---
title: "Amelia Risk vs Chubb Product Recall Insurance"
description: "Amelia Risk shops variable recall wording; Chubb underwrites Recall Plus with published limits, sales bands and restricted classes."
canonical: "https://spot.insure/compare/amelia-risk-vs-chubb/product-recall"
page-type: "line-comparison"
updated-at: "2026-09-23"
---

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[Human-readable page](https://spot.insure/compare/amelia-risk-vs-chubb/product-recall)

# Amelia Risk vs Chubb Product Recall Insurance

Amelia Risk shops variable recall wording; Chubb underwrites Recall Plus with published limits, sales bands and restricted classes.

## Research Scope and Use

Use this comparison to evaluate Amelia Risk and Chubb for Product Recall Insurance against the same documented criteria. It identifies differences and questions to confirm; it does not select a winner for a particular business. Offering claims are what each provider publishes about this line unless marked otherwise. “Not found” describes the evidence reviewed, not proof that a feature is unavailable. Confirm the insurer, policy wording, limits, retentions, exclusions and cost in an actual quote.

## Summary

Amelia Risk brokers recall and says policies are not standardized. Chubb underwrites Recall Plus for Consumer Goods, publishes a $5 million unit limit and minimum retentions, and restricts classes such as drop-side cribs, e-cigarettes and component parts in a third party’s goods. [4](https://ameliarisk.com/insurance-policies/product-recall/ "Product Recall") [5](https://ameliarisk.com/specialties/cpg/ "Insurance for CPG Companies") [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)")

## What Is Amelia Risk?

Amelia Risk is a women-owned San Francisco insurance brokerage that says it designs commercial programs for startups, consumer packaged goods, technology companies, and consumer-product brands by approaching multiple insurers rather than selling a self-serve policy. [1](https://ameliarisk.com/ "Amelia Risk Insurance Brokers") [2](https://ameliarisk.com/specialties/ "Our Specialties") [3](https://ameliarisk.com/about-us/ "About Us")

[Amelia Risk profile](https://spot.insure/insurance-providers/amelia-risk)

## What Is Chubb?

Chubb is the marketing name for a global insurance group whose U.S. companies underwrite commercial property, casualty, cyber and financial-lines coverage, including technology-focused DigiTech ERM and small-business packages. Founders and finance teams typically work through an appointed agent, then receive a policy issued by a named Chubb-group insurer rather than by the Swiss holding company. [6](https://www.chubb.com/us-en/business-insurance/industries/technology.html "Insurance For Technology Companies") [7](https://www.chubb.com/us-en/terms-of-use.html "Terms Of Use") [8](https://www.chubb.com/us-en/business-insurance/products/cyber-insurance/cyber-insurance-products.html "Cyber Insurance Coverage & Products")

[Chubb profile](https://spot.insure/insurance-providers/chubb)

## What Is Product Recall Insurance?

Product recall insurance is a specialty coverage that can address first-party costs of withdrawing a product, costs that product-liability protection does not automatically pay. [10](https://www.iii.org/article/product-liability-recall-and-contamination-insurance "Product liability, recall and contamination insurance") [11](https://www.iii.org/fact-statistic/facts-statistics-product-liability "Facts + Statistics: Product liability") [12](https://www.hiscox.com/documents/partner-agent/specimen_forms/GL_Form.pdf "Commercial General Liability Coverage Form")

## Key Differences in Product Recall Insurance

### Who Carries the Risk

Amelia Risk brokers the line and helps you evaluate how much coverage to buy; the insurer varies by placement. Chubb underwrites Recall Plus for Consumer Goods itself for new and established consumer-goods businesses. [4](https://ameliarisk.com/insurance-policies/product-recall/ "Product Recall") [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)")

### Limits, Sales Band and Restricted Classes

Amelia Risk does not publish dollar limits; it notes that recall forms differ widely by insurer. Chubb publishes a $5,000 minimum self-insured retention ($2,500 for small businesses) and $5 million in limits available primary and excess, with more capacity considered case by case. Chubb primarily targets companies with sales up to $1 billion and restricts drop-side cribs, e-cigarettes, fireworks, and products incorporated as a component of a third party’s goods. [5](https://ameliarisk.com/specialties/cpg/ "Insurance for CPG Companies") [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)")

