record appointment and usually exclusive work with Embroker for those services. [16](https://www.embroker.com/terms/ "Terms And Conditions") (Evidence: Company-reported; scope: Terms §2A; distinction between software access and brokerage engagement, not an interpretation of enforceability.; verified: 2026-09-15.)<br><br>An application may need more underwriting details or be declined, and a quote alone does not start coverage. [16](https://www.embroker.com/terms/ "Terms And Conditions") (Evidence: Company-reported; scope: Terms §13. No quote or binding transaction performed.; verified: 2026-09-15.) |
| Fees and compensation | Aon’s U.S. brokerage terms say compensation may come from insurers or third parties and can vary by contract, insurer and arrangement. Aon and affiliates may also receive contingent and other compensation; contingent goals can create an incentive to place coverage with a particular insurer. Clients may request expected compensation information for their coverage and alternative quotes. The terms do not give a client-specific amount. [1](https://www.aon.com/en/about/leadership-and-governance/brokerage-terms-of-service-for-commercial-risk-solutions-us "Commercial Risk Solutions U.S. Brokerage Terms of Service") (Evidence: Company-reported; scope: General company-reported U.S. brokerage terms; actual compensation, fees and conflicts for a client or placement are not stated here and may depend on law or contract.; verified: 2026-09-29.) | Ask whether your quote includes commissions, contingent or supplemental compensation, or client fees; Embroker says its software is free but insurance services may generate these payments, agreed before binding. [17](https://www.embroker.com/disclosure/ "Compensation Disclosure") (Evidence: Company-reported; scope: Compensation disclosure; no policy-specific rate or amount established. Free software does not mean free insurance or zero distribution compensation.; verified: 2026-09-15.)<br><br>Get payment-processing and finance costs separately from broker compensation because processors and premium-finance lenders may charge their own fees. [16](https://www.embroker.com/terms/ "Terms And Conditions") (Evidence: Company-reported; scope: Terms §§2A and 22; no specific financing offer reviewed.; verified: 2026-09-15.) |

## Related Reading

- [What Is Aon?](https://spot.insure/insurance-providers/aon)
- [What Is Embroker?](https://spot.insure/insurance-providers/embroker)

## Related Comparisons

- [AIG vs Aon](https://spot.insure/compare/aig-vs-aon)
- [AIG vs Embroker](https://spot.insure/compare/aig-vs-embroker)
- [Alliance Risk vs Aon](https://spot.insure/compare/alliance-risk-vs-aon)
- [Alliance Risk vs Embroker](https://spot.insure/compare/alliance-risk-vs-embroker)
- [Amelia Risk vs Aon](https://spot.insure/compare/amelia-risk-vs-aon)
- [Amelia Risk vs Embroker](https://spot.insure/compare/amelia-risk-vs-embroker)
- [Aon vs Armilla](https://spot.insure/compare/aon-vs-armilla)
- [Aon vs At-Bay](https://spot.insure/compare/aon-vs-at-bay)
- [Aon vs The Baldwin Group](https://spot.insure/compare/aon-vs-baldwin)
- [Aon vs Beazley](https://spot.insure/compare/aon-vs-beazley)
- [Aon vs Berkshire Hathaway Specialty Insurance](https://spot.insure/compare/aon-vs-berkshire-hathaway-specialty-insurance)
- [Aon vs biBerk](https://spot.insure/compare/aon-vs-biberk)
- [Aon vs CFC](https://spot.insure/compare/aon-vs-cfc)
- [Aon vs Chubb](https://spot.insure/compare/aon-vs-chubb)
- [Aon vs CNA](https://spot.insure/compare/aon-vs-cna)
- [Aon vs Coalition](https://spot.insure/compare/aon-vs-coalition)
- [Aon vs Corgi](https://spot.insure/compare/aon-vs-corgi)
- [Aon vs Coterie Insurance](https://spot.insure/compare/aon-vs-coterie)
- [Aon vs Counterpart](https://spot.insure/compare/aon-vs-counterpart)
- [Aon vs Coverdash](https://spot.insure/compare/aon-vs-coverdash)
- [Aon vs Cowbell](https://spot.insure/compare/aon-vs-cowbell)
- [Aon vs Founder Shield](https://spot.insure/compare/aon-vs-foundershield)
- [Armilla vs Embroker](https://spot.insure/compare/armilla-vs-embroker)
- [At-Bay vs Embroker](https://spot.insure/compare/at-bay-vs-embroker)
- [The Baldwin Group vs Embroker](https://spot.insure/compare/baldwin-vs-embroker)
- [Beazley vs Embroker](https://spot.insure/compare/beazley-vs-embroker)
- [Berkshire Hathaway Specialty Insurance vs Embroker](https://spot.insure/compare/berkshire-hathaway-specialty-insurance-vs-embroker)
- [biBerk vs Embroker](https://spot.insure/compare/biberk-vs-embroker)
- [CFC vs Embroker](https://spot.insure/compare/cfc-vs-embroker)
- [Chubb vs Embroker](https://spot.insure/compare/chubb-vs-embroker)
- [CNA vs Embroker](https://spot.insure/compare/cna-vs-embroker)
- [Coalition vs Embroker](https://spot.insure/compare/coalition-vs-embroker)
- [Corgi vs Embroker](https://spot.insure/compare/corgi-vs-embroker)
- [Coterie Insurance vs Embroker](https://spot.insure/compare/coterie-vs-embroker)
- [Counterpart vs Embroker](https://spot.insure/compare/counterpart-vs-embroker)
- [Coverdash vs Embroker](https://spot.insure/compare/coverdash-vs-embroker)
- [Cowbell vs Embroker](https://spot.insure/compare/cowbell-vs-embroker)
- [Embroker vs Founder Shield](https://spot.insure/compare/embroker-vs-foundershield)

