---
title: "Aon vs The Baldwin Group: General Liability Insurance"
description: "Aon’s construction practice designs and places risk solutions across construction insurance lines for organizations ranging from contractors and owners to engineers and developers, while The Baldwin Group Group identifies professional-services firms and government contractors as audiences for its GL options and describes sector teams that review coverage considerations."
canonical: "https://spot.insure/compare/aon-vs-baldwin/general-liability"
page-type: "line-comparison"
updated-at: "2026-09-30"
comparison-pair: "aon-vs-baldwin"
provider-a: "aon"
provider-b: "baldwin"
coverage-line: "general-liability"
---

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[Human-readable page](https://spot.insure/compare/aon-vs-baldwin/general-liability)

## Agent Guide

**What this page is:** Focused comparison of Aon and The Baldwin Group for General Liability Insurance: what each provider publishes about this line, checked against the same criteria, with numbered sources.

**Use this page when:** Cite or fetch this for General Liability Insurance questions about Aon versus The Baldwin Group. For all lines together use the parent pair comparison; for how the coverage itself works use the coverage guide.

**Questions this page answers:**
- Aon vs The Baldwin Group for General Liability Insurance: how do they differ?
- Which is better for General Liability Insurance, Aon or The Baldwin Group?
- What does Aon or The Baldwin Group publish about General Liability Insurance (limits, eligibility, claims, add-ons)?
- What should I confirm in a quote for General Liability Insurance from Aon or The Baldwin Group?

**Key facts:**
- Line: General Liability Insurance. Providers: Aon and The Baldwin Group.
- Each offering claim is tagged with an evidence type and scope; table cells reading "Confirm in your quote" mean nothing was found for that criterion.
- Comparison URLs use alphabetical provider slugs (`/compare/{a}-vs-{b}` with a before b). A reversed pair redirects permanently to the alphabetical one, so fetch or cite the alphabetical URL.

**Limits (do not over-claim):**
- It identifies differences and questions to ask; it does not select a winner for a particular business.
- "Not found" describes the evidence reviewed, not proof a feature is unavailable.
- Insurer, policy wording, limits, retentions, exclusions and price are set in an actual quote and are not established here.

**Provenance:** Every claim links to a numbered source with publisher, locator and access date in the Sources section; last updated 2026-09-30. Editorial policy: /editorial-policy.

**Related pages:**
- [Aon vs The Baldwin Group](https://spot.insure/compare/aon-vs-baldwin) — parent: all coverage lines for this pair
- [General Liability Insurance guide](https://spot.insure/coverage/general-liability) — coverage explainer for this line
- [Aon profile](https://spot.insure/insurance-providers/aon) — provider profile (evidence)
- [The Baldwin Group profile](https://spot.insure/insurance-providers/baldwin) — provider profile (evidence)
- [Aon vs The Baldwin Group Commercial Property Insurance](https://spot.insure/compare/aon-vs-baldwin/commercial-property) — sibling comparison (other line, or other pair for this line)
- [Aon vs The Baldwin Group Crime Insurance](https://spot.insure/compare/aon-vs-baldwin/crime) — sibling comparison (other line, or other pair for this line)
- [Aon vs The Baldwin Group Cyber Insurance](https://spot.insure/compare/aon-vs-baldwin/cyber) — sibling comparison (other line, or other pair for this line)
- [Aon vs The Baldwin Group D&O Insurance](https://spot.insure/compare/aon-vs-baldwin/directors-officers) — sibling comparison (other line, or other pair for this line)
- [Aon vs The Baldwin Group Employment Practices Liability Insurance](https://spot.insure/compare/aon-vs-baldwin/employment-practices) — sibling comparison (other line, or other pair for this line)
- [Aon vs The Baldwin Group Fiduciary Liability Insurance](https://spot.insure/compare/aon-vs-baldwin/fiduciary) — sibling comparison (other line, or other pair for this line)
- [Aon vs The Baldwin Group Kidnap and Ransom Insurance](https://spot.insure/compare/aon-vs-baldwin/kidnap-ransom) — sibling comparison (other line, or other pair for this line)
- [Aon vs The Baldwin Group Management Liability Insurance](https://spot.insure/compare/aon-vs-baldwin/management-liability) — sibling comparison (other line, or other pair for this line)
- [Aon vs The Baldwin Group Professional Liability (E&O) Insurance](https://spot.insure/compare/aon-vs-baldwin/professional-errors-omissions) — sibling comparison (other line, or other pair for this line)
- [Aon vs The Baldwin Group Workers’ Compensation Insurance](https://spot.insure/compare/aon-vs-baldwin/workers-compensation) — sibling comparison (other line, or other pair for this line)
- [AIG vs Aon General Liability Insurance](https://spot.insure/compare/aig-vs-aon/general-liability) — sibling comparison (other line, or other pair for this line)
- [AIG vs The Baldwin Group General Liability Insurance](https://spot.insure/compare/aig-vs-baldwin/general-liability) — sibling comparison (other line, or other pair for this line)
- [Alliance Risk vs Aon General Liability Insurance](https://spot.insure/compare/alliance-risk-vs-aon/general-liability) — sibling comparison (other line, or other pair for this line)
- [Alliance Risk vs The Baldwin Group General Liability Insurance](https://spot.insure/compare/alliance-risk-vs-baldwin/general-liability) — sibling comparison (other line, or other pair for this line)
- [Amelia Risk vs Aon General Liability Insurance](https://spot.insure/compare/amelia-risk-vs-aon/general-liability) — sibling comparison (other line, or other pair for this line)
- [Amelia Risk vs The Baldwin Group General Liability Insurance](https://spot.insure/compare/amelia-risk-vs-baldwin/general-liability) — sibling comparison (other line, or other pair for this line)