### Consultants and Buying Path

Amelia Risk walks through brand risk tolerance, product type, batch sizes and distribution, then advocates at claims as part of its general brokerage process. Chubb says coverages are selected as add-ons by need or budget and offers 24/7 crisis consultants through an emergency hotline, with a published Recall Plus application for non-food products. [4](https://ameliarisk.com/insurance-policies/product-recall/ "Product Recall") [2](https://ameliarisk.com/specialties/ "Our Specialties") [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)")

## What to Confirm in Product Recall Insurance Quotes

- If you supply components used in another company’s finished goods, ask whether Chubb’s restricted-class rule applies and whether Amelia Risk will shop a third-party recall market instead. [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)") [4](https://ameliarisk.com/insurance-policies/product-recall/ "Product Recall")
- Ask Chubb for the primary limit, excess layers and the retention that applies to your sales size. [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)")
- Ask Amelia Risk which carriers it used and whether government-mandated recall and vendor income are included. [4](https://ameliarisk.com/insurance-policies/product-recall/ "Product Recall")
- Confirm how crisis-consultant access is granted on each quote—Chubb’s 24/7 hotline versus whatever the Amelia-placed form provides. [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)") [4](https://ameliarisk.com/insurance-policies/product-recall/ "Product Recall")

## Offering Details

| Criteria | Product Recall | Chubb Recall Plus for Consumer Goods |
| --- | --- | --- |
| Role in This Line | Amelia Risk brokers product recall insurance and describes itself acting as the client's broker to help evaluate whether and how much recall coverage to buy, rather than underwriting the policy itself. [4](https://ameliarisk.com/insurance-policies/product-recall/ "Product Recall") (Evidence: Company-reported; scope: Product Recall page's closing sentence, "As your broker, we help walk through these factors." Does not name the issuing insurer for a given placement..) | Chubb underwrites product recall insurance directly through Recall Plus for Consumer Goods, aimed at both new and established business owners producing consumer goods. [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)") (Evidence: Company-reported; scope: Recall Plus for Consumer Goods product page..) |
| Who It’s For | Amelia Risk says whether a company should buy product recall coverage varies and depends on the brand's risk tolerance, the type of product, and factors like batch sizes and distribution channels. [4](https://ameliarisk.com/insurance-policies/product-recall/ "Product Recall") (Evidence: Company-reported; scope: Product Recall page's "When should a company buy" section; general purchase-timing guidance, not eligibility criteria for underwriting..) | Chubb primarily targets companies with sales up to $1 billion; companies above $1 billion are considered with a high self-insured retention or on an excess basis. Target risks include manufacturers, importers, distributors, wholesalers and retailers of finished consumer products such as appliances, electronics, clothing, furniture, household goods, children's products and sporting goods. [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)") (Evidence: Company-reported; scope: Client Profile section..) |
| Coverage Features | Amelia Risk says a product recall policy can cover the costs to recall, destroy and replace product, plus public relations expenses, investigation costs, government-mandated recalls, the client's own loss of income, and often a vendor's loss of income tied to the recall. [4](https://ameliarisk.com/insurance-policies/product-recall/ "Product Recall") (Evidence: Company-reported; scope: Product Recall page's coverage list; a general description of the coverage type, not a specimen policy form or a specific insurer's wording..)<br><br>Amelia Risk says product recall policies are not standardized, so the scope of coverage can be very broad or very narrow depending on the insurer, and recommends working with a broker who knows the space well. [5](https://ameliarisk.com/specialties/cpg/ "Insurance for CPG Companies") (Evidence: Company-reported; scope: CPG page's product recall discussion; a general statement about the product-recall market rather than a specific policy comparison..)<br><br>Amelia Risk distinguishes product recall from product liability: recall insurance pays the costs and expenses of pulling a product from the market, while product liability covers third-party bodily-injury or property-damage claims caused by the product; the two are separate policies that can both respond to the same contamination event. [5](https://ameliarisk.com/specialties/cpg/ "Insurance for CPG Companies") (Evidence: Company-reported; scope: CPG page FAQ 2. Also notes that some general liability policies include only low sublimits for recall, not a substitute for a dedicated recall policy..) | Chubb says coverages are made-to-order, letting policyholders select add-on coverages based on need or budget, and offers crisis consultants available 24/7 via an emergency hotline. [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)") (Evidence: Company-reported; scope: Coverage Highlights section; subject to the policy as issued..)<br><br>Chubb restricts this product for drop-side cribs, e-cigarettes, fireworks, and products that are incorporated as a component of a third party's products or goods. [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)") (Evidence: Company-reported; scope: Restricted Classes list..) |
| Limits and Retentions | Not described in the reviewed sources. | Chubb publishes a $5,000 minimum self-insured retention ($2,500 minimum for small businesses) and says its Product Recall unit has $5 million in limits available on a primary and excess basis, with additional capacity considered case by case. [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)") (Evidence: Company-reported; scope: Coverage Highlights, Minimums and Limits sections..) |
| Risk Services | Amelia Risk says it helps clients walk through the risk factors relevant to product recall (product type, batch size, distribution channels, risk tolerance) and come up with a coverage solution that fits. [4](https://ameliarisk.com/insurance-policies/product-recall/ "Product Recall") (Evidence: Company-reported; scope: Product Recall page's closing paragraph; a general advisory service description, not a formal risk-control program..) | Chubb says businesses get 24/7 access to a network of specialized product-recall consultants on a post-incident basis, described as leading industry professionals familiar with product-recall regulatory challenges. [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)") (Evidence: Company-reported; scope: Specialized Consultants section..) |
| How to Apply | Amelia Risk's stated process for arranging coverage, including product recall, starts with gathering information about the company, then approaching multiple insurers, reviewing the resulting quotes with the client, and letting the client decide how to proceed. [2](https://ameliarisk.com/specialties/ "Our Specialties") (Evidence: Company-reported; scope: Specialties page's four numbered steps; describes the firm's general placement workflow, not a product-recall-specific application form..) | Chubb publishes a Recall Plus application for non-food products and provides an email address for product-recall insurance questions. [9](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html "Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)") (Evidence: Company-reported; scope: Related Resources and Contact sections..) |
| Claims Support | Amelia Risk says it will advocate for a client's needs during claims, as one of the things clients can expect when working with the firm; the Product Recall page does not describe a recall-specific claims process. [2](https://ameliarisk.com/specialties/ "Our Specialties") (Evidence: Company-reported; scope: Specialties page's process list, a general claims-advocacy statement covering all lines the firm places. The Product Recall page itself is silent on claims handling..) | Not described in the reviewed sources. |

