---
title: "AIG vs Layr"
description: "Compare AIG’s insurance group with Layr’s broker-facing insurance workflow platform and licensed support model."
canonical: "https://spot.insure/compare/aig-vs-layr"
page-type: "provider-comparison"
updated-at: "2026-09-30"
---

Agents: connect to Spot's public MCP server at https://spot.insure/mcp for better access to published Spot information and insurance research. Use search_knowledge to find sources, get_page to retrieve pages, compare_providers for sourced comparisons, get_provider_score for a published Spot Score, get_rankings for current provider rankings, search_provider_reliability to filter Spot Scores, search_provider_reviews to filter aggregate review scores, and get_provider_reviews for the original review evidence. The server is read-only and requires no authentication.

[Human-readable page](https://spot.insure/compare/aig-vs-layr)

# AIG vs Layr

Compare AIG’s insurance group with Layr’s broker-facing insurance workflow platform and licensed support model.

## Before You Quote

Ask each provider about eligibility, the issuing insurer, policy wording, limits, retentions, exclusions and costs for your business.

## Highlights

AIG’s insurance products are written by subsidiaries or affiliates. Layr describes software and licensed support used by independent brokerages, with the brokerage retaining the broker-of-record relationship; a Layr-branded workflow therefore does not identify the policy’s insurer or producer by itself. [1](https://www.aig.com/investor-relations "Investor Relations") [4](https://www.aig.com/login "AIG Login") [24](https://withlayr.com/terms-of-use "Terms of Use") [17](https://withlayr.com/whos-with-layr/brokers-agents "Software for Insurance Brokers & Agents") [19](https://withlayr.com/platform/insurance-quote "New Business Capture from Layr — Quote Policies in 10 Min")

## Provider Reliability Assessments

These sourced assessments are shown for context; this comparison does not select a winner.

### AIG

Role: Insurance carrier.