# Aon vs The Baldwin Group: How Do They Compare for General Liability Insurance?

Aon’s construction practice designs and places risk solutions across construction insurance lines for organizations ranging from contractors and owners to engineers and developers, while The Baldwin Group Group identifies professional-services firms and government contractors as audiences for its GL options and describes sector teams that review coverage considerations.

## Research Scope and Use

Use this comparison to evaluate Aon and The Baldwin Group for General Liability Insurance against the same documented criteria. It identifies differences and questions to confirm; it does not select a winner for a particular business. Offering claims are what each provider publishes about this line unless marked otherwise. “Not found” describes the evidence reviewed, not proof that a feature is unavailable. Confirm the insurer, policy wording, limits, retentions, exclusions and cost in an actual quote.

## Summary

Aon’s construction practice designs and places risk solutions across construction insurance lines for organizations ranging from contractors and owners to engineers and developers, while The Baldwin Group Group identifies professional-services firms and government contractors as audiences for its GL options and describes sector teams that review coverage considerations. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") [6](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [7](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management")

## What Is Aon?

Aon’s U.S. Commercial Risk terms describe brokerage for certain insurance programs, while its Middle Market page describes a dedicated practice for mid-sized organizations across North America. The public materials reviewed do not identify the licensed producer or insurer for a particular placement. Ask which entity will produce each line and which insurer will issue the policy; request jurisdiction details for the proposed placement and ask how compensation and claim notice work for your account. [1](https://www.aon.com/en/about/leadership-and-governance/brokerage-terms-of-service-for-commercial-risk-solutions-us "Commercial Risk Solutions U.S. Brokerage Terms of Service") [2](https://www.aon.com/en/capabilities/middle-market-clients "Middle Market Clients")

[Aon profile](https://spot.insure/insurance-providers/aon)

## What Is the Baldwin Group?

Baldwin’s Insurance Advisory Solutions group describes commercial-risk and employee-benefit services for businesses and private-risk management for high-net-worth individuals and families; its business-insurance page outlines a five-step RiskMap process. [4](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm "The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025") [5](https://baldwin.com/business-insurance/ "Business Insurance")

[The Baldwin Group profile](https://spot.insure/insurance-providers/baldwin)

## What Is General Liability Insurance?

General liability can protect your business when a customer or visitor claims you caused injury or damaged their property. It suits businesses serving customers or working on their premises; your own building, tools and stock need property coverage. [8](https://www.iii.org/article/commercial-general-liability-insurance "Commercial general liability insurance") [9](https://www.insurance.ca.gov/01-consumers/105-type/95-guides/09-comm/commercialguide.cfm "Commercial Insurance Guide") [10](https://www.hiscox.com/documents/partner-agent/specimen_forms/GL_Form.pdf "Commercial General Liability Coverage Form")

## Key Differences in General Liability Insurance

### Aon construction placement and The Baldwin Group sector advice

Aon’s construction practice designs and places risk solutions across construction insurance lines for organizations ranging from contractors and owners to engineers and developers. The Baldwin Group Group identifies professional-services firms and government contractors as audiences for its GL options and describes sector teams that review coverage considerations. Buyers should compare Aon’s project-market placement context with The Baldwin Group’s stated sector-advisory focus against the work their liability program needs to insure. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") [6](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services")