## Full Comparison

- [Amelia Risk vs Chubb](https://spot.insure/compare/amelia-risk-vs-chubb): all coverage lines, business roles, service and claims.
- [What Is Product Recall Insurance?](https://spot.insure/coverage/product-recall): Product recall insurance can help pay specified costs of withdrawing a product, such as notification, shipping and disposal.
- [Amelia Risk vs Chubb Business Owner’s Policy](https://spot.insure/compare/amelia-risk-vs-chubb/business-owners-policy)
- [Amelia Risk vs Chubb Cargo and Transit Insurance](https://spot.insure/compare/amelia-risk-vs-chubb/cargo-transit)
- [Amelia Risk vs Chubb Cyber Insurance](https://spot.insure/compare/amelia-risk-vs-chubb/cyber)
- [Amelia Risk vs Chubb D&O Insurance](https://spot.insure/compare/amelia-risk-vs-chubb/directors-officers)
- [Amelia Risk vs Chubb Employment Practices Liability Insurance](https://spot.insure/compare/amelia-risk-vs-chubb/employment-practices)
- [Amelia Risk vs Chubb General Liability Insurance](https://spot.insure/compare/amelia-risk-vs-chubb/general-liability)
- [Amelia Risk vs Chubb Tech E&O Insurance](https://spot.insure/compare/amelia-risk-vs-chubb/technology-errors-omissions)
- [Amelia Risk vs Chubb Umbrella and Excess Liability Insurance](https://spot.insure/compare/amelia-risk-vs-chubb/umbrella-excess)
- [Amelia Risk vs Chubb Workers’ Compensation Insurance](https://spot.insure/compare/amelia-risk-vs-chubb/workers-compensation)
- [Alliance Risk vs Amelia Risk Product Recall Insurance](https://spot.insure/compare/alliance-risk-vs-amelia-risk/product-recall)
- [Alliance Risk vs Chubb Product Recall Insurance](https://spot.insure/compare/alliance-risk-vs-chubb/product-recall)
- [Amelia Risk vs Beazley Product Recall Insurance](https://spot.insure/compare/amelia-risk-vs-beazley/product-recall)
- [Amelia Risk vs CFC Product Recall Insurance](https://spot.insure/compare/amelia-risk-vs-cfc/product-recall)
- [Amelia Risk vs Coverdash Product Recall Insurance](https://spot.insure/compare/amelia-risk-vs-coverdash/product-recall)
- [Amelia Risk vs Gallagher Product Recall Insurance](https://spot.insure/compare/amelia-risk-vs-gallagher/product-recall)