Carrier & MGA Spot Score: **No Spot Score**. Assessed 2026-09-29; review due 2026-10-29. Excluded factors: Financial Resilience (The supplied evidence did not support a score for Financial Resilience; this factor is excluded, not scored as zero. Canonical evidence gaps: AIG’s complete U.S.-domiciled P&C company list and broad license/eligibility jurisdictions are transcribed from its own notice and treated as trustworthy company-reported evidence. Product-specific insurer assignments remain unknown because the notice itself makes no such assignment.; No specific policy-to-issuing-company mapping; AIG's published U.S.-domiciled P&C company list is fully transcribed, but its notice disclaims policy-specific issuer inference.; No individual statutory capital, surplus, results or financial strength rating for each named operating insurer was assessed; available AIG figures are group aggregate and AM Best coverage is a rating unit.; No complete current reinsurance treaty schedule, capacity panel, terms, collateral, renewal history or mapping from any program to its issuer and reinsurers. Named NICO/Fortitude arrangements are legacy or run-off scope.; Claims responsibility, delegated administrators, entity-specific oversight, service standards, complaint escalation and claims performance remain unverified by issuing company and program.; The 2025 Missouri action against National Union is verified as listed but inaccessible in the scanned linked PDF; the matter and outcome are unknown.; Regulatory conduct review was scoped to the New York DFS enforcement index and Missouri DOI records for selected named entities; it was not a search of every state regulator, federal court, or all regulator datasets. No clean-record conclusion is supported.; A 2025 New York DFS action names 'AIG Property Casualty Insurance Company'; its relationship to 'AIG Property Casualty Company' is unresolved and the action is not attributed to the latter.; Producer compensation disclosures are company-reported and based on 2024 U.S. business. Individual policy compensation and any producer-specific agreement are unknown.; Illinois National Insurance Co.'s California profile returned an error, so its license there is unverified. No state other than California, New York and Missouri was checked against regulator records.; AM Best's rating covers the whole AIG rating unit. An individual grade for each named commercial insurer was not opened.); Claims and Servicing (The supplied evidence did not support a score for Claims and Servicing; this factor is excluded, not scored as zero. Canonical evidence gaps: AIG’s complete U.S.-domiciled P&C company list and broad license/eligibility jurisdictions are transcribed from its own notice and treated as trustworthy company-reported evidence. Product-specific insurer assignments remain unknown because the notice itself makes no such assignment.; No specific policy-to-issuing-company mapping; AIG's published U.S.-domiciled P&C company list is fully transcribed, but its notice disclaims policy-specific issuer inference.; No individual statutory capital, surplus, results or financial strength rating for each named operating insurer was assessed; available AIG figures are group aggregate and AM Best coverage is a rating unit.; No complete current reinsurance treaty schedule, capacity panel, terms, collateral, renewal history or mapping from any program to its issuer and reinsurers. Named NICO/Fortitude arrangements are legacy or run-off scope.; Claims responsibility, delegated administrators, entity-specific oversight, service standards, complaint escalation and claims performance remain unverified by issuing company and program.; The 2025 Missouri action against National Union is verified as listed but inaccessible in the scanned linked PDF; the matter and outcome are unknown.; Regulatory conduct review was scoped to the New York DFS enforcement index and Missouri DOI records for selected named entities; it was not a search of every state regulator, federal court, or all regulator datasets. No clean-record conclusion is supported.; A 2025 New York DFS action names 'AIG Property Casualty Insurance Company'; its relationship to 'AIG Property Casualty Company' is unresolved and the action is not attributed to the latter.; Producer compensation disclosures are company-reported and based on 2024 U.S. business. Individual policy compensation and any producer-specific agreement are unknown.; Illinois National Insurance Co.'s California profile returned an error, so its license there is unverified. No state other than California, New York and Missouri was checked against regulator records.; AM Best's rating covers the whole AIG rating unit. An individual grade for each named commercial insurer was not opened.); Carrier-Network Strength (The supplied evidence did not support a score for Carrier-Network Strength; this factor is excluded, not scored as zero. Canonical evidence gaps: AIG’s complete U.S.-domiciled P&C company list and broad license/eligibility jurisdictions are transcribed from its own notice and treated as trustworthy company-reported evidence. Product-specific insurer assignments remain unknown because the notice itself makes no such assignment.; No specific policy-to-issuing-company mapping; AIG's published U.S.-domiciled P&C company list is fully transcribed, but its notice disclaims policy-specific issuer inference.; No individual statutory capital, surplus, results or financial strength rating for each named operating insurer was assessed; available AIG figures are group aggregate and AM Best coverage is a rating unit.; No complete current reinsurance treaty schedule, capacity panel, terms, collateral, renewal history or mapping from any program to its issuer and reinsurers. Named NICO/Fortitude arrangements are legacy or run-off scope.; Claims responsibility, delegated administrators, entity-specific oversight, service standards, complaint escalation and claims performance remain unverified by issuing company and program.; The 2025 Missouri action against National Union is verified as listed but inaccessible in the scanned linked PDF; the matter and outcome are unknown.; Regulatory conduct review was scoped to the New York DFS enforcement index and Missouri DOI records for selected named entities; it was not a search of every state regulator, federal court, or all regulator datasets. No clean-record conclusion is supported.; A 2025 New York DFS action names 'AIG Property Casualty Insurance Company'; its relationship to 'AIG Property Casualty Company' is unresolved and the action is not attributed to the latter.; Producer compensation disclosures are company-reported and based on 2024 U.S. business. Individual policy compensation and any producer-specific agreement are unknown.; Illinois National Insurance Co.'s California profile returned an error, so its license there is unverified. No state other than California, New York and Missouri was checked against regulator records.; AM Best's rating covers the whole AIG rating unit. An individual grade for each named commercial insurer was not opened.); Regulatory Conduct (The supplied evidence did not support a score for Regulatory Conduct; this factor is excluded, not scored as zero. Canonical evidence gaps: AIG’s complete U.S.-domiciled P&C company list and broad license/eligibility jurisdictions are transcribed from its own notice and treated as trustworthy company-reported evidence. Product-specific insurer assignments remain unknown because the notice itself makes no such assignment.; No specific policy-to-issuing-company mapping; AIG's published U.S.-domiciled P&C company list is fully transcribed, but its notice disclaims policy-specific issuer inference.; No individual statutory capital, surplus, results or financial strength rating for each named operating insurer was assessed; available AIG figures are group aggregate and AM Best coverage is a rating unit.; No complete current reinsurance treaty schedule, capacity panel, terms, collateral, renewal history or mapping from any program to its issuer and reinsurers. Named NICO/Fortitude arrangements are legacy or run-off scope.; Claims responsibility, delegated administrators, entity-specific oversight, service standards, complaint escalation and claims performance remain unverified by issuing company and program.; The 2025 Missouri action against National Union is verified as listed but inaccessible in the scanned linked PDF; the matter and outcome are unknown.; Regulatory conduct review was scoped to the New York DFS enforcement index and Missouri DOI records for selected named entities; it was not a search of every state regulator, federal court, or all regulator datasets. No clean-record conclusion is supported.; A 2025 New York DFS action names 'AIG Property Casualty Insurance Company'; its relationship to 'AIG Property Casualty Company' is unresolved and the action is not attributed to the latter.; Producer compensation disclosures are company-reported and based on 2024 U.S. business. Individual policy compensation and any producer-specific agreement are unknown.; Illinois National Insurance Co.'s California profile returned an error, so its license there is unverified. No state other than California, New York and Missouri was checked against regulator records.; AM Best's rating covers the whole AIG rating unit. An individual grade for each named commercial insurer was not opened.).

Read the [full reliability assessment](https://spot.insure/insurance-providers/aig/reliability).

### Layr

Role: Broker.

Broker Spot Score: **5.6/10** (partial score; 15% of this role's weighting included). Assessed 2026-09-22; review due 2026-10-22. Excluded factors: Identity and Authority (Current authority and applicable appointments or delegations have not been independently established across the assessed scope.); Carrier-Network Strength (The reviewed evidence does not name the carrier and capacity arrangements behind the assessed programs, so the relationships cannot be assessed.); Regulatory Conduct (A complete, exact-entity regulatory-conduct review for the preceding five years is unavailable.).

Read the [full reliability assessment](https://spot.insure/insurance-providers/layr/reliability).

## AIG Reviews

Review Score: 4.4 / 10 from 2 rated sources, equally weighted.

Customer ratings for AIG are low: Trustpilot shows 1.9 out of 5 from 252 reviews, and NerdWallet gives 2.5 stars and notes more claims complaints than expected. These pages cover many AIG products and countries, so they only loosely describe business insurance.