### Audience fit and coverage boundaries

Neither reviewed description supplies an account-specific GL form: Aon says its page does not establish actual insureds, triggers, exclusions, or conditions, and The Baldwin Group does not specify operations, occurrence form, limits, or exclusions. That means a buyer cannot compare policy breadth from these practice summaries. Request both proposed forms and schedules, then check the named insureds and contractual requirements. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") [6](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services")

## What to Confirm in General Liability Insurance Quotes

- Ask Aon which insurer will quote the construction risk and how project-specific additional-insured requirements are addressed. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") [6](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services")
- Ask The Baldwin Group which GL form and limits it can obtain for your government-contract or professional-services operations. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") [6](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services")

## Offering Details

| Criteria | Aon General Liability brokerage and risk-advisory offering | Baldwin General Liability Brokerage and Advisory |
| --- | --- | --- |
| Role in This Line | Aon says its global construction practice designs and places risk solutions and uses broking experience and a global network across construction insurance lines. For general liability, this is evidence of Aon’s brokered market offering; the page does not identify the insurer for a buyer’s placement. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") (Evidence: Company-reported; scope: Aon’s global construction and infrastructure practice page. This establishes a marketed brokerage/advisory offering, not policy issuance or account-specific placement..) | The source describes The Baldwin Group’s brokerage or advisory role for General Liability. It does not identify Baldwin as the risk-bearing insurer for a particular placement. [6](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [7](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") (Evidence: Company-reported; scope: The cited company page describes its brokerage/advisory role and does not name the issuer for a buyer-specific placement..) |
| Issuing Insurer | The reviewed practice page does not name the insurer or producing legal entity for a specific placement. Ask for both on the quote and binder. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") (Evidence: Not found in reviewed sources; scope: Aon’s global practice page as reviewed 2026-09-30; no state-specific placement schedule or buyer quote was reviewed. This does not establish that Aon cannot arrange a placement..) | Confirm in your quote. |
| Who It’s For | Aon describes its global construction and infrastructure practice as serving contractors, owners, developers, engineers, architects, designers, financiers and investors, and says it works with organizations of varied sizes and complexity. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") (Evidence: Company-reported; scope: Audience described for Aon’s global construction and infrastructure practice. It does not establish U.S. state availability or underwriting eligibility for a placement..) | Baldwin identifies professional-services firms and government contractors as audiences for commercial general-liability options. The pages do not establish a particular organization’s placement eligibility. [6](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [7](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") (Evidence: Company-reported; scope: This is the audience or client context named on Baldwin’s page, not an underwriting decision or guarantee of product availability..) |
| Coverage Features | Aon lists General Liability within construction liability and describes casualty protection for third-party bodily injury or property damage associated with negligent acts during construction or operations. A policy’s actual insureds, triggers, exclusions and conditions are not stated on this practice page. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") (Evidence: Company-reported; scope: Aon’s marketing description of the brokerage/coverage area. The page is not the insurer’s policy form and does not establish an insured's entitlement to coverage..) | Baldwin lists general liability as a coverage option and, on its government-contracting page, a coverage consideration. It does not specify the insured operations, occurrence form, limits or exclusions of a buyer’s policy. [6](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [7](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") (Evidence: Company-reported; scope: The statement reports Baldwin’s marketed coverage or advisory description only. No individual quote, binder, policy form, schedule or endorsement was reviewed; policy entitlement and terms remain unknown..) |
| Limits and Retentions | The reviewed page does not state a buyer-specific limit, retention, deductible or other placement terms. Confirm these in the quote, bond or issued policy. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") (Evidence: Not publicly disclosed; scope: Aon’s global practice page as reviewed 2026-09-30; no quote, bond form or issued policy was reviewed..) | The reviewed source does not state a buyer-specific limit, retention, deductible or coverage schedule. Confirm the quote and issued policy or bond. [6](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [7](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") (Evidence: Not publicly disclosed; scope: No buyer quote, binder, policy or bond form was available in the reviewed public sources..) |
| Risk Services | Aon describes project risk-advisory services to understand project-specific risks and develop risk-transfer, management or mitigation strategies. It also describes a global construction team and market access. These are company-reported brokerage and advisory services, not coverage benefits. [3](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management "Construction and Infrastructure Insurance and Risk Management") (Evidence: Company-reported; scope: Company-reported advisory services on Aon’s global practice page; account-specific service scope is not stated..) | Baldwin says its sector teams review coverage considerations and provide risk-mitigation expertise to help clients plan insurance programs. Those advisory services are separate from policy coverage. [6](https://baldwin.com/business-insurance/industries/professional-services/ "Professional Liability Insurance & Services") [7](https://baldwin.com/business-insurance/solutions/government/ "Government Contractor Insurance & Risk Management") (Evidence: Company-reported; scope: These are company-described brokerage and risk-advisory services; account-specific service commitments and third-party terms are not established..) |