## Sources

### [Aon Official Website](https://www.aon.com/)

1. [Commercial Risk Solutions U.S. Brokerage Terms of Service](https://www.aon.com/en/about/leadership-and-governance/brokerage-terms-of-service-for-commercial-risk-solutions-us). Aon; Lines 120–127: certain-program broker-of-record scope, consultation, application assistance, client signature and bind instruction, and account administration; lines 140–147: variable and contingent compensation, potential placement incentive, and client request route; lines 206–213: no price guarantee and surplus-lines limitations; lines 229–231: client insurer-notice duty unless separately agreed. Accessed 2026-09-29.
2. [Aon Commercial Risk U.S. Electronic Disclosure and Consent Terms](https://www.aon.com/en/about/leadership-and-governance/aon-commercial-risk-us-electronic-disclosure-and-consent-terms). Aon; Lines 120–125: Aon Risk Services Companies, Inc. acting for itself and licensed brokerage subsidiaries in electronic delivery; insurer is defined as issuer and risk bearer. The passage does not identify a producing entity or insurer for a particular placement. Accessed 2026-09-28.
3. [Aon plc Form 10-K for the year ended December 31, 2025](https://www.sec.gov/Archives/edgar/data/315293/000162828026008116/aon-20251231.htm). Aon plc / U.S. Securities and Exchange Commission; Cover lines 23–34: Aon plc is incorporated in Ireland and gives Dublin as principal executive office; lines 261–263: global client breadth; lines 271–273 and segment discussion: company-reported Commercial Risk brokerage and risk-consulting operations. Filing is parent-level evidence, not placement producer, authority or insurer evidence. Accessed 2026-09-29.
4. [Middle Market Clients](https://www.aon.com/en/capabilities/middle-market-clients). Aon; Lines 125–132: mid-sized organizations and middle-market framing; lines 165–173: dedicated practice and North America statement; lines 188–224: Commercial Risk capabilities. No numeric company-size cutoff or U.S.-only eligibility rule is stated on the reviewed page. Accessed 2026-09-29.
5. [Directors’ and Officers’ (D&O) Liability Insurance](https://www.aon.com/en/capabilities/risk-transfer/directors-and-officers-liability-insurance). Aon; Lines 135–160: general covered allegations and Side A, B and C scenarios, including public/private differences; lines 171–185: insurer-selection analytics, brokerage/claims-team collaboration and management-liability specialization. Product explanation and company-reported services; not an Aon-issued policy or quote. Accessed 2026-09-29.
6. [Professional Services Practice | Insurance Broking & Risk Management](https://www.aon.com/en/capabilities/risk-transfer/professional-services-practice). Aon; Lines 125–128: global professional-services team and named law, accounting and consulting firm audience; lines 131–147: professional-liability/E&O offering and terminology; lines 151–176: cyber and EPL offerings, including management liability described at lines 158–163 as a partnership program/category; lines 180–189: professional-services P&C listing, including crime, fiduciary, kidnap and ransom, and automobile liability. “Loss Prevention” section (directly inspected passage at lines 209–212) conditions law-firm loss prevention on Aon broking of lawyers’ professional liability. Global practice page; no state-specific placement schedule. Accessed 2026-09-29.