- NerdWallet: NerdWallet editorial rating 2.5 (stars). NerdWallet’s editorial business-insurance comparison; the AIG entry concerns commercial liability and property insurance, not a quantified policyholder-review sample. The page’s complaint statement and 2.5-star editorial rating are source-specific and must not be recast as a consumer average. Checked 2026-09-29. [Business Insurance: Get Quotes and Coverage Today](https://www.nerdwallet.com/business/insurance/best)
- Trustpilot: Trustpilot TrustScore 1.9 (out of 5); 252 reviews. Consumer reviews on aig.com’s Trustpilot profile span products and countries, including personal, travel, device/service and other experiences; they do not isolate U.S. commercial-P&C policyholders or a single issuing insurer. Checked 2026-09-29. [AIG Reviews](https://www.trustpilot.com/review/aig.com)
- ConsumerAffairs: ConsumerAffairs average 1.0 (out of 5); 274 reviews. ConsumerAffairs page titled AIG Life Insurance Reviews, updated 2026-08-14. The page mixes life and high-net-worth home references and reviewers may describe other AIG relationships; it is not a commercial-P&C-only population. Checked 2026-09-29. [AIG Life Insurance Reviews](https://www.consumeraffairs.com/insurance/aig_life.html)
- BBB: Complaints shown, prior 3 years 270. BBB’s American International Group, Inc. headquarters profile and corporate-owned locations (86 listed locations); complaint data is not limited to commercial insurance or a particular risk-bearing insurer. BBB says displayed complaint text may not represent every complaint. Period: Three years ending as displayed 2026-09-29. Checked 2026-09-29. [American International Group, Inc. (AIG) BBB Complaints](https://www.bbb.org/us/ny/new-york/profile/insurance-companies/american-international-group-inc-aig-0121-1515/complaints)

Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/aig/reviews).

## Layr Reviews

Review Score: not enough ratings.

Layr has no customer reviews of its insurance service yet. Its Trustpilot profile has no reviews, and its only rating is one review of its broker software.

- Capterra: Capterra rating 5.0 (out of 5); 1 reviews. Capterra listing for Layr as agency management software for brokers. Rates the software, not the insurance service. One review. Checked 2026-09-29. [Layr Software Pricing, Alternatives & More](https://www.capterra.com/p/190549/Layr/)
- Software Advice: Software Advice rating 5.0 (out of 5); 1 reviews. Software Advice listing (same review pool as Capterra) for Layr's broker software. One review. Checked 2026-09-29. [Layr Software Reviews, Demo & Pricing](https://www.softwareadvice.com/insurance/layr-profile/)

Reviewed 2026-09-29. [Read the sourced review](https://spot.insure/insurance-providers/layr/reviews).





## Coverage Comparison

| Coverage Type | AIG | Layr |
| --- | --- | --- |
| [Builders risk](https://spot.insure/coverage/builders-risk) | Listed: AIG Builders Risk  | Not listed |
| [Cargo and transit](https://spot.insure/coverage/cargo-transit) | Listed: AIG Ocean Cargo  | Not listed |
| [Commercial auto](https://spot.insure/coverage/commercial-auto) | Listed: AIG Truck Insurance Group commercial auto (scoped to for-hire trucking)  | Not listed |
| [Commercial property](https://spot.insure/coverage/commercial-property) | Listed: AIG Commercial Property / Retail Property  | Not listed |
| [Crime](https://spot.insure/coverage/crime) | Listed: AIG Crime Insurance / CrimeGuard Choice  | Not listed |
| [Cyber liability](https://spot.insure/coverage/cyber) | Listed: AIG CyberEdge family (CyberEdge, CyberEdge Plus and CyberEdge PC kept distinct)  | Not listed |
| [Directors and officers](https://spot.insure/coverage/directors-officers) | Listed: AIG Directors & Officers Liability  | Not listed |
| [Employee health and benefits](https://spot.insure/coverage/employee-health-benefits) | Listed: AIG Medical Indemnity supplemental group health benefit  | Not listed |
| [Employment practices liability](https://spot.insure/coverage/employment-practices) | Listed: AIG Employment Practices Liability Insurance  | Not listed |
| [Equipment breakdown](https://spot.insure/coverage/equipment-breakdown) | Listed: AIG Programs lists equipment breakdown in named program schedules including the manufactured-housing program; schedule-specific membership only.  | Not listed |
| [Fidelity bonds](https://spot.insure/coverage/fidelity-bonds) | Listed: AIG Crime and Fidelity product page; line membership is based on the named fidelity/bond product family, not a specific bond form.  | Not listed |
| [Fiduciary liability](https://spot.insure/coverage/fiduciary) | Listed: AIG Fiduciary Liability Insurance / Fiduciary Edge  | Not listed |
| [General liability](https://spot.insure/coverage/general-liability) | Listed: AIG Programs general liability (three separate program scopes)  | Not listed |
| [Hired and non-owned auto](https://spot.insure/coverage/hired-non-owned-auto) | Listed: AIG Manufactured Housing Program lists hired and non-owned auto for that program; this does not establish a standalone broad HNOA product.  | Not listed |
| [Kidnap and ransom](https://spot.insure/coverage/kidnap-ransom) | Listed: AIG CrisiSolution K&R and extortion  | Not listed |
| [Liquor liability](https://spot.insure/coverage/liquor-liability) | Listed: AIG Programs lists liquor liability among coverages it may develop in client-specific programs; no general standalone product or universal program availability implied.  | Not listed |
| [Management liability](https://spot.insure/coverage/management-liability) | Listed: AIG Programs Management Liability for private and non-profit companies with revenue up to $50 million; listed components are D&O, EPL and fiduciary liability.  | Not listed |
| [Media liability](https://spot.insure/coverage/media) | Listed: AIG Media Content and Publishers & Broadcasters liability (distinct descriptions)  | Not listed |
| [Product liability](https://spot.insure/coverage/product-liability) | Listed: AIG Aviation Product Liability  | Not listed |
| [Product recall](https://spot.insure/coverage/product-recall) | Listed: AIG Multinational and Talbot market multinational Product Recall Insurance for named component-part, consumer-goods/topical/consumer-health and finished-goods segments; not an unrestricted U.S. standalone product, and the flyer does not resolve a specific policy issuer, account terms or jurisdiction-specific availability. [12](https://www.aig.com/content/dam/aig/america-canada/us/documents/business/multinational/aig-multinational-product-recall-summary-sheet.pdf.coredownload.pdf "AIG Multinational Product Recall Summary Sheet") | Not listed |
| [Professional errors and omissions (E&O)](https://spot.insure/coverage/professional-errors-omissions) | Listed: AIG entity-based Professional Liability / Specialty Professional E&O  | Not listed |
| [Representations and warranties](https://spot.insure/coverage/representations-warranties) | Listed: AIG Representations & Warranties Insurance  | Not listed |
| [Technology errors and omissions (E&O)](https://spot.insure/coverage/technology-errors-omissions) | Listed: AIG Technology Services E&O; the page separately identifies coverage for technology-service performance errors or omissions. Membership only, not a detailed accepted Tech E&O offering.  | Not listed |
| [Tools, equipment and inland marine](https://spot.insure/coverage/inland-marine) | Listed: AIG Inland Marine (Transportation & Logistics; Construction & Equipment)  | Not listed |
| [Trucking](https://spot.insure/coverage/trucking) | Listed: AIG Truck Insurance Group  | Not listed |
| [Umbrella and excess liability](https://spot.insure/coverage/umbrella-excess) | Listed: AIG Excess Casualty (lead umbrella and mid/high excess)  | Not listed |
| [Workers’ compensation](https://spot.insure/coverage/workers-compensation) | Listed: AIG Workers’ Compensation options by distinct channel  | Not listed |