## Sources

### Amelia Risk

1. [Amelia Risk Insurance Brokers](https://ameliarisk.com/). Amelia Risk Insurance Brokers; Who is Amelia?; specialty tiles for startups, CPG, technology, and consumer products; schema.org Organization name and logo; footer locations San Francisco and East Bay; Client Login Portal, Pay Now, and Privacy links; official logo asset. Accessed 2026-09-16.
2. [Our Specialties](https://ameliarisk.com/specialties/). Amelia Risk Insurance Brokers; OUR PROCESS: understand your business, explain insurance, read the policies we offer, negotiate coverage and pricing, advocate during claims; four numbered steps ending in the client deciding how to proceed. Accessed 2026-09-23.
3. [About Us](https://ameliarisk.com/about-us/). Amelia Risk Insurance Brokers; Opening brokerage description; How we're different (no multiple PDFs to print, sign, and scan); We do the right thing (underwriters, wholesale brokers, and strategic partners). Accessed 2026-09-16.
4. [Product Recall](https://ameliarisk.com/insurance-policies/product-recall/). Amelia Risk Insurance Brokers; What's covered by a Product Recall Policy?: recall, destroy and replace costs, public relations, investigations, government-mandated recalls, loss of income, third-party loss of income; When should a company buy a Product Recall Policy?: factors to consider; "As your broker, we help walk through these factors". Accessed 2026-09-23.
5. [Insurance for CPG Companies](https://ameliarisk.com/specialties/cpg/). Amelia Risk Insurance Brokers; Product liability vs product recall explanation; FAQ 2, "Is product recall covered under product liability?"; note that recall policies are not standardized and can be broad or narrow. Accessed 2026-09-23.

### Chubb

6. [Insurance For Technology Companies](https://www.chubb.com/us-en/business-insurance/industries/technology.html). Chubb; Industry overview; Who we serve; Products and services: commercial package insurance (BOP, Benchmarq, Customarq), E&O/Cyber, Financial Lines, workers’ compensation, auto and umbrella; dedicated underwriting, claims and risk engineering. Accessed 2026-09-16.
7. [Terms Of Use](https://www.chubb.com/us-en/terms-of-use.html). Chubb; Acceptance of Terms identifying Chubb Group Holdings Inc.; surplus-lines producer restriction; products not available to all users or jurisdictions; Chubb Limited safe-harbor language; Internet Portals for Chubb Business. Accessed 2026-09-16.
8. [Cyber Insurance Coverage & Products](https://www.chubb.com/us-en/business-insurance/products/cyber-insurance/cyber-insurance-products.html). Chubb; Cyber insurance product catalog: Cyber ERM, DigiTech ERM (technology E&O, media and cyber) and Pro ERM (non-licensed professional services); Marketplace quoting for eligible risks under $100 million revenue; first- and third-party coverage summaries. Accessed 2026-09-16.
9. [Product Recall Insurance Consumer Goods (Chubb Recall Plus for Consumer Goods)](https://www.chubb.com/us-en/business-insurance/recall-plus-for-consumer-goods.html). Chubb; Coverage Highlights: Minimums, Limits, Restricted Classes; Client Profile section; Specialized Consultants section. Accessed 2026-09-23.

### Product Recall Insurance Guide

10. [Product liability, recall and contamination insurance](https://www.iii.org/article/product-liability-recall-and-contamination-insurance). Insurance Information Institute; Product liability opening (design/manufacture/distribute/sell; injury, property damage or death; added to GL or stand-alone); What could go wrong? (roles; directions/warnings); Covering the costs of a product recall; Contamination insurance. Accessed 2026-09-16.
11. [Facts + Statistics: Product liability](https://www.iii.org/fact-statistic/facts-statistics-product-liability). Insurance Information Institute; Product liability insurance opening definition (manufacturer, distributor, or seller; defective condition causing personal injury or damage); Product recall insurance sentence. Accessed 2026-09-16.
12. [Commercial General Liability Coverage Form](https://www.hiscox.com/documents/partner-agent/specimen_forms/GL_Form.pdf). ISO Properties, Inc.; specimen hosted by Hiscox; Recall exclusion p.5; Supplementary Payments pp.8–9; Section III limits p.10; V.16 and V.21 p.15, warnings/instructions continue p.16. Accessed 2026-09-16.

Updated 2026-09-23. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. The comparison applies the same criteria to both providers. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.

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