7. [Cyber Risk](https://www.aon.com/en/capabilities/cyber-resilience). Aon; Lines 194–205: cyber risk financing and cyber insurance; lines 206–230: claims advocacy/preparation and third-party incident-response providers, separate client contracts, no performance guarantee, and possible referral remuneration. Company-reported global service description. Accessed 2026-09-29.
8. [Property Risk Management](https://www.aon.com/en/capabilities/risk-management/property-risk-management). Aon; Lines 132–140: property/buildings/contents and possible business-interruption cover, broker team services; lines 148–159: rates, retentions, limits, deductibles, benchmarking and U.S.-available Property Risk Analyzer; lines 161–168: global market access and alternate risk transfer. Tool availability does not establish placement availability or authority by state. Accessed 2026-09-29.
9. [Marine Insurance and Risk Management](https://www.aon.com/en/capabilities/risk-transfer/marine-insurance-and-risk-management). Aon; Lines 123–126: global marine practice, customer examples and marine claims/risk services; lines 155–175: cargo offerings including project cargo, general cargo, stock throughput, excess storage and freight/logistics. No U.S. placement terms, insurer, limits or state authority specified. Accessed 2026-09-29.
10. [Commercial Surety](https://www.aon.com/en/capabilities/risk-transfer/commercial-surety). Aon; Lines 125–127: commercial surety bond description and three parties; lines 190–210: Aon says it approaches the surety market globally and describes its brokerage support, with offerings depending on jurisdiction; lines 211–222: examples of bond types. Global company marketing; no U.S. producing entity, state authority, issuer or placement terms. Accessed 2026-09-29.
11. [About | Aon](https://www.aon.com/en/about). Aon; Aon’s company overview and Our Capabilities list distinguish Risk Capital from Human Capital and describe group-wide capabilities. General company identity context; not placement, authority or insurer evidence. Accessed 2026-09-28.
12. [Broking and Risk Transfer | Aon](https://www.aon.com/en/capabilities/risk-transfer). Aon; Explore Our Risk Transfer Offerings; Property & Casualty, Specialty, Management Liability and industry listings. Broad catalogue only; not sufficient for a dedicated line record by itself. Accessed 2026-09-28.
13. [Financial and Executive Risks | Insurance Broking & Risk Management](https://www.aon.com/en/capabilities/risk-transfer/financial-and-executive-risks). Aon; Financial Services Group Overview; D&O, fiduciary, EPL and crime references plus policy design and insurer market knowledge. Broad category/source context; not sufficient by itself to establish a separate U.S. product. Accessed 2026-09-28.
14. [Construction and Infrastructure Insurance and Risk Management](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management). Aon; Lines 125–126: global construction practice designing and placing risk solutions; lines 137–156: industry-specific property, casualty, construction professional liability, subcontractor default and construction surety offerings; lines 167–195: global coverage areas explicitly list Builders Risk, general/umbrella/excess liability within construction liability, workers compensation and surety among other categories. These are construction-practice marketing statements; page does not provide U.S. state or placement availability for each line. Accessed 2026-09-29.