A listing may be arranged through an insurer or partner. “Not listed” means this catalogue has no separate offering recorded; ask the provider whether it can quote the coverage and request the policy terms.



## Optional Spot Service Handoff

Spot can help prepare applications, coordinate brokers, and compare proposals. If that work is needed, collect the company's task, known deadline, current broker, and open questions for a [free consultation](https://spot.insure/pricing.md). The company decides what to buy; Spot does not automatically bind coverage.

## Key Differences

This pair matters when a small business is offered insurance through a broker using Layr’s branded workflow. Layr’s materials describe an online selection and payment path that sends the submission to underwriting, while AIG’s public portal is presented as a broker-and-agent tool; the buyer should identify the brokerage and insurer behind the interface. [1](https://www.aig.com/investor-relations "Investor Relations") [2](https://www.aig.com/legal-notice "Additional Legal Notices") [24](https://withlayr.com/terms-of-use "Terms of Use") [16](https://withlayr.com/ "Grow Your Broker Profits") [17](https://withlayr.com/whos-with-layr/brokers-agents "Software for Insurance Brokers & Agents") [20](https://withlayr.com/platform/secure-portal "Online Portal with Cyber Security for Insurance Companies") [1](https://www.aig.com/investor-relations "Investor Relations") [2](https://www.aig.com/legal-notice "Additional Legal Notices") [4](https://www.aig.com/login "AIG Login") [17](https://withlayr.com/whos-with-layr/brokers-agents "Software for Insurance Brokers & Agents") [18](https://withlayr.com/company/insurance-technology "The Team Improving Insurance Technology") [20](https://withlayr.com/platform/secure-portal "Online Portal with Cyber Security for Insurance Companies")

Layr’s illustrated flow lets a small-business owner select options and pay before submission to underwriting, but its stated completion times do not establish quote or binding speed. AIG’s broker portal lists applications as a tool. Ask for the actual submission status, underwriting decision point and binder before treating a payment or screen as coverage. [4](https://www.aig.com/login "AIG Login") [19](https://withlayr.com/platform/insurance-quote "New Business Capture from Layr — Quote Policies in 10 Min") [26](https://withlayr.com/resources/blog/layr-welcomes-new-ceo-mark-hara "Layr Welcomes New CEO Mark Hara")

Layr describes a white-label portal for documents, claims, certificates, payments and renewal activity; AIG’s portal description names broker access to documents, loss runs and applications. Confirm which brokerage remains responsible for advice and servicing, and which company handles claims. [4](https://www.aig.com/login "AIG Login") [5](https://www.aig.com/business/business-claims/intellirisk-services "IntelliRisk") [20](https://withlayr.com/platform/secure-portal "Online Portal with Cyber Security for Insurance Companies") [27](https://www.globenewswire.com/news-release/2023/11/01/2770846/0/en/layr-secures-10-million-investment-to-bridge-the-small-business-insurance-tech-gap-for-brokers.html "Layr Secures $10 Million Investment to Bridge the Small Business Insurance Tech Gap for Brokers")

AIG’s disclosure describes commissions and possible contingent payments to brokers and agents; Layr’s cited information addresses a different part of the placement or its fees. These amounts are not a buyer price estimate. Ask separately for the policy premium, compensation paid to each producer and any buyer-paid fee. [6](https://www.aig.com/home/risk-solutions/business/l/producer-compensation "Producer Compensation") [21](https://withlayr.com/faq "Insurance Technology Frequently Asked Questions") [23](https://withlayr.com/compensation-disclosure "Explanation of Pricing")