## Full Comparison

- [Aon vs The Baldwin Group](https://spot.insure/compare/aon-vs-baldwin): all coverage lines, business roles, service and claims.
- [What Is General Liability Insurance?](https://spot.insure/coverage/general-liability): General liability can protect your business from covered injury and property-damage claims; your building, tools and stock need separate property coverage.
- [Aon vs The Baldwin Group Commercial Property Insurance](https://spot.insure/compare/aon-vs-baldwin/commercial-property)
- [Aon vs The Baldwin Group Crime Insurance](https://spot.insure/compare/aon-vs-baldwin/crime)
- [Aon vs The Baldwin Group Cyber Insurance](https://spot.insure/compare/aon-vs-baldwin/cyber)
- [Aon vs The Baldwin Group D&O Insurance](https://spot.insure/compare/aon-vs-baldwin/directors-officers)
- [Aon vs The Baldwin Group Employment Practices Liability Insurance](https://spot.insure/compare/aon-vs-baldwin/employment-practices)
- [Aon vs The Baldwin Group Fiduciary Liability Insurance](https://spot.insure/compare/aon-vs-baldwin/fiduciary)
- [Aon vs The Baldwin Group Kidnap and Ransom Insurance](https://spot.insure/compare/aon-vs-baldwin/kidnap-ransom)
- [Aon vs The Baldwin Group Management Liability Insurance](https://spot.insure/compare/aon-vs-baldwin/management-liability)
- [Aon vs The Baldwin Group Professional Liability (E&O) Insurance](https://spot.insure/compare/aon-vs-baldwin/professional-errors-omissions)
- [Aon vs The Baldwin Group Workers’ Compensation Insurance](https://spot.insure/compare/aon-vs-baldwin/workers-compensation)
- [AIG vs Aon General Liability Insurance](https://spot.insure/compare/aig-vs-aon/general-liability)
- [AIG vs The Baldwin Group General Liability Insurance](https://spot.insure/compare/aig-vs-baldwin/general-liability)
- [Alliance Risk vs Aon General Liability Insurance](https://spot.insure/compare/alliance-risk-vs-aon/general-liability)
- [Alliance Risk vs The Baldwin Group General Liability Insurance](https://spot.insure/compare/alliance-risk-vs-baldwin/general-liability)
- [Amelia Risk vs Aon General Liability Insurance](https://spot.insure/compare/amelia-risk-vs-aon/general-liability)
- [Amelia Risk vs The Baldwin Group General Liability Insurance](https://spot.insure/compare/amelia-risk-vs-baldwin/general-liability)

## Sources

### Aon

1. [Commercial Risk Solutions U.S. Brokerage Terms of Service](https://www.aon.com/en/about/leadership-and-governance/brokerage-terms-of-service-for-commercial-risk-solutions-us). Aon; Lines 120–127: certain-program broker-of-record scope, consultation, application assistance, client signature and bind instruction, and account administration; lines 140–147: variable and contingent compensation, potential placement incentive, and client request route; lines 206–213: no price guarantee and surplus-lines limitations; lines 229–231: client insurer-notice duty unless separately agreed.. Accessed 2026-09-29.
2. [Middle Market Clients](https://www.aon.com/en/capabilities/middle-market-clients). Aon; Lines 125–132: mid-sized organizations and middle-market framing; lines 165–173: dedicated practice and North America statement; lines 188–224: Commercial Risk capabilities. No numeric company-size cutoff or U.S.-only eligibility rule is stated on the reviewed page.. Accessed 2026-09-29.
3. [Construction and Infrastructure Insurance and Risk Management](https://www.aon.com/en/capabilities/risk-transfer/construction-and-infrastructure-insurance-and-risk-management). Aon; Construction client audience and global placement role, lines 123–126; offering descriptions lines 135–156; coverage-area taxonomy lines 167–195; contact link lines 120–122. Global practice page; no U.S. state or account-specific placement schedule.. Accessed 2026-09-30.