### [Embroker Official Website](https://www.embroker.com/)

15. [Embroker](https://www.embroker.com/). Embroker; Industry navigation; quote and sign-in links; coverage options; footer availability qualification. Accessed 2026-09-15.
16. [Terms And Conditions](https://www.embroker.com/terms/). Embroker; Introduction; §§2A–B Insurance services, 13 Applications and quotes, 15 Insurance companies and underwriting guidelines, 16 Certificates, 21 Surplus lines products, 22 Payments. Accessed 2026-09-15.
17. [Compensation Disclosure](https://www.embroker.com/disclosure/). Embroker; Commissions (including contingent and supplemental); Client fees; Other benefits or compensation. Accessed 2026-09-15.
18. [Insurance FAQ](https://www.embroker.com/faq/). Embroker; Engaging Embroker: leaving and transferring policies; Applying for insurance; Renewals; Other insurance services: specimen policies, certificates and policy documents. Accessed 2026-09-15.
19. [Published License List](https://www.embroker.com/licenses/). Embroker; AK–WY list, including DC; California 0K44291. Accessed 2026-09-15.
20. [California License Number Search](https://cdicloud.insurance.ca.gov/cal/LicenseNumberSearch). California Department of Insurance; License-number search for 0K44291. Accessed 2026-09-15.
21. [Embroker Insurance Services LLC — Entity Record](https://search.sunbiz.org/Inquiry/corporationsearch/SearchResultDetail?aggregateId=forl-m15000008735-158ae97b-a8ff-4f0b-8741-df22b86b81c9&directionType=Initial&inquirytype=EntityName&listNameOrder=EMBROIDUSA+P070000384650&searchNameOrder=EMBROKERINSURANCESERVICES+M150000087350&searchTerm=EMBROIDUSA%2CINC.). Florida Department of State, Division of Corporations; Document M15000008735; foreign LLC, Delaware; Authorized Member: Embroker, Inc.; 2026 annual report filed 20 January 2026. Accessed 2026-09-15.
22. [Business Insurance Coverage Options](https://www.embroker.com/coverage/). Embroker; Individual coverages: Business Owners Policy, Commercial Crime, Cyber, Directors & Officers, Employment Practices Liability, Fiduciary Liability, General Liability, Professional Liability (Errors and Omissions), Workers Compensation; Coverages navigation: Lawyers Professional Liability, Professional Liability, Tech Errors and Omissions; industry packages; invitation to seek other policies through Embroker; Get a Quote links. Accessed 2026-09-16.
23. [Embroker Launches EMIS](https://www.embroker.com/blog/embroker-launches-emis/). Embroker; 19 August 2026 announcement: introduction; What’s changing; coverage options (four coverages); legacy renewals versus new business; Availability; About Embroker issuer disclosure naming Everspan Indemnity Insurance Company. Accessed 2026-09-16.
24. [Embroker Access](https://access.embroker.com/). Embroker; EMIS announcement; appointed-broker quoting, binding and issuance; product links; footer identifies Embroker Insurance Services, LLC. Accessed 2026-09-15.
25. [Tech E&O / Cyber — Broker Program](https://access.embroker.com/for-brokers/tech-eo-cyber/). Embroker; Tech E&O / Cyber hero; Appetite: private for-profit technology companies, revenue below $300M, MFA above $5M, excluded crypto, blockchain and cannabis industries; Coverage Highlights, including software code infringement; Get Appointed. Accessed 2026-09-16.
26. [Technology Errors And Omissions / Cyber](https://www.embroker.com/coverage/tech-errors-omissions/). Embroker; What’s not included: copyright, libel and intellectual property; FAQ: additional coverages and excess coverage cannot be written over an Embroker primary policy. Accessed 2026-09-15.
27. [Excess Tech E&O / Cyber](https://access.embroker.com/for-brokers/excess-tech-eo-cyber-program/). Embroker; At a Glance; Appetite; underlying Tech E&O requirement; Everspan underwriting statement; ineligible industries; documents required to quote; Excess Tech E&O / Cyber. Accessed 2026-09-16.