## What to Confirm in Quotes

- Who is the broker of record, who submitted the account, and which AIG affiliate or other insurer appears on the proposal? [1](https://www.aig.com/investor-relations "Investor Relations") [2](https://www.aig.com/legal-notice "Additional Legal Notices") [24](https://withlayr.com/terms-of-use "Terms of Use") [16](https://withlayr.com/ "Grow Your Broker Profits") [17](https://withlayr.com/whos-with-layr/brokers-agents "Software for Insurance Brokers & Agents") [20](https://withlayr.com/platform/secure-portal "Online Portal with Cyber Security for Insurance Companies")
- Does the quoted product and state match the platform illustration, and what policy form will be issued? [4](https://www.aig.com/login "AIG Login") [19](https://withlayr.com/platform/insurance-quote "New Business Capture from Layr — Quote Policies in 10 Min") [26](https://withlayr.com/resources/blog/layr-welcomes-new-ceo-mark-hara "Layr Welcomes New CEO Mark Hara")
- Get the applicable platform, finance or service fees and the brokerage’s compensation terms before payment. [4](https://www.aig.com/login "AIG Login") [5](https://www.aig.com/business/business-claims/intellirisk-services "IntelliRisk") [20](https://withlayr.com/platform/secure-portal "Online Portal with Cyber Security for Insurance Companies") [27](https://www.globenewswire.com/news-release/2023/11/01/2770846/0/en/layr-secures-10-million-investment-to-bridge-the-small-business-insurance-tech-gap-for-brokers.html "Layr Secures $10 Million Investment to Bridge the Small Business Insurance Tech Gap for Brokers") [6](https://www.aig.com/home/risk-solutions/business/l/producer-compensation "Producer Compensation") [21](https://withlayr.com/faq "Insurance Technology Frequently Asked Questions") [23](https://withlayr.com/compensation-disclosure "Explanation of Pricing")

## Compare Services

What each provider documents about the services you may need.

| Criteria | AIG | Layr |
| --- | --- | --- |
| Business role | “AIG” is the marketing name for American International Group, Inc.'s worldwide operations. AIG says insurance products are written or provided by subsidiaries or affiliates; its U.S. legal notice lists multiple U.S.-domiciled property and casualty insurers but does not identify which company would issue a particular commercial policy. [1](https://www.aig.com/investor-relations "Investor Relations") [2](https://www.aig.com/legal-notice "Additional Legal Notices") (Evidence: Company-reported; scope: AIG group naming and the listed U.S.-domiciled property and casualty companies. The legal notice is not a policy-specific carrier assignment or complete ownership chart.; verified: 2026-09-28.) | Layr Holdings, Inc. operates withlayr.com and markets the Layr Apex platform and licensed support service. Public materials describe Layr handling sales, service and support while its brokerage customer keeps the broker-of-record relationship; they do not identify Layr as the insurer underwriting every policy. [24](https://withlayr.com/terms-of-use "Terms of Use") [16](https://withlayr.com/ "Grow Your Broker Profits") [17](https://withlayr.com/whos-with-layr/brokers-agents "Software for Insurance Brokers & Agents") [20](https://withlayr.com/platform/secure-portal "Online Portal with Cyber Security for Insurance Companies") (Evidence: Company-reported; scope: Entity and functional roles in current public materials. The precise producer role can depend on the partner arrangement and proposed policy.; verified: 2026-09-15.)<br><br>The reviewed sources identify Layr Holdings, Inc., its leaders and several investors, but do not disclose a current controlling parent or ownership percentages. [24](https://withlayr.com/terms-of-use "Terms of Use") [25](https://withlayr.com/company/leadership-team "Leadership Team") [27](https://www.globenewswire.com/news-release/2023/11/01/2770846/0/en/layr-secures-10-million-investment-to-bridge-the-small-business-insurance-tech-gap-for-brokers.html "Layr Secures $10 Million Investment to Bridge the Small Business Insurance Tech Gap for Brokers") (Evidence: Not found in reviewed sources; scope: Current website operator and public ownership review. Investor participation is not treated as control, and no independence claim is made.; verified: 2026-09-15.)<br><br>Layr says a participating brokerage can offload small-business sales, service and support to Layr while retaining broker-of-record status and 100% of its commissions. [17](https://withlayr.com/whos-with-layr/brokers-agents "Software for Insurance Brokers & Agents") [21](https://withlayr.com/faq "Insurance Technology Frequently Asked Questions") (Evidence: Company-reported; scope: Broker-facing Layr Apex arrangement as marketed publicly; actual allocation of duties and compensation depends on the brokerage agreement.; verified: 2026-09-15.) |
| Application process | AIG lists a North America myAIG portal for brokers and agents to access loss runs, policy documents, applications, and tools, and a separate U.S. portal for producer appointment requests. The public pages do not establish that a business can complete an online purchase or bind coverage directly. [4](https://www.aig.com/login "AIG Login") (Evidence: Company-reported; scope: Publicly listed North America broker/agent portal functions and U.S. producer appointment requests. Authenticated workflow and product-specific submission or binding steps were not reviewed.; verified: 2026-09-28.) | Layr describes an online workflow in which a small-business owner assesses and selects coverage, pays, and then has the submission sent to underwriting. Current pages use different speed claims—10 minutes on New Business Capture and 12 minutes in a 2024 announcement—so neither figure establishes the time to receive or bind an actual quote. [19](https://withlayr.com/platform/insurance-quote "New Business Capture from Layr — Quote Policies in 10 Min") [26](https://withlayr.com/resources/blog/layr-welcomes-new-ceo-mark-hara "Layr Welcomes New CEO Mark Hara") (Evidence: Conflicting sources; scope: Company-described digital workflow. No form was completed and no quote, payment or underwriting decision was requested during research.; verified: 2026-09-15.) |
| Servicing and renewals | AIG lists its North America broker portal as a place for brokers and agents to access loss runs, policy documents, applications, and tools. The page does not explain how renewals are managed or promise renewal terms or timing. [4](https://www.aig.com/login "AIG Login") (Evidence: Company-reported; scope: Public description of a North America broker/agent portal; authenticated functions and account-specific availability were not reviewed.; verified: 2026-09-28.) | Layr markets a white-labeled portal with licensed support and broker dashboard updates for policies, renewals, claims and payments. A company release also describes policyholder access to documents, quotes, claims, certificates, bills and electronic payments. [20](https://withlayr.com/platform/secure-portal "Online Portal with Cyber Security for Insurance Companies") [27](https://www.globenewswire.com/news-release/2023/11/01/2770846/0/en/layr-secures-10-million-investment-to-bridge-the-small-business-insurance-tech-gap-for-brokers.html "Layr Secures $10 Million Investment to Bridge the Small Business Insurance Tech Gap for Brokers") (Evidence: Company-reported; scope: Company-described platform functions. No authenticated broker or policyholder account was accessed, and no service-time commitment was independently tested.; verified: 2026-09-15.)<br><br>Layr says its team gathers updates, negotiates renewal terms with underwriters and finalizes renewal documents. It describes automatic-renewal policies as hands-free and says customers whose policies need updated information are alerted 60 days before renewal. [21](https://withlayr.com/faq "Insurance Technology Frequently Asked Questions") (Evidence: Company-reported; scope: Current FAQ description. It does not state the notice needed to stop an automatic renewal or guarantee a renewal offer.; verified: 2026-09-15.) |
| Fees and compensation | AIG says its companies compensate brokers and independent agents with commissions set at policy purchase, renewal, placement, or servicing, and may also pay contingent compensation. Specific compensation varies; the disclosure directs buyers to their broker or agent for policy-specific information. [6](https://www.aig.com/home/risk-solutions/business/l/producer-compensation "Producer Compensation") (Evidence: Company-reported; scope: AIG's disclosure for business placed by brokers and independent agents with U.S. AIG offices issuing policies in the United States and territories for specified lines; its ranges describe business written in 2024 and exclude stated categories. Not a statement of any buyer's commission or total insurance cost.; verified: 2026-09-28.) | Layr's current broker FAQ says Layr receives a percentage of premium while the brokerage keeps 100% of commissions. A separate consumer-facing disclosure says carriers pay Layr a commission and businesses may pay a finance fee of up to 20% of premium. The pages do not reconcile which arrangement applies to a particular broker, policyholder or payment plan. [21](https://withlayr.com/faq "Insurance Technology Frequently Asked Questions") [23](https://withlayr.com/compensation-disclosure "Explanation of Pricing") (Evidence: Conflicting sources; scope: Two public compensation descriptions for different apparent audiences. Actual agreements and itemized charges were not available.; verified: 2026-09-15.)<br><br>Layr's consumer-facing compensation disclosure says a business that uses its monthly credit-card payment arrangement can pay a percentage-based finance fee of up to 20% of premium. The page does not provide an account-specific rate, total repayment or cancellation terms. [23](https://withlayr.com/compensation-disclosure "Explanation of Pricing") (Evidence: Company-reported; scope: Public compensation disclosure; current applicability to every Layr Apex implementation or payment option is not established.; verified: 2026-09-15.) |