### The Baldwin Group

4. [The Baldwin Insurance Group, Inc. Form 10-K for fiscal year ended December 31, 2025](https://www.sec.gov/Archives/edgar/data/1781755/000178175526000018/bwin-20251231.htm). U.S. Securities and Exchange Commission; filed by The Baldwin Insurance Group, Inc.; Part I, Item 1, “The Company,” lines 194–196; “Operating Groups,” lines 260–263; “Clients and Insurers,” lines 286–288; pp. 6–10; opened 2026-09-28.. Accessed 2026-09-28.
5. [Business Insurance](https://baldwin.com/business-insurance/). The Baldwin Group; RiskMap process, lines 40–68; Connect With Us consultation invitation, lines 182–187; accessed 2026-09-28.. Accessed 2026-09-28.
6. [Professional Liability Insurance & Services](https://baldwin.com/business-insurance/industries/professional-services/). The Baldwin Group; Professional-services customer population lines 35–64; coverage snapshot lines 68–84 lists property, general/professional liability, cyber, workers’ compensation, D&O, fiduciary, crime/fidelity bond, EPL, and IP liability; Employee benefits lines 93–95; accessed 2026-09-29.. Accessed 2026-09-30.
7. [Government Contractor Insurance & Risk Management](https://baldwin.com/business-insurance/solutions/government/). The Baldwin Group; GovCon customer/service description lines 21–33; GovTech collaboration, customer scope and coverage considerations lines 93–111; risk-mitigation service lines 113–118; accessed 2026-09-29.. Accessed 2026-09-30.

### General Liability Insurance Guide

8. [Commercial general liability insurance](https://www.iii.org/article/commercial-general-liability-insurance). Insurance Information Institute; Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance. Accessed 2026-09-16.
9. [Commercial Insurance Guide](https://www.insurance.ca.gov/01-consumers/105-type/95-guides/09-comm/commercialguide.cfm). California Department of Insurance; Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated?. Accessed 2026-09-16.
10. [Commercial General Liability Coverage Form](https://www.hiscox.com/documents/partner-agent/specimen_forms/GL_Form.pdf). ISO; specimen hosted by Hiscox; I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12. Accessed 2026-09-16.

Updated 2026-09-30. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.

## Aon Reviews

Review Score: 6.1 / 10 from 3 rated sources, equally weighted.

Public ratings for Aon are low: Trustpilot shows 1.2 out of 5 from 782 reviews, and BBB shows 1.6 from five. Aon is a global firm, so those pages mostly reflect other parts of the business, not large U.S. commercial accounts.

- J.D. Power: Aon study score 822 (out of 1000). Historical 2017 large-commercial-broker study; U.S. and Canada commercial insurance decision-makers at large organizations. J.D. Power reports 2,506 evaluations across the study, not Aon-specific responses; the Aon respondent count is not stated. Period: 2017 study; ranked 3rd among large commercial brokers; study-wide population 2,506, not Aon review count. Checked 2026-09-29. [Diversity of Offerings Becomes Key Differentiator for Large Commercial Insurers, JD Power Finds](https://www.jdpower.com/business/press-releases/jd-power-2017-large-commercial-insurance-study)
- Trustpilot: TrustScore 1.2 (out of 5); 782 reviews. Global www.aon.com profile merged with other Aon profiles; mixed experiences include pensions, travel, professional indemnity and Australian business quotation service. The two latter complaints are individual unverified allegations, not evidence of U.S. commercial-placement outcomes or insurer fault. Trustpilot says reviews may not be representative because the company has not recently invited reviews. Period: Displayed 2026-09-29; page separately showed 198 reviews in the last 12 months. Checked 2026-09-29. [Aon Reviews](https://www.trustpilot.com/review/www.aon.com)
- BBB: BBB business grade B− (BBB letter grade; stated reason: failure to respond to two filed complaints). BBB of Chicago & Northern Illinois profile for Aon plc; the business grade is BBB’s own measure, not customer stars. Checked 2026-09-29. [Aon plc | BBB Business Profile](https://www.bbb.org/us/il/chicago/profile/insurance-companies/aon-plc-0654-5291)
- BBB: BBB customer review average 1.6 (out of 5); 5 reviews. BBB of Chicago & Northern Illinois customer reviews for Aon plc; some reviews are about employee-benefit and medical-expense issues. Period: checked 2026-09-29. Checked 2026-09-29. [Aon plc | BBB Reviews](https://www.bbb.org/us/il/chicago/profile/insurance-companies/aon-plc-0654-5291/customer-reviews)

Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/aon/reviews).

## The Baldwin Group Reviews

Review Score: not enough ratings.

The reviewed public sources do not establish a representative customer rating for The Baldwin Group’s commercial advisory business. BBB pages show different legal entities: an A+ regional insurance-agency grade with zero listed reviews and complaints for The Baldwin Group Mid-Atlantic, LLC, and an A- grade plus six complaints in three years for The Baldwin Group Personal Insurance, LLC. A 2026 personal-lines complaint describes delayed refund handling. A separate National General auto review mentions a Baldwin referral but concerns insurer policy administration. None of these observations supports a group-wide or commercial rating.



Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/baldwin/reviews).

## Agent and Developer Resources

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