28. [Lawyers Professional Liability — Broker Program](https://access.embroker.com/for-brokers/lawyers-professional-liability-program/). Embroker; Appetite: 1–25 attorneys, claims-free and no discipline; standalone lawyers professional liability program; Everest National; coverage highlights and defense cost features. Accessed 2026-09-16.
29. [Everest Elevation Lawyers Professional Liability — Specimen](https://access.embroker.com/wp-content/uploads/2023/05/LPL-SPECIMEN-POLICY.pdf). Everest National Insurance Company (hosted by Embroker); PDF pp. 2–3: declarations LPL-CWF001A-1 0319 name Everest National and Embroker Insurance Services LLC; PDF p. 5: LPL-CWF100A-1 0319 warning and §I, claims-made/reporting/retroactive date; PDF p. 4 lists state amendments as TBD. Accessed 2026-09-15.
30. [Law Firm Insurance Package](https://www.embroker.com/law/). Embroker; Comprehensive coverage for law firms: Lawyers Professional Liability, Cyber, Business Owners Policy and Workers Compensation tabs. Accessed 2026-09-15.
31. [Insurance For Technology Companies](https://www.embroker.com/non-funded-tech-companies/). Embroker; Technology Package: Tech E&O/Cyber and BOP; Plus-only fraud, bricking and utility features; optional hired/non-owned auto under BOP. Accessed 2026-09-15.
32. [Embroker’s AI Coverage](https://www.embroker.com/blog/embroker-launches-ai-coverage/). Embroker; Article (published 26 May 2026; endorsement effective 5 August 2025): What’s included; algorithm removal expenses up to $150,000; qualifying Technology E&O/Cyber quotes. Accessed 2026-09-15.
33. [Claims](https://www.embroker.com/claims/). Embroker; How it works: account Claims tab, confirmation and review; FAQ: active cyber events use policy hotline, other claims use insurer contacts; no fixed resolution time. Accessed 2026-09-15.
34. [Key Person Insurance](https://www.embroker.com/coverage/key-person-insurance/). Embroker; Key Person Insurance product introduction: life insurance for an executive, founder or other critical employee; concierge service; inquiry form and quote route. Accessed 2026-09-16.
35. [Commercial Auto Insurance](https://www.embroker.com/coverage/commercial-auto-insurance/). Embroker; Opening Embroker service offer; Who Is It For? commercial auto quote invitation. Accessed 2026-09-16.
36. [Commercial Property Insurance](https://www.embroker.com/coverage/commercial-property-insurance/). Embroker; Opening Embroker service offer; Who Is It For? property quote invitation. Accessed 2026-09-16.
37. [Surety Bonds](https://www.embroker.com/coverage/surety-bonds/). Embroker; Surety Bonds: opening statement that Embroker helps obtain surety bonds; What are they? (obligee, principal and surety; government agency; license or permit); What Is a Construction Bond?; Get a Quote. Accessed 2026-09-16.
38. [Product Liability Insurance](https://www.embroker.com/coverage/product-liability-insurance/). Embroker; Product Liability Insurance introduction (injury or property damage from products produced, distributed or sold); Why Get It With Embroker?; Get a Quote. Accessed 2026-09-16.
39. [Insurance For Venture Capital And Private Equity Firms](https://www.embroker.com/venture-capital-private-equity-firms/). Embroker; Insurance simplified for VC & private equity firms: VCAP offering, growth-practice brokers and platform service; comprehensive VCAP insurance for finance/VC/PE firms. Accessed 2026-09-16.
40. [Start An Embroker Quote](https://app.embroker.com/signup). Embroker; Public first screen: company name, optional website question, linked terms/disclosure and Continue. Accessed 2026-09-15.

Updated 2026-09-29. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.

## Agent and Developer Resources

- [Markdown page](https://spot.insure/compare/aon-vs-embroker.md)
- [Developer resources](https://spot.insure/developers)
- [Public MCP server](https://spot.insure/mcp)
- [MCP server manifest](https://spot.insure/server.json)
- [OpenAPI description](https://spot.insure/openapi.json)
- [Public page index](https://spot.insure/llms.txt)