## Related Reading

- [What Is AIG?](https://spot.insure/insurance-providers/aig)
- [What Is Layr?](https://spot.insure/insurance-providers/layr)

## Related Comparisons

- [AIG vs Alliance Risk](https://spot.insure/compare/aig-vs-alliance-risk)
- [AIG vs Amelia Risk](https://spot.insure/compare/aig-vs-amelia-risk)
- [AIG vs Aon](https://spot.insure/compare/aig-vs-aon)
- [AIG vs Armilla](https://spot.insure/compare/aig-vs-armilla)
- [AIG vs At-Bay](https://spot.insure/compare/aig-vs-at-bay)
- [AIG vs The Baldwin Group](https://spot.insure/compare/aig-vs-baldwin)
- [AIG vs Beazley](https://spot.insure/compare/aig-vs-beazley)
- [AIG vs Berkshire Hathaway Specialty Insurance](https://spot.insure/compare/aig-vs-berkshire-hathaway-specialty-insurance)
- [AIG vs biBerk](https://spot.insure/compare/aig-vs-biberk)
- [AIG vs CFC](https://spot.insure/compare/aig-vs-cfc)
- [AIG vs Chubb](https://spot.insure/compare/aig-vs-chubb)
- [AIG vs CNA](https://spot.insure/compare/aig-vs-cna)
- [AIG vs Coalition](https://spot.insure/compare/aig-vs-coalition)
- [AIG vs Corgi](https://spot.insure/compare/aig-vs-corgi)
- [AIG vs Coterie Insurance](https://spot.insure/compare/aig-vs-coterie)
- [AIG vs Counterpart](https://spot.insure/compare/aig-vs-counterpart)
- [AIG vs Coverdash](https://spot.insure/compare/aig-vs-coverdash)
- [AIG vs Cowbell](https://spot.insure/compare/aig-vs-cowbell)
- [AIG vs Embroker](https://spot.insure/compare/aig-vs-embroker)
- [AIG vs Founder Shield](https://spot.insure/compare/aig-vs-foundershield)
- [Alliance Risk vs Layr](https://spot.insure/compare/alliance-risk-vs-layr)
- [Amelia Risk vs Layr](https://spot.insure/compare/amelia-risk-vs-layr)
- [Aon vs Layr](https://spot.insure/compare/aon-vs-layr)
- [Armilla vs Layr](https://spot.insure/compare/armilla-vs-layr)
- [At-Bay vs Layr](https://spot.insure/compare/at-bay-vs-layr)
- [The Baldwin Group vs Layr](https://spot.insure/compare/baldwin-vs-layr)
- [Beazley vs Layr](https://spot.insure/compare/beazley-vs-layr)
- [Berkshire Hathaway Specialty Insurance vs Layr](https://spot.insure/compare/berkshire-hathaway-specialty-insurance-vs-layr)
- [biBerk vs Layr](https://spot.insure/compare/biberk-vs-layr)
- [CFC vs Layr](https://spot.insure/compare/cfc-vs-layr)
- [Chubb vs Layr](https://spot.insure/compare/chubb-vs-layr)
- [CNA vs Layr](https://spot.insure/compare/cna-vs-layr)
- [Coalition vs Layr](https://spot.insure/compare/coalition-vs-layr)
- [Corgi vs Layr](https://spot.insure/compare/corgi-vs-layr)
- [Coterie Insurance vs Layr](https://spot.insure/compare/coterie-vs-layr)
- [Counterpart vs Layr](https://spot.insure/compare/counterpart-vs-layr)
- [Coverdash vs Layr](https://spot.insure/compare/coverdash-vs-layr)
- [Cowbell vs Layr](https://spot.insure/compare/cowbell-vs-layr)
- [Embroker vs Layr](https://spot.insure/compare/embroker-vs-layr)

## Sources

### [AIG Official Website](https://www.aig.com/)

1. [Investor Relations](https://www.aig.com/investor-relations). American International Group, Inc. (AIG); About AIG and legal footer; lines 244–246 and 327–331. Accessed 2026-09-28.
2. [Additional Legal Notices](https://www.aig.com/legal-notice). AIG US; Notice to California and Massachusetts Applicants and Insureds; insurer table lines 246–327 and listing disclaimer line 329. Accessed 2026-09-29.
3. [Business](https://www.aig.com/home/risk-solutions/business). AIG US; Surplus Lines heading and paragraph, lines 357–359. Accessed 2026-09-28.
4. [AIG Login](https://www.aig.com/login). AIG US; Brokers & Agents: myAIG Portal for North America, lines 71–76; U.S. Producer Appointment and Licensing, lines 100–104. Accessed 2026-09-28.
5. [IntelliRisk](https://www.aig.com/business/business-claims/intellirisk-services). AIG US; Help With Every Step of the Claim Process; primary property/casualty line list, portal functions, and line/country qualification, lines 267–279. Accessed 2026-09-28.
6. [Producer Compensation](https://www.aig.com/home/risk-solutions/business/l/producer-compensation). AIG US; Broker and Independent Agent Compensation and 2024 U.S. scope, lines 242–246; commissions, contingent compensation, and reporting limitations, lines 251–269 and 299–310. Accessed 2026-09-28.
7. [AIG Programs Insurance](https://www.aig.com/home/risk-solutions/business/aig-programs). AIG US; AIG Programs overview/product breadth and package-or-monoline description, lines 242–279; specific Management Liability program for private/non-profit companies, line $50m revenue scope and D&O/EPL/Fiduciary lines, lines 499–509; Manufactured Housing program and hired/non-owned auto, lines 512–525; multi-line examples and nationwide location markers, HTML inspected 2026-09-29. Accessed 2026-09-29.
8. [Cyber Insurance - CyberEdge Cyber Liability Insurance](https://www.aig.com/us/CyberEdge). AIG US; AIG CyberEdge overview, product structures and line-specific services, lines 242–269; product identity/version descriptions reopened in the page’s CyberEdge/Plus/PC sections, HTML inspected 2026-09-29. Accessed 2026-09-29.
9. [Truck Insurance Group](https://www.aig.com/home/risk-solutions/business/casualty/truck-insurance-group). AIG US; Product page states admitted auto liability, physical damage and general liability for small-to-mid-size for-hire trucking firms with heavy vehicle fleets 26,000+ lbs; predominant Class A/B CDL drivers, 11–250 power units, four years operating experience, select-broker route; lines 242–247. Accessed 2026-09-29.
10. [Professional Liability Insurance](https://www.aig.com/home/risk-solutions/business/management-and-professional-liability/professional-liability). AIG US; AIG E&O overview names public/private service providers and distinct Specialty Professional E&O, Technology Services, Media Content, Publishers and Broadcasters, and Manufacturers E&O scopes; lines 327–357; current HTML inspected 2026-09-29. Accessed 2026-09-29.
11. [Employment Practices Liability Insurance](https://www.aig.com/home/risk-solutions/business/management-and-professional-liability/employment-practices-liability). AIG US; AIG EPL policy describes primary limits up to $25m, additional excess limits may be available, third-party discrimination/harassment in the described form, and availability on a combined basis with its private-company D&O form; lines 253–266, HTML inspected 2026-09-29. Accessed 2026-09-29.
12. [AIG Multinational Product Recall Summary Sheet](https://www.aig.com/content/dam/aig/america-canada/us/documents/business/multinational/aig-multinational-product-recall-summary-sheet.pdf.coredownload.pdf). AIG US; Pages 1–2; page 1 describes the AIG Multinational and Talbot Underwriting collaboration and Product Recall Insurance for component-part manufacturers, consumer goods/topical and consumer health, and finished goods; page 2 footer version GB0748AR 0426 v3. Accessed 2026-09-29.
13. [AIG Medical Indemnity Insurance](https://www.aig.com/home/risk-solutions/business/accident-and-health/aig-medical-indemnity-insurance). AIG US; Official AIG Medical Indemnity product page; supplemental group/employer health benefit, plan options, administration and claims sections; issuer and state caveat as shown; HTML inspected 2026-09-29. Accessed 2026-09-29.
14. [AIG Aerospace & Aviation](https://www.aig.com/business/industry/aerospace.secure). AIG US; Official AIG Aerospace & Aviation page; Aviation Product Liability and Aircraft Products Application sections; page inspected 2026-09-29. Accessed 2026-09-29.
15. [Crime and Fidelity Insurance](https://www.aig.com/home/risk-solutions/business/management-and-professional-liability/crime-and-financial-institution-bonds). AIG US; Official AIG crime page; crime products for commercial and governmental entities, distinguishes crime cover from financial institution bonds and names financial institutions as the latter audience; lines 242–278; HTML inspected 2026-09-29. Accessed 2026-09-29.

### [Layr Official Website](https://withlayr.com/)

16. [Grow Your Broker Profits](https://withlayr.com/). Layr; Homepage service proposition; broker audience; footer naming Layr Holdings, Inc.; official logo asset. Accessed 2026-09-15.
17. [Software for Insurance Brokers & Agents](https://withlayr.com/whos-with-layr/brokers-agents). Layr; Streamlined Efficiency; Reduce the Drag: Layr handles sales, service and support while the brokerage retains broker-of-record status and commissions. Accessed 2026-09-15.
18. [The Team Improving Insurance Technology](https://withlayr.com/company/insurance-technology). Layr; Mission; small-business market; broker-focused technology; leadership and investor logos. Accessed 2026-09-15.
19. [New Business Capture from Layr — Quote Policies in 10 Min](https://withlayr.com/platform/insurance-quote). Layr; Faster Quotes hero and official SmartQuote illustration listing General Liability, Commercial Auto Liability, Property, Workers Compensation, Umbrella, and Cyber Liability & Data Breach. Accessed 2026-09-15.
20. [Online Portal with Cyber Security for Insurance Companies](https://withlayr.com/platform/secure-portal). Layr; Layr Apex introduction; licensed support team; policyholder activity, portfolio and white-label dashboard descriptions; official dashboard asset. Accessed 2026-09-15.
21. [Insurance Technology Frequently Asked Questions](https://withlayr.com/faq). Layr; Product library; carrier and wholesaler access; renewal process and 60-day collection timing; white labeling; premium-based compensation. Accessed 2026-09-15.
22. [Cyber Liability Insurance](https://withlayr.com/cyber-liability-insurance/). Layr; Policy Overview; Key Protected Threats; Coverage Details; online-purchase call to action (page no longer available as of 15 September 2026). Accessed 2026-09-15.
23. [Explanation of Pricing](https://withlayr.com/compensation-disclosure). Layr; Simplified Pricing: carrier commissions and business finance fee up to 20% of premium; flexible payments, portal and certificate descriptions. Accessed 2026-09-15.
24. [Terms of Use](https://withlayr.com/terms-of-use). Layr; Service operated by Layr Holdings, Inc.; Purchases; Availability, Errors and Inaccuracies; Accounts; last updated 1 April 2018. Accessed 2026-09-15.
25. [Leadership Team](https://withlayr.com/company/leadership-team). Layr; Current leadership and investor-logo section. Accessed 2026-09-15.
26. [Layr Welcomes New CEO Mark Hara](https://withlayr.com/resources/blog/layr-welcomes-new-ceo-mark-hara). Layr; 17 October 2024 announcement: broker and agency audience, small-business selection and payment workflow, underwriting handoff, and brokerages across the U.S. Accessed 2026-09-15.
27. [Layr Secures $10 Million Investment to Bridge the Small Business Insurance Tech Gap for Brokers](https://www.globenewswire.com/news-release/2023/11/01/2770846/0/en/layr-secures-10-million-investment-to-bridge-the-small-business-insurance-tech-gap-for-brokers.html). Layr via GlobeNewswire; 1 November 2023 company release: financing participants, broker-facing business model, licensed support, policyholder portal functions. Accessed 2026-09-15.
28. [Parcel Pro Customers Now Have Access to Additional Insurance Solutions Through Layr](https://parcelproreferral.partner.withlayr.com/). Layr; 2021-branded referral page: policy list, online application, portal, financing and certificate claims (cyber page no longer available as of 15 September 2026). Accessed 2026-09-15.
29. [Licensed Property and Casualty Agencies](https://www.mass.gov/doc/licensed-p-and-c-agenciespdf/download). Massachusetts Division of Insurance; 2026 list entry for Layr Holdings, Inc., license 17853851, original approval 17 March 2021, renewal date 17 March 2027. Accessed 2026-09-15.

Updated 2026-09-30. Spot, a product of Tools for Enlightenment, publishes this research and works in the commercial insurance market. [Editorial policy](https://spot.insure/editorial-policy). To suggest a correction, [contact Spot](https://spot.insure/contact) with the page URL and supporting source.

## Agent and Developer Resources

- [Markdown page](https://spot.insure/compare/aig-vs-layr.md)
- [Developer resources](https://spot.insure/developers)
- [Public MCP server](https://spot.insure/mcp)
- [MCP server manifest](https://spot.insure/server.json)
- [OpenAPI description](https://spot.insure/openapi.json)
- [Public page index](https://spot.insure/llms.